Reinventing the Millennium.

The closer the year ends, the colder the weather will be, and the more the world will feel the chill of the financial crisis.

It was the first time that many people noticed the words "subprime mortgage", "financial derivatives", "systemic risk", "CDO and CDS", "asset securitization", and it was also the first time they saw the ferocity of the global financial crisis.

Exports have declined, the economy has slowed, and employment pressure is high.

More "rescue", "support" and "overcoming difficulties" also appeared in everyone's sight.

Under such circumstances, businesses that can make money are more and more cherished.

On January 1, Qi Zhengyang, the owner of Dingli mobile phone in Baoding, Hebei Province, was sitting on his truck and wandering to the capital to pick up goods.

I was lucky this month. I originally contacted the dealer in the provincial capital to buy a batch of Yike mobile phones, but they were fully booked there. On the contrary, the inventory in the capital just happened to be filled, and I was able to pull a car back to sell.

"Brother-in-law, why is this the signboard of E-Go?" The driver's brother-in-law arrived at the place and saw the word "E-Go".

"Hey, they are all the same family, almost." Qi Zhengyang asked his brother-in-law to drive the car to the queue and continued, "I inquired about it when I came, and there are two lines for Yike's mobile phone, one is from the Unicom operator. One side, don’t think about it, the other is to rely on e-buy’s warehousing to distribute the goods.”

He lit a cigarette and said with a smile: "The provincial capital also comes here to buy goods, but I don't know how much they charge for the goods."

The brother-in-law leaned out half of his body from the car window, looked at the long queue in front of him, and said with a smack of tongue: "We came early, and the queue here is already so long."

"You can still get the goods here, and those who haven't come don't know how many." Qi Zhengyang said in surprise, "Now who doesn't know that Yike's mobile phones are easy to sell, and we can have a good year anyway!"

The brother-in-law smoked a cigarette from his brother-in-law's cigarette case, lit it up and smoked for a while, then asked, "Brother-in-law, how much is the product?"

Dingli mobile phone is not big, but it is not small. Hebei province is not ranked, but Baoding is one of the best.

Qi Zhengyang glanced at his anxious brother-in-law, and said the number: "Less than 2000."

"Huh? It's not as profitable as our Tianyu mobile phone!" The brother-in-law was surprised.

Qi Zhengyang let out a sigh of relief: "What do you know? Can Tianyu mobile phones sell well? Can they sell better than Nokia and Samsung? Now this Yike mobile phone is treated like Nokia in China. Come and sell one, and it will last for [-] years. Digest half of it before the Lantern Festival, and it will definitely be sold out before the Lantern Festival!"

"Besides, the market is so hot, Yike will still have regular rebates."

My brother-in-law thought about Yike's price reduction and the current 2199. If you get the goods at 1900, you have to rebate. This...

He asked, "Does Yi Ke still make money? How much can he make?"

Qi Zhengyang laughed: "There is no one who doesn't make money in business."

He glanced at the time and stretched his head to look at the storage center.

This is the first time that Dingli Mobile has purchased goods from Yike. Before that, except for the unstable network channels, only eight pilot cities could get goods.

But Qi Zhengyang has been paying close attention to the changes in the industry for a long time, knowing that Yike is so popular in the mobile phone market that it is really hard to find a machine.

He also tried to analyze this matter.

The supply of the 3G pilot project itself is less than the demand. The official start of 1G in January this year must be a swarm of early adopters.

Yike company obviously also anticipated this situation. First, it never lowered its publicity efforts, but continued to increase its weight. Second, it used a mix of old and new models to further attract consumers.

Now it is the end of the new year, which is the regular peak season for consumption. Although there is a financial crisis, it is stronger than usual.

Another point is that Yike mobile phone has returned to its hometown after fighting abroad. They really fought with big brands such as Nokia, LG, and Samsung for a while before launching business in China.

