Reinventing the Millennium.

Silicon Valley, the center of technological innovation.

Here you can often smell the latest trends in the world's technological frontiers.

Microsoft, Apple, Yahoo, Cisco, Google, Oracle, Amazon and many other companies that are familiar to the world have been born here.

There are technological geniuses, investment elites, the most influential business leaders, and liars and hooligans who are good at disguising.

It is not an easy task to tease the well-informed emotions of media reporters in such a place.

But at the press conference held by Yike, the Mars shown by Fang Zhuo seems to be a new stage of smartphones, as if it is the new dawn of the mobile Internet.

Many reporters and guests were applauding while thinking, from PC Internet to mobile Internet, with the speed-up of 3G network, the progress of the carrier of mobile phones, and the application of Internet companies...the greater development of mobile Internet is yet to come. What is missing?
It seems that there is a lack of user approval.

Apple iPhone and Echo Mars both choose touch screen as the way of interaction between smartphones and users. Can this be widely recognized?

One after another related manuscripts were woven in the hearts of the reporters, and the press conference was still going on.

"First of all, our mobile phone is planned to be released at the end of the year. I hope to put Mars in front of everyone before Christmas."

Fang Zhuo on the stage paced slowly: "From today, June 6th to December 26th, during the half year, our mobile phones will be certified by the Federal Communications Commission (FCC). This is a necessary procedure. In addition, One of our most important things is to convince more Internet companies to develop software applications based on the Android system."

Everyone in the conference hall listened attentively to the information from Mr. Fang.

Fang Zhuo took a sip of water, changed his mobile phone calmly, and then continued: "As mobile devices play an increasingly important role in our lives, it is inevitable to use mobile phones to process information from the Internet. the trend of."

"YouTube, which has just been shown, is already one step ahead, and so is Facebook, which will be shown soon. More and more software applications will soon join the big family of Android."

Fang Zhuo stopped suddenly when he said this, and looked at the guest seats below: "Hey, Bezos, I just want to tell you."

Bezos was sitting in the first row, and was suddenly cue, and burst out laughing upon hearing this.

He was able to come today because he actually recognized the development of the mobile Internet. Previously, he only considered security issues and delayed the development of applications. This will naturally not mess up the situation. He replied: "I hope we can get this done together at Christmas." .”

Fang Zhuo smiled at the bald head and continued to show the Facebook application.

During this period of time, among the several Internet companies that Yike promoted and negotiated, except for YouTube, which has been acquired by Google, Facebook responded most positively. Zuckerberg asked many times after personally using the Android system of the Mars prototype. cooperation thing.

At this moment, Fang Zhuo introduced Fb step by step. The difficulty of this application is actually much lower than that of YouTube.

He stood on the stage calmly to show off, but the people in the audience were still talking about it.

Just as Fang Zhuo was about to end this paragraph, he suddenly saw Schmidt and Legere sitting in the first row.

Google-led Android system and T-Mobile's procurement cooperation, both of which are crucial to Yike mobile phones.

As soon as he thought about it, he planned to leave something on such a commemorative occasion as the Yike mobile phone conference.

"Later, Schmidt will introduce the achievements of the Android system, and Legere will also introduce the development of 3G services."

"It must be said that a successful product is the progress of all aspects. T-Mobile's active investment in 3G and Google's vigorous research and development of the Android system are two reasons that make me firmly believe."

"Schmidt, Legere, since everyone wants to see Fb, let's take a picture together and show everyone the effect."

Fang Zhuo talked eloquently and issued an invitation for a group photo.

Both Schmidt and Legere were taken aback, and they didn't say that there was such a link before.

Legere didn't hesitate, got up directly, and happily walked to the stage.

Schmidt thought about it a little more. Could it be that there is something wrong with the mobile phone in Mr. Fang's hands?Do you want to play cover?What's the matter?
He got up slowly, and his expression became more serious.

Fang Zhuo asked Legere to stand on his left, and Schmidt to stand on his right, then raised his phone, adjusted the angle slightly, and quickly took a commemorative photo.

Google's Schmidt is serious, Ike's Fang Zhuo is handsome, and T-Mobile's Legere laughs.

Group photos of the three business leaders were quickly sent to the site using Facebook's Android app.

