Set sail1992

Chapter 1013 Unexpected Guest

Xia Muqing was a little surprised: "Is it really for sale?"

"Well," Zhang Qihang nodded and replied, "Selling is not only about selling products, we can also sell services."

"Selling services?"

After all, Xia Muqing is not from the automobile industry, and her understanding of automobiles is limited to parts and complete vehicles. With this level of knowledge, she is a little confused about how her husband's so-called "selling services" is?
Seeing that his daughter-in-law was interested in selling services in the automotive industry, Zhang Qihang simply explained to her a little bit more, saying: "For example, we are also selling engines. We sell them like a tube of toothpaste. How do users use it after buying it? We don’t care how much toothpaste is squeezed out. In this case, whether the OEM that purchases our engine can make the engine fit well with the vehicle depends entirely on the R&D, matching and testing of the OEM. Level;
But in addition to this kind of "selling toothpaste" solution, we can also provide additional services, such as the adaptation of the engine to the whole vehicle, or if they only purchase the engine from us, and purchase the gearbox from another company , The adaptation between the engine and the gearbox, as well as the adaptation between the engine, the gearbox and the whole vehicle, we can do all of these.

In addition to these "internal strengths", we can also provide the design of the whole vehicle, and design a better-looking overall shape and interior for the car. Of course, these services are charged. "

"Understood." Xia Muqing nodded again and again. After hearing what her husband said, even if she understood it, she couldn't help but said, "I figured it out, you guys are really dark!"

"How can you say that we are black?" Zhang Qihang yelled wronged: "The overall R&D level and adaptation level of most of our domestic automobile manufacturers are right there. The adaptation work is not well done, and these companies will definitely use our engine as their core selling point in their publicity. If such products are allowed to be pushed to the market, won’t it be our interests that will be damaged in the end? Now we They should thank us for being able to provide them with a package of overall solutions."

"Hum..."

The couple chattered for a while before Xia Muqing asked Zhang Qihang seriously: "If that car company in Ji Province really asked you to design a new car for them, would you really help them design it?"

Zhang Qihang explained: "It's not to help them design a new car, but to optimize the existing model to make the car look better. To put it simply, it's like women who make up and dress up. They turned out to be quite ordinary. , after being dressed up and tidied up by a powerful makeup artist, she also became a beautiful woman with clear water and hibiscus.

The same is true for automobiles. Maybe a certain car from a certain manufacturer looks ordinary now, but in fact this car may have a good foundation, but the manufacturer does not know how to 'dress up'. The service we can provide is to give this car a good look. Get dressed up.

As for your concerns, I actually understand, but I have always believed that no matter what industry you are in, a tree blooming alone is not spring, and a hundred flowers bloom together, as long as there is fair and healthy competition, it will actually have a great impact on the development of our country's auto industry. big plus. "

"I understand when you say that."

Xia Muqing nodded, looking at her husband with admiration.

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Zhang Qihang believed that the boss of the automobile company in Hebei Province had already realized the problem of the Saifu car, and he should have a strong desire to improve it. He should come to him soon, but what Zhang Qihang didn't expect was that he Did not wait for the person in charge of the enterprise in Hebei Province, but waited for a visit from the commercial counselor of Malaysia in Southeast Asia: Mahiddin Yassin, and accompanied by two comrades from the domestic and foreign affairs departments.

Although he was very puzzled about the arrival of Mohiddin Yassin, Zhang Qihang still received him politely... He was also quite curious about Mohiddin Yassin's arrival.

After exchanging pleasantries, Muhiddin Yassin explained his intention for coming: "Mr. Zhang, I heard that your company has a plan to expand the production capacity of automobiles. I wonder if you intend to come to Malaysia to open an automobile manufacturing plant?"

Mao Xidin Yassin's words made Zhang Qihang turn his head and look at the two comrades from the foreign affairs department who accompanied Mao Xidin Yassin.

