Set sail1992
Chapter 1406: We don't have much time left
Chapter 1406: We don't have much time left
After all, drones are not the core business of Huateng Group. The new generation of Excelle that is about to be launched is what Zhang Qihang cares most about.
As the launch of the new generation of Excelle is getting closer, some news about this new car has been released one after another...
"The wheelbase of the new generation Excelle has reached 2680mm. Compared with the entry-level wheelbase of 2700mm for B-class cars, the new generation Excelle is already a quasi-B-class car."
"The new generation of Excelle hybrid can accelerate from 10 to 9.7 km/h in less than seconds, and the result of Huateng Group's internal test is seconds."
"In addition to the entry-level version equipped with a 70-kilowatt motor, the new generation Excelle hybrid also has a performance version equipped with a 110-kilowatt motor, which can accelerate from 7.9 to km/h in just seconds..."
…………
As soon as these two pieces of news came out, car enthusiasts were instantly shocked!
In 2009, domestic cars were just a means of transportation, and had nothing to do with performance. Even the Citroën Senna, which was equipped with a 2.0 naturally aspirated engine and accelerated from 10 to 9 km/h in over 7 seconds, was called a performance hot hatch. Naturally, it is conceivable how excited car enthusiasts were when the new generation of Excelle hybrids accelerated from to km/h in more than seconds and more than seconds...
"Early hybrid models can run under 10 seconds? Is that true? The Senna can run over 10 seconds."
"Why do I feel that it's unlikely? Is the new generation of Excelle so powerful?"
"What's 9 seconds or more? There's also a performance version that can run in 7 seconds or more. You think 9 seconds or more is impossible, so what do you think of 7 seconds or more?"
"More than 7 seconds... What the hell! If I remember correctly, the 2.0T Golf is only this fast, right? Is Huateng Group just bragging?"
"That's unlikely. The Excelle will be launched soon. If I were to brag, wouldn't it be confirmed right away?"
"That's right... Brothers! I've decided. If the price of the 7.9-second model doesn't exceed 15, I'll buy one right away. I'll post this as a testimony!"
"No more than 15? What the hell are you dreaming about? Don't you even look at how much a 2.0T Golf costs?"
"Not necessarily. Doesn't the current Excelle hybrid start at only 12 yuan? It's also possible that the 7.9-second performance version starts at 15 yuan."
"Brothers, I can't believe it. A few years ago, we were still expressing our feelings online, wondering when domestic manufacturers would be able to do their best and make our own small steel cannons. I didn't expect that we would see them soon."
…………
Netizens were discussing it enthusiastically, but whenever there was no good domestic product, someone would immediately jump out and make sarcastic comments...
"Who doesn't know what the hybrid version of Excelle is?
What's the point of fast acceleration? The top speed is terrible. The current Excelle hybrid has a top speed of only 150 km/h, which is really hilarious. Guess what the top speed of the new generation Excelle can reach? Can it reach 160 km/h? "
"The maximum speed limit on the highway is only 20. Isn't 160 fast enough for you?"
"That's right, you're running so fast, do you want to have the feast quickly?"
"Hehehe... No means no. I don't need speed, but you can't do without..."
"The person above is so pissed off by you... Come on, find me a car with a 1.6 naturally aspirated engine and a top speed of over 180! Huateng Group also has a 1.6 engine, not only does it give you a super fuel-efficient hybrid system, but it also gives you a 7.9- acceleration of seconds. I ask you, is this not sincere enough? Before that, find me another manufacturer that can give you so many things at once?"
"That's right." "The guy from the X floor is really shameless. He wants it and doesn't tell you. He's still shameless."
"He is not shameless, he just has no face..."
…………
There was a lot of noise and excitement on the Internet.
In fact, everyone knows that the hybrid Excelle's bottom speed is not good, but everyone has a good attitude towards this: a family car worth more than 10 yuan gives you a larger interior space, ultra-low fuel consumption, and acceleration that you could not even dream of and could only drool at before, what else are you not satisfied with?
But when these messages are heard by major OEMs, especially those joint venture "friends", it's not the same thing...
"2680mm wheelbase, 7.9 seconds acceleration... OK, Zhang Qihang, is this how you guys play?"
Gu Mingjun was so angry that he gritted his teeth, thinking that Huateng Group and Zhang Qihang were simply inhumane: How can you do this when you are doing business?
But despite all the criticism, the information deliberately revealed by Huateng Group still made Gu Mingjun feel like he was facing a formidable enemy and under tremendous pressure: the hybrid Corolla was about to go into production. Originally, Yifeng was planning to use the hybrid Corolla to reverse its unfavorable situation in the market, but now it seems that the product strength of Huateng Group's new generation of hybrid Excelle is too strong. In front of such competitors, the product strength of the hybrid Corolla has fallen behind in all aspects.
In this case, how should the hybrid Corolla be priced? Should the Corolla's pricing system be adjusted comprehensively?
After taking a deep breath, Gu Mingjun picked up the phone and called Nakata Satoshi. He didn't beat around the bush with Nakata Satoshi. As soon as the call was connected, he asked directly: "Mr. Nakata, have you seen all the news about the new generation of Excelle on the Internet?"
"Yes, I saw it," said Nakata Satoshi on the other end of the phone, with a serious tone: "Tani-kun, this is very serious."
"Yes, it's very serious. Our Corolla has fallen behind in terms of product strength. Now there is only one way forward for us, Nakata-kun, you know what I mean."
"..."
On the other end of the phone, Satoshi Nakata fell into deep silence.
Of course, Satoshi Nakata knew what the way that Tani Mingjun was talking about was, which was price reduction and promotion.
Once Huateng Group's new generation of hybrid Excelle is launched, Corolla's product strength will indeed be seriously insufficient under the current price system, but in this world, "there are only inappropriate prices, no inappropriate products". As long as the price is reduced, Corolla will still be a good car with extremely outstanding product strength.
But Satoshi Nakata couldn't bear to do so.
The current entry-level automatic Corolla costs 14.68 yuan. After deducting the discount of about 8000 yuan, the landing price including insurance is about 15 yuan. If the price is to be reduced further, based on the 8000 yuan discount that has already been given, how much should it be reduced?
3000?
5000?
Or 8000?
What is given away is all profit!
It's net profit!
What’s the difference between doing this and cutting flesh on your body?
In the past, Gu Mingjun would have said nothing when he heard Nakata Satoshi remain silent, but not today. He took a deep breath and said to Nakata Satoshi in a deep voice, "Mr. Nakata, you should know clearly that if we don't seize the market as soon as possible, what will happen to us once the new