The Wealth Empire Crossing the Hong Kong

Chapter 774 Claim
Ipoh City, as one of the main gathering cities of Chinese in Malay, has experienced increasingly prosperous economy in recent years, especially since the beginning of this year, with the relocation of the headquarters of many well-known enterprises, it has provided a huge impetus for its development.

On September 9, Li Jianhui, Guan Jiahui and many senior executives from the Xinjian Department arrived in Ipoh by special plane to learn about the construction of the headquarters and production bases of Yihong Holdings Group and its subsidiaries, especially Jingyi Electric Group.

At present, the home appliance products under Donghua Club are not developing satisfactorily in many markets around the world. In terms of high-end products, Jingyi Electric Appliances is at a disadvantage in competition with Japanese home appliances. This market has entered a fierce competition with Korean home appliances.

In the conference room of Jingyi Electric Group headquarters, Li Jianhui held a group high-level meeting to discuss the development of Jingyi Electric Group in the next period.

This is also the highest-standard group meeting of Jingyi Electric Group. In addition to Li Jianhui and Guan Jiahui, Liu Xiaoyan, director of the Southeast Asian Affairs Office of Xinjian Department, Luo Minjun, president of Yihong Holding Group, Du Ningxue, Liu Qiulin, vice presidents, Jiang Jianming and other high-level officials.

As the president of Jingyi Electric Group, Xu Zhichao has been under a lot of pressure during this period, especially today's meeting, which is extremely rare in a single company of the Xinjian Department.

If he had expected Jingyi Electric Group to face such a situation, perhaps at the end of last year, he would not have chosen to give up the qualification for domestic sales in the mainland market.

It's a pity that there is no turning back. Even in the face of the joint targeting of Japanese and Korean home appliances, Jingyi Electric must grit its teeth and fight its way out.

At the meeting, Xu Zhichao briefed Li Jianhui and others on the current development of Jingyi Electric in the Southeast Asian market, North American market, Western Europe, Australia and other major markets.

Among them, the focus is on the North American market and the Nanyang market, which are also the two most competitive markets for Donghuahui home appliances led by Jingyi Electric Appliances and Japanese and Korean home appliances.

……

After Xu Zhichao's introduction, Li Jianhui also knew that the senior management of Jingyi Electric Group was under tremendous pressure in the face of the current situation.

Therefore, I did not mention my views on the current situation, but affirmed that the management of Jingyi Electric Group has contributed to the development of Jingyi Electric Group in recent years, and at the same time, it shows that the senior management of Jingyi Electric Group has led Jingyi Electric Group to continue to develop full of confidence.

Then he changed the subject and said: "The current situation that Jingyi Electric Group is facing is not only because of Jingyi Electric Group itself, but also because of the position of Donghua Association.

At present, the main markets of our Jingyi Electric Appliances are in Nanyang, Western Europe and North America. The governments of Western European markets will not specifically target our Donghuahui enterprises. Therefore, as long as the quality of our products is guaranteed, we can continue to develop in the Western European market in the future.

As for the North American market, the only problem now is that our products will be subject to increased tariffs by the US government, which will also cause us to have no level playing field with products of the same quality from Japan and South Korea.

But this does not affect us too much. Since the establishment of our Xinjian Department, there is no plan to use the US market as one of our core markets.

At present, our focus is still on the Nanyang market. As long as we are stable in the Nanyang market, we are not afraid to compete with any company.

Compared with Japanese and Korean home appliance companies, because there are a large number of Chinese in Nanyang, and the headquarters of Jingyi Electric Group is now in Ipoh, it can be said that Nanyang market is half of our home field. I believe that under the leadership of the senior management, Jingyi Yi Electric has become the leader in the high-end home appliance industry in the Nanyang market. "

Li Jianhui's words boosted the confidence of the senior executives, and at the same time said that the advantage in the Nanyang market is on the Donghuahui side, so as to reduce the inner pressure of the senior executives.

"At present, Nanyang can enter the market. Apart from the government, if there is any force that has the greatest influence, then it must be our Tung Wah Association.

Our current core development is in the Malay market, and the Thai market will also be involved in a large scale, but this does not mean that our influence in the Philippines and Indonesia is small.

It's just that we often don't integrate our own advantages, so our senior management has the illusion that our influence in the Philippines and Indonesia is not high.

In order to develop in the future, I suggest that all enterprises under the Xinjian Department and even the Donghuahui can coordinate their development in the Nanyang market, so as to compete with Japanese and Korean enterprises for the market.

Take Jingyi Electric Group as an example. At present, we rely more on media advertisements and sales channels for publicity, and we are far from giving full play to our advantages as an industry under the Donghua Association.

At present, the main reason why Jingyi Electric is in a weak position in competing with the Japanese home appliance market is that it does not have enough influence in the middle class and the wealthy class.

The two major groups in Nanyang currently mainly recognize that Japanese home appliances are the best. If we do not change the concept of these two major groups of people, it is impossible for Jingyi Electric Appliances to overwhelm several major Japanese appliances in the Nanyang market.

To make these two classes of people agree with Jingyi Electric Group's products, it is far from enough to rely solely on media and sales channels.

......"

After Liu Xiaoyan's voice fell, the conference room fell into silence for a while. None of the senior executives present thought that Liu Xiaoyan would ask Li Jianhui for power at today's meeting.

And this matter is not only related to the Xinjian Department, according to Liu Xiaoyan's words, it wants to coordinate and manage all the industries in Nanyang under the East China Association.

Li Jianhui was also not at peace, and Liu Xiaoyan gave him a very dangerous signal this time.

Although Li Jianhui has also given enough autonomy to the senior management of the Xinjian Department, the senior management rights of the Xinjian Department are all given by Li Jianhui, and the internal companies of the Xinjian Department have always insisted on relatively independent development.

But now Liu Xiaoyan is obviously preparing to cross some red lines within the Xinjian Department, and wants to take this opportunity to manage all the properties of the Xinjian Department and even the Donghuahui in Nanyang as the director of the Southeast Asian Affairs Office of the Xinjian Department.

After a moment of contemplation, Li Jianhui said: "Although the industries under the Donghua Association are integrated, we have no right to intervene in the management and development of enterprises other than the Xinjian Department.

As for the overall planning and development of all the industries of the Xinjian Department in Nanyang, in view of the current situation, I will arrange the deputy director of the Internal Coordination Office to be in charge of our Nanyang Xinjian Department's industry and cooperation with other members of the Donghua Association.

As for the Southeast Asian Affairs Office, the responsible affairs remain unchanged, and the focus is to strengthen the friendly relationship between our Xinjian Department and local governments and forces, and assist Xinjian Department companies to develop in the Southeast Asian market. "

Many high-level executives at the scene were relieved. The major groups within the Xinjian Department developed relatively independently, and Li Jianhui generally would not intervene.

Especially Luo Minjun, the president of Yihong Holding Group, is also a member of the executive team, and his status is not much lower than that of Liu Xiaoyan. He is not willing to be restrained by Liu Xiaoyan.

Therefore, after Li Jianhui's words fell, Luo Minjun immediately echoed: "The internal structure of our Xinjian Department has been relatively complete, and the overall planning of internal cooperation is mainly the affairs of the internal coordination office.

As for managing the business affairs of the Xinjian Group in the Southeast Asian market, it will do more harm than good to the development of the Xinjian Group, and will cause the company to lose its motivation for independent development, which is not conducive to the long-term and healthy development of major companies. I personally think it is completely unnecessary. "

……

(End of this chapter)