Start with a college teacher

Chapter 792 Overweight (1)

"Professor Shen, there are some leukemia treatment drugs in the Xiangjiang market, and the price is low, which is much lower than our original price."

The person in charge of the Xiangjiang region of Great Wall Pharmaceuticals came to report. They also discovered this phenomenon during market research.

After seeing this situation, they also made a preliminary investigation and got some information. Now that they heard that Professor Shen finally came back from London, they rushed over to report immediately.

However, these medicines are not counterfeit and shoddy products produced by unscrupulous merchants as imagined, but regular "licensed products" from the mainland.

As for how it came out, through what channel, in what way, who was the person involved, and how large the outflow was, they have not yet grasped it in detail.

After all, the subordinates are not omnipotent, and the pharmaceutical sales field is also an emerging market for the Great Wall Group, and it will take time to master all the rules.

In fact, the reason for this phenomenon is not to blame others, but to blame someone Shen's pricing strategy is too deformed.

It was Mr. Shen who divided the market areas into three, six, and nine grades, and the prices in each area were different, which led to the emergence of regional "smuggling".

This is the same as the different pricing of electrical appliances manufacturers in different provinces in later generations. Even in 2020, some electrical appliances such as air conditioners will still implement this system.

This is the same as the college entrance examination is divided into provinces, and different regions have different policies.

Xiangjiang is indeed a sacred and inseparable part of China, but who made them think that they are superior and rich? Therefore, Shen Guanglin also made special distinctions when formulating price strategies.

Leukemia treatment drug is a new drug, and it is also the name card and flagship product of the domestic pharmaceutical industry. Now the entire market it faces is blank, and it is all waiting for Great Wall Pharmaceuticals to explore and occupy it.

According to the law, for terminally ill patients, no matter how expensive the drug is, someone will buy it.

But who told Shen that it was not for making money but for feelings.

He decided: the cost of treatment for leukemia patients in China should not exceed 200 yuan a month, and the medicines should be priced according to this standard.

Although this price is still very high for domestic people, most patients can still persist after gritting their teeth.

In the Xiangjiang market, when someone Shen set the price, it was purely for profit.The well-being of the people of Hong Kong is something that the Hong Kong British government should focus on. He, Shen, is not a philanthropist, and there are so many people who need to be supported.

Therefore, the monthly drug expenses of Xiangjiang patients are priced at 20000 Hong Kong dollars.The exchange rate between the Hong Kong dollar and the RMB is not much different, so the price difference is almost a hundred times.

Although Xiangjiang only has a few million people, it is still a big market. Relying on such a market, it can probably recover part of the cost.

As for other overseas markets, it is more casual. Mr. Shen did not consider rich or poor at all when setting prices. Everyone has a unified market price, and everything is for fairness.

Selling it to you at a low price is looking down on you.

Therefore, for the international market, Shen Guanglin’s pricing is also 2 yuan a month, but this is US dollars, and it is [-] to [-] yuan in RMB.

As for whether patients in some less affluent countries and families can afford this drug, this is not a question that Shen should consider. What he should consider is to develop more new drugs.

Now, many institutions and rich people are urging him.

All the money has been donated, so Professor Shen should hurry up and produce more results.

For this reason, Shen Guanglin also set up an insulin research team specifically to save diabetic patients.

Insulin production requires genetic engineering, and genetic engineering and transgenic technology are also one of the important projects of Shen Guanglin's laboratory.

A large part of the reason why the domestic synthetic bovine insulin did not win the award is that the actual mass production method of insulin is prepared by cultivating fungi through genetic engineering, not artificial synthesis.

Therefore, although synthetic bovine insulin is awesome and great, it has no "practical" value and naturally cannot be awarded.

Shen Guanglin didn't do these things for the sake of winning awards, but because he wanted to seize the high-end pharmaceutical market and have international competitiveness.

It's just that they solved the production problem, but now they are facing the sales problem.

After all, the price difference between domestic and foreign sales of leukemia treatment drugs is too large, which is outrageous.

Mr. Ma has a famous historical saying: "If there is a 10% profit, he will be used everywhere; if there is a 20% profit, he will be active; if there is a 50% profit, he will take risks; for 100% profit, He dares to trample on all human laws; with 300% profit, he dares to commit any crime, even risking death by hanging."

Different price spreads in different regions of leukemia treatment drugs provide more than 300% profit, which gives these people room to operate.

The gap between 200 million and 8 is enough to trample on any rules in the world.

However, when these people do this, they naturally offend the interests of the Great Wall Group, and everyone is not a vegetarian. If you do this, can the Great Wall Group tolerate it?
Later, Citigroup novelist Spencer Johnson created a fable book called "Who Moved My Cheese?" ".

The book mainly tells about 4 "little people", including two little mice "Sniff" and "Hurry", and two dwarves "Hum" and "Haw". The book is the story of their search for cheese.

Now, who actually moved Shen's cheese?
This matter is very important and has become a top priority.

Only by finding out the black hands and root causes behind the scenes can we prescribe the right medicine.

The current reality is: as long as the leukemia treatment drug is transferred to another party, the profit will be dozens or even hundreds of times.

Such a simple and rude way of making money, such a large wealth amplification effect, some people are not afraid of death no matter how many times.

This is human nature.

Human nature really cannot be tested casually.

Zhang San, an outlaw lunatic, once told a classic example, talking about the cultural tradition of the tomb robbery circle.

Of course, the tomb robbers here are not the kind of ghosts blowing lanterns. If you are looking for a dragon, you must look at the mountain.

This formula is actually adapted from "Shaking the Dragon Sutra".This is a Feng Shui book written by Yang Junsong in the Tang Dynasty using the nine-star auspiciousness.The original text of this formula is in Lian Zhenxing Chapter 5: Looking for a dragon, one hundred thousand, looking at the mountain, one level of entanglement is one level of hurdle.Lian Zhen has already possessed the inside of a greedy wolf, and this article is described in detail.

In the true cultural tradition of tomb robbery, there is such a rule: If you want to work in this industry for a long time, the best partner is a father and son team.

If it is not a father and son, even a brother, there is a time to settle accounts.

Moreover, there is another unwritten rule after the treasure hunt in the tomb, that is: who will come out of the tomb first?

According to tradition, the father must be the first to come out of the tomb, and the son must be the last, so that the cooperation can be maintained for a long time.

Thinking hard.

Otherwise, the combination is likely to end after a certain excavation.

This is human nature that cannot stand the test.

Shen Guanglin took a closer look at the medicines handed down to Xiangjiang, and found that they were no different from those produced locally in Xiangjiang.

If it is not to check the production batch and serial number, it is impossible to tell whether it is from the mainland.

After all, the establishment of Great Wall Pharmaceuticals is still very short, the system is not perfect, and many things are not perfect.

Therefore, when the medicines are about to be introduced to the market, they only make different configurations of text and instructions on the outer packaging for different customers. In fact, the medicinal materials used inside are the same.

This gives those opportunistic people the opportunity to do their best.

To deal with and solve these problems does not happen overnight. It is necessary to solve these problems from the source. One is to deal with the parties involved in the transaction, and the other is to improve the technology.

Thinking of this, Shen Guanglin suddenly asked, "Why don't you add a QR code to them?"

(End of this chapter)