Reinventing the Millennium.

The latest trends of mobile phone manufacturers have appeared, and it is hard not to be connected with Yike's confirmation of the press conference time.

As soon as Yike decided to release the new phone in Silicon Valley on the 27th, HTC and Sony Ericsson chose the 25th, Nokia chose the 26th, Motorola took the opportunity to sue to add to the fun, and the competing iPhone just announced that it had exceeded 200 million sales.

As a result, the actions of the world's top mobile phone manufacturers have been squeezed into these few days, which is really easy for the media to write. Nokia, which accounts for 38% of the industry share, and Motorola, which has dropped by 8 percentage points and still has 10%, will soon Catch up with Motorola's Sony Ericsson...

And, although the same camp has not confirmed the time of the new machine, it is said that Samsung will not be too far away.

The new products of any mobile phone manufacturer are enough to be reported by the relevant media, but now they are crowded together, which shows how fierce an oriental catfish mixed with a school of sardines is!
That night, Fang Zhuo, who suddenly regained his energy, received frequent calls from his partners because he was restless because of the news announced by his friends.

In particular, Google's Schmidt was furious.

Fang Zhuo was puzzled: "They are besieging Yike, why are you so excited, it happens that the press conference is arranged in the front, let us see what level they are."

Schmidt's tone on the phone suddenly became heavy: "I'm also a director of Yike."

Fang Zhuo: "..."

Oh yes, in principle, this person is also a member of Yike.

Schmidt also told about his news: "Samsung is likely to hold a press conference next month. They are discussing cooperation with T-Mobile, Sprint, AT&T and other telecom operators. It will be listed within the third quarter at the latest."

"And Motorola, they will definitely launch new products with Sprint next month."

Fang Zhuo sighed: "It's really a pincer attack. Legere and I briefly talked about Samsung's negotiation with them, but I didn't expect Samsung to even talk with AT&T?"

T-Mobile is the cooperative operator of Yike, AT&T is the cooperative operator of Apple, plus, the cooperation between Sprint and Motorola...

Samsung is trying to catch all the operators!
"Samsung's market share has been 12% from last year to the first half of this year, ranking second in the world." Schmidt briefly talked about Samsung's strength and the current status of cooperation, "After all, Apple and AT&T, Echo The cooperation with T-Mobile has been very successful, precisely because of your expansion of the cooperation model, operators are more open to cooperation with a strong manufacturer than before."

Fang Zhuo was not dissatisfied when he heard the truth.

He has long said on different occasions and with different people that whether it is product supply chains, operators, intelligent systems, etc., it is difficult for Yike to do it by itself, especially when talking with operators on the day of the press conference, but later It is easier for manufacturers to develop on the existing basis.

There are wolves in front and tigers in the back.

The release of this generation of Mars is much more lively than before.

Fang Zhuo considered the competitive situation facing Mors2, and still maintained an optimistic judgment on the sales volume. The sales volume of the first-generation Mars was almost 27 million units on the 750th, and the guaranteed goal of Mars2 was to exceed 1000 million units.

First of all, in August, Yike will be able to open the local mobile phone market in China.

Secondly, despite numerous competitors, the Android system still has a very good software adaptation. It is a smartphone system that is at the forefront of the times and can bring continuous improvement based on user feedback.

Finally, the cake of 3G smart phones is still expanding, and the share that traditional manufacturers are bound to take away may not necessarily have a high-speed growth.

Taking advantage of the silence in the middle of the night, Fang Zhuo not only cleared his mind, but also exchanged heart and soul with Su Wei, and made a long phone call.

He was talking about the new changes in the situation facing Yike mobile phone on one end of the phone, and Su Wei was talking on the other end... the big e-commerce movement she has caused in China in the past two days.

—— "Taobao and Tesco Go to War! "

—— "Who is the No. [-] e-commerce company in China?"

—— "Taobao Changes Coaches, E-buy Shines the Sword"

In the first half of this year, because Taobao established Taobao Mall, it has the motivation to try B2C.
As a result, Fang Zhuo had some minor conflicts with them, and also made his own substantive preparations for competition.

When it came to the most important "618" promotion event held by Taobao in a row, Tesco, which was generally considered to be on the defensive, appeared two days in advance of June [-] to promote its own cosmetics and women's clothing during the same period.

Tesco originally negotiated with many cosmetic brands in South Korea, but due to the involvement of Yike and LG Electronics, almost all of them were stopped.

