Reinventing the Millennium.

From the release of the Yike mobile phone Mars to the release of the Apple iPhone, two touch-screen smart phones in distant foreign markets have caught the attention of Chinese manufacturers, media, and consumers.

However, for consumers, these are not worthy of attention. There is no large-scale 3G publicity in China, and there is still a long way to go before commercialization. Instead, manufacturers and media pay more attention.

In particular, Di Zhiyang, the vice president of Lenovo mobile phones with the largest market share in domestic mobile phones, made a "demon heresy" comment that stirred up a thousand waves, representing the attitude of many manufacturers towards Yike Mars.

Too radical, too non-mainstream, too unconventional!

Yike Company did not respond to this, and the Zhihu website, which initially focused on discussing Yike mobile phones, was not very easy to be biased.

After all, people like Di Zhiyang are experienced and professional enough, but Yike Company is the first to launch a mobile phone product.

Xiong Xiaoge is the co-founder who promotes the development of Zhihu website. He wants to make this project a success from the bottom of his heart. He still firmly believes in the prospect of Yike mobile phone. He knows that Mr. Fang has put a lot of energy into this product.

And, even though Yi Ke is silent now, he also believes that there will be a response when necessary.

When is it necessary?
The reorganization of the six major operators was completed, and the 3G era opened in the mainland, and Echo officially entered the starting line of the domestic market.

Xiong Xiaoge is patient and even interested in waiting for the news before and after the sale of Yike Mars.

As Mr. Fang's close partner, he also knows an internal news that Yike Company has a key task in China in the second half of the year, which is to win the naming rights for next year's Spring Festival Gala.

It seems that this should be part of Yike Mars' domestic promotion next year.

It's just that he didn't expect that CCTV Finance's connection would get such a high-profile response from Mr. Fang.

Domineering is domineering, the richest man's courage is the richest man's courage, but the thousand-layer wave is even more thousand-layer wave!

The opinions and evaluations of the manufacturers headed by Di Zhiyang were not persuaded by Mr. Fang, and their experience in the mobile phone industry became more and more gushing out.

However, Yike Company did not follow the boss's words to respond to public opinion, as if this was an accidental interview, which caused waves only because of the wide audience of CCTV Finance and Mr. Fang's reputation.

In July, Mr. Fang did not accept any more interviews from the domestic media, and Yike Company also remained silent. The corresponding remarks of some domestic brands did not stop, but reached a peak with the statistics of mobile phone sales in the first half of the year.

On July 7, Di Zhiyang attended the China Mobile Phone Industry Summit in Beijing and talked about his own sales.

"Lenovo's mobile phone sales in the first half of the year were 531 million units, still ranking first in domestic mobile phones, and only ranked No. 5 in China after Nokia, Motorola, Samsung and Sony Ericsson."

"But we are very close to the No.4 Sony Ericsson mobile phone. We will work hard in the second half of the year and strive to become the fourth in terms of sales by the end of the year."

"What is the reason for the success of Lenovo's mobile phone?"

"First of all, it is definitely not a glass body, not a touch screen."

Di Zhiyang's words caused some colleagues to laugh.

Well, for mobile phones, for market competition, let’s forget it at the beginning, but you always want to “take me as standard” or “kindly remind you”, which is too presumptuous.

No matter who you are, a newcomer must have a new attitude!

"Secondly, it is very important to respect the needs of consumers and give them the dual card dual standby, GPS positioning, music and video they want."

Di Zhiyang talked about his company's success with Lenovo's sales volume of 531 million units.

531 million mobile phones, which is enough to be proud of!
However, Tang Zexing, the senior vice president of Tianyu Mobile, the second largest in China, made a speech. He expressed his dissatisfaction with this, and he also cueed Yike Mobile, which was not present at the summit.

"President Di, I want to give you a kind reminder." Tang Zexing deliberately paused, which again drew laughter from his colleagues.

