The Wealth Empire Crossing the Hong Kong

Chapter 592 Development Strategy Adjustment
It is difficult to have any secrecy in such meetings. The government's 150-year [-] million affordable public rental housing plan has excited countless villagers in squatter areas.

There are also many people crying for it. On the morning of the 30th, the stock prices of a number of real estate listed companies jumped and opened low. Led by the leading real estate stocks of the three major exchanges, Hutchison Land, Jardine Land, and Wharf, almost the entire real estate sector was in one piece. In red, only Wheelock Land rose against the market.

In meeting room 203 of Wheelock Building, in response to the government's policy, Li Jianhui specially held a high-level meeting of several major real estate companies in the Xinjian Department.

When Li Jianhui and Chen Yulian walked into the conference room, the top management of the three major real estate groups who attended today's meeting greeted them one after another.

"Today I specially invite everyone to attend this meeting, mainly to respond to the government's affordable public rental housing plan, and also to make some adjustments to our strategic development.

In particular, our two major groups, Hutchison Real Estate and Xinjian Real Estate, have been greatly affected by this plan in the Xiangjiang market. "

The most anxious person here is the senior management of Xinjian Real Estate. After all, Hutchison Real Estate mainly focuses on mid-to-high-end residential communities and commercial buildings, while Xinjian Real Estate mainly focuses on low-end residential buildings.

Even if the Tiujingling project belongs to Xinjian Real Estate, it is because Xinjian Real Estate is not listed, and Hutchison Real Estate is still the actual design and construction.

Now that the government suddenly came up with this plan, it can be said that it has directly reduced the Xinjian real estate market by more than half. Whether it is Xiangjiang residents or real estate speculators, they will not be keen to buy low-end houses with poor quality of living in the future.

After all, the citizens who buy this kind of housing are mainly those who are relatively financially poor. Now that there are such a large amount of affordable public rental housing available, and the conditions are similar to this type of housing, why should they empty their wallets and bear all the debts, and buy A house like this.

The affordable public rental housing here is not the residence of related households like some areas in Li Jianhui's previous life memory.

It was supposed to be a family with limited economic conditions, but it was often revealed that they lived in public rental housing and drove in and out in luxury cars.

This is almost impossible in Xiangjiang, where the media is developed and speech is relatively free.

The main reason why this impact on the real estate industry is so great is that the population of Xiangjiang is only 620 million.

Over the past 30 years, the government has successively established affordable public rental housing that can accommodate more than [-] people, also known as public housing estates.

Now we are building affordable public rental housing that can accommodate 150 million people, making citizens living in affordable public rental housing account for two-sevenths of the total population of Xiangjiang. This is a rather terrifying statistic.

If Xinjian Real Estate came up with another project like Tianshui City, it would immediately become the public enemy of the entire Xiangjiang real estate company.

Of course, there is a big variable here, that is, the settlement policy of the Bryan government. If the annual plan of [-] yuan is implemented, then the Xiangjiang real estate industry will not fall into a cold winter.

After all, 150 million public rental housing is planned to be built for ten years, and if the annual increase here is [-], there will be an increase of two million new citizens who immigrated to Xiangjiang in ten years.

The development positioning of Wheelock Land has not changed much, and the focus is still on the development of Wheelock Plaza.

Hutchison Real Estate has made adjustments. From now on, it will mainly focus on high-end villas and commercial buildings, and will no longer intervene in the construction of high-rise residential complex projects.

Xinjian Real Estate will also make adjustments here. In the future, it will mainly focus on mid-to-high-end residences, and also take into account the development of tourism real estate.

In the future, projects like Tianshui City and Huihong City will no longer exist, and the label of the price butcher will gradually disappear.

In the Xiangjiang market, Xinjian Real Estate's main customers in the future will be white-collar workers, new citizens from immigrants, and overseas students.

The customers of Hutchison Real Estate are rich people from all over the world, especially those in the north in the future, who will become the main customers of Hutchison Real Estate.

Hutchison does not need to develop many projects in Xiangjiang, but it must be of high quality, such as the Tiujingling project. It can be said that Li Jianhui has created quite good conditions.

Even in order to better develop this area, we are currently in communication with the government and will change its name. It is likely to be called Jinghua Village in the future.

In the future, the main market of Hutchison Real Estate will also be in major central cities, and only these places are more suitable for the development and positioning of Hutchison Real Estate.

Whether it is Gan Qinglin, the president of Xinjian Real Estate, or Li Huidong, the president of Hutchison Real Estate, they have no opinion on this strategic adjustment.

Especially Gan Qinglin, as the former president of Hutchison Real Estate, has always been reluctant to take the low-end route. After this adjustment, Xinjian Real Estate can also flex its muscles in the Xiangjiang market, instead of only developing the Tianshui City project.

However, Li Qihai, the president of Wheelock Land, is not very willing to accept this. Both Hutchison Land and Xinjian Land are both walking on two legs. How can Wheelock Land only develop Wheelock Plaza.

After Li Jianhui's words fell, he immediately said: "Li Sheng, even though our Wheelock Plaza project has a large investment, the recovery time is relatively long.

But Wheelock Land cannot just walk on one leg. I think Wheelock Land not only focuses on the Wheelock Plaza project, but also gets involved in commercial real estate.

We at Wheelock Land have rich experience in this regard. You must know that the Commonwealth Building and International Building used by groups such as Phoenix and Huaxin belong to Wheelock Land. "

It's just obvious that Li Qihai's opinion was not agreed by Li Jianhui. The main reason is that whether it is Wheelock Plaza or a commercial building, the cost recovery time is relatively long. Wheelock Land itself has limited strength and simply does not have enough financial resources to Support the group's two-line development.

Moreover, it is enough to have Hutchison Land to enter this area. There is no need for several companies to enter this area. Wheelock Land will focus on Wheelock Square for a long time to come.

Especially after the opening of the northern market in the future, Li Jianhui will build at least [-] Wheelock Squares there.

As for some of the buildings and shops owned by Wheelock Land, after most of the headquarters are relocated to the headquarters building on Tung Wah Road on New Year’s Day next year, these will be sold to Hutchison Land and Xinjian Real Estate in succession, so that their properties will be more pure in the future , so that the high-level executives don't think about things all day long.

Seeing that Li Qihai's proposal was rejected, some high-level executives who were cautious in their hearts immediately gave up their plans to speak out. For them, at present, it is better to develop the main business set by Li Jianhui, and to expand other industries. carry.

As for the reserve land, Li Jianhui still asked Hutchison Real Estate and Xinjian Real Estate to continue to win as much land as possible. If there is insufficient funds, he will ask several major banks to support them.

Compared with the outside world, Li Jianhui is not too worried about this affordable public rental housing plan. Because of interests, the North must limit the endless land sales of the Bryan government.

And now is also the last window period for the Xinjian Department and even the Donghua Society to acquire land on a large scale. Once the negotiations are over and the joint statement is released, there will be no more chances.

Moreover, the construction of affordable public rental housing has lasted for ten years. Who knows if the follow-up policy will change, especially after the negotiations are over. I am afraid that the Bryan government will not want to maintain social stability at that time.

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(End of this chapter)