Reinventing the Millennium.

Chapter 859 Why Come Back (4K)

Is the head of Yike's Christmas speech outstanding?
So-so, so-so.

However, when he uploaded this video to YouTube, many friends from all walks of life who cared about Yi Ke immediately danced with his mood.

Mr. Fang said he was hesitant at the beginning?

We are hesitant now too!

Mr. Fang said he was very disturbed at the beginning?

We are very disturbed now too!

Mr. Fang said he was in pain at the beginning?

We are in pain right now!

Obviously, negative emotions are conductive. When the sales volume of 245 million units was announced, Fang Zhuo immediately let people experience the past mood he kept describing.

The worst thing is that it is still experienced together on Christmas Day.

Regardless of whether it is 245 pre-sales or 13 145 days after excluding pre-sales, no one doubts the market popularity and consumer attitudes of Mars, and it also makes all competing manufacturers aware of Yike, a newcomer to the industry. The first product launched by the mobile phone company is a hit!
Don't talk about whether it is radical or not, whether consumers accept it or not, such topics should be stopped from discussion, and instead talk about how to deal with an industry disruptor and how to follow the trend of the industry.

On the evening of December 12, Kallasvuo Kallasvuo, the head of the Finnish giant Nokia, was disturbed by phone reports one after another during the holiday, all of which were without exception about the sales of Mars of Yike Company.

The report on the phone was serious and dignified.

Kallasvuo was also really surprised by this data.

But he quickly regained his composure, directed his wife to share cinnamon cakes with the family, and then began to fry salmon.

"It seems that we underestimated the consumer's urge to seek newness."

"Eco has made a good product."

"It's worth thinking about how to provide consumers with better mobile phones on this track that has opened up new directions."

Kallasvuo was surprised. He didn't think that an explosive mobile phone could make Yike a life-and-death rival of Nokia. As for the remarks that "the era of Nokia may be passing away", it was even more ridiculous.

He knew that the founder of Yike Company was very young and energetic, and it was inevitable that he would be proud after owning a mobile phone with a firm foothold. However, this was at best to allow Yike Company to sit at the poker table.

What is Nokia going to do?
Nokia just needs to be itself.

After brief comments and responses, Kallasvuo said a key sentence: "Perhaps, we should expect Yike to be more popular, so that we can have a more pleasant review of its patents and get a higher price tag. .”

Nokia has amassed an extremely rich patent portfolio that is nearly impossible to circumvent.

Whether it is Yike who made the Christmas surprise or Apple who released the mobile phone earlier, they must accept the patent attention from the Finnish giant.

Just after the leader gave his opinion, the two players who entered the game from the direction of the touch-screen mobile phone were taken seriously by Nokia's legal counsel, and they planned to seriously evaluate them when they came back from vacation.

However, Kallasvuo has enough confidence to regard Mars as a Christmas surprise, and more people are shocked by Christmas!
The Jobs people in the United States knew the news of competitors earlier than Kallasvuo, and felt heartbroken earlier.

He found that Fang Zhuo was really able to bear his temper.

The pre-sale sales are so good, I'm holding back!

Now I have to pick a holiday to make people feel uneasy!

Apple's iPhone sales are now 286 million units, which is still ahead of the 245 million units announced by Yike. Moreover, the European market only provides sales of 34 units for the iPhone. It achieved sales of 252 million units.

Is this poor grade?

Not only is it not bad, but it is very good.

However, it was not only difficult for Jobs to have a sense of accomplishment, even the operator AT&T also called at noon on Christmas.

"Hey, Steve, have you watched Fang Zhuo's great speech?" AT&T's newly appointed CEO Stephenson called today's news first.

"If it's Fang Zhuo's boastful speech, I didn't watch it." Jobs didn't want to look too serious.

Stephenson went straight to the point: "When the sales of a 3G touch-screen smart phone reached 15 million units within 245 days of its release, no matter how much he brags, I am willing to applaud him."

Jobs said unceremoniously: "The iPhone could have sold better, but your carrier rejected my request for 3G!"

The iPhone is fine, but it's only a 2G phone.

Jobs often felt that this was an important factor to be weighed by consumers, and this was decided because of the strong will of the operators.