The reporters at the scene looked at the real-time photos displayed on the big screen, and thought about their identities, so they couldn't help shorthanding a title - Iron Triangle.

System software, mobile phone hardware, 3G communication.

These three companies jointly launch a Mars. Once successful, isn't this a model of cooperation in the industry?
"Okay, that's all for Fb to show here." Fang Zhuo signaled the two partners to step down.

Legere was very pleased with his smile on the screen.

Schmidt is a little bewildered, is this the end?Just take pictures?Just take pictures?Say it earlier!I can smile myself!

After the real machine demonstrations of YouTube and Facebook, the Android system carried by Yike Mars has basically no doubts about the application of the Internet. As the large screen switches back and forth the videos and photos that have been published on the website, there are buzzing discussions in the conference hall.

The demonstration of the Mars mobile phone in Mr. Fang's hands was very successful and perfect, and as far as the eye can see, the touch screen interaction is also very smooth, and there is no barrier to use as imagined.

Fang Zhuo always pays attention to the situation on the scene, guessing what everyone is thinking at this time.

He turned on Yike’s signature iMusic and said with a smile: “iPhone is a touch screen, LG has also released a touch screen in South Korea, and Mars is also a touch screen. How do you adapt from the keyboard to the touch screen?”

Fang Zhuo asked and answered by himself, shaking Mars in his hand: "Facts have proved that as long as you lose the shackles of thinking, everyone will get a bigger screen and a better way of interaction. Maybe it only takes half a day or even less. Get a touchscreen phone."

Yike's music software iMusic was opened. This is its own application. It has been polished for a long time, and there is no problem.

In fact, Fang Zhuo's mobile phone still has software developed by Twitter and Google, but considering the popularity and rough situation, he did not continue to demonstrate in this session.

Just looking at the expressions of the reporters and guests on the scene, these presentations are enough.

"From the press conference to the present, I have repeatedly mentioned the Android system, which is an important foundation for Yike mobile phones to come to the present."

"Next, Google's CEO Schmidt will introduce the operating system that is bound to open the era of global smartphones."

According to the procedure of the press conference, Fang Zhuo welcomed Schmidt to the stage with applause.

Today is the joint press conference of Yike and Google, and Schmidt will officially announce the establishment of the open source of the Android system and the Open Mobile Phone Alliance.

This kind of meaning is no different than Yike taking out the Mars mobile phone.

Even when many reporters heard the decision announced by Schmidt on behalf of Google, they immediately thought that this was the highlight of the day.

The Android system jointly developed by Google and Yike will be free and open sourced to all mobile phone manufacturers around the world, which will undoubtedly lower the threshold for smartphone research and development, and the existence of the Open Handset Alliance seems to be able to further reduce the development and promotion costs of mobile devices and related services.

what does this mean?
Can other mobile phone manufacturers cross the river by touching the Android phone Mars?

Is the Android system a strong challenge to Nokia's Symbian and Microsoft's WM systems?
After Mr. Fang announced that he would redefine the smartphone, Schmidt sounded a more powerful charge?
Touch screen, 3G, smart phone, operating system, software application, mobile Internet, alliance of software and hardware manufacturers... There are too many elements in the press conference so far!

However, any element can write a manuscript.

"We hope that the powerful platform we launched will be applied to thousands of different mobile phone models." Schmidt clarified his goal after announcing two major decisions, "We hope to be able to develop Android together with all partners." system, making it better and better, and more and more popular with consumers.”

He finally said: "I also believe that the Mars mobile phone released in December will be the first to prove the excellence of the Android system, thank you everyone."

Schmidt walked off the stage to warm applause.

Fang Zhuo did not go to the center, but directly played the role of host on the edge: "T-Mobile is a global partner of Yike. I am looking forward to Legere's excellent business performance. Welcome Legere."

Legere faced the applause and went on stage confidently.

Very boring speech.

Even Legere didn't take off the script, and directly took out a small stack of hand cards from his arms.

Fang Zhuo took a small sip of water and looked around the press conference.

After drinking almost half a glass of water, Legere finally said something useful.

"Our T-Mobile has been in contact with Yike since last year. When I met Mr. Fang, I immediately realized that he is an excellent business leader."

"He's smart, sharp, decisive and curious about everything."