All kinds of reasons are superimposed, that is... the queue of trucks queuing up at the warehouse today is getting longer and longer!

Qi Zhengyang was a little lucky that he came early, and he could catch up with the sale when he returned in the afternoon.

"You wait here, I'll go down and have a look."

Qi Zhengyang loaded his cigarette and got out of the car.

He believed that there must be many people who followed the car like himself today, just to exchange ideas.

Qi Zhengyang looked left and right, and saw a dog-legged person in front of him.

There must be a boss within five steps of a dog leg!

Sure enough, with a smile on his face, Qi Zhengyang went up to pass the cigarettes and chatted. The man with the briefcase was obviously Wang Zhenghong, a big dealer from Tianjin.

"Tianjin, hey, isn't Tianjin a pilot city? Mr. Wang, why do you still come to Beijing to get goods?" Qi Zhengyang was a little puzzled, Tianjin is one of the eight pilot cities for China Unicom's 3G.

"There are few goods allocated over there, and the storage here in the capital is convenient, and a large amount of goods can be obtained." Wang Zhenghong blew a smoke ring, "This is to help Yike share the cash pressure, and it is obligatory."

Qi Zhengyang laughed out loud, and exchanged contact information in addition to business cards.

"Brother Qi, what's the price for your goods?" Wang Zhenghong asked a question.

Qi Zhengyang confessed to his colleagues: "1950, Mr. Wang, how about you?"

Wang Zhenghong smiled slightly: "Almost, only 40 yuan cheaper."

Qi Zhengyang also asked a question: "President Wang's rebate is..."

"Brother Qi is here for the first time. Yike is actually very transparent. The rebate points of this Mars1 are all the same, just one point. You can get money for this, or you can directly get a mobile phone of equal value." Wang Zhenghong is Pilot dealers, familiar with Yike's process.

He glanced at this Qi Zhengyang, felt very kind, and gave a suggestion: "You'd better keep this rebate, you didn't get Mars2 for this batch, right? If you don't take the initiative to ask for rebates, Mars2 won't be given over there, but you If you say it, make an opening, and it will be easier to talk about it in the future."

Qi Zhengyang's heart skipped a beat. He was lucky this time, but there were only 1.5 units of the first-generation Mars.

In the past, I heard that there was a 2:1 match, but I only gave the first generation on the phone. If I want to buy a new model in Baoding, I can only go to the Unicom business hall or the regular release of the e-buy website.

Knowing that the current retail price of Mars2 has also dropped by 100 yuan, which is 3899, he couldn't help but ask, "Mr. Wang, what is the price of Mars2 on your side?"

But Wang Zhenghong refused to say anything, he said haha, and patted Qi Zhengyang on the shoulder: "Brother Qi, sell it quickly, Mars2 is the thing that makes money."

Qi Zhengyang was tickled by this sentence.

The profit of the 1.5 first-generation Mars of our own company plus rebates is 4 million. If you use Yike's high-end models...

With a shy face, he said: "Mr. Wang, you have a big business, please give me more pointers. I don't know what to pretend for today. My brother will set up a table at noon."

Just as Wang Zhenghong was about to speak, his eyes lit up suddenly, and he saw the manager of E-buy's warehouse.

He pointed to his pocket, and said with a smile: "I don't want to eat, I will definitely pack it back before noon, if I have a chance to go to Tianjin, I invite you, Brother Qi, I will go over and say hello first."

Qi Zhengyang watched Wang Zhenghong walk quickly to find someone to talk to, but after chatting for a few words, the person from Tesco left in a hurry.

Wang Zhenghong chatted with him, and he didn't think he was treated coldly.

Qi Zhengyang was a little envious, and handed another cigarette to Mr. Wang's dog leg, and slowly returned to his car.

"Brother-in-law, how are you?" My brother-in-law was playing "Temple Run" on the latest Mars 2, and asked without looking up.

