Set sail1992

Chapter 1337: Life is not easy for others, so I feel relieved

After pondering for a moment, Sun Cong took a deep breath and asked: "Besides lowering the price, have you thought of any other ways?"

Sun Cong naturally knows that in the fierce market competition, price reduction is the most direct and effective way to attract users, but if there are other options, he really doesn't want to use this method.

who are we?

We are the first German car brand to enter the Chinese market.

For more than 20 years, we have firmly occupied the top sales position in China's passenger car market. Countless Chinese people are proud to own one of our cars, and the VW logo is regarded by Chinese consumers as a sign of quality. , a symbol of quality and comfort, but now, we actually want to start a price war with a local Chinese car brand?

This was unacceptable to Sun Cong. If he made this decision, wouldn't it actually make him appear incompetent?

He knew better that the German shareholders would not be able to accept it either.

Liu Ming glanced at Sun Cong, then lowered his head and whispered: "We did discuss a solution..."

Sun Cong's tone was a little urgent: "You tell me what we can do."

"Volkswagen has almost no accumulation in hybrid technology. This is a fact. Therefore, we believe that we want to compete with Huateng Group," Liu Ming said in a low voice: "On the one hand, we must launch a hybrid vehicle as soon as possible. Models that can sell in volume and compete with Excelle in terms of price; on the other hand, we must urge the German headquarters to develop hybrid technology as soon as possible.”

Sun Cong stopped talking, he was thinking seriously.

After thinking about it carefully, Sun Cong had to admit that what Liu Ming said was reasonable. For a long time, in the field of energy conservation, the Germans have been obsessed with diesel engine technology and had almost no technology accumulation in the hybrid field. If possible, the best way Of course, Volkswagen's diesel engine technology should be introduced into the country.

But unfortunately, the brother from the north has spent several years proving on the Jetta that diesel engines are not adapted to the domestic passenger car market.

Under this situation, if you still want to compete with Huateng Group, you can only take the hybrid technology route.

But the accumulation of technology takes time. In this case, the situation has really evolved into what Liu Ming said: Wolfsburg Motors needs to make efforts in hybrid technology, but when Wolfsburg Motors’ hybrid technology is mature and Before it can be perfected, Hucheng Automobile really needs a model that can compete with the hybrid Huateng Excelle in terms of sales.

After a while of thinking, Sun Cong, who completely ignored whether he was too wishful and whether the Germans were willing to follow this technical route, finally raised his head and said to Liu Ming: "What suggestions do you have for this high-volume model you mentioned?"

Liu Ming breathed a sigh of relief!

If the boss asks himself this, it means that he is stable this time. He hurriedly said: "Let's do it on the PQ25 platform. Isn't Poussin about to be discontinued? It just happens to use this PQ25 platform to produce the new Poussin... Well, but considering the limitations of the PQ25 platform and Huateng Kaiyue's Regarding the body size, I think the wheelbase may need to be lengthened.”

"PQ25 platform..."

After listening to Liu Ming's suggestion, Sun Cong was somewhat speechless.

People who don’t understand automotive technology may feel a bit lofty when they hear the name PQ25 platform, but as the general manager of Shanghai Automobile Group, Sun Cong naturally knows what the PQ25 platform is about. This platform is a product of Wolfsburg Motors. Front transverse engine A0-class car platform.

Here comes the key point, it is the A0-class automotive platform. The most famous models born on this platform are the PLOL and the fast GOL that died after being introduced into the country.

From this we can see what kind of virtue the PQ25 platform is, and the technology of this platform is very...mature. After all, it is a technology platform that has been used for many years. The research and development costs have been diluted to almost nothing. Liu Ming suggested Based on this platform, a model is developed by lengthening the wheelbase...

Don't tell me, this method is really good.

"This idea is good, and it does have certain feasibility." After pondering for a moment, Sun Cong spoke. He looked at Liu Ming: "But Lao Liu, you know, even I am not talking about launching a new model. A new model can be launched just once, let alone a model that is not in the original product lineup.

Even if everything goes well, from project establishment, research and development to testing, and finally to the market, even if mature technologies are used, it will take at least more than a year to wait for this car to be launched. How should we deal with it during this period? Competition from Excelle? "

Liu Ming was speechless and didn't know what to say for a moment.

Sun Cong did not continue to ask. The fact that Liu Ming could say this showed that he had put his thoughts into this matter. Just put his heart into it. Sun Cong nodded slightly and said to Liu Ming: "Old Sun, you go back first. , I’ll think about it carefully when I get back, and report to me if you have any ideas.”

Liu Ming breathed a sigh of relief and responded quickly: "Okay, Mr. Sun."

"Ah."

Sun Cong responded and waved his hand to indicate that Liu Ming could leave.

After seeing Liu Ming off, Sun Cong took a long breath: I have a headache!

In the final analysis, he is the leader of the Shanghai Automobile Group. How to deal with and solve the current situation is the issue that he should consider most.

But what should be done?

  Unconsciously, Sun Cong's consciousness began to diverge: The momentum of the hybrid Excelle is so strong, it should be more than just our Shanghai Automobile that has been affected, right? Didn't the Shanghai GM and the guy from the north suffer any impact? You know, that old man from the north owns more than one joint venture brand, but I don’t know how they plan to deal with it?

When he thought that not only the sales of his own products, but also the other brands that had been fighting with Shanghai Automobile were also affected by the Huateng Group, Sun Cong's mood improved inexplicably. He thought about it. , picked up the phone and called Liu Ming again.

Liu Ming was still a little confused when he received the call: I have only been away for a few minutes, and you are calling me? Is there anything you can't say just now?

Still confused, Liu Ming hurriedly spoke and said respectfully: "Mr. Sun, what are your instructions?"

As soon as Liu Ming finished speaking, Sun Cong said directly: "Old Liu, we are not the only ones affected by Huateng Excelle, right? Think of a way to send me the sales of corresponding models of several other major brands."

Liu Ming's heart flashed. He vaguely guessed what his boss was planning to do with this arrangement, and he quickly responded: "Okay, Mr. Sun, I will send it to you as soon as I finish it."

"Yeah," Sun Cong responded and said, "Hurry!"

(End of this chapter)