The Wealth Empire Crossing the Hong Kong

Chapter 430 Entering the South Market of Treasure Island
At the Baodao headquarters of Tesco Group, Li Jianhui redeployed the development of the retail industry under the Xinjian Department.

After several years of intensive development in the Taiwan market, Xinjian retail department stores have dominated the northern part of the island, especially in Taipei, Hsinchu, New Taipei, Taoyuan and other places. Tesco Group has occupied more than 70% of the retail department store market.

It’s just that the Tesco Group does not have an advantage in the southern part of Taiwan. This year, Li Jianhui hopes that the Tesco Group can completely occupy the leading position in the retail market of Taiwan.

"Li Sheng, currently our main opponents in southern Taiwan are 7-Eleven, a joint venture between 11-Eleven and Uni-President, and Yokado, a joint venture between Uni-President and Ito Yokado. It occupies a large share of retail department stores.”

Compared with the south of Baodao, Donghua will have the strongest influence in the north, which is why the development of E-buy Group in the south of Baodao lags far behind the north.

In addition, Gaojia’s influence in Tainan, Kaohsiung and other places is not small, and it has joint ventures with retail department stores in the United States and Japan, allowing it to quickly occupy the southern market of Taiwan.

But this time, no matter how strong Li Jianhui's influence is in the southern part of Baodao, E-buy Group will win this market.

In order to achieve this goal, Li Jianhui specially dispatched Wu Renhui, the vice president of Tesco Group, to Hong Kong to command Lane Crawford, Watsons, IKEA convenience stores, and Tesco Electric to enter the southern island of Taiwan on a large scale.

Moreover, Li Jianhui is also planning to lead high-level executives to Kaohsiung to cooperate with the local government and enterprises to assist the local expansion of its retail enterprises.

The properties under the Tung Wah Club will also enter the southern part of the island on a large scale to enhance Tung Wah Club’s influence here.

Tang Jianming, vice president of E-buy Group and president of Watsons, put forward his own views on the retail market in southern Taiwan, mainly on price and service.

With the support of e-buy Group's huge procurement body and logistics system, e-buy's retail products have more advantages in terms of cost.

But at present, the biggest problem facing the e-buy group is that it is expanding too fast, the professionalism training of employees is not in place, and there is still some gap with Wal-Mart and Carrefour in terms of service.

To enter the retail market in southern Taiwan on a large scale this time, the first thing to do well is to train employees and improve their own services. Only in this way can Tesco Group be able to dominate the retail market in southern Taiwan.

Li Jianhui is also quite clear about the problems mentioned by Tang Jianming. E-buy Group is also strengthening the training of its store managers and reserve store managers. Compared with peers, there are still some gaps.

However, the problems in this aspect will gradually improve as the local market gradually stabilizes. Now is the time for retail department stores to seize the market on a large scale around the world, and Li Jianhui will not lose the big because of small things.

E-buy Group has not yet stopped its expansion and rectified internally. Whether it is the Baodao market or the Southeast Asian market, it is an emerging market that has not been dominated by world-class retail giants. during rapid expansion.

Once this period is missed, if you want to enter these markets and become dominant again, you will have to pay dozens or even hundreds of times more than the current cost, or even be blocked from these markets forever.

Of course, Li Jianhui also attaches great importance to Tang Jianming's opinion. Rapid expansion does not mean that he does not care about the professionalism of employees.

In order to deal with this problem, Li Jianhui specially said to the general manager of Baodao Company of E-buy Group: "On our Baodao side, the training courses for store managers and reserve store managers are not enough. Our company executives still have time to go to the store in person. Conduct training for our staff to improve our group service level.

In addition, our group should also introduce timely reward and punishment rules in this regard to strengthen the enthusiasm of employees.

I believe that with multiple measures taken, the service level of our group will gradually shorten and even surpass giants such as Wal-Mart and Carrefour. "

As for products, Li Jianhui has too many advantages. For example, in terms of fruits, it has cooperation with the mainland. Many fruits that are not available in Taiwan can be provided by Lane Crawford at a relatively low price.

After the meeting, Li Jianhui, Guan Jiahui, Tang Jianming and others went to the rebuilt Lane Crawford Shopping Center.

This is one of the two buildings currently under construction by Lane Crawford, and the other is in Ap Lei Chau, Hong Kong.

As a single-family shopping center, the future operation of the shopping center is currently unknown to the top management of Lian Crawford. Therefore, these two shopping malls are also planned and constructed. shopping center.

While accompanying Li Jianhui and others to visit, Li Lixuan, general manager of Baodao Company of Tesco Group, also reported the specific situation of the shopping center construction to them.

According to Li Lixuan, the main construction of Lane Crawford (Taipei) Shopping Center will be completed by the end of this year, and it will officially enter the internal training in January next year. It is expected to be officially put into use in July next year.

Because Ap Lei Chau started construction much earlier than here, the first Lane Crawford shopping center will not be here.

"Because this is a one-stop shopping center in a single building, and it is operated by Lane Crawford, its operation method is obviously different from that of Wheelock Square.

In essence, Wheelock Plaza only provides venues and leases the internal stores to merchants for operation. Wheelock Group only charges rent.

The Lane Crawford one-stop shopping center is to provide customers with a better shopping experience, not to be a charter company.

Therefore, you need to think more about how to operate shopping malls and come up with a plan. All localities should also make corresponding adjustments based on local conditions to better meet the shopping needs of local customers. "

Of course, Lane Crawford's shopping center cannot be all Lane Crawford's products. At least Li Jianhui will not let Lane Crawford intervene in restaurants, children's play areas, and cinemas.

Lane Crawford's main focus is still on the retail department store, and the related supporting facilities are like a charter company like Wheelock Square.

In the future, Wheelock Plaza will be mainly developed in first- and second-tier cities, and Lane Crawford Shopping Center will be established in third- and fourth-tier cities where the market is relatively weak. These two buildings will become the pillars of the commercial real estate development of Xinjian Department.

Tang Jianming didn't raise any opinions on this aspect. After all, he mainly manages Watson's affairs. Lane Crawford Shopping Center is in charge of Lane Crawford Group, which is not within his business scope.

Because of the huge structure of the Xinjian Department, the interior is quite complicated, especially the e-buy group, whose Lane Crawford, Watsons and e-buy are at the same level, and as a listed company operating independently, the e-buy group will not interfere with Lane Crawford and The development of Watsons.

With the successive listing of IKEA Convenience Store, E-Go Appliances, and E-Go Logistics this year, E-Go Group will be more like an investment company, generally not intervening in the management of these companies, but only coordinating the development and cooperation of these companies.

At a certain time, Li Jianhui will cancel the structure of the e-buy group, and let Lane Crawford, Watsons, etc. be directly controlled by Wheelock Holdings.

At that time, Wheelock Holdings will have six [-]th-level group subsidiaries including Wheelock Land, Lane Crawford, Watsons, IKEA Convenience Store, E-Go Appliances, and E-Shop Logistics, as well as a [-]th-level subsidiary Wheelock Cinemas.

(End of this chapter)