Reinventing the Millennium.

Chapter 884
The first week of April was calm.

Although Apple, which launched the iPhone this month, sued the South Korean mobile phone manufacturer LG, the two companies have not engaged in a confrontation in public opinion, they are just going through the legal process silently, and there is no news of mediation for the time being.

Fang Zhuo received the latest iPhone almost immediately.

However, he had been busy with the Yangtze River Delta Business Association for a few days, and only after making a substantial push did he have the time to carefully experience the biggest competitor in the industry.

3G/Apple Store/Front Camera.

According to Fang Zhuo's evaluation at the Yike Analysis Conference-"A work that makes up for shortcomings without surprises".

Everyone knows what Apple is going to do, and that's what it does.

No surprises.

However, this does not mean that it will not get good market feedback.

Judging from the word-of-mouth in the past few days after the release, apart from the "expected" that has been widely complained about, the technology media, mobile phone reviews, and ordinary users are almost all positive comments-"Short boards are well made up!"

Today, compared with the huge number of mobile phone users in the world, the iPhone and Mars touch-screen smartphones, which were launched less than a year ago, are still the latest products, and the combined sales of the two are still only a small share.

Perhaps some users who are concerned about the development of the mobile phone industry think that the new generation of iPhone does not have many breakthroughs, but in fact, there are still a large group of people who have not tried touch-screen phones, and they will see a new product with more functions.

What does it matter what the first iPhone was like?
What I come into contact with is today's 3G machine.

Such an analysis of the situation made the executives of Yike a little frustrated at the meeting. They got a unique front camera, and now it is easy for friends to absorb the successful experience.

Including the software of well-known Internet companies such as Facebook and YouTube launched in the Apple Store, such ecological gameplay is also launched on the iOS system.

What did Yike get after being crossed the threshold and finally developing products?
When Fang Zhuo heard the meaning, he almost invited the executive out of the office.

"What did Yike get?"

"Yike has achieved more than 500 million mobile phone sales and more than 500 million users. It has successfully established a firm foothold in the mobile phone industry. It is expected to continue to expand the market share of mobile phones. This year, it can fight for the mid-to-high-end domestic manufacturers that are occupied by foreign manufacturers. Market, what do you think Yike got?"

After Fang Zhuo finished speaking, he raised a rare personal question: "It's fine if you don't know what the company gets. Didn't the bonus and red envelopes go to you? Was it deducted?"

The boss is very real, so real that it sweeps away the uneasy analytical atmosphere.

In fact, there is another very important reason here. Apple uses its own system, and the open source Android has already been announced by the international giant Samsung. This seems to be a very important challenge.

Who is No.1 in the Android camp?

Samsung is not an easy master.

Moreover, if Apple chooses to add the front, will Samsung not add it?
The competition in the same camp will only become more intense.

There are still two months before the June conference. The new generation of Mars needs to face competition from many well-known manufacturers such as iPhone, Samsung, LG, Nokia, Sony Ericsson, etc. What can the enhanced version of Mars that has been weakened by the "unique" buff achieve? Again, this is even more tense within the company than last year.

After this meeting, Su Wei heard that the company had received Mars 2 from the United States, so she came here soon after hearing the news, wanting to see the beauty.

When she arrived at the president's office of Hang Lung 23, she saw three documents neatly placed in front of Mr. Fang's desk, from Bingxin, Yongke Real Estate, and Morningstar Semiconductor, and he himself was looking at the Lehman stock price on the computer screen.

"I saw a statement in a magazine just now, saying that the murderer would return to the scene of the crime to appreciate his work. Do you think it makes sense?"

Su Wei walked to Fang Zhuo's side, not knowing which one was the work for a while.

Fang Zhuo laughed: "It's ridiculous, it's a lie."

He took out the newly arrived Mars 2 from the drawer and handed it to Su Wei.

Su Wei took over the same Mars 2, and seeing that there was no major change in appearance, she said: "It seems that this time it is all internal enhancements."

"The enhancement of the Android system, the rear pixel has been upgraded from 200 million to 500 million, the color matching of the mobile phone has been added, and the latest camera algorithm has been added, which can be regarded as a small upgrade to optimize the user experience." Fang Zhuo answered while picking up the Morningstar file to review appreciate.

"Well, you can't innovate for the sake of innovation. The user group that Mars can leverage is still very large." Su Wei commented as she played with the new phone.

Fang Zhuo praised: "I knew that President Su would also participate in the meeting. Yes, what users want is not pure innovation, but products that can fit them. The Silicon Valley R&D Center is researching advanced fingerprint recognition and other directions, but The progress is still very slow, and it is too early."

"Fingerprints? It sounds like science fiction." Su Wei told her first impression truthfully.

"It's still early, it's still early." Fang Zhuo shook his head, "I don't know what to research. Anyway, it's immature now, and there's no need to push it to the market so eagerly."

Today is to open the touch screen and intelligence, and to make a fuss about it. Functional innovation is another stage.

Su Wei nodded, played for a while, put the mobile phone in her pocket, and said with a smile: "I will be a domestic user experiencer first, and I will look at your eyes when you read the Morningstar file... Well, when will Chenxing be able to abandon the darkness and turn to the light? "

"After it goes on the market, it will go through ups and downs. I'm afraid I'll have to come forward to persuade it and talk about the principles of cooperation." Fang Zhuo shook his head, "There's no rush, on the contrary, I'm considering Yike, Bingxin and MediaTek relationship."