Facing Zhang Qihang's questioning gaze, Deputy Director Li nodded and said: "Counselor Yassin told us about this matter, and our foreign affairs department fully agrees and supports more domestic enterprises to go global, and, Mr. Zhang, we Hua Didn't Teng Industrial Group go out a long time ago?"

Hearing this, Zhang Qihang understood the meaning of the national foreign affairs department in his heart: Although Huateng Industrial Group has been actively implementing the development strategy of "going outward" over the years, it is clear that some leaders think that Huateng Industrial Group is going abroad. The steps you take can be bigger.

As Malaysia is the largest and one of the most economically developed countries in Southeast Asia, if Huateng Industrial Group can gain a firm foothold and occupy a place in the automobile consumer market in Malaysia, it will be a huge benefit for the country. Good.

After pondering for a while, Zhang Qihang said to Maohidin Yassin with some embarrassment: "Mr. Yassin, although I am engaged in the automobile industry, I know a little more about the motorcycle industry in Southeast Asia... Can you give me a brief introduction? May I introduce the situation of your country's auto industry?"

"Of course there is no problem, it should be," Mohieldin Yassin nodded with a smile, "Our car market in Malaysia is the largest car market in Southeast Asia, with huge development speed and potential. At the end of last year, , our country's annual car sales have exceeded 44.

Japan’s Stealing Oil, HTC, Nissan and other brands, as well as South Korea’s Kia and Hyundai, Germany’s Mercedes-Benz and BMW, and Sweden’s Volvo and other world-renowned car brands are all in our Malaysian state-owned dealers. In the words of you Chinese people If so, it can be said that the automobile consumer market in Malaysia is a battleground.

Due to historical and economic and industrial development reasons, our country’s automobile industry has also gone through three different stages. Generally speaking, before the 60s, our country’s automobiles basically relied on imports, and from the 60s to In the 80s, automobile companies such as Dongying Stealing Oil Otter have begun to set up factories in our country to realize the localization of automobile production in the form of CKD. After the end of the 80s, our national automobile industry in Malaysia began to develop. One of the symbols is the Proton Motor Company established in 1985.

The sign of the start of Malaysia's national automobile industry is that after nearly 20 years of development, our country's automobile industry has become increasingly mature, and our domestically-produced cars have achieved localization in terms of styling design, large-scale production, and spare parts production. , the production capacity and sales of domestically produced cars occupy an absolute proportion in our Malaysian auto industry..."

Zhang Qihang nodded again and again. Obviously, this Counselor Mr. Mohiddin Yassin is full of pride in the development of the automobile industry in Malaysia.

It wasn't until Mohiddin Yassin finished speaking that he nodded slightly and said, "Mr. Yassin, thank you very much."

"You're welcome," Mohiddin Yassin said proudly, "Mr. Zhang, if you have any questions, please feel free to ask. I will try my best to answer you."

Looking at Mao Xiding Yassin, Zhang Qihang said: "I would like to ask, Mr. Yassin, you should know that our Huateng Industrial Group plans to add an annual production capacity of 50 to 70 vehicles, right?"

"Yeah, I know."

Mohiddin Yassin nodded affirmatively: That's what I came here for.

Zhang Qihang nodded and said, "I'm curious, how much production capacity is your country planning to absorb?"

"5 to 8 vehicles, we hope that Huateng Industrial Group will invest in the construction of an automobile manufacturing plant with an annual output of 5 to 8 vehicles in our country." Setting the annual production capacity at 5 to 8 vehicles is based on the growth of the automobile consumption market in Malaysia over the years.

In 1994, the total annual car consumption in Malaysia was 20. By 2000, this number had risen to 34.3. The year before last, this number had reached 39.6. In the past 2002 In 44, the annual car sales volume in Malaysia has exceeded [-]. "

Speaking of this, Mohiddin Yassin said proudly: "Since the early 90s, the automobile consumption market in Malaysia has maintained a high-speed growth. We have calculated that if it continues to develop at the current growth rate, it will In 2005, the total annual car sales in Malaysia is expected to exceed 55, which is a very remarkable figure.”

Zhang Qihang nodded and agreed, "It's really remarkable."

Although the annual sales volume of 55 vehicles does not seem to be much, the problem is that in terms of population size, Malaysia, with a population of less than 3000 million, can only be regarded as a country with a medium-sized population. In the same historical period, Malaysia China's annual per capita car consumption is more than three times that of China, which is very remarkable.

It is a very happy thing to be recognized by others, especially to be recognized by a famous entrepreneur like Zhang Qihang, which makes Mohiddin Yassin feel extremely refreshed. He nodded happily and said: "Mr. Zhang, your Huateng Industry The Group is the fastest-growing automobile manufacturing enterprise in China. Being able to maintain such a market share in the fierce market competition shows that your group's products are very good. We very much hope that Huateng Group can come to Malaysia to invest and build factories, and cooperate with Our country, Malaysia, develops together. If you have any questions, Mr. Zhang, please feel free to ask. Don’t be polite.”

After all, he is a professional diplomat, and he speaks nicely.

"...I really have a question," Zhang Qihang pondered for a while, and asked Maohiddin Yassin: "Mr. Yassin, you just said that in your country, your national car brand: Proton Automobile has a higher market share. Occupy an absolute dominant position?"

Mohyiddin Yassin nodded affirmatively: "That's right."

"If this is the case, how did our Huateng Industrial Group enter Malaysia?" Zhang Qihang asked, "Is it a wholly-owned brand or does it have to form a joint venture with Proton in your country?"

Speaking of which, this Proton car in Malaysia is also very interesting. Proton cars in this period were still very good. They were not only the largest car brand in Malaysia, but also very rich. In 1996 Just bought the British Lotus Motors. When it comes to Lotus Motors, you may be more familiar with another name of this car brand: Lotus Motors. The shape of the 70 million car "Lotus car.

After the acquisition of Lotus, Proton has become a car manufacturer with the ability to independently complete the development and production of cars, and has developed from a single domestic manufacturer to a car manufacturer with various product styles to meet different needs at home and abroad.

Proton Motors is a wholly-owned subsidiary of the DRB-HICOM Group. The DRB-HICOM Group has a great background. It was established in the 90s by the energy-based DRB Group and Malaysia in the 70s. The heavy industry group HICOM was formed by the merger of two companies. It can be said that DRB-HICOM Group is the core central enterprise of Malaysia.

Since it is the core state-owned enterprise in Malaysia, it must look like a core state-owned enterprise. DRB-HICOM Group has more than 70 branches and subsidiaries, and its business covers more than 50 countries around the world. It has more than 4.8 employees. Its business covers aircraft, ships, steel, trains, coal, postal services, construction, automobiles, banks, and also involved in auto parts, aircraft parts, etc., which is very worthy of the title of "core central enterprise".

And Zhang Qihang's understanding of Proton is not as simple as he said. He is very clear about the status and influence of Proton in Malaysia. Roughly equivalent to the sum of FAW, FAW, and SAIC, it is the son, eyes, and heart of the Malaysian government. It is of course good to be able to enter the automobile consumer market in Malaysia, but Proton It is a big mountain in the automobile industry in Malaysia, and I am afraid that it cannot be avoided even if you want to.

When Zhang Qihang mentioned Proton, Mohiddin Yassin did not show any surprise on his face, but instead had a look of "I knew it was like this!" They have not entered Malaysia or Southeast Asia, but their motorcycles are flourishing in Southeast Asia. In this case, Huateng Industrial Group, which spans the two fields of automobiles and motorcycles, knows some of the automobile industry in Malaysia. Isn’t it normal to know the status and influence of Proton in Malaysia?

"We still recommend that you cooperate with Proton cars," said Mahiddin Yassin. "If you cooperate with our Proton cars, you will pay taxes according to the standards of domestic cars."

Mohiddin Yassin, who said "suggestion" in his mouth, has actually expressed his meaning clearly and clearly.

(End of this chapter)