Set sail1992

As soon as this data came out, not only Zhang Qihang was a little confused, but Feng Guoqing and other senior executives of Huateng Group were also a little confused: Are everyone so rich now?
You know, this car is not cheap. The starting price is almost 25, but the entry-level model is only a 5-seat version. Although it is also mass-produced, the production schedule is very small. The real entry-level version is actually 25.88. The 7-seat automatic elite version, and the four-wheel drive version equipped with a 3.6-liter V6 engine, are priced at 29.98!
Standing in 2007, this is definitely not cheap, but even so, Huateng Group still achieved a pre-sale result of 5178 units in half a month. It can sell so many cars in half a month, but what about one month? Is there any chance of achieving over 20 pre-sales in the first month? Even based on the wholesale price, that's a bonus of [-] billion in sales.

It was precisely because he understood this that Mr. Feng became very excited: "Mr. Zhang, I don't understand, how can you sell so many?"

When Zhang Qihang decided to launch this medium-to-large 7-seater SUV project, after knowing the price range given by Zhang Qihang, Mr. Feng was actually very worried. He felt that the price was too high, although the car was indeed It's a good car, but it may end up being too high-pitched and not popular, but now, reality has slapped him hard in the face, and once again verified Zhang Qihang's judgment on the market - just for the fact that he was slapped in the face , Mr. Feng was not only happy but also happy.

Zhang Qihang was also very happy to be able to achieve this sales result. He smiled and said: "This result is actually somewhat beyond my expectation. My previous view was that after a year or so of the launch of Ruijie, monthly sales can reach 8000. to about 10000 units, but in the early days of its launch, monthly sales of 3000 to 5000 units would be considered a success - I thought about it carefully as to why this car was selling so well, and I thought it was also true. It’s not that I can’t understand it.”

"Well, tell me, I'm listening."

Mr. Feng nodded, he was really curious.

"Our domestic demand for high-end medium and large SUVs is actually very large," Zhang Qihang said: "What many people need is actually an SUV that looks tall and powerful and has certain passability. This is also the case with Pajero, Overbearing, Land Cruiser, etc. The reason why this type of hardcore off-road vehicle is so popular.

But for these car owners, their main usage scenario is actually in the city. The requirements for ride comfort and space are higher than the requirements for off-road performance. Many people even have almost no off-road requirements. The requirement for passability is that when roads are being built in the city, the car can smoothly pass through the potholes and bad roads, or when returning to the hometown in the countryside, the car can take unpaved dirt roads.

Compared with these requirements, the off-road performance of hardcore off-road vehicles such as Pajero and Prado is actually too powerful and cannot be used at all. "

Mr. Feng thought for a while and nodded: "That's true."

Even after this, he also figured out the reason why his Ruijie is so popular: I am afraid that a considerable part of these prospective car owners of his Ruijie are transferred from the prospective car owners who were originally planning to buy Pajero and Prado. After all, for the previous For many people who are planning to buy these two cars, what they really value is the domineering body, large interior space and good passability of these two cars, but they don't actually pursue much performance such as off-road performance and escape ability.

But because there was no mid-to-large seven-seat SUV on the market before, they had no choice, so they had to choose Pajero and Prado. But it is different now. The emergence of Ruijie perfectly meets their needs:
The load-bearing body provides greater internal space and comfort. The 2.0T turbocharged and 3.6V6 engines make the Ruijie as powerful as the Prado and Pajero. The optional four-wheel drive system also makes the Ruijie have A certain degree of off-road passing ability...

It can be said that Huateng Ruijie provides prospective car owners with a more domineering, more comfortable, and better able to meet their requirements at a lower price. In this case, Ruijie's hot sales are completely justified. Understood, it can be said that Ruijie is grabbing the market from the compact SUV market at the bottom and Pajero and Prado at the top. In this case, the hot sales are completely understandable.

After thinking about it, Mr. Feng couldn't help but sigh: "You are right. I wonder if some of the comrades who were opposed to this result will blush or not." Zhang Qihang smiled: "At the original discussion, everyone was also It’s about discussing the matter as it stands, not opposing for the sake of opposing, and that’s enough.”

Discuss the matter?
Mr. Feng also smiled, but did not argue with Zhang Qihang on this matter: the Ruijie project was established two years ago, when Zhang Qihang was under the greatest internal and external pressure. Although those comrades who raised objections proposed The opinions are very pertinent, and they do seem to be based on the matter, but everyone is an adult, who would be stupid enough to object for the sake of objecting at work? Isn't that just a mouthful?

However, thinking that after this time, Zhang Qihang may not necessarily reach a certain height in the future, Mr. Feng was relieved: Some comrades should have regretted it very much now, right?

"Okay, let's not talk about this," Mr. Feng gently patted the table and said, "Ruijie is the most expensive car produced by our Huateng brand so far. You should put more thought into Qihang." .”

"Don't worry, old man, I understand," Zhang Qihang responded and said: "It's a car worth more than 30 yuan. The price of some models overlaps with that of the A6L. I will definitely pay more attention to it."

Whether Ruijie, a medium-to-large 7-seater SUV, can gain a firm foothold in the market is of great significance to Huateng Group!

As long as this car is firmly established in the market, Huateng Automobile will truly enter the first echelon of the domestic automobile industry.

This first echelon is not the first echelon in terms of sales. In terms of sales, Huateng Automobile has long been the sales champion of a single domestic brand. But when it comes to brand recognition, especially in terms of brand height, ordinary people feel that Huateng Automobile is still It can only be regarded as a second-tier brand.

The reason is also very simple. Which first-tier brand sells a car worth more than 20 yuan?
Of course, Fengya brand does not count. Fengya brand was a high-end brand from the beginning.

But if Huateng Automobile raises the price to a price range of more than 30, it will be completely stabilized. Not only will it be able to completely stabilize the domestic market, but it will also be time to vigorously explore overseas markets...

To put it bluntly, Huateng Ruijie will become a model with strategic significance in the history of the Huateng brand.