Set sail1992

Zhang Qihang didn't know that he had attracted a certain level of attention. At this moment, he frowned and looked at the document in front of him. After a while, his frown became more severe...

Liu Jianfeng, who was sitting opposite Zhang Qihang, straightened his back, and said slowly: "Mr. Zhang, I found that the growth of the bus business of our group has not been very satisfactory since last year. Before that, I had a meeting with Zhong Ming, the general manager of the bus company. When communicating with comrades, Comrade Zhong Ming told me that he was affected by the national macro-adjustment policy and affected the entire industry. At first, I thought there was nothing wrong with what Comrade Zhong Ming said.

As you know, long-distance buses, especially long-distance sleeper buses, are naturally not comparable to trains and airplanes in terms of safety. With the speeding up of our national railways again, the country has decided to gradually phase out provincial highway buses, especially long-distance sleeper-based long-distance buses. road bus. "

"Um……"

Zhang Qihang nodded, he naturally knew what Liu Jianfeng said.In the early years, due to the limitation of the number of railways and transport capacity, road passenger transport played a huge role in personnel transportation. Some sleeper buses running inter-provincial highway passenger transport crashed and died. It was this huge safety hazard that prompted the country to phase out long-distance road buses in a planned way after increasing the transport capacity of trains and planes.

Of course, this elimination is not one-size-fits-all. After all, these domestic bus companies are behind a complete industry and supporting industrial chain. Can not but consider.

Therefore, the country’s approach is actually very moderate. First, it no longer approves the introduction of related passenger car models from abroad, and then it restricts the production capacity of long-distance sleeper buses of major bus manufacturers, requiring that the production capacity of long-distance sleeper buses cannot exceed the total production capacity. what percentage of...

However, according to the trend of history, in a few years, after the high-speed rail begins to flourish, the state will issue a "banning order" on long-distance sleeper buses, prohibiting domestic bus manufacturers from reproducing and manufacturing long-distance sleeper buses, and not allowing Individuals and companies in the passenger transportation industry purchase long-distance sleeper buses, and those long-distance sleeper buses that have been put into operation before the "banning order" are compulsorily scrapped after reaching the mileage and scrapping period—in a word, in the passenger transportation industry, long-distance sleeper buses Passenger cars can only do subtraction, not addition. After the existing long-distance sleeper buses are all scrapped, the domestic road passenger transport market will allow long-distance sleeper buses to exist.

Of course, this is a long-term process. In order to avoid too much impact on the national economy and to ensure that major manufacturers have enough time to buffer and adapt, the state has given a buffer period of more than 10 years, which is enough After losing this market, the major bus manufacturers can survive and find new profit margins and sales growth points.

Last year was the first year that this plan was implemented, so all major bus manufacturers have been impacted to some extent, and Huateng Industrial Group is no exception. The person in charge and general manager of the bus company, Zhong Ming, used this as an excuse Explaining that the slowdown in the growth of the business sector I am in charge of is a "crime other than war", which is justified.

But obviously, Liu Jianfeng, who is the assistant to the general manager of Huateng Group, came here to tell Zhang Qihang about this, he must have discovered something else...

Zhang Qihang nodded slowly, signaling Liu Jianfeng to continue talking.

"However, since this year, our group's bus business has not resumed growth, but has continued to decline," Liu Jianfeng continued, "I think this situation is not right, so I called Zhong Ming to find out about the situation. Comrades said that the impact of the national policy on the industry is beyond imagination, and the industry has not adapted yet, and I think this statement seems a bit inappropriate."

"..."

Hearing this, Zhang Qihang still didn't say anything, but his brows frowned even tighter——Zhang Qihang was not only the boss of Huateng Group, but also worked in the provincial state-owned assets office for a long time. Many departments and positions in the province are rotated. It can be said that in the entire Shandong Province, when it comes to the impact of economic policies on enterprises and industries, few people have more say than Zhang Qihang. On the other hand, if An economic policy formulated by the state for a certain industry will really have such a big impact and impact on this industry. This policy itself is inappropriate and will not be introduced at all. Comrade Zhong Ming also used "policy impact" as an explanation The reason for this is really unreasonable.

