Reinventing the Millennium.

Chapter 886 Flagship Style
Yike mobile phone landed in China in August, which is a symbolic good news.

Overseas business is always a little bit on eggshells. The difficulties of operators, the exquisiteness of patent pools, the trade-offs of consumers, and the complexity of channel construction will all reduce the difficulty in China.

If it is a difficult mode abroad, it is a medium mode in China.

In particular, if you have already played half of the hard mode and then turn on the medium mode, it may be able to drop another gear.

"Mars6 will be released in June, and it will be launched with China Unicom in August. Pay attention to the ratio of new and old models."

After Fang Zhuo applauded, he didn't continue to verbally affirm Dongzi's achievements. He knew that the other party might need his support at work more.

Because the chip design progress of MediaTek and Morningstar Semiconductor is later than planned, and Qualcomm has not proposed cooperation in this regard, Yike's entry-level model may not even be released this year.

In this regard, the old models are sinking, and the biggest purpose is to promote the laying of the Android system in China.

At the same time last year, the material cost of Yike Mars was about 1500 in Huaxia currency.

Now, with the collapse of storage and the replacement of parts, the prices of these materials can be reduced by another 300 Huaxia coins. That is to say, the pure hardware cost of a first-generation Mars is 1200.

Including marketing, channel and other costs, the first generation of Mars is priced at 2500+, which can effectively leverage the mid-range models of international brands such as Nokia and Samsung, and is also very convenient for subsequent promotional activities.

After all, this is an old model, so it is relatively unnecessary to abide by the brand positioning, and there is no way to do so in the future, so we can only push new entry-level models.

Carrier Lenovo and resellers, however, were reluctant, preferring to push sales of the second-generation Mars.

They don't have to think about the unsystematic thing, and Mars2 can obviously earn more.

In this way, the ratio of new and old tie-in sales is a game, and it is treated as a special case of the 3G standard time difference at home and abroad.

Liu Qiangdong both talked about and gave feedback on the problems encountered in this area.

Under Fang Zhuo's gaze, the discussions in the conference room were quite lively, and the corresponding work divisions were also very clear. People couldn't help but sigh that it was a harmonious team that worked hard at one place.

After Dongzi basically finished his role in today's meeting and needed to continue to verify the company's plan with actual work, the new generation of Mars2 was placed in front of every participant.

The most important thing is to put it in front of the domestic technical team.

Now, the strength of the R&D center in Silicon Valley is stronger than that in China. On the one hand, the companies that have been continuously acquired are digested there, and on the other hand, Silicon Valley itself is a place where high-tech talents gather.

The country is catching up, recruiting vigorously, and also going abroad for advanced training and rotation.

The current Mars2 is a learning opportunity to comprehensively introduce R&D ideas and upgrade logic.

Fang Zhuo also hopes that the executive team will know what is happening and why.

"Mars 2 still uses a glass back cover with good consumer feedback. Schott factory in Germany has made more attempts in the past year, and now it uses aluminosilicate glass, which has better drop resistance. "

"Perhaps, this year's Mars2 is expected to break through Nokia's drop resistance test. Of course, this is an extra $2. There is no way. It takes a price to get Nokia's approval."

The introduction in this link is Yang Huiming, the deputy director of the domestic technical team. He was an intern in the company when Yike was developing music players. He was a student of Xu Keden at Jiaotong University.

When Mars was selling well, some Nokia executives claimed that they took Mars for a drop test and concluded that it could not meet Nokia's standards.

Yang Huiming made everyone smile knowingly when he mentioned this matter.

"Mars2 is a continuation of the design style of the previous generation, including the camera algorithm, the rear 500 million camera, and a small upgrade of the Qualcomm chip. These are not easy to reflect on the outside."

"But in fact, Mars2 has made very important attempts inside."

Yang Huiming took out the Mar2 that had been disassembled a long time ago, and introduced the internal design details: "For example, this ERM eccentric rotor motor is used in the first generation of Mars. We refer to it as the rotor motor. The principle is to use electromagnetic induction to The resulting magnetic field drives the rotor to rotate and vibrate."

"Mars is a touch-screen phone, and the feedback after this touch is the first and most frequent feeling users get."

"The adaptation of the rotor motor is relatively simple, and the cost is not high. From our observation of users, they don't feel any delay in vibration feedback."

"However, the rotary motor was removed from Mars2, and we replaced it with a linear motor."

"Linear motor is a transmission that converts electrical energy into mechanical performance without any intermediate conversion mechanism."

"However, if the touch feedback experience brought by the rotor motor on Mars is 5 points, the linear motor of Mars2 only slightly improves the user experience by 0.5 points, and there is a lot of room for optimization."

"It stands to reason that this generation can continue to use rotor motors. The improvement effect of linear motors is very weak, but the cost is 11 dollars more expensive. It is not cost-effective at all, and it is not cost-effective at all."

11 US dollars is equivalent to 80 Huaxia currency, which is simply a profit of 80 yuan less, and consumers have not obtained too obvious a perception improvement.

Yang Huiming took a sip of water: "However, the score of this generation is 5.5, and we believe that it is expected to be improved to 7, 8, and 9 in the future. It is an important part of human-computer interaction, and it can bring more delicate and stronger performance in the future." Weaker and clearer, more real and direct feedback."

"Mars2 is the company's second-generation model, the flagship of Yike, and the number one player in the Android camp. This low-cost upgrade similar to linear motors is a design that our R&D department believes is necessary to stick to."

"I hope we can give everyone and consumers the best experience within our capabilities."

Yang Huiming explained the design concept of Mars2 with the details of the motor.

Putting the cost performance aside, the first goal of the flagship model is to do our best to provide the best user experience, even if it is a link that is relatively easy to be ignored.

You get what you pay for, and you get what you pay for.

Taking advantage of the end of Yang Huiming's paragraph, Fang Zhuo interjected: "Yang Huiming said that the motor score of Mars2 is 5.5 points, which is only 0.5 points higher, but I want to say objectively, this 0.5 point improvement is placed in " "Fruit Killer" is 6.5 points, you can try it, I think it is an excellent and detailed design."

Rotary motors are $2 and linear motors are $13.

The difference in price is enough for Mars2 to upgrade from 8G to 16G... and more - the price of storage has fallen too bloody.

But Fang Zhuo recognized the increase in cost.

A flagship phone must have the look of a flagship phone, and it must try its best to fight against the iPhone and Samsung. It must not only gain the first-mover advantage with "uniqueness", but also build a long-term reputation with actual experience.

This is the silent attitude of Yike Mars2 to moisten things.

(End of this chapter)