"This is between you and Cingular, and between you and Stan." Stephenson said calmly, "I just think from my point of view that the iPhone should be more competitive."

Carrier Cingular CEO Stein had a good relationship with Jobs. It was he who decided to cooperate with Apple in the first place. This relationship fell on AT&T with the acquisition.

It is undoubtedly Stephenson, who only took the stage in May this year, who is now in charge of the operator's front.

Both sides of the call were slightly silent.

Stephenson added another sentence: "Even if Cingular rejected the iPhone's 3G, why couldn't you insist on it?"

Jobs laughed angrily. Cooperation with operators is extremely difficult, and you can say whatever you want now.

Stephenson once again mentioned Apple's competitors: "Fang Zhuo started with much less bargaining chips. I don't believe he didn't insist on major decisions such as 3G and touch screens. Otherwise, why would he frequently mention the pain and anxiety of the past in his speeches?" ?”

Jobs stopped laughing, and said coldly, "That may be because he has a better operator partner."

Stephenson raised his voice: "Steve, I think there is a reason for everything. Instead of blaming it, it is better to reflect, like, why is Schmidt unwilling to be an Apple director, but is very happy to join the Yike board?"

"I drove him away." Jobs said disdainfully.

Stephenson said again and again: "Okay, okay, I believe it."

In front of sales, the two collaborators blamed each other, black became white, and white became black again.

But after all, there is still the US market of the iPhone in front of us.

After the dispute, the two people dispelled their emotions and returned to rationality.

"The iPhone needs stronger competitiveness, needs 3G, and needs to be able to better meet the needs of consumers." Stephenson gave the view that AT&T has held internal meetings, and everyone believes that the iPhone still has strong potential.

"The iPhone can be better, and it will be better soon." Jobs is both a confidence and a promise.

Before Stephenson hung up the phone, he only said: "Fang Zhuo also contacted AT&T before, but we rejected it."

He didn't say any more.

If you can refuse business cooperation, you can naturally restart it, and past opponents can also become future collaborators.

Jobs didn't argue again. He knew this, but he also knew that T-Mobile, which cooperated with Yike, had a period of exclusivity, which was difficult for an operator of AT&T's size.

What's more, iPhone sales are really not bad, it's just... Mars sales are better.

That afternoon, after all, Jobs took out his vacation time and convened a high-level meeting within the company, focusing on discussing the release time of the next-generation iPhone. In the current situation, the conference originally scheduled for June must be brought forward.

January is too rushed, March is a time worth considering.

3G needs to be launched, the front camera needs to be launched, and the Apple Store also needs to be launched.

After Jobs finished the meeting, he reviewed the four nodes of his competitor Mars, the press conference in June, the pre-sale in October, the release on December 6, and the sales volume of 10 million on December 12. There is a feeling that the intensity is getting higher and higher.

With increasing intensity and confrontation, the situation suddenly becomes very different!

……

Yike's Christmas sales of 245 million were sent back to China. This news is like an old cow going to the ground, plowing the hearts of all good friends!

What? Just plowed 13 days ago?Why are you still here?

This is normal. How can an ox plow only once?

It was Ma Huateng, a cross-industry competitor, who first felt the negative emotions of Mr. Fang.

The better the sales of Yike Mars, the stronger his bad premonition.

After these days of discussion and research, Ma Huateng, from the perspective of a layman and the judgment of a business tycoon, first of all, make sure that domestic manufacturers may not be enough for Yikeda.

Secondly, he noticed many signs of start-up and warm-up of Yike in China.

For a long time, Yike, whose market focus has gradually shifted to foreign countries, has always given a hazy impression in China, because the so-called music copyright cannot be played in the domestic environment.

But this does not mean that Yike has no experience in the market, nor does it mean that Yike lacks elite soldiers. On the contrary, the scene that swept the domestic music player market a few years ago seems to be coming back again.

This time, Yike has more funds and stronger resources.

Ma Huateng rewatched the news that Yike won the sponsorship of the CCTV Spring Festival Gala, and felt that the domestic mobile phone industry was about to be full of wind and rain, and then looked at those domestic manufacturers who were joking and joking, and wished to make appointments one by one.

