Set sail1992

Chapter 1396 Lao Wang, I'll lend you an idea

  In order to enhance its brand image, Huateng Group has thought of many ways and made a lot of efforts. Is it effective?

Of course there are, but they are quite limited.

At the same price, more than 7% of consumers will still give priority to joint venture brands. In other words, although the quality of Huateng Automobile is not bad at all, from a brand perspective, Huateng Automobile is still the "second best" choice for the vast majority of consumers.

Zhang Qihang and Mr. Feng were both troubled by this problem. Mr. Feng even thought that he might not be able to find a good solution before he retired. But what did Zhang Qihang mean by this? Did he find a solution?

Zhang Qihang responded: "Well, I have an idea that I would like to discuss with you."

Mr. Feng's voice was extremely urgent: "What's the solution? Tell me!"

"The brand remains unchanged, but we will make a high-performance version," Zhang Qihang said. "For example, if we launch a model that can accelerate from 5 to km/h in less than seconds, who would dare to say that our Huateng Automobile is not good?"

"..."

Mr. Feng was silent for a moment, then said, "Similar to the 'Red Label Edition' of Hongda Automobile, the RS Edition of Ford, or the M Edition of BMW? The price difference is so big, consumers probably can't afford it, right?"

"No, I don't plan to work on the mechanical aspect. That would be too expensive and too far away from ordinary consumers. I plan to be simple and crude and use electricity to solve the problem."

Mr. Feng was a little surprised: "Use electricity?"

"Yes," Zhang Qihang said, "What do you think if we use the next-generation plug-in hybrid Excelle as a basis to make a car that can accelerate from 4 to 2 km/h in more than 20 seconds, with a NEDC fuel consumption of about liters and a price of no more than yuan?"

Old Master Feng was dumbfounded: "This...this...is this possible?"

"It's nothing more than enlarging the motor," Zhang Qihang said, "Think about it, old man. If we make the drive motor 130 kilowatts, or simply add another motor on the rear axle, can we technically achieve an acceleration of more than 4 seconds per kilometers?

You know very well what acceleration from 4 to km/h in more than seconds means. Any car that can achieve this level of acceleration from to km/h can proudly declare itself to be a high-performance car.

Before this, no performance car that could accelerate from 4 to 50 km/h in more than 20 seconds was priced below yuan. If we can achieve this with a price of around yuan, how big a sensation will it cause in the market?"

Mr. Feng's breathing became rapid, but even at this time, he still remained calm enough: "The price is 20, and it is a plug-in hybrid. To achieve a straight-line acceleration of more than 4 seconds per kilometers, it must mean that this car has very big shortcomings in other places, such as the chassis support must not be good..."

"You are right," Zhang Qihang nodded. "Even if this is a seriously lame 'pseudo' high-performance car, even if it has no outstanding performance in other aspects except fast acceleration, but it is the first high-performance car that ordinary consumers can touch with their feet, and it can accelerate from 4 to kilometers in more than seconds. I think this is enough, enough to achieve our goal."

"Huh...huh..."

On the other end of the phone, Mr. Feng was breathing heavily.

Reason told him that Zhang Qihang's idea was crazy, and such a seriously lame "pseudo" high-performance car would inevitably be accompanied by great controversy, but at the same time, he also knew very well that if only a few hundred thousand or a few hundred thousand yuan were used to achieve this level, even if it was a seriously lame car with nothing else but stupidly fast acceleration, it would be enough to cause a huge sensation in the market and further strengthen the brand image of Huateng Automobile. It's just...

  Is it worth it?

After a while, Mr. Feng gradually calmed down and said to Zhang Qihang: "Qihang, this matter is too big. You think about it carefully, and I will also think about it carefully. I will ask the technical center to see what the cost can be if we want to achieve this level. If it is really feasible..." At this point, the old man gritted his teeth and said: "Then let's do it!"

It only costs tens or hundreds of thousands of yuan, accelerates from 4 to 2 km/h in more than seconds, and consumes only about tons of fuel per kilometers. To quote Teacher Zhao: What else do you need a bicycle for?

Zhang Qihang knew that the old man was moved, and nodded with a smile: "You are right, this is also an idea that suddenly came to me. I haven't thought about it carefully, and I really need to think about it carefully."

While speaking, Zhang Qihang silently apologized to Lao Wang in his heart: Lao Wang, I'm sorry, this was actually your idea...

And the facts have proved that Lao Wang’s strategy is very successful. No matter how much controversy this strategy encountered when it was first proposed, you can tell me that Lao Wang relied on this method to not only successfully overcome the crisis, but also developed a second-tier independent automobile brand into a first-tier brand, right?

....................................

Let's not talk about Zhang Qihang, just Mr. Feng, after hanging up the phone, he couldn't sit still anymore, he walked around the office, kept muttering, and finally couldn't sit still anymore, he slapped his head and said: What am I doing here, why don't I just call Liu Ming, the chief designer of the new generation Excelle, and ask him? Oh, and Chief Engineer Tian Tian.

The two of them came over quickly.

Just when the two were still wondering why Mr. Feng wanted to see them, the old man asked with a serious face: "Xiao Liu, Xiao Tian, ​​I just had a phone call with Mr. Zhang. He talked about a scenario, and I have some questions I want to ask you."

So that's what happened...

Liu Ming and Tian Tian, ​​feeling a little more at ease, nodded together: "Secretary Feng, if you have any questions, please feel free to ask."

"Xiao Liu, for the new generation Excelle that is about to be launched, is there any way to make its 4-km/h acceleration reach over seconds without major surgery?"

"What?" Liu Ming almost choked on his own saliva: "Grandpa, what is the acceleration from 0 to 100 kilometers per hour?"

"More than 4 seconds, no more than 5 seconds at most."

Mr. Feng's expression was very serious, showing that he was not joking at all.

"This... How is this possible?" Liu Ming was a little incoherent: "4 Miaoduo? Kaiyue? Old man, this is impossible..."

"It's not completely impossible," Tian Tian suddenly said, "If these conditions must be met, then there is only one way."

"Is there really a way?"

"Can you really do that?"

Upon hearing this, Mr. Feng and Liu Ming spoke almost at the same time.