Di Zhiyang picked up the microphone and answered the words: "Mr. Tang, tell me."

"Your Lenovo mobile phones can't just look forward, we Tianyu can catch up closely, you have 531 million units in the first half of the year, and our Tianyu also has 495 million units." Tang Zexing said with a smile, "You are not a glass body, and we are not a glass body." Body, your quality is reliable, our quality is also reliable, our goal at the end of the year is to surpass Lenovo mobile phones!"

Di Zhiyang pretended to ponder: "I accept Mr. Tang's kind reminder. After all, catching up with 495 million sales from 531 million units is more worrying than catching up from 0."

At the mobile phone industry summit, the top two executives of domestic mobile phones did not mention "Yike Mars and Mr. Fang" at all, but ridiculed "Yike Mars and Mr. Fang".

The combined sales of the two companies in the first half of the year was 1026 million units!

It can be called the leader of domestic mobile phones, and it also plays a role in guiding public opinion.

At the summit site, many people followed to watch the fun.

No foreign brands participated in this conference called "China Mobile Phone Industry Summit", but as many as 48 domestic mobile phone manufacturers participated.

As of July, the number of domestic mobile phone companies with brands was 7, and the number of brands owned was 79. In the first half of the year alone, the number of mobile phone models that obtained terminal network access licenses reached 98.

It can be said that well-known domestic mobile phone manufacturers are all present at this summit.

Di Zhiyang and Tang Zexing's teasing made the atmosphere in the conference hall quite cheerful.

At this time, as an important person picked up the microphone, many manufacturers stopped discussing and laughing to save face, and gave them space to speak.

Cai Mingjie, chairman of MediaTek, attended the summit.

He attaches great importance to this event, and because of his rigor, he wrote a special speech.

At this time, Cai Mingjie held the microphone in his right hand and the speech script in his left hand. He was clearly speaking in a gesture of speaking, but he did not speak for nearly ten seconds.

As the largest supplier of mobile phone chips in the mainland, it seems that the performance of forgetting the words did not make everyone impatient, but they were all waiting.

Cai Mingjie still read the speech: "From 2006 to the first half of this year, China's mobile phone industry has developed rapidly, no matter the mobile phone brand or..."

He stopped again.

This time, Cai Mingjie did not stop for too long. He put away the speech directly, facing the surprised eyes of many Chinese mobile phone manufacturers, and said slowly: "Just now I heard the discussion between Mr. Di of Lenovo mobile phone and Mr. Tang of Tianyu mobile phone. I have something to say. Don't spit out fast."

Di Zhiyang and Tang Zexing nodded one after another, indicating that this Chinese mobile phone chip supplier can be happy, and he is the most qualified to be happy today.

Cai Mingjie was nearly sixty years old, but his three consecutive sentences into the microphone were short and powerful.

"I am optimistic about Yike mobile phone!"

"I am optimistic about the Android system!"

"Fang and I have similar views!"

After the three sentences came out, everyone in the room was shocked!
Who is Cai Mingjie?

It can be said that it is precisely because of the development strategy of him and MediaTek that nearly 50 mobile phone manufacturers can appear in this industry summit today.

MediaTek shipped 1 million sets of mobile phone chips in the first half of this year, 95% of which were supplied to the mainland market!

Of the 48 mobile phone manufacturers on site, there may be 46 of them with models using MediaTek chips!
How can a mobile phone be manufactured quickly?
MediaTek's solution + mobile phone casing + battery board = finished mobile phone.

With the finished mobile phone, we will fight for marketing, channels, and means of market competition.

When a big man who dominates the threshold of mobile phones speaks, the cheerful atmosphere of the previous summit due to the ridicule of Di and Tang is suddenly swept away.

Mr. Cai threw away his speech and suddenly supported Mr. Fang...

This was too unexpected!
In particular, Di Zhiyang and Tang Zexing, who had just run out of ecstasy, were puzzled and embarrassed.

