The Wealth Empire Crossing the Hong Kong

Chapter 146 Expansion of Theater Chain
With the rapid development of Hong Kong's economy, the Hong Kong film industry has also developed rapidly. Especially this year, the situation that Shaw Brothers and Golden Harvest have been splitting the Hong Kong market for many years has been completely broken.

Although Xinyi City, Jiayi, and Yongsheng are all newcomers, they are full of impact. Relying on the Golden Princess Cinemas, although they cannot be compared with Shaw Brothers Golden Harvest in terms of total box office, they are extremely impressive in terms of individual box office. .

Among the movies released this year, the local box office of Xiangjiang ranks in the top ten, Jiayi's family occupies three, Xinyi City also occupies two, Yongsheng also has two on the list, Golden Harvest is not bad, relying on Jackie Chan Like Sammo Hung, there are also two on the list, but Shaw Brothers currently only has one ranked ninth.

Now Jiayi, Xinyicheng and Yongsheng have a big problem, that is, there are many good films, but there are not enough theaters, or the Golden Princess theaters cannot support the three leading film companies.

At the celebration meeting of Pretty Girls, Li Jianhui, Lei Juekun and Xiang Huaqiang communicated on this issue.

At present, there are actually two ways to solve the difficulties. One is to expand the scale of the Golden Princess theater line so that it can support the simultaneous release of two major movies.

The second is that Jiayi and Yongsheng set up their own cinema companies, and the three companies don't have to squeeze in the Golden Princess cinema.

Lei Juekun knew that it was not an option to procrastinate like this. More of his own funds were invested in real estate development, and the expansion of theater chains was extremely slow. Hua Qiang directly built its own cinema chain.

He said: "I see it this way, I will discuss with several shareholders tomorrow, and take out a part of the shares of the Golden Princess to be bought by the two of you, and then we will inject a part of the funds in proportion to expand our theaters to meet the needs of the public. The needs of our family."

Xiang Huaqiang himself has no plans to establish a theater chain, and has no objection to Lei Juekun's proposal.

However, Li Jianhui does not have enough funds at present, and he also has no intention of establishing a theater chain at this time.

According to Lei Juekun's opinion, everyone becomes a shareholder of Golden Princess, and everyone who has money can earn money together, which will also allow several parties to cooperate for a long time.

Although the shares of all parties were reduced, Li Jianhui still agreed. The business cannot be done by himself, otherwise there would be no friends. He directly gave up Jiayi Group's plan to establish its own theater chain.

Hearing that the two agreed, Lei Juekun was very happy, so that he didn't need to worry about the two becoming rivals. Although he gave up some shares, it was very worthwhile in his opinion. greater good.

Especially Jiayi Group, if it also establishes a theater chain, it will become one of the biggest competitors of the Golden Princess.

Now not only have potential competitors been eliminated, but also two powerful backers have been brought in to Princess Golden. With the presence of the three of them, it will be difficult for Princess Golden Theater to close its business.

"Jianhui, I heard that Golden Harvest is preparing to create a second Bruce Lee, and is actively contacting the Hollywood film company in the United States to prepare for the cooperation between the two parties to make a movie. Do you have any plans for this at Jiayi?"

"Uncle Lei, you also know my current situation. Where is the money to go to Hollywood? Is New Art City also planning to learn from Golden Harvest and march into the world?"

Li Jianhui, who came from the previous life, knows very well that Xiangjiang movies are okay in this Asia, especially in this era, Xiangjiang is definitely the overlord in this regard.

However, it is very difficult for Xiangjiang films to go global. One is the problem of theater channels, and the other is the cultural differences between the East and the West. Movies that sell well in Hong Kong and even Asia are likely to suffer in Europe and the United States.

He also has the heart to let Jiayi go to the world, but it will not be now. Jiayi is still in its infancy, and he does not have the ability in all aspects. After Jiayi has accumulated for several years, he will start planning in this area. .

Before that, he would only let Jiayi be an investor. If he had the opportunity, he would invest in some American movies whose names he remembered in his previous life, such as ET, Raiders of the Lost Ark, Back to the Future, etc.

"Jianhui was joking, Xinyi City has not yet gained a firm foothold in the Asian market, so how can I have the energy to go to the European and American markets.

I just read a lot of Golden Harvest news recently, so I want to see if you have any intentions in this regard. You must know that only Jiayi has the strength to hold hands with Golden Harvest. "

Lei Juekun's current focus is not on the film company. Heung Kong's current real estate has ushered in a new round of rapid development, and his main focus is on Jiulong Jianye.

At present, the news about Golden Harvest's joint venture with a well-known Hollywood company to make a movie is spreading, which has also made Golden Harvest infinitely bright, and it seems that it has the meaning of becoming the leader of Hong Kong's film industry.

As a competitor, Lei Juekun certainly didn't want such a situation to happen. With his own strength insufficient, he hoped that Li Jianhui's side could come out and suppress Golden Harvest's momentum.

It's a pity that Li Jianhui didn't take this seriously at all in his heart, and he didn't have the heart to compete with Jiahe at this time, which also caused Lei Juekun's little calculation to fail.

"You two, we don't want to discuss it with Hollywood for the time being. We are still facing a problem, that is, the problem of external channels. Although our theaters in Xiangjiang are okay, our Golden Princess theaters are far away from the public. It cannot be compared with Shaw Brothers and Golden Harvest. This aspect will be a focus of our future.

We don't expect the European and American markets, at least in Southeast Asia, Baodao, RB and even the Korean market, we should establish a sound channel. "

Now the three companies are facing an embarrassing situation. Although the top [-] local box office in Hong Kong this year accounted for seven films, but in terms of the total box office of the films produced by Xiangjiang Film Company this year, only Qian Wang Dou Qian Ba ​​entered the top ten in Jia Yi Company, New Art City and Insein has none.

The main problem lies in the channels. Both Shaw Brothers and Golden Harvest have been in business for many years. Some of their films are released in other countries and regions at the same time as they are released in Xiangjiang.

However, Jiayi, New Art City, and Yongsheng have no theaters in Southeast Asia, Baodao, Japan and South Korea, and have no strategic partners. If they want to be released in other regions, they need to discuss each region.

Moreover, Golden Harvest and Shaw Brothers have created quite a few obstacles in order to suppress Jiayi, etc. Those cinema chains that have cooperated with Golden Harvest and Shaw Brothers for a long time will not cooperate with them at all.

In particular, Shaw Brothers' own theater chains in Southeast Asia, through their influence, have blocked Jiayi, New Art City, and Yongsheng's films from entering the local market.

"Our Golden Princess has been working hard on construction. At present, we have negotiated a cooperation with the second largest theater chain in Taiwan. As long as our films in Xiangjiang do not violate the restrictions of the Taiwan government, they can be released there. When the time comes The Golden Princess and the other party share 5:5, and each company passes through the Golden Princess, and the Golden Princess gets 1, and each company gets 4.

As for Southeast Asia, Japan and South Korea, we are also in communication. I believe that it will not be long before we can also establish a comprehensive channel in Southeast Asia, Japan, South Korea, and Taiwan, so that we can truly compete with Shaw Brothers and Golden Harvest. "

……

(End of this chapter)