godfather of surgery

Chapter 691 Marketing
The plastic master's plan actually takes eyelashes into consideration.

Although he only said a few words, Yang Ping already knew that this Ivan was a well-deserved top plastic surgery master in the world.

"Is it okay if I want to see this patient? I need to take off all my clothes, and I need to take a picture of him." Dr. Iwan requested.

Every plastic surgery patient must go through such a procedure before formulating a surgical plan. Ivan needs to observe the whole human body from different angles, because the plastic surgery of any part must be in harmony with the whole human body.

It would definitely be inappropriate to call Teacher Sun to the doctor's office and face so many people naked.

Song Zimo immediately ordered Xiao Wu to communicate with Mr. Sun, Xiao Wu quietly left the venue, came back about ten minutes later, and gave Song Zimo an OK gesture.

This kind of physical examination, of course, can't be surrounded by people on the inner and outer floors. Song Zimo selected a few core surgical personnel and took Dr. Iwan to go for the physical examination.

The scars all over the body made the whole body look very dazzling, making it difficult for people to adapt. Dr. Ivan rolled up his sleeves, walked to the bedside, and took out a magnifying glass from his pocket.

Xiao Wu handed him gloves, but he refused to wear them because he needed his hands to feel the hardness of the scar and the degree of adhesion to the surrounding tissue.

Song Zimo had already given a brief introduction to Ivan on how Teacher Sun got burned. Dr. Iwan has enough respect for this heroic figure.

Dr. Iwan took photos from different angles for Mr. Sun, and he needed these photos and videos to formulate a detailed operation plan.

Yang Ping observed carefully from the side. This Russian master was really meticulous in his work, and he did not forget to leave a series of photos for every detail.

Dr. Ivan finished his characteristic physical examination, and then apologized to Mr. Sun: "I'm sorry, I did this for the sake of a perfect operation."

Teacher Sun didn't feel any embarrassment, it was reasonable to come to the hospital for a doctor's examination.

Back at the doctor's office, Dr. Iwan hesitated for a few times before proposing to Yang Ping: "Professor Yang, I request to perform surgery on this hero, because plastic surgery is my specialty and I can do my best."

In the field of plastic surgery, Dr. Ivan has absolute confidence, no one can surpass him.

Yang Ping nodded: "Then work hard for you!"

Yang Ping is very happy to entrust professional things to professional people. He thinks that the biggest shortcoming of surgery is plastic surgery. He never thinks that he is a person with artistic talents.

Dr. Ivan likes this simple, straightforward and calm way of speaking. "The operation needs to be done step by step. The first step is to replace the scars with normal skin, the second step is to complete the plastic surgery of the facial features, and the third step is to fill in the contours of various parts of the body. This step is very difficult. I need to repair some muscles Carry out the transplant, the fourth step, if he cooperates, I will ask my body stylist to give him some training, the specific operation plan, you give me a week, I will come up with a very detailed plan."

Plastic surgery is not like other surgeries, there is no urgency, and enough time can be used to polish the surgical plan and make the surgical plan more and more perfect.

Hearing the conversation between Yang Ping and Ivan, the surrounding doctors were extremely excited when they heard that Dr. Iwan was in charge of the operation. Those doctors who had never heard of the legend of Dr. Iwan, under the instigation of others, did not forget to pick up their mobile phones to make an emergency call. Search to learn about this legendary man's story.

It is difficult to tell whether these stories are true or false, and it is even hard to say whether the Ivan rumored on the Internet is this Ivan. It is these legends that make Ivan more mysterious.

Director Chi from the Burn Department and Director Lan from the Plastic Surgery Department were also crowded in the crowd, talking in low voices.

"He really came to perform the surgery? Are you familiar with Dr. Ivan?" Director Chi asked. He also learned about Ivan from the Internet. The information on the Internet is very mixed, and Director Chi was also curious.

Director Lan nodded: "When I was studying at the Eighth University of Xiehe, I heard the teacher talk about this person. Let's put it this way, when my teacher was studying in the United States, his instructor was the world's top plastic surgery expert, and this expert is said to be Yi. Ivan’s de facto apprentice, because of Ivan’s different life, many of his students cannot disclose their relationship with him.”

Director Lan's information came from legitimate channels and was very credible, so Director Lan was very excited when he heard that Ivan had come to Sanbo.It’s just that he was very puzzled, why did Ivan suddenly come to China for a person who usually couldn’t hire a top American hospital? It seems that the young Professor Yang’s energy is extraordinary, and even this kind of person can be invited to Sanbo Lectures and surgery.