Di Zhiyang even picked up the microphone, but did not turn on the microphone after hesitation.

MediaTek is an important partner of Lenovo. Before the official start of the summit, he had a good talk with Xu Zhiqiang, the general manager of MediaTek's wireless communication business department. In a blink of an eye, Mr. Cai Mingjie gave a heavy blow.

But this old man can give himself a blow. If he has a dispute and affects the good relationship between the two families, it may not be easy to deal with.

Di Zhiyang adjusted his sitting posture and sat upright, with a serious expression and a bitter heart.

"I think Yike Mars is a good mobile phone." Cai Mingjie once again clearly expressed a view that is completely different from the mainstream. "I am looking forward to its competitive performance with Nokia, Samsung, Sony Ericsson, and Apple."

He mentioned well-known companies in the global industry and companies with similar competing products, which made some people curl their lips.

"I read in the news that Mr. Fang mentioned a kind reminder. I think this reminder may be too kind. He should make his words clearer."

"Today's domestic market has many domestic brands, and there are many styles of mobile phones. It is both fiercely competitive and full of vitality."

"However, Nokia, Samsung, and Sony Ericsson are all making mobile phone prices lower and lower, and the Android system jointly developed by Yike and Google is open source and smart. I believe that Android will bring great benefits to the global mobile phone industry. Variety."

"Next year, the year after, and in the future, fierce competition will turn into fierce competition."

"More than half of the domestic mobile phone manufacturers will die, and more than half of you here will die."

"President Fang said that a new era is coming."

"I want to say that how to survive in this new era is a question that many manufacturers here have to think about seriously."

Cai Mingjie didn't care how explosive his words were.

From last year to this year, the domestic mobile phone market has been thriving. One brand after another has been established, and the sales volume has also increased steadily. Lenovo and Tianyu have appeared in domestic mobile phones that can impact Sony Ericsson's sales position. The policy will soon cancel the implementation of the 9-year-old "mobile phone license" system.

Now, a big man with great influence in the supply chain of the mobile phone industry came out and said "survive", which is extremely impactful.

There are also many models of Tianyu mobile phones that use MediaTek chips, but Tang Zexing has a more reckless personality.

Hearing these words that he disagreed with, he picked up the microphone and said, "Chairman Cai, isn't this a bit alarmist? Intense competition will eliminate some brands, but it won't be to the extent you said, right? "

Cai Mingjie turned his head to look at Tang Zexing, but did not speak.

After receiving such a glance, Tang Zexing felt that his attitude was a little offended. He smoothed things over for himself and said with a smile: "Chairman Cai, Yike's mobile phone has not been sold yet. We and Lenovo both sold 1000 million units in the first half of the year." , you can't be too partial."

Cai Mingjie did not criticize the executives of the partners, but finally said: "I am just a kind reminder, thank you everyone."

Following Mr. Fang's kind reminder, Cai Mingjie, the head of MediaTek, also gave a kind reminder in front of 48 domestic mobile phone manufacturers, and he expressed his undoubted support for Fangzhuo and Yike Mars.

Mr. Fang: It depends on me.

Mr. Cai: He is right.

The atmosphere at the summit site became weird and awkward.

Yike Mars is defined as "non-mainstream", and the current mobile phone manufacturers are naturally mainstream.

However, the head of the largest chip and solution provider behind the mainstream scene suddenly jumped back in public at the industry summit, which simply made the mainstream public opinion and judgment for a while a joke.

Di Zhiyang from Lenovo Mobile and Tang Zexing from Tianyu Mobile did not speak until the end of the summit.

Many mobile phone manufacturers are thinking at the same time, what is going on here?
The next day, some reports about the China Mobile Phone Industry Summit were released. In addition to routine content, it was inevitable to focus on the judgment of the head of MediaTek.