"I'll just go down for a stroll, what can I do?" Qi Zhengyang was thinking about the old and new models of mobile phones, and when he saw him playing games again, he frowned, "I don't understand what's so interesting about this?"

The brother-in-law laughed and said, "It's a waste to use a touch-screen computer and not play touch-screen games."

Qi Zhengyang rolled his eyes, he has no interest in games, and now he just thinks about making more money.

As the sun gets higher and higher, the voices of people, cars, horns, and forklifts are mixed together, and the e-buy storage center becomes extremely busy.

Queuing is slower than expected.

At noon, I wanted to look at the cars alternately, but e-buy has staff here to maintain order, so Qi Zhengyang took his brother-in-law to have a meal in the cafeteria, which tasted pretty good.

The forklift was loaded without a break until 2:[-] in the afternoon, and the mobile phone was finally installed.

Before leaving, Qi Zhengyang glanced at the still long queue, and guessed that he might have to work overnight.

The distance between Beijing and Baoding is very close, only 150 kilometers.

At four o'clock in the afternoon, before the truck arrived in the city, Qi Zhengyang hurriedly took out his mobile phone and called his wife, urging the flag to be hung up.

——Yike mobile phone is the latest arrival in the store!
——Eco 3G touch screen machine free film!
After another half an hour, the truck stopped at the door of the store, Qi Zhengyang jumped out of the car and called the staff to unload the goods, and saw obviously more customers wandering in the store than usual.

"Are you buying a mobile phone?" Qi Zhengyang asked his wife who came out in a hurry.

"Yes, someone came when the banner was hung up, and they have been waiting for a while."

Qi Zhengyang licked his lips, and suddenly saw a competitor standing on the steps in the mobile phone store diagonally opposite, looking this way.

His mood improved immediately: "Quickly, first unpack a box and take it in for the customer. Don't worry about sticking the film, it must be pasted well."

The wife puts the film on, the employees unload the goods, and the brother-in-law drives to the small warehouse.

Qi Zhengyang was high-spirited, seeing customers attracted to the store again, he decided to open until 12 o'clock tonight before closing the store.

Red envelopes are given to employees this year, and wages will be raised next year.

Qi Zhengyang took a breath, looked up at the banner of "Yike mobile phone latest arrival in the store", and wished the head of Yike good health, good luck, good luck and a happy new year in his heart.

……

Shencheng, Hang Lung 23, President's Office.

Fang Zhuo was concentrating on the patent competition between Yike and Nokia, when the intercom phone on the desk suddenly rang.

"President Fang, your mother is here."

Fang Zhuo put down the phone a little unexpectedly, and soon saw his mother Zhao Shumei push the door open.

It stands to reason that my dear old mother should be greeting her relatives in Shanghai during the Chinese New Year these days.

"Mom, why are you here?" Fang Zhuo got up and poured a glass of water.

Zhao Shumei said angrily: "What? Do I still need to make an appointment?"

Hearing this tone, Fang Zhuo felt menacing, and said with a smile, "Then why make an appointment, I was just thinking of calling you, and going home to eat your braised pork at night."

Zhao Shumei's complexion slowed down a little, and she immediately criticized: "You said you, how old are you, your grandson can make soy sauce, what are you busy with every day?"

Fang Zhuo looked serious: "Mom, since you asked me, then I won't hide it from you."

He snapped his fingers earnestly: "I am busy with Qimonda's patents, I am busy buying Infineon's stock as a shareholder, I am busy with the market situation of mobile phones, I am busy with Bingxin's recruitment and investment, I am busy with the lawsuit between Nokia and Echo, busy……"

"Okay, okay, give me a letter, when will you have a baby?" Zhao Shumei interrupted.

"We're all busy, what's the rush, the family has the throne to inherit." Fang Zhuo said leisurely, "Weiwei's career is at a critical juncture, let's talk about it in two years."