In order to make up for the vacancy in this area, the e-buy team in charge of this area and Su Wei herself worked overtime urgently, instead of continuing to focus on cosmetics, they talked about the brand of women's clothing.

This time, e-buy's positioning in this regard is "fast consumption", and talked about the entry of Uniqlo, Zara and other brands.

The two products that cater to the female group, especially the women's clothing brand with lower prices, made Taobao furious and immediately launched a strong counterattack. It was also the first electric appliance supplier of Tesco.

I don't know what kind of conditions Taobao gave. TCL announced the establishment of a Taobao mall store on the eve of 618, guaranteeing quality and after-sales.

And, on the day of 618, Philips and Panasonic also entered Taobao Mall, adding a brand-name atmosphere to Taobao's B2C platform.

Accompanied by the respective actions of both parties, the anger in the public opinion is also a little unstoppable.

"Who is the number one e-commerce company in China? I don't need to answer this question, but since you asked, I will say that Taobao is not only the number one e-commerce company in the C2C field today, but will also become the number one e-commerce company in the B2C field in the future." An e-commerce company."

Ma Dian, the head of Ali, showed his goal in the B2C field for the first time when he was interviewed by the media, aiming at the number one in China.

The head of Yike is not at home, and Su Wei, who has been in charge of Yibu, has no choice but to accept the interview reluctantly, talking about competitors, and chatting about the development prospects of the industry.

After listening to the reporter's repeated remarks by Ma Dian, she immediately expressed her gratitude: "I am very glad to hear Mr. Ma say that. It seems that he also believes that the current Huaxia B2C is our e-buy. This makes me and all the employees very pleased. .”

"Mr. Ma is willing to put effort into B2C, which is very good, but he must remember to invest, and don't really just focus on assets as he said."

"It's okay to talk about it, but it's really done. I hope Mr. Ma will notice the difference between the two models."

Ma Dian and Su Wei clashed in public opinion, and the people below were not idle.

Just when Yike mobile phone was facing traditional manufacturers, e-buy and Taobao competed in terms of publicity, public opinion, discounts, and slander.

Su Wei talked about this endlessly.

Fang Zhuo listened carefully to the battle between the two sides, and suddenly asked thoughtfully: "Paipaiwang seems to be quiet."

In the corner of e-commerce, Paipai.com lives silently.

"Huh? Paipai.com, oh..." Su Wei almost didn't react, "Penguin may have hesitated about the positioning and prospects of Paipai.com. Taobao has developed so well that it is difficult for it to get room for development. For B2C, they don’t seem to be willing to make big investments.”

Penguin is still very rich, but even if they also do B2C, they also face the situation that there is a leader in front of C2C.

This time, in the field of e-commerce, Penguin cannot simply rely on traffic to make a name for itself.

Fang Zhuo recalled the communication with Pony since he met, and sighed: "Paipai is like this, Penguin also cooperates with Taobao, and it even invests in starting a business to make mobile phones. Why is Pony like this?"

"It's about interests, so I won't answer your question." Su Wei smiled, "Looking at the many manufacturers you mentioned, I'm too busy recently, so I can only wait for the media to review the summary of competing products."

It was getting late for Fang Zhuo, and he planned to end the phone call: "Come on, when I go back to China, I want to see female consumers send banners to our company."

"I'll send you an email later, remember to read it before going to sleep." Su Wei said.

When Fang Zhuo opened his notebook and clicked on his mailbox, he saw part of the collection of public opinion reports from Teacher Xiao Su.

Even though he was not in the country this time around and was busy with mobile phone matters, the reporter couldn't help but bring himself along. Regarding female consumers, these reports may not be better than pennants.

——Two behind women's online shopping
the man.

——Who is the man who understands women best?
——Mr. Fang: Selfies, online shopping, cosmetics, I know women's hearts.

Fang Zhuo was rather dumbfounded, um... Next year, Yike plans to release a mobile phone named selfy, which may indeed be positioned more towards female users.

Including this one, entry-level products will be launched next year, and I don’t know if the hummingbird chip cooperated with Samsung and Apple can be used for its own use next year.

As soon as Fang Zhuo thought about it, he thought further, and the products of nearby competitors were soon placed in front of him with the press conference.

Sony Ericsson and HTC on the 25th.

The timing of their releases almost overlaps.

Fang Zhuo focused on Sony Ericsson's new phone, and only watched HTC after the press conference.