—— "MediaTek: The first problem in the future is to survive!" "

—— "The Chairman of MediaTek Supports the Mars Mobile Phone of Yike! "

——"Which is more important?Zero sales greater than tens of millions? "

——"What is the magic power of the Yike mobile phone that has not yet been released? "

——"The head of MediaTek: The party shall prevail! "

Unlike Yike, which is new to the industry, MediaTek has a great influence on domestic manufacturers. Cai Mingjie's solemn speech really made some people think about the so-called Android system and Yike Mars.

However, Yike Company remained silent from the beginning to the end, and many media interview requests were politely declined.

What is the magic power of Yike Mars?
Why win the favor of the chairman of MediaTek when one is not sold?

For now, this remains a puzzling question.

A wave of public opinion on Yike mobile phones has passively died down. In addition to causing some industry talk, the entire market is still developing at a high speed and fierce competition.

……

On July 7, Cai Mingjie, who returned to Baodao, called Mr. Fang, the president of Yike who was far away in Silicon Valley, after listening to MediaTek's high-hanging report.

In fact, this is not the first time he has called Mr. Fang recently.

Before the joint conference between Yike and Google, Cai Mingjie made four calls, the purpose of which was to let MediaTek join the Open Mobile Phone Alliance led by Google.

Unfortunately, this goal was not achieved.

Throughout China, only China Unicom and Yike became founding members of the Open Handset Alliance.

According to Cai Mingjie who is concerned about this matter, originally Google was more interested in China Mobile, but under the promotion of Mr. Fang, China Unicom became a member of the alliance and will launch mobile devices that support the Android platform and mobile phones based on the Android platform in the future China market. developed services.

"Hey, Mr. Fang, our engineer said that the work in Silicon Valley is going well, and the actual effect of the chip is expected to be tested in the fourth quarter. Congratulations." Cai Mingjie did not mention the mobile phone alliance.

If it doesn't work this time, then try harder next time, and finally win the favor of the Open Handset Alliance.

He is now more concerned about the chip design cooperation between MediaTek and Yike.

"This is the speed of MediaTek." Fang Zhuo on the phone praised, "It's really not easy."

Cai Mingjie is not humble. This is really overtime, but the effect needs to be verified.

Instead of talking about the industry summit he attended in the Mainland a few days ago, he asked about the sales volume of Yike's competitor Apple.

"From the 29th to the present, Apple has not announced the figures." Fang Zhuo said the public information first, and then said, "But it should be good. We speculate that in just 22 days, its sales may have exceeded 50 units or close."

This is the speculation of Yike and T-Mobile.

What Fang Zhuo didn't say is another side evidence. Another operator, V, suddenly took the initiative to come to the door 20 days after the release of the Apple mobile phone. Such a change must come from the movement of the market.

Neither Apple nor AT&T released numbers, Schmidt was kicked out again, sales can only be guessed and felt.

Cai Mingjie was taken aback: "So fast?"

The sales volume of 50 mobile phones is based on Apple's price, that is, at least 1 million US dollars in revenue has been obtained.

What is this concept?
Lenovo Mobile's turnover in fiscal 2006 was US$1.26 million.

"The sales in the early stage are usually faster, and the follow-up needs to be observed." Fang Zhuo is very calm. From the current point of view, most of Apple's sales are dependent on the carrier channel.

"Mr. Fang, Yike Mars will be released in December. I must go to the United States to support it." Cai Mingjie plans to have a face-to-face exchange with Mr. Fang about future cooperation.

"Hahaha, Mr. Cai, you are too polite. If you want to come, tell me in advance that I will send the plane to pick you up. Let's see the effect of MediaTek's chip together." Fang Zhuo laughed.

The two talked for a few more words, ending this transoceanic exchange.

Fang Zhuo thought about the speed of MediaTek after putting down his phone, and had to admit that MediaTek was indeed better than Morningstar Semiconductor.

Even if Chen Xing can't pull it off, then... maybe he has to pay some tuition fees.