The Wealth Empire Crossing the Hong Kong

Chapter 13 Exhibitions

Every year, the Western Los Angeles Game Expo attracts game developers from all over the world to participate in the exhibition, and there are also a large number of game distributors and game lovers here.

At 30:[-] a.m. on the [-]th, Los Angeles time, Li Jianhui arranged vehicles to load the five arcade machines, and together with the company's employees, accompanied by his eldest brother Li Jianyang, entered the exhibition hall and began to decorate his booth.

The booth of Huihong Game Company is in a corner. Compared with well-known companies such as Atari, Sega, Nintendo, Taito, and Namco, which have been arranged earlier, it is just like Yinghuo and Haoyue. able to compare.

Fortunately, the employees who came here were already prepared, and did not lose confidence because of the remoteness of the booth. They believed that when they came back next year, Huihong Games Company would not be in such an environment of tourists and distributors like this time. A location that will not be visited at all.

After setting up the arcade machines and trying a few machines, after confirming that there was no problem, Li Jianhui arranged for a technician from the development department to play first, while he arranged for Huang Guangxing, Zhou Jiayi, and Li Jianyang to take the initiative to attract some potential customers and game fans. Come and try it out.

For the sake of popularity, he also formulated a competition, using these five arcade machines, five people in each round, and a maximum of ten rounds in each round. Among them, the person with the highest score will be rewarded with 1000 US dollars, the second place will be rewarded with 500 US dollars, and the person with the highest score will be rewarded with 200 US dollars. Three prizes of $[-].

Because this game is used on arcade machines, in order to make better profits for game operators, the speed of falling cubes and the difficulty of the game have been improved.

Ordinary people play this game, game over in five minutes at most, and only top gamers can hope to persist for ten minutes.

Li Jianhui had no choice but to live like this. After all, game halls are opened for the purpose of making money. If one coin is used to play for several hours, the boss doesn't even have enough electricity bills.

For this reason, for more than [-] days in October, the company's testing was mainly to adjust the difficulty of the game, so that the game could be more suitable for the arcade mode.

These employees who grew up in Xiangjiang have no problem communicating in English. Even a scumbag like Li Jianhui has no problem communicating in English. This saves them a lot of trouble, at least no need to hire an interpreter.

As the exhibition officially started, the exhibition hall gradually became lively. Reporters, tourists, distributors, developers, hardware suppliers, etc., were all visiting the games or game platforms that will be launched this year.

Among them, Atari is undoubtedly the star in the middle, and it is no exaggeration to say that the stars are holding the moon.

The game world in the 70s was the era of Atari. As for Nintendo, Sega, Namco, etc., they were still little brothers in front of Atari. At present, the most popular arcade games and video games on the market are produced by Atari.

Compared with the crowds at the Atari booth, Huihong Games can be described as empty.

Fortunately, Li Jianhui made a strange move. Some game fans who came to visit were quite interested in this competition. It didn't matter about the prize money. They mainly wanted to exchange skills with those present.

As the news continued to ferment, not only many game fans came to the booth of Huihong Game Company, but also many distributors and developers.

Not to mention the admiration of the company's employees for Li Jianhui's idea, even Li Jianyang lamented that his younger brother is really a business genius. With a plan, he just changed the disadvantage of Huihong Game Company in the exhibition.

The Xiangjiang Cube has already been tested by game fans from many countries in the world for decades in previous lives, but now it just needs fame and channels.

Now that it has attracted attention, as long as there are no accidents, there is no problem with the big sale.

There is no shortage of distributors with unique vision. After watching two rounds of the competition, they discovered business opportunities.

Although this game is not a shooting game, looking at these unfinished players is enough to show the appeal of this game.

And this game is not violent, I believe it can attract many girls to play.

Some distributors have already made up their minds. If the price is reasonable, they are willing to order a little to test the water temporarily. If the sales are good, they will order a large amount.

At this time, Li Jianhui has already had a preliminary understanding of the prices of some arcade machines that will be launched at the exhibition today. Based on the prices of those popular games before, he already has a pricing range in his mind.

Due to technical reasons, arcade machines in this era are really not affordable for ordinary people. Because of the price of electronic components, especially the price of the main chip, the production cost of arcade machines is quite high.

Take the arcade machines of Li Jianhui as an example. Because they are prototypes, the cost of each unit is close to 450 US dollars.

After the company's top management made a good deal, even if it is assembled by Huihong on a large scale, since important components such as chips and printed circuit boards have to be imported, the cost of one set is about 380 US dollars.

Of course, games have always been synonymous with huge profits from this era to the first twenty years of the next century. As for the aftermath, since he has already come here, he is not sure, but he estimates that there will be no such thing for a long time in the future. Change.

Just like now, the price of general arcade machines is around 700 US dollars, and the price of some popular ones is around 800 US dollars. The price of popular arcade games developed by Atari is as high as 1000 US dollars.

Since it was the company's first game, even though Li Jianhui knew that it was an enduring classic, he never thought that it would be priced shoulder to shoulder with Atari's popular games.

He plans the CIF price in the United States and Western Europe to be 750 US dollars, and the CIF price in RB, Taiwan, Southeast Asia and other places to be 700 US dollars.

As for the selling prices of the distributors, Huihong Game Company has no control over it for the time being, it is up to the distributors themselves to decide.

On one side is the intense competition, and on the other side are the busy figures of the employees of Huihong Game Company.

After receiving Li Jianhui's instructions, Huang Guangxing, Zhou Jiayi, and Li Jianyang began to negotiate with the inquiring channel dealers, and even Li Jianhui himself went into battle.

Although they look relatively immature, most of them are still showing their youth in high school, but when it comes to business negotiations, they are not childish at all, and behave very calmly.

This made Merrick Colo, the partner who was negotiating with him, lament in his heart that he was born to be a businessman. In front of Li Jianhui, he did not take much advantage.

Because of one game, it not only brought results to Huihong Game Company, but also spread Xiangjiang Cube and Huihong Game Company throughout the exhibition hall.

It also made the Xiangjiang Cube game the absolute star of the exhibition hall this morning, even the products of world-renowned game companies were overwhelmed by Xiangjiang Cube.

It also made the game developers and distributors in the two big countries of the United States and RB look sideways. They didn't know why such a classic game was developed by Xiangjiang Company, which is called a game development desert.

In their impression, Xiangjiang is a regional financial center, textile processing center, and Asian shipping center, but it has absolutely nothing to do with the research and development of the video game industry.

It was such an environment that such a freak appeared unexpectedly. There was no game rumored before, and it was a game that was expected to become a classic as soon as it appeared.

Atari, Sega, Namco, Nintendo and other executives kept Huihong Game Company firmly in their hearts, and they felt that this company would definitely become their enemy in the future.

　The contract has arrived at the company, and the status is about to change. Those who have not yet invested can invest.

　　
　
(End of this chapter)