"You two, you two..." Zhao Shumei said helplessly, "I'm busy with work, so I don't want to live anymore? Without succession to the throne, this situation is not bad."

Fang Zhuo was even more disapproving: "You still think about this."

He suddenly thought of a funny thing: "Why, when you give birth to a son in Houston, the mention of the word Yi Ke makes the local people look in awe of his son?"

Zhao Shumei didn't understand, but she could understand the tone.

"There is no shortage of food, clothing, education, and a fund." Fang Zhuo said with a smile, "I also want me to train a person who can compete with all kinds of business predators."

Anyway, he didn't have this idea, and Schmidt's is so bad, so why bother.

"Come on, mom, I'll take you downstairs to buy bags. I heard from Weiwei that there are new products down there. It just so happens that my aunt and the others can give them away." Fang Zhuo said this first, and then said, "If you don't want to, I will It's a meeting, everything is waiting."

"You have your meeting, I'll find Weiwei." Zhao Shumei got up and left.

"Hey, hey, she really has a chance." Fang Zhuo shouted from behind.

Zhao Shumei paused, glared at her son, and decided to do his work first while buying bags.

……

On the 22nd floor of Hang Lung, under the witness of Su Wei, the two heads of Yike Mobile argued for the qualification to speak at the annual meeting.

The head of Europe, Pan Ben, came from IDG, first in the US market, then in Europe, and finally became the head of the European business. He thought he had the qualifications to represent the annual meeting.

Liu Qiangdong, the person in charge of Huaxia, was acquired. He started with e-buy warehousing, then e-buy offline electrical appliances, and finally transformed into Yike mobile phones. Although it took only one year, he believes that the local market is the bigger future.

This year's annual meeting is of great significance, both Liu Qiangdong and Pan Ben think that they are more qualified to be the ones to ask Mr. Fang questions.

"How many units do you sell here?" Pan Ben wondered, "Don't talk about the time when you joined the company, as far as the business is concerned, I want to laugh when you say you represent Yike."

"The growth rate of Yike Huaxia's business is definitely faster than that of Europe. Mr. Pan, the local is the future, so wake up." Liu Qiangdong didn't shrink back because of his job level.

"It's funny, I said this year is bullying you, and next year, can your revenue exceed mine?" Pan Ben found out that this person was serious.

"That's because the local market is also taking into account the task of laying down the sinking market, otherwise, the sales of Mars2 will greatly increase revenue." Liu Qiangdong is very serious.

The two of you say a word to me, and no one will let the other.

In the end, I still have to ask Mr. Su who is in charge of the overall situation.

"Boss Su, I was the one who moved goods with Boss Fang in New York back then." Pan Ben feared that his friendship would not be enough. I am dissatisfied."

Liu Qiangdong sensed the decisive moment, and said: "Mr. Su, although I was bought in, I will definitely go wherever I need it. There is no complaint. Mr. Fang said that I should go to Yike, and I will go to Yike." Ke, if you don't show up at the annual meeting now, I really have complaints."

Su Wei was a little embarrassed, but it seemed to make sense.

After a while, the secretary suddenly answered the phone, and she walked up to President Su and said something softly.

Su Wei smiled: "Mr. Pan, Mr. Liu, this is it. After all, I'm not in charge of Yi Ke's affairs. Otherwise, it's up to another person to decide."

Besides Mr. Fang, who else can decide?

Pan Ben was puzzled and said, "Didn't that party already know?"

"Mr. Yu came back from the United States, and she asked her to come, and she also asked you to talk to her face to face." Su Wei said, "Why don't you three talk to her later?"

Yu is always the old boss, and he was made by her subordinates.

Pan Ben: "..."

Yu is always the founder and director, and the level is a bit different.

Liu Qiangdong: "..."

Forget it, the king of the United States is back, so what is there to fight about.

Liu Qiangdong and Pan Ben looked at each other, arguing, if they had to, whoever got the loudest applause.