"Oh my God, he's even that rich!"

"I quickly told myself that T-Mobile should not miss the opportunity to cooperate with Yike, and should not miss a smartphone that is unique in the world."

"As the operator partner of Echo Mars in the world, I solemnly promise to open the pre-sale work in Finland as soon as possible."

Legere recalled Mr. Fang's ridicule, and it was considered a success in arousing some laughter.

Fang Zhuo walked forward with a smile and hugged Legere, really like friends who have not known each other for a long time but trust each other.

Although...the two had been arguing in the meeting room upstairs an hour ago.

"Schmidt has led Google to do a lot of great work, and Legere's emphasis on 3G is commendable." Fang Zhuo briefly commented on the two partners, and also praised, "They, as well as Qualcomm's chips specially developed for Android, Sharp's The screen customized for us, Sony's world-leading sensor...these are all in one mobile phone, so what is the price?"

The screen behind Fang Zhuo displays the hardware parameters of Yike Mars.

Qualcomm chip, 100-megapixel front camera, 200-megapixel rear camera, 3.7-inch screen, TFT main screen material, 139 grams weight, CMOS sensor...etc.

Journalists took pictures of this.

Fang Zhuo also looked back at the parameters, reviewing what he said earlier in his mind.

"Oh yes, there is one very important thing I forgot to tell you. For the best tactile experience for users, Echo Mars adopts advanced German technology, and the rear cover is made of glass."

"Because of this excellent cover plate, after many discussions, our engineers believe that the battery should not be removable. For this reason, Yike will introduce a battery management policy when it is released to solve users' doubts about the battery. "

"I think Mars feels great in the hand, and the engineers at Eko have done a fantastic job."

Fang Zhuo held up the phone, showing off its smooth glass back cover.

Ten seconds later, he said again: "So, the retail price of the 8G storage version of Yike Mars is..."

399!

Prices are displayed on the big screen.

Take home a Mars for only $399!
Unexplained exclamations sounded at the press conference.

Cheap?expensive?parity?
Fang Zhuo is temporarily confused about everyone's feelings. He has discussed the pricing of mobile phones within the company, and has also conducted research with Google and T-Mobile.

The 8G version of Mars once wanted to be priced at $349.

According to Fang Zhuo's thinking, the price of 349 is conducive to future upgrades, and it is not acceptable to increase by 100 all at once, and the increase of 50 or 50 is not so conspicuous.

However, when Mars has the world's unique front-facing camera, the price is directly increased by 50 to $399.

For reference, Nokia's N95 is $799, Sony Ericsson's P1c is $599, and Apple's iPhone is $499.

The N95 is the king of phones, the P1c is known as Sony Ericsson's strongest business machine, and the iPhone is a similar competitor.

$399 is the mid-to-high end of the mobile phone market today.

像索爱去年销量超过500万台的音乐旗舰手机K790/K800，今年定位影像旗舰手机的K818，价位依照地区的不同是在400美元左右。

Google actually hopes that the price of Yike Mars can be lowered appropriately, so that more consumers can experience the Android system.

But in the end, Fang Zhuo still insisted on the price of 399 after Yike's internal discussion.

Judging from the current situation, contract phones that cooperate with operators are the main sales force, and 399 occupies the mid-to-high-end market price, and the advantages outweigh the disadvantages.

Fang Zhuo then announced the price of 16G storage, $499.

This actually doesn’t add much, the purchase cost of 8G storage is still at $70, 499 is a reasonable version price.

Fang Zhuo did not promote or comment too much on the two prices.

Not to mention the future, as far as the current situation is concerned, he is quite confident in the contract price of 399 and T-Mobile's 199.

"Before, I said that I didn't pay much attention to hardware parameters, because Yike uses first-class hardware in the industry, and it will still maintain this level in the future."

"We are more concerned about the actual experience changes that hardware advancements can bring to users."

"Eco launched Mars. I hope that users can pursue themselves from a new perspective, enter the network from the entrance of the mobile Internet, and truly experience the most advanced human-computer interaction."

"Eco's purpose is to keep improving."

"Eco Mars will bring users a more convenient and pleasant experience."

Fang Zhuo showed the mobile phone to the scene again, and expressed his expectation with its name: "I hope that the Yike mobile phone will bring users an experience revolution where Mars hits the earth, and what it will bring to the industry is a big collision between heaven and earth." Innovation changes."

