Reinventing the Millennium.

On the evening of the first day of March, British Sir Stringer stood in the chairman's office of Sony's US headquarters building, overlooking all living beings in New York City.

The shocking financial turmoil still lingers, but the policies of countries around the world are very strong, and a future recovery can be vaguely expected.

Just like myself, I can continue to lead Sony to seek recovery.

Stringer was very emotional and felt a sense of crisis.

This year's financial report can be seen, but it is due to external funds rather than internal improvement. In the new year, we still need to face the problems of various businesses, otherwise, there will still be a serious deficit in the coming year.

Having said that, I can’t blame myself for the net loss in 2008. The global economy is in a downturn and the yen has been soaring. This external environmental factor has greatly affected Sony’s exports, making the declining LCD TV, game console, and mobile phone businesses even worse. .

It's not as good as myself if someone else is in this position.

Thinking of this, Stringer felt a lot of comfort in his heart.

In fact, if possible, I would rather not use external funds to improve the financial report, so as to wake up the factions within the company, even if I sacrifice the small self, I can achieve the big self.

However, the funding comes from the directors of the family, and the two parties have a good cooperation in multiple businesses, which is another matter.

Stringer pressed the answer button in a leisurely manner.

Thought it was a more drastic way.

Stringer paused for two seconds: "I want to see Mr. Fang! I want to see Mr. Fang!"

Without Sony's music copyright, Yike would have died a long time ago. How could he be where he is today?

Fang Zhuo is very sensitive to such numbers, 1 million US dollars, isn't this the last 10 million of the 1 billion US dollars in losses that the old jazz had to solve before?

Seeing this, Schmidt quickly smoothed things over: "Mr. Fang, Mr. Li, everyone is here to solve the problem,"

Microsoft has been cultivating the mobile market for a long time, but the effect is not outstanding, and it was hit hard last year.

"Mr. Fang, you should have sat in the conference room earlier. It's not the attitude to ask for help."

"What? Suspend the acquisition? Why? Whose decision is this? Have you talked to Mr. Fang? Impossible!"

It's just that despite sitting down, the parties with conflicting interests are not united.

Sony Ericsson mobile phone is a joint venture company between Sony and Ericsson, but it has always been operated by Sony and has absolute dominance.

Simply put, Microsoft hit me, I hit Sony.

However, what they didn't expect was that they also saw the head of Sony, Stringer, in the meeting room.

Stringer didn't want to say what to do, this is something Mr. Fang needs to solve.

Stringer pondered over and over again, but decided to agree. Fang always needs two months, so give him two months, so that the friendship between each other is complete.

Now, taking advantage of Sony's crisis, Fang Zhuo, who used to call him Jazz, finally tore off the veil of warmth?
Do you really think that you can control Sony's strategy wantonly by pinching your scruples about financial reports?

And, he had already thought about this on the way here: "Mr. Fang, you have said so much, do you really want to cut expenses, or seek bargaining chips with Microsoft? Sony Ericsson's mobile phone does not have that much influence on Microsoft. Big."

Fang Zhuo called Mr. Yu in front of the old jazz and asked to strengthen cooperation with Sony Music within two days.

"Microsoft even stated that if Echo insists on countersuing Nokia, it will not consider negotiating patent licensing at all, and will also file a lawsuit at the ITC. What do you want me to do?"

"Okay." Stringer agreed, "Sony Music's strategic cooperation should be implemented quickly."

This matter must be resolved.

Stringer pinched the phone in a daze for a while.

Stringer was taken aback, huh?Say it earlier...

As a result, Sony got a slap in the face from Microsoft?

He slowly put forward a condition of his own: "Sony Music can sell another 1 million US dollars worth of shares."

"Nokia is in decline, Microsoft is also in decline in the mobile market, and BlackBerry's RIM is also in decline."

and so……

Why is it different?
He waited for a while, but before he came to persuade him to stay, he stood up and left the conference room in embarrassment and anger.

Fang Zhuo was the last one to enter the conference room because he was answering the phone.

His expression softened: "Mr. Fang, we are friends. You can tell me directly instead of asking Mr. Yu to call me and say that it was her decision. This is what makes me most angry today."

How to get this "reasonable"?Is it reasonable to have a lawsuit with Microsoft?
Now there is a very good opportunity. The leader of the Android camp, Yike, has important patent chips in its hands. It can use this to gather more manufacturers to negotiate with Microsoft, so as to negotiate a suitable position.

Yu Hong immediately replied: "Yes, Microsoft is cooperating with Nokia, and believes that Yike's mobile phone infringes on many of Microsoft's patents, and it is very likely to file a lawsuit. In view of this situation, Yike needs funds and must be wary of people in the Microsoft camp. , I don't think it's time to give the money to another company that runs Microsoft's mobile operating system."

LG and Yike belong to the kind of bayonets that are popular, and they are banned from selling each other.