If Director Lan knew that Professor Yang didn't invite this "legendary figure" but that the "legendary figure" had come to him by himself, Director Lan would probably be so surprised that he couldn't walk steadily for a few days.

"You said that there is such a person as Ivan, why do I see that many stories about him on the Internet are fabricated by street stall literature?" Director Chi became more and more curious.

"His story is more exciting than street stall literature. Some street stall literature may not dare to write his true story. I heard from my teacher that his plastic surgery technology comes from a former Soviet expert. This expert is said to serve a special department. Secretly study plastic surgery techniques to achieve some special purposes." Director Lan said in a low voice.

"For example, bone plastic surgery is rarely involved in plastic surgery at present. Even the bone grinding technology is limited to the mandibular angle, chin and cheekbone. However, in the former Soviet Union era, in order to achieve some special purposes, it has been possible to use this technology to perform The change of facial contours, of course, this technology is very common now, but at that time, it was a top-notch technology. Ivan's teacher expanded this technology and combined it with Irizalov's technology, making the adjustment of facial contours easy. Ivan is more mature, and Ivan has further carried forward the teacher's technology, making the adjustment of facial contours become arbitrary, and can also achieve a certain limit adjustment of the whole body's bones. This is the top technology of plastic surgery in the world. Only Of the four doctors, the other three all studied under Ivan."

Director Chi of the burn department was a little puzzled: "Isn't bone plastic surgery very common? Our scoliosis and limb correction are all orthopedic plastic surgery, but this is the job of orthopedic surgeons."

"This is different. The purpose of these orthopedic surgeries is function, and plastic surgery operations must change the appearance without affecting the function, such as facial contour shaping. Ordinary doctors can only grind bones, but Ivan can do it. Make whatever you want." Director Lan, as an expert in plastic surgery, obviously understands this circle better.

Director Lan is a shrewd person, and he belongs to the kind of role that can't afford it early. At this time, he was thinking in his heart, whether he could say hello to Ivan through Yang Ping, ask him to help out with the doctor, guide the operation, and finally let himself die. The title-Dr. Ivan's personal disciple, so that his status in plastic surgery has soared.

Director Lan understands a truth. It is one thing to be able to master the skills, but the most important thing is to be able to build relationships. Director Lan still has skills in mixing circles and relationships.

In plastic surgery, sometimes what is played is not technology, but marketing.

In terms of technology, Xiehe Badachu is absolutely at the first-tier level, but in terms of income, the serious Xiehe Badachu can't compete with any plastic surgery hospital that relies on renting floors to develop its business. The difference is marketing.

The medical business is not suitable for marketing, but it is indeed the case.

In fact, Director Lan is really smart. After he came back from the Concorde Eighth University, he witnessed that such a high-end plastic surgery department can't keep up with the number of patients in the small hospital that advertises everywhere. So he reflected on it and investigated several hospitals through his relationship. The "dean" in the industry who is so powerful and making money every day has a glimpse of the method, and then spent three months writing a report on the revitalization of Sanbo Hospital and handing it to Dean Xia.

As a result, Dean Xia said after reading it, "You are so talented!"

Director Lan was so happy that his little heart thumped, thinking that Dean Xia would give funds, policies, and talents with a big wave of his hand. Unexpectedly, Dean Xia marked every page of the report with a big cross, and then said:
"For a special talent like you, it's a waste to stay in Sanbo Hospital. Look, what are these things—expanding external publicity, investing a lot of advertising expenses, paying back in one year, making profits in two years, and three years- ——The name of the operation should be foreign and attractive, preferably with a Korean style——The same drug or operation is packaged in both civilian and high-end packages, and the high-end ones are introduced in English. Hundred times—you think I've stayed in this position for too long, don't you?"

Director Xia threw away the report that had condensed three months of hard work, and Director Lan was so frightened that he never dared to mention it again.

Now that Dr. Ivan has come to Sanbo, Director Lan's ambition is burning again. This time his thinking is different. He wants to take a truly international route.

Of course, the word marketing can no longer be mentioned, but it is still marketing in essence.

The word marketing has already taken root in Director Lan's mind.

PS: Starting today, it can be updated normally!I said before that after being busy, the spring will be warm and the flowers will bloom, and now it has really come true.Thanks!I really thank my friends who are still following this book, and once again, I will not be a eunuch!Absolutely not! ! !

(End of this chapter)