Mars hit the Earth.

Deep Impact.

Finally, Fang Zhuo said the concluding remarks: "Welcome to the era of smart phones, Mars looks forward to seeing you again at Christmas."

With flashing lights, Legere was the first to stand up and applaud.

The conference hall immediately burst into warm applause. This press conference brought a lot of new things, enough to make people hotly discussed, enough to make people look forward to.

The press conference did not set up an interview session, and this is the official end.

Fang Zhuo cheerfully handed over Mars to the staff. From the corner of his eyes, he saw that his own people took away the mobile phone on the stage while the reporter stepped forward, and he was completely relieved.

Media reporters keep asking questions.

Fang Zhuo smiled and said nothing, or just pointed to the screen: "All that should be said was finished at the press conference, wait for the new machine to be released, we will release the pre-sale as soon as possible, Mars is filmed on the other side, you can Take a photo."

Mars' experience of learning from friends and businessmen is placed in a glass cover to avoid any omissions.

Seeing that Mr. Fang was about to leave the meeting room with the team, a female reporter suddenly questioned loudly: "Mr. Fang, Mr. Fang, why can't you give us the mobile phone to experience? Is this machine still a semi-finished product? Your Were those videos and photos really taken with Mars?"

Fang Zhuo stopped and answered the previous question lightly: "There is only one mobile phone in the entire conference hall. We took into account the shooting needs of friends from the media. As for the videos and photos, they were just uploaded in front of everyone. , how else can you prove it?"

"I'm Rihanna from the San Francisco Chronicle." The female reporter reported her family name and asked quickly, "At least, we didn't see the real video shooting off the stage. The video on YouTube was obviously off stage. I also didn't see who was filming and what kind of machine was used."

It seems to be questioning, it seems to be making things difficult, and there are many reporters from other media watching on the scene.

Fang Zhuo was neither panic nor angry, he pondered for a while, and said with a smile: "Rihanna, since you ask that, it's very simple, I'll take a picture of you with my mobile phone, can you dance?"

Rihanna paused.

Fang Zhuo signaled the staff to take out the phone, and said loudly: "My friends, Yi Ke sincerely invites Ms. Rihanna to dance for Mars."

There were whistles and chaotic applause.

Rihanna saw that the phone was in Mr. Fang's hands, she was not stage frightened, she handed the microphone to her companion, her blond hair was rolled up, and the skirt was tied around her thigh: "Then I'll do a cha-cha dance."

"Come on, let's beat Rihanna." Fang Zhuo held the mobile phone in his hand, beckoning the people present to take the beat.

Soon, Rihanna performed a 30-second cha-cha dance, and the blonde was quite charming.

Fang Zhuo took pictures, uploaded them calmly, and then asked the staff to use a computer to search on the spot. Sure enough, the newly released dance video was on YouTube.

"I hope all users have a wonderful life of dancing and recording and sharing."

Fang Zhuo smiled and handed the phone to the staff again, and waved to the media reporters present: "Thank you, everyone, for your interview and attention. I will invite you to dance next time. Have a nice dinner."

The last tidbit of the press conference is over.

Fang Zhuo walked out of the conference hall with the Yike team, Google, Qualcomm, and T-Mobile.

Yu Hong followed closely, and asked after a little distance from the scene: "Is this what you prepared in advance?"

"How is it possible?" Fang Zhuo was surprised by Xiao Yu's imagination of himself, and said, "This kind of unexpected is the surprise in life, Mr. Yu, congratulations, the press conference went smoothly."

"You changed at least 4 mobile phones on the way, right?" Yu Hong was really relieved and asked softly.

Fang Zhuo smiled and didn't answer. After passing, it doesn't matter how many sets, the important thing is that everyone sees only one.

"Has the era of smartphones come?" Google's Schmidt suddenly said, seeming to be questioning or discussing.

Fang Zhuo stopped, looked back at the conference hall, and could vaguely hear some hustle and bustle. He thought of the mobile Internet, browser, 3G application, and even Penguin Brothers thousands of miles away.

He answered this question very firmly: "Yes, the era of smartphones has arrived."

This is a new era breaking the old pattern.