With just such a sentence, Stringer seemed to be stabbed in pain, and stood up from the sofa, almost glaring at Fang Zhuo.

Just as he was engrossed, the phone screen lit up.

As for the various mutual prosecutions in the future, that will be a matter later.

Stringer frowned, two months is also a long time, especially for the current Sony Ericsson mobile phone, it also needs to enter the market in time.

Fang Zhuo looked at the old jazz, and suddenly brought out the most important point of the matter, and said bluntly and casually: "After all, the money is my money."

Make a deposit before proceeding.

Be sure!

However, he was extremely shocked by the cold content on the phone.

Therefore, Schmidt immediately contacted Samsung, HTC, and even LG, which wanted to be subdued but ignored it before, and informed him that he planned to join hands with Yike to negotiate with Microsoft.

"Sir, if Nokia is really successful, if Microsoft continues to fall into trouble, Yike can only survive the winter. What can I do if I don't cut expenses at this time?"

Fang Zhuo looked at Li Zairong: "Stop talking, you go out too."

If Microsoft is allowed to intimidate like this, any subsequent Android manufacturer will have to pay more.

Stringer was stunned: "This...Microsoft, what does this have to do with my Sony?"

Stringer looked at Mr. Fang: "I don't think you will get to that point. It's just a matter of mutual authorization and patent fees."

Stringer said coldly: "Mr. Fang, don't make an example."

Fang Zhuo didn't say that it was Mr. Yu's idea, but directly talked about his embarrassment.

He only thought for two seconds before saying, "Sensors are needed, not music."

Money is my money, I can spend it however I want, I will give it to you if I want to, and I won’t give it to you if I don’t want to, whether you like it or not.

Fang Zhuo looked at the old Jazz with piercing eyes: "No, Sir, don't underestimate Sony."

Stringer took a look, it was Yu Hong, the president of Yike America.

Fang Zhuo hadn't finished: "The communication between Sony Ericsson and Microsoft needs to be more straightforward. After all, Microsoft is also very straightforward with us. They don't want Nokia to be stuck by patents."

……

Schmidt held a team meeting after learning the news and repeatedly confirming it. Everyone believed that the patent fee was not impossible to pay, but a reasonable price was needed.

Now it can only be a Sony Ericsson mobile phone equipped with Microsoft WM system.

This is Yike's decision to finalize Sony Music, and it's about to pay.

No, Sony cannot do without this foreign capital!
If you have never seen the hope of profit, you may have to accept the expected criticism from all walks of life, but now...

Nam Yong: "..."

Fang Zhuo glanced at Nan Yong: "Go out, there is no need for LG here, just wait for the ITC to continue its ruling, it will be soon."

Stringer shook his head, returned to the desk, and picked up the latest reform plan.

Only on March 3, Wang Xuehong, head of HTC, Lee Jae-yong of Samsung Electronics, and Nam Yong of LG Electronics rushed to New York to discuss major issues.

Stringer accurately captured the information: "Yi Ke is in trouble?"

Schmidt attaches great importance to the maintenance of the Android camp, and attaches great importance to Microsoft, a giant rival, and has communicated with Mr. Fang. If Samsung and HTC are unwilling to put pressure on Microsoft, then there is no need for the PRO alliance of cross-patent licensing up.

Led by Google, Samsung, Sony Ericsson, HTC, LG, and Yike, five mobile phone manufacturers sat together in a short period of time.

Alright, I'll ask for your money this time, let's see Sony climb out of the bottom next year!
"Sir, I don't want Sony Ericsson to break with Microsoft, I just need to slow down your new models. The 6.5 version launched by Microsoft WM is an urgently needed product to support the market. I just want Sony Ericsson to delay it a little bit." Fang Zhuo sighed, "I also didn't The only solution is to ask Big Brother for help."

Stringer looked at the calm President Fang and said, "Then I should be happy now?"

"Actually, it was Mr. Yu's suggestion, but I should call Jazz first, because I didn't do it well." Fang Zhuo admitted his mistake, and the atmosphere warmed up.

As for how to choose them this time...

This year, we will continue to lay off 1.6 employees, integrate production bases, and reduce investment scale, so as to reduce costs, improve profits, and get out of the predicament.

As soon as he sat down, he heard the strange voice of Nam Yong, the head of LG Electronics, who had always had a grudge.

Microsoft wants high patent fees, so Samsung and HTC are also waiting to be charged by Yike.

Anyway, the shares have already been sold, which is not bad.

Li Zairong glared.

Stringer shook hands with Mr. Fang, and walked out of Yike's president's office with his head held high.

When Stringer arrived at Yike, he walked into the president's office that he had visited not long ago, and saw that Mr. Fang had already poured coffee in advance.

"Has LG been banned?" Fang Zhuo simply gave an example, "Has Yike been banned in South Korea? Myself and my opponent have reached that point, what do you want me to do?"

Sony is in action.

"Sony Ericsson mobile phone is of great significance to Microsoft's mobile phone ecological layout!"