MediaTek and Morningstar are in a competitive relationship, and Yike and Bingxin are both potential partners.

However, if Morningstar becomes one of its own, the previous considerations about MediaTek may have to change.

Su Wei guessed what Mr. Fang meant almost instantly.

She pondered for a while, then euphemistically sighed: "Commercial cooperation and competition are very sinister."

"I'm just thinking about it, but I haven't decided anything." Fang Zhuo felt a little wronged, "Yike depends on what kind of chips MediaTek will come up with, and when the company is suitable for launching entry-level models."

This is an important factor in determining the relationship with MediaTek, Morningstar's prospects, chip strength and timing.

He didn't elaborate on how to think about it, and picked up the ice core file on the table, and said with a smile: "There is bad news, the station recorder in the south is going to skip the 45nm process and go to 40nm."

Su Wei raised her eyebrows slightly, and said in surprise: "Didn't you say that Intel and UMC are all 45nm? Why is Taiji taking a small step forward, and you are still so happy about the bad news?"

"This shows that Taiji has a strong research and development capability, and I can't stop it from research and development." Fang Zhuo said, "However, because of problems such as yield rate and cost last year, NVIDIA decided to cooperate with us on some 65nm orders."

Last year, NVIDIA's supply was tight due to production capacity problems, which once led to no products to sell during the peak season.

This time, Tai Kee took an extra step. NVIDIA, which has always been very cautious about new processes, wants to take a safe route. Ice Core is developing 45nm process technology, and there is no plan to skip grades. If there are no mistakes in low-end products, it is very likely Will get more mid-to-high-end product orders from NVIDIA in the future.

The introduction of an international customer is a surprise for Bingxin. In the first quarter of this year, the production capacity has been upgraded by 60%, and it has a greater scope for use.

Now the mass production capacity of Bingxin Luzhou factory has been increased from 1.5W to 2.4W per month. It is actively contacting international major customers and trying to stabilize long-term cooperative relationships.

Qualcomm's chip is equipped with Yike Mars, which undoubtedly proves the technological capabilities of Bingxin, and is also an important reason why it was included in the cooperation by NVIDIA this time.

Fang Zhuo briefly expressed his joy and then said: "Taiji can start 40nm foundry mass production in the first half of this year, which is a generation and a half ahead of technology. However, Liang Mengsong called me to analyze this matter and think that Taiji's next step It is very likely that the 32nm process will not be used, and the 28nm will go directly."

Taiwan Kee announced in June last year that it plans to put into production 6nm in the fourth quarter of 09, and this year it will be 32nm.

As a result, it now directly skips 45 and goes straight to 40. It is also likely to continue to take another half step later and directly develop the 28nm process technology.

Fang Zhuo was not sure if Taiji would do this, but Liang Mengsong swore that no one knew Taiji better than him.

After all, this is a man who almost became the 3rd or 4th in charge of the stage.

If it is based on such progress, ice core may also need to reconsider the direction of research and development.

Liang Mengsong is more radical, and believes that he can also actively participate in the global first-line competition along such a process node, and the province will be quickly distanced.

Fang Zhuo listened to his enthusiasm, and then calmly told Dr. Liang that he could join Bingxin this year and judge whether it is feasible after learning more about the research and development capabilities and actual conditions.

"Tai Ji is still very powerful, how is it with SMIC?" Su Wei remembered a related matter.

Fang Zhuo withdrew his smile, frowned and said, "I was going to talk to Mr. Zhang again, but he flew to the United States in a hurry at the end of last month. Maybe there were some problems with the appeal there. He was more passive after losing the lawsuit this time. , more passive than the previous two years.”

"Since we were able to mediate and reconcile last time, it must work this time." Su Wei comforted.

Fang Zhuo nodded slightly, Tai Ji seemed to be more vicious and tough this time, he could only ensure that no matter what happened, his own subscription to SMIC's additional shares would not be a problem.

However, only three days later, a phone call from Zhang Rujing from the United States still shocked him greatly.

"Tai Ji opened up the latest terms of settlement, asking for compensation and shares, and asked me to resign from SMIC and sign a three-year non-compete agreement."

"They have submitted new materials and demands to the ITC again."

"It's still talking now, it's not easy to talk about."

Zhang Rujing's tone was very calm, showing no anger.

After Fang Zhuo listened to it, he failed to give his opinion for a long time. He was not sure whether Mr. Zhang wanted to listen to his analysis, or if he was just chatting. Counting the current time, it is three o'clock in the morning in the United States many.

He remembered Su Wei's words, and said in a questioning manner: "Since the mediation was possible last time, will it work again this time?"

"I hope so." Zhang Rujing said, "Let me talk to you first, so as not to scare away your investment."

"How is it possible, just sprinkle water." Fang Zhuo deliberately made his tone show off.

"That's how it is. Whenever I go back to China to find Mr. Fang for a drink, it will be a phased result from my place." Zhang Rujing made an appointment to meet.

Fang Zhuo ended the call and put down his phone, hoping that he would never drink this glass of wine with Mr. Zhang again.

(End of this chapter)