The Wealth Empire Crossing the Hong Kong

Chapter 566 The Government Intervenes
Xinjian’s retail outlets united with Japanese and Western European retailers to conduct a price war in the U.S. market to seize the market on a large scale, which eventually attracted the intervention of the U.S. government.

On January 1, many members of the U.S. federal government and some officials publicly spoke out, accusing retail department stores including Lane Crawford, Watsons, IKEA Convenience Store, Tesco Electric, Ito Yokado, Seibu Supermarket, Carrefour, Metro, etc. The company violated the market norms and engaged in vicious competition at low prices in an attempt to monopolize the U.S. department store retail market.

Li Jianhui, who received the report, knew very well that this is probably because the local retail department store giants in the United States do not want to continue the price war.

The retail sales under Xinjian Department are not good, and the local retail giants in the United States are even worse. After all, Xinjian Department also has the Asian market to support it. The current main market of American retail department store giants is in North America, and now neither side makes money in the North American market. Even operating at a loss, the retail under the Xinjian Department, including Japan and Western Europe, can afford it, but the American retail giant cannot afford it.

Since April last year, the price war has begun, and now it has entered the tenth month. The international retail giants such as Xinjian Department have no intention of stopping, and the strength behind each of them is strong, and it is impossible to see when to be able to end.

Naturally, American retail giants do not want this situation to continue, and they do not want to be dragged in the local market all the time, watching other global markets being divided up by Lane Crawford, Watsons, Carrefour, Ito-Yokado, etc.

And now the only thing that can prevent this situation from continuing is the US government. Although the US retail giants also don't like the anti-monopoly monotrust case, they urgently need this thing to help them at this time.

Even though he was very unhappy about the meddling of the US government, Li Jianhui knew very well that the price war in the US could not continue. After all, the other party was a hooligan. The senior officials of the Xinjian Department will be brought in.

This is also the main reason why Li Jianhui has not been very enthusiastic about the largest market in the United States. Li Jianhui really does not have much sense of security about this.

On the phone, Li Jianhui said to Wei Li: "Since it is impossible to continue, we should resume normal operations. Our retail sales will continue in the US market, focusing on stabilizing the market we have already occupied.

At the same time, we need to improve our service. For a long time to come, we will need to compete with our competitors in terms of service quality. Only when we do a good job in this aspect can we truly take root in the US market. "

Now that the US market has changed from the previous brutal expansion to the consolidation of the existing market, some institutions will naturally be cancelled, such as the US Retail Collaboration Office of the Xinjian Department.

At the same time, there is no longer a need for so many high-level executives there. Li Qungang, the president of Lane Crawford, was transferred back to Xiangjiang by Li Jianhui, and Lan Jieying, vice president of Lane Crawford, took over Lane Crawford's North American affairs.

The senior management of several other major retail companies in Vancouver was also transferred back, leaving only one vice president in charge of North American affairs.

However, the U.S. market can be stopped, but the global strategy of besieging U.S. retail companies on the mainland has not changed. The retail war in the Canadian market will continue, and at the same time, it will enter the Mexican market, absolutely preventing these two markets from becoming the U.S. The back garden of a retail business.

This time it was not only Li Jianhui who was persuaded, Ito-Yokado, Carrefour, Metro, Seibu Supermarket, etc. issued announcements one after another. While denying the attempt to monopolize the market by means of unfair competition, they also stated that due to the rising cost of US dollar interest rate cuts, some products Prices will rise, especially for imported products.

As for those discount activities, they have also begun to disappear in the promotion of major supermarkets. Except for some special products, it is difficult to find that there are relatively large discounts on products.

In Wylie, Los Angeles, the last meeting of the US Retail Collaboration Office of the Xinjian Department was also held.

"Everyone is aware of the current situation. The previous method of seizing the market at a low price is no longer feasible. In the future, it will be more about competing for services. In this regard, everyone needs to work hard.

According to Li Sheng's instructions, you will be responsible for the development of our retail industry in North America in the future, and I will no longer interfere with your management.

And you will also go to Vancouver, and will work in the North American headquarters of your group in the future. You have arranged for personnel to take over the American market, and the level is temporarily in charge of the twelfth-level senior management. "

Because the North American market is directly facing the American consortium, Li Jianhui implements a high allocation for this side. Under normal circumstances, a large regional market is managed by twelfth-level management, while a country's market is managed by ten-level management. Some small country markets even Only the eighth-level management is responsible.

The North American market is under the thirteenth level of management, and the US market is under the twelfth level. This is the only one under the Xinjian Department.

Those present were not surprised to go to Vancouver, because the headquarters of Xinjian Department in the North American market is in Vancouver. Even though Vancouver is far from being comparable to New York and Los Angeles in the world, in Xinjian Department, Vancouver is the first development center in North America. .

For example, in the Southeast Asian market, the focus of the Xinjian Department is not in Sin Chew, Kuala Lumpur, Bangkok and other cities, but in Johor Bahru, which is not very well-known. Most of the Southeast Asian headquarters of the Xinjian Department are now in Johor Bahru.

As for Wei Li, the person in charge of the North American market, the main reason is that the American market is too complicated and requires talented people like Wei Li to deal with it. Therefore, Wei Li did not serve as the president of Huaying Holdings Group, one of the core cores of the Xinjian Department, headquartered in Vancouver. Instead, he served as the president of Meiya Holdings, which is headquartered in Los Angeles.

However, although Meiya Holding Group's ranking in the Xinjian Department is not very good, Wei Li's status in the Xinjian Department is quite high.

At the annual meeting not long ago, Wei Li ranked third among the executive officers, second only to Zhou Pengfei and Huang Guangxing. Even Liu Xiaoyan, the president of Yuntao Holdings, and the person in charge of the Greater China region, ranked behind Wei Li. Nanlong Holding Group President Li Zaiwei can only rank fifth.

Even if Wei Li said that he would no longer interfere with their own group's development and management in the North American market, they knew very well that according to the management system of the Xinjian Department, they were still subject to Wei Li's jurisdiction. In special cases, Wei Li could even directly exempt them their duties.

Therefore, each of them expressed very politely that they hoped for the help and guidance of Wei Liduo in the future development of the company in the North American market.

At the same time, he also said that in the future work, he will cooperate with Wei Li's work and jointly develop the Xinjian industry.

"Thank you for your support of my work, but I am afraid that it will be difficult for me to work with you in North America in a short time.

Mr. Maris, President of Wheelock Holdings, will return to work here, and I will also return to Wheelock Holdings Group. In the future, I hope that you can actively cooperate with Maris, so that our Xinjian industry can move forward steadily in the North American market. "

The few people present were quite surprised. They did not expect such a big change after the end of the retail war in the US market.

The transfer of Wei Li marks the end of the Xinjian Department's large-scale entry into the US market. In a short period of time, I'm afraid that the Xinjian Department will not compete with the American consortium in the US market.

Wei Li's return to Wheelock Holdings also highlights the status of Wheelock Holdings Group in the Xinjian Department and the importance attached by Li Jianhui. Wheelock Holdings is definitely able to enter the top five in the Xinjian Department, and it is also the most listed company A holding group.

(End of this chapter)