This is the common interest of important manufacturers in the Android camp.

"President Fang, are you intimidating Sony?" Stringer closed the door first, and then expressed his emotions angrily.

Google is also on the move.

He knew about the uproar between Nokia and Yike, but why did Microsoft suddenly appear?

Nan Yong said angrily, "You!"

Anyway, if you don't want to exert pressure, then let's have a big fight together.

"Microsoft's WM has released version 6.5, which supports capacitive screens, but there are only a few big manufacturers that are influential in the world. HTC, the original manufacturer for Microsoft, is now in the arms of Android, and Samsung, which Like HTC, there are also models equipped with WM, but more resources are placed on Android."

Fang Zhuo said bluntly: "You and Microsoft don't set a deadline, but in fact it will be two months at most, and the lawsuit between Yike and Nokia will come to an end."

Fang Zhuo got up, asked the old sir to sit down, and asked a question: "Sir, Microsoft notified Yike that we have hundreds of patent infringements, and they are considering suing us through legal procedures. What do you want me to do?"

"Impossible!" Stringer raised his voice, "Mr. Yu, this is something that Mr. Fang and I have decided on!"

Stringer nodded slightly. There is one thing that needs to be clarified: "Sony Ericsson's mobile phone equipped with WM6.5 is planned to be launched in mid-March. What is the delay now?"

In the first 10 minutes, the six alliances lost one of them first.

There was a traffic jam all the way, but he also took the opportunity to clear his mind and clear his head. This Nokia and Yike competed, Microsoft ended up sidelined, and Yike cut off Sony's funds. What do you want?
What else does President Fang want from Sony?

Stringer thought for two more seconds.

Schmidt was extremely decisive, and the telephone communication with the head of the manufacturer was also extremely tough. After all, this matter is also beneficial to everyone.

All three have products powered by Microsoft systems.

Listening to Mr. Fang's narration, Stringer suddenly felt that it would be fine if he also voted for Android.

Throughout 2008, mobile phone operating systems such as Symbian, WM, BlackBerry RIM, and Linux all declined, while the two growing systems iOS and Android ate up their share.

This is the expectation of his experience, the ups and downs he has seen over the years.

Microsoft wants to sue, so Samsung and HTC are also waiting to be sued.

"Sony's reverse profit in the financial turmoil, Stringer is the well-deserved master of ZTE!" "

He said to Nan Yong again: "Mr. Nan, you go out first."

Sacrifice the ego, fulfill the big ego!
I am the big me!
Stringer hurried downstairs and went straight to Yi Ke.

This time Microsoft is coming with momentum, the goal is not only to target Yike, but also to target the Android system.

However, there are only 0 times and countless times to exchange shares for money.

Last year, Nokia slipped 10 points, Microsoft slipped 4 points and BlackBerry slipped 3 points.

Stringer absolutely cannot believe that the acquisition that has already been negotiated will be suspended!
"This is my decision." Yu Hong said lightly, "I will tell Mr. Fang that Yike is facing a new situation and must cut expenses."

Lee Jae-yong, who is also Korean, said leisurely: "Mr. Fang, are you so angry? Seek common ground while reserving differences."

"Now is the latest notice. Yi Ke has encountered trouble, and he will agree with my decision." Yu Hong said with certainty.

"He's in the office, but even if you come, he will think about the overall situation." Yu Hong hung up the phone after saying this.

"Obviously Nokia is seeking to ban the sale of Yike's mobile phone, but Microsoft came up and asked Yike not to use the same means to fight back. What do you want me to do?"

Fang Zhuo raised his voice: "Didn't you hear? You are not welcome here."

If you don't take advantage of the fact that Nokia and Microsoft can't bypass Yike's patent for the time being, it will not be easy to lower the price if you want to talk about it later.

However, Nokia has a big business, and Microsoft managed to develop a market share of 11.8%, which fell by 4 points, that is, a 34% decline, which can be said to have dropped to 7.8%. BlackBerry is similar to Microsoft, and now it is 10.6%.

Yu Hong said again: "This is my decision, it is Yike America's decision, and the board of directors will also be held to re-discuss our cooperation strategy."

Seeing Yi Ke being bullied repeatedly, Nam Yong felt happy and planned to use this opportunity to settle Yi Ke's lawsuit against LG's new mobile phone.

Fang Zhuo took a sip of his coffee. Compared with Nokia's decline known to the whole world, the decline of Microsoft and BlackBerry was a bit silent.

The competition outside is intricate, and the same bed is different on one front.

Fang Zhuo glanced at the Android manufacturers present, and directly expressed his attitude: "Yike will not give in, no matter what, he will insist on countersuing Nokia."

Everyone in the meeting room didn't have any expression fluctuations, but their hearts were alive in unison.

It's a good thing that Yi Ke bleeds Nokia.

At the same time, Nokia also bleeds Yi Ke, which brings double happiness.