The Wealth Empire Crossing the Hong Kong

Chapter 197 The Rivalry at the Auction

Once Li Jianhui decided to do something, it was impossible to do it so easily. At [-]:[-] p.m. on Tuesday, Li Jianhui attended the first land auction after the Spring Festival in Hong Kong on behalf of Xinjian Real Estate.

Also present were Hutchison Land President Al Merris and Wheelock Land President Su Hongtao.

Li Jianhui had no interest in this auction before. After all, the land auctioned today is mainly in Sha Tin, and a small part is in several districts of Kowloon, which is not within the scope of Li Jianhui's plan at all.

It's just that Hang Lung and its allies seem a little aggressive, and Li Jianhui doesn't want them to get these lands easily.

In many cases, when two parties fight, it is the third party who suffers the most. For example, in this auction, the competition between Xinjian Department and Hang Lung has evolved into a confrontation between the two camps. , Xinde, Xinhe, Jardine, and Swire were also involved.

So much so that today's auction is unprecedentedly fierce, with Sun Hung Kai, Henderson Land, New World, Hopewell, Chinachem, Zhou Xing Land, Wharf and others becoming spectators.

Chris, who has presided over many auctions, is the most excited this time. Even though his mouth is dry, he is still full of passion. After each bid, he will ask if there is any increase in the price.

As time passed, high-quality land began to appear, and Chris said loudly: "Next is the auction of our penultimate land today. This land is located in the north of Yau Ma Tei, with an area of ​​up to 56.75 square feet. Whether it is Building a commercial complex or building a large community is an extremely high-quality plot.

The starting price of this piece of land is [-] million Hong Kong dollars, and the price increases every time by a lot of [-] million Hong Kong dollars. Interested buyers please bid. "

This piece of land belongs to the Yau Tsim Mong area, one of the most prosperous areas in Xiangjiang, and it is also a piece of land that major real estate companies are focusing on today. Li Jianhui also has some thoughts on this.

Hutchison Real Estate mainly focuses on high-end residential areas, villa areas and office buildings. This land is very good for building office buildings. He himself did not intervene, but ordered Meris to take this land as much as possible.

This time, it is not a performance between the two camps. Other large real estate companies are not willing to give up this land easily, so that in a short period of time, the price soared to 1.2 million Hong Kong dollars.

Although such a price is not particularly high in Yau Tsim Mong, there are not many companies that can offer the starting price. At this time, only leading real estate companies like Xiangjiang are still competing.

Seeing that it was not a problem to add up like this, Li Jianhui directly signaled to Merris to bid 1.5 million Hong Kong dollars, and he wanted to see if these companies would follow suit.

There was a moment of silence at the auction site when Merris suddenly raised the price by [-] million, but this price obviously couldn't scare Hang Lung, Cheung Kong, Jardine, Swire, Sun Hung Kai, Wharf and other companies.

Newbigan even directly quoted a high price of [-] million Hong Kong dollars, trying to scare off these opponents and win the ownership of the land.

It's a pity that neither the charter king nor Li Jianhui obviously gave up because of the price.

Just after the charter king bid 2.1 million Hong Kong dollars, Li Jianhui directly asked Meris to bid 2.5 million Hong Kong dollars.

This price has pushed the land price to 440 Hong Kong dollars per square foot. If this is in Tin Shui Wai Tai Po, Fanling, Sheung Shui and other places, I am afraid that no one will sell it.

However, this is in Yau Tsim Mong, one of the most prosperous areas in Hong Kong, and the price is obviously far from the highest limit in everyone's mind.

Immediately after the bid from Meris, Shuaiya added 2.6 million yuan, quoting [-] million Hong Kong dollars.

Guo Desheng of Sun Hung Kai Properties also has no intention of being out of the game. Before the two parties fought, he had no harvest for Sun Hung Kai. Now he has to fight for this land no matter what.

Wharf was also unwilling to withdraw like this, and continued to quote upwards.

"Hutchison Land offered 4 million Hong Kong dollars, is there any other bids?

This is the only piece of land in the Yau Tsim Mong area that will be auctioned this time, and the area is quite large. If you miss this opportunity, you may not have it in the next auction. "

Chris hopes to get a higher price at the auction. Although the price is not low, it is a little short of the highest unit price per square foot ever sold in Kowloon.

Chen Zengxi obviously didn't want the Xinjian Department to take the land just like that, and made another offer, and added 4.2 million at one time, making the bid [-] million Hong Kong dollars.

Wharf, Sun Hung Kai, Jardine Matheson, and Swire Fung have all given up on the auction of this land, and now only the contest between Hutchison Land and Hang Lung remains.

Merris obviously didn't want to play the game of adding little by little. With the authorization of Li Jianhui, he directly quoted a price of 4.5 million Hong Kong dollars.

At the same time, the price per square foot of this land soared to 793 Hong Kong dollars per square foot, more than [-] million Hong Kong dollars per hectare.

This is the reason why so many people in the Xiangjiang Real Estate Chamber of Commerce opposed Li Jianhui's sale below the market price.

Regardless of Tin Shui Wai or Tseung Kwan O, Li Jianhui's land is basically equivalent to giving away for nothing, and one hectare is less than [-] Hong Kong dollars. This alone has saved him a lot of costs.

Now in Tseung Kwan O, there is no land price lower than [-] Hong Kong dollars per square foot. Tin Shui Wai has also risen this year, especially with the recent announcement of a lot of good news by Li Jianhui. The government once again raised the land price, which has also exceeded [-] Hong Kong dollars. per square foot.

With the rise of housing prices in Xiangjiang, the land prices in the two places will rise further, especially after the opening of the Tseung Kwan O MTR and the Tai Lam Tunnel, the land prices in Tseung Kwan O and Tin Shui Wai may go up a few steps.

In the past two years, the price growth rate of Xiangjiang real estate is absolutely among the best in the world. In 77, the 800-square-foot house bought by Mrs. Li Jianhui was only [-] Hong Kong dollars for decoration, but now the price of that house has nearly doubled.

This is because the environment of the apartment complex is good, and the price was relatively high at the beginning, and the house price has even soared 1.5 times in some places.

Obviously, the price of 4.5 million yuan has not reached the limit that Hang Lung can bear. Chen Zengxi directly quoted a price of 4.6 million yuan without waiting for Chris to ask.

Merris quoted 4.7 million, and Chen Zengxi then quoted 4.8 million. The two competed head-to-head, and the price soared to 5.6 million Hong Kong dollars.

At this time, Li Jianhui stopped Merris from continuing to quote, and now the price is already quite high in his opinion. Since Hang Lung is rich and powerful, then let this be given to Hang Lung, and he wants to see how much money Hang Lung has in the future to expand other industries. .

The property market in Xiangjiang will not continue to grow like this. After two years, when the bubble bursts, he will have to see how much money Hang Lung has to support it.

This stunned the people watching the show. The aura shown by Meris before all indicated that Li Jianhui was bound to win the land.

Although the current price is high, it is still within the acceptable range, and there is still some profit in winning this land, especially during the current period of rapid development of the Hong Kong real estate industry, even if it is left alone, it will not lose money.

Originally, everyone thought that the price would be over [-] million this time, but they stopped here. A big show made them feel that there is always something to say.

(End of this chapter)