Mr. Fang is coming!

Mr. Fang is coming! !
However, judging from the news he received, some manufacturers have noticed the sales of Yike Mars, and their attitudes are relatively indifferent.
The 245 million sales made Penguin firm its determination to try to support or cooperate with Yike's opponents in advance.

The factory built-in is more basic than Internet search, information, and communication.

Such a traffic portal cannot sit back and watch opponents control it.

Fortunately, there is one thing that comforts Ma Huateng. The Android system is open source. Even if Android is really implemented, domestic manufacturers can try to follow up and get a share of the pie. There may be a lot of room for manipulation in this process.

On Christmas Eve, the floor where Penguin President runs is brightly lit.

Although Mr. Fang and his Mars haven't come yet, the penguin executives who have cooperated and competed with him have already noticed a dark cloud floating in the sky.

"I never thought that I would feel such a huge threat on my mobile phone." Ma Huateng looked at the night scene and sighed.

"It's not the threat of the mobile phone, it's the threat of Mr. Fang + the mobile phone. It's hard to say which one is more deadly." Xu Chenye has been correcting his cognition since the 12th, and it took 13 days to repair it. Well, that threat from him has been revealed."

Ma Huateng didn't speak, but a thought suddenly popped up in his mind, revealing?Is it a good thing?
This side is not installed anymore?

The situation seems more precarious.

……

"Come on, come on, I propose, this glass of wine is toasted to our Mr. Schmidt. Without it, there would be no Android, and there would be no Yike's current achievements."

"Schmidt did three things for which I am very grateful to him."

"He just helps, helps, keeps helping!"

"I want to toast Yike Mars to him with this cup of celebration wine!"

"This is the head of our Iron Triangle, the head of Google, the external director of Yike, Shi Schmidt!"

Because Christmas is a major festival in the West, Yike Mars' celebration banquet was held on the evening of the 25th instead of on the 26th.

Fang Zhuo strongly praised Google Schmidt's contribution in a warm atmosphere, showing an extremely close relationship with him.

Schmidt drank the toast with a smile on his face, and he also toasted a glass of wine in turn, and smiled at the small but full-bodied banquet guests: "Mr. Fang has shown his oriental humility at this moment." , Mars is the light of Android, Fang is always the soul of Mars, yes, soul, Yike's products finally have a soul!"

There was a burst of laughter at the banquet, and many people knew that Jobs commented on the soullessness of Yike products.

"I always admire him very much. Without him, there would be no Android and Mars now. I hope our friendship can last until the moment I meet God." Schmidt laughed, "Let's put it this way, my future epitaph will be Just write 'Here is Mr. Fang's good friend buried here, he has made some insignificant contributions to Yike Mars'."

At such a moment of Mars celebration, Schmidt's humorous words made many people laugh and cry.

This is a celebration party, and it is also a communication meeting attended by many small and medium-sized operators.

In the United States, Echo Mars is limited by the strength of T-Mobile, and most of its sales are only in cities where it can provide 3G services. However, there are many small and medium-sized operators in different states of the United States, and their policies are also different.

For example, AT&T has Apple, Verizon chooses LG, and Sprint supports motorcycles. Operators like them want to participate in the competition more actively because of T-Mobile's exclusivity period.

However, seeing the explosive trend of Mars, small and medium-sized operators do not think they have the ability to copy it, so they have already posted it on their own initiative.

Half a year to half a year, this generation of Mars can't get it, and the next generation can lay a solid foundation with Yike in advance.

The celebration banquet was very pleasant, and some potential intentions were well communicated, which made Fang Zhuo very satisfied.

Yike Mars is still selling in stores and on Amazon. Although there was a relatively obvious drop after Christmas, the overall trend is still healthy and benign.

These have brought Yikes a stress-relief return, increased confidence and a different status.

Five days later, Mars sales increased by another 47 units, bringing the total sales to 292 million. Although it is a pity that it failed to break through 2008 million units on the first day of New Year's Day in 300, it is not far away.

On January 2008, 1, Fang Zhuo updated Weibo, which had not been updated in China for a long time.

"The new year is here, everyone should cheer!"

(End of this chapter)