Set sail1992

Chapter 138 23 (23)

this thing……

Looking at the so-called "powered cart" in the photo, Director Li was a little dumbfounded, and didn't know what to say for a while.

Before that, he was most worried about the weird and weird products that Zhang Qihang was going to advertise this time. Now, he doesn’t have to worry about this, but the problem is that this thing is too "simple", right?You are a small cart, advertised on TV?

But that’s not the point, as long as the other party is willing to pay for advertising, let alone advertising carts, even if it’s selling shovels, it’s fine, but if this thing is an exclusive interview...

Director Li said to Zhang Qihang with a look of embarrassment on his face: "Manager Zhang, this product of your company... I don't think there is any need for an exclusive interview, right?"

Facing Director Li's tactful refusal, Zhang Qihang didn't take it seriously, he smiled: "Director Li is not very optimistic about our product?"

"It's not that I don't like it," Director Li said as tactfully as possible, "It's just... how should I put it, if it's an advertisement for your product, it's fine, but if it's an exclusive interview, Manager Zhang, you know Well, the interview is not up to me as a small director of the advertising department, at least the deputy director has to make the decision in person, this... I am afraid that it will not be easy for the deputy director to pass..."

Faced with Director Li's refusal, Li Changming was a little unhappy. He was about to speak, but Zhang Qihang shook his head slightly, signaling himself not to speak.

Since Zhang Qihang has his own ideas, Li Changming no longer insists.

After stopping Li Changming, Zhang Qihang said to Director Li: "I understand, since this is the case, let's forget about the interview, but what if the advertisement I want to do is a long advertisement."

As for the exclusive interview, it is of course good to be able to do it, but if it cannot be done, Zhang Qihang will not insist.

"Long ad? How long?"

"About 45 seconds to a minute."

"That's no problem," Director Li immediately said when he heard that it was only this time, "Don't talk about one minute, you are fine for one and a half minutes, two minutes."

It’s only 1992 now, and TV stations are still in the stage of trying to pull advertisements. Even because there are too few manufacturers to advertise, everyone has to broadcast advertisements in a loop. And language.

When did domestic enterprises really start to pay attention to advertising?

After CCTV's first "Biao Wang" in 1995, everyone saw it, oh, is the effect of advertising on TV so good for product promotion?So everyone swarmed and began to advertise on TV desperately.

But it's only 1992 now, and what Zhang Qihang came to find was only a provincial TV station, the kind that didn't have stars.

So the actual situation is that as long as Zhang Qihang is willing to pay, let alone he wants to do a one-minute advertisement, even if it is two minutes or three minutes, it is not a problem. Director Li is very eager.Even in Director Li's opinion, a 2-second commercial is ashamed to call itself a long commercial?At best, it is a medium-length advertisement.

Director Li's attitude made Zhang Qihang understand, and he went on to say: "For this advertisement, my initial idea is that the duration of this advertisement is about 45 seconds to 1 minute, and it will be played in a loop at least 5 times a day, covering morning, morning, noon, afternoon and In the evening, Director Li, is it convenient for you to give me a rough estimate of the price?"

"Do a quarter?"

Director Li tentatively said, he still remembered what Zhang Qihang said just now, to make a season.

Zhang Qihang nodded: "Well, one quarter."

"About 30."

"30?" Zhang Qihang frowned: "Director Li, your price...is it a bit insincere?"

Zhang Qihang is actually not very clear whether the price of 30 yuan is high or not, but referring to the first "Biao Wang" of Yangma in 1995, it was only 3100 million yuan.

That's CCTV!
And it's still a year!
It can be said that it is the most quintessential advertising period in China, and before that, in order to start the brand of "Biaowang", CCTV also invested huge resources to promote the concept of "Biaowang". A relatively good period of time, just here, only 3100 million, you dare to ask for 30 for a quarterly advertising fee of a provincial TV station?
And the fact is indeed the case. When Director Li heard the words, he suddenly felt embarrassed to be exposed face to face after lying: "This... Manager Zhang, how much do you think is appropriate?"

Zhang Qihang said with a smile: "Director Li, to be frank, I don't know much about your business, but we will definitely have to deal with each other in the future, so... why don't you give me a friendly price for a friend?"

What kind of friendly price? Director Li is not stupid, how can he not understand what Zhang Qihang really means: If you give me a real price this time, if I need to advertise in the future, I will find you again, but if you are not real this time, We will have no future.

For a master who is willing to do a quarterly advertisement, Director Liu doesn't mind "making friends" with the other party, so after a little hesitation, he finally nodded: "23, Manager Zhang, unless you can find our director, otherwise you You can't get a lower price than this."

It was 7 yuan cheaper all of a sudden. Zhang Qihang was very satisfied, and he happily extended his hand to Director Li: "Okay, then let's make a deal like this?"

Zhang Qihang didn't entangle himself in haggling with him, Director Li also breathed a sigh of relief, he quickly held Zhang Qihang's hand: "It's settled, I'll arrange the commercial shooting later... Well, Manager Zhang, you are so happy, we One must go!"

"Okay, let's go."

After drinking a glass of wine, Director Li tentatively said: "Manager Zhang. You just said that you will advertise on the radio and newspapers, right? Do you want me to introduce you to a friend?"

"We are all friends," Zhang Qihang said with a smile: "If you can give me some discounts in terms of price, then I definitely welcome it."

"Don't worry, the price will definitely give you the biggest discount. As you said, we are all friends." Unexpectedly, Zhang Qihang agreed so happily. Director Li was overjoyed, and he tentatively said: "How about I Can you ask me now?"

He wanted to see this matter come to fruition in this way.

Li Changming, who hadn't spoken much, blinked and said, "Anyway, it's still early, Director Li, why don't you just call everyone over and have a drink together? Brother, what do you think?"

Knowing that Li Changming was helping him, Zhang Qihang nodded immediately: "Director Li, is it convenient for you? If it is convenient, you can use my phone."

With that said, he handed his big brother to Director Li.

Facing the big brother who has been handed over to him, what else can Director Li say?Of course I agreed.

(End of this chapter)