The phones released by these two are equipped with Microsoft's M system.

Fang Zhuo once invited the old jazz to let Sony Ericsson try out the Android camp. In the end, he still believed in Microsoft's strength and took out a resistive slider phone on this day.

The resistive screen is equipped with a stylus, and the physical keyboard is the ultimate.

How can I say it?
Fang Zhuo had asked the person in charge of Sony's mobile phone department before, and knew that Sony Ericsson would probably adopt a resistive screen. The reason he heard at the beginning was "cheap". However, he still had expectations in his heart, thinking that Sony Ericsson should see the market develop.

Now the resistive screen comes as promised.

Fang Zhuo could only give a tactful evaluation: "A classic mobile phone from Sony Ericsson."

In comparison, HTC followed the trend and came up with a capacitive screen mobile phone, but it is also a slider design with a 3.2-inch touch screen on the top and a traditional keyboard on the bottom.

Fang Zhuo’s evaluation of HTC is very clear: “It’s an infringement.”

Like LG mobile phones, a capacitive screen mobile phone without an Android system must have problems in patents.

Only one day later, when reviews of Sony Ericsson and HTC products appeared on the Internet one after another, Nokia's massive product launch was also held in the afternoon in Silicon Valley.

Just like it predicted, a full touch-screen product appeared at the press conference!

Because it is not a live broadcast, it is a timely update of information through the media and blogs.

When Fang Zhuo saw the text update and saw that Nokia had come to the link of new touch-screen products, he sat up unconsciously and paid close attention to the menacing blockbuster products of this global mobile phone giant.

Nokia 5800!
S60V5!
Candy bar phone with full touch screen!

In other words, Nokia followed the trend and canceled the physical keyboard!
only……

"Resistive screen? Resistive screen?" Fang Zhuo saw the most critical piece of information, and leaned back on the boss chair again. Nokia also used a resistive screen this time.

The 3.2-inch resistive screen is equipped with a stylus.

Nokia has optimized the operation of the stylus on the resistive screen. According to the publicity at the press conference, the sensitivity has been increased by 30%. It will be the best resistive screen Symbian phone in the world.

"Resistive screen, Symbian."

Fang Zhuo extracted the elements, and for a while, he even hoped that Nokia would really make a mobile phone out of patent avoidance considerations.

Let's say it has not improved, and the physical keyboard has been cancelled.

Let's say it has improved, you might as well not cancel the physical keyboard if you build a resistive screen.

Fang Zhuo is not sure whether ordinary consumers will think the same way as himself. It is true that the original mobile phone customer group still accounts for the majority of the market, but... the industry giants do not think about changes, which will inevitably bring about potential brand awareness.

Simply put, the accumulated word of mouth will make many people think that iPhone and Mars are more fashionable.

Fang Zhuo looked at the other claimed functions of the Nokia 5800, and it was still quite complete, but the front camera was only a mere 50 pixels...

When the press conference was over, he pondered over and over again, and gave a slightly emotional evaluation: "Nokia is burning."

The three competing mobile phones of Yike before the 27th all showed their true colors.

In the office, the information of the three mobile phones is posted on the whiteboard.

Fang Zhuo watched their situation and couldn't help sighing to Yu Hong: "Yuan Shu in Huainan, Yuan Shao in Hebei
Jiangdong Sun Bofu... This, this is really a gathering of heroes from all walks of life..."

Yuan Shao, Hebei, four generations and three princes.

Yuan Shu in Huainan had enough food and soldiers.

Jiangdong Sun Bofu is full of blood.

Such heroes from all walks of life, really, really...

Yu Hong understood what the boss meant, and only had one question: "Why do they have trouble with resistive screens? Capacitive screens are very acceptable to consumers on the first-generation and second-generation iPhones, and the same is true for us and LG."

Before Fang Zhuo could answer this question, a call from T-Mobile Legere came in.

"Mr. Fang, Samsung's mobile phone uses a capacitive screen and has a size of 3.8 inches. It also runs on the Android system." Legere said in a serious tone, "We refused to cooperate with it, but it is likely to challenge Mars."

He showed dissatisfaction: "Samsung's size and style are somewhat similar to Mars, this is deliberate!"

3.8 inches, Android system, capacitive touch screen.

Somehow, when Fang Zhuo heard such product information, he felt a little comfort for no reason, it had to be Samsung.