But at the same time, Zhang Qihang had some doubts in his heart: Zhong Ming's ability is not a problem, and he worked step by step from the grassroots position, otherwise he would not be able to put him in the position of general manager of the bus manufacturing company. And to be honest, since he took office, the bus business of the group has been developing very well...

So, there must be a problem, but what is the problem?

Although Liu Jianfeng followed him from the very beginning, step by step from his own secretary to the present, but at the current height, no matter how much Zhang Qihang trusted Liu Jianfeng, it was impossible to just listen to his one-sided words.He nodded and replied: "Well, if a policy of the country has such a big impact on a certain industry, it can at least show that the research work before the formulation of this policy is not sufficient...Then what? You What did you do?"

Liu Jianfeng's expression was still very gentle, and he said slowly: "Comrade Zhong Ming's work ability and performance in the past are obvious to all. Although the current situation seems to be a bit wrong, I didn't think too much about it, but last week I had no intention After reading a piece of information in the bus industry, I found that since April this year, the sales volume and market share of our group's bus business version have both declined..."

Speaking of this, Liu Jianfeng's expression became serious: "Mr. Zhang, I think so. The decline in sales can be understood as the impact of policies, but the decline in market share shows that the problem is a bit serious."

Has the market share started to decline?
Zhang Qihang's expression finally became serious - Liu Jianfeng was right, the decline in sales could also be attributed to the impact of national policies, but the decline in market share explained more problems.

"Have you brought any relevant information?"

After a moment of silence, Zhang Qihang asked Liu Jianfeng.

"Bring it," Liu Jianfeng replied, and then took out a magazine from his briefcase and handed it to the account number with both hands: "The article I saw was in this "People's Bus" magazine. "

Zhang Qihang is no stranger to "People's Public Transport". This is a magazine founded by the National Urban Public Transport Association in 1983, based on public transport, and has considerable influence in the industry. A must-subscribe magazine, the articles have always been known for their rigor. Feiyan Bus and Feiyan-Isuzu, as subsidiaries of the group engaged in the manufacture of large buses, naturally subscribed to this magazine. When Zhang Qihang was staying at Feiyan Bus, he could I didn't miss this magazine.

After taking the "People's Public Transport" and following the catalogue, Zhang Qihang quickly found related articles.

In this article, the author analyzes and sorts out the sales and market share of major companies in the domestic bus manufacturing industry in the first half of this year, and looks at the introduction of the bus business of Huateng Group: Huateng Industrial Group Its subordinate bus business sector has achieved a total of 9600 vehicles of various types of buses, city buses and special vehicles based on bus chassis, with a sales revenue of 36.2 billion, ranking sixth among major domestic bus manufacturers...

Seeing this, Zhang Qihang didn't say anything, but his brows were furrowed even more: If I remember correctly, in the first half of last year, the total sales volume of Huateng Group's bus business sector was more than 10700 vehicles, and the sales revenue exceeded 40. 4 million, and its market share ranks fourth among the major domestic bus brands. But now, in just one year, not only has the market share dropped by two places, but even the sales revenue is higher than that of the same period last year. Almost [-] million less.

Looking at other peers, Yutong's sales in the first half of the year were 12648, with sales of about 44 billion, Nanjing Iveco's sales were 12046, and King Long's sales also reached 11428, accounting for medium and large vehicles respectively. Among the top three passenger car sales, Zhang Qihang finds this article the most glaring because, whether it is Yutong, King Long, Iveco, Foton, or Jinbei, the growth of these bus brands is positive. Compared with last year, they are all It is positive growth. The bus business segment of Huateng Group has achieved negative growth among the top ten...

What makes Zhang Qihang even more disturbed is that negative growth is nothing but Zhong Ming has never come to him, took the initiative to explain the situation to himself, which means that he actually knows that his grades this year are not good Yes, but he just pretended to stick his head in the sand to pretend to be an ostrich...

At this moment, Zhang Qihang was very disappointed!
No matter what caused the current situation, as long as Zhong Ming still maintains a moment of fairness, at least he should report to himself, ask for instructions on what he should do in the first stage, and what adjustments he should make. , Zhong Ming came to report to himself quite a few times, but when he thought about it carefully, every time Zhong Ming reported to himself, he said, "Okay, okay, everything is fine. Although we encountered some difficulties, we all worked together Find a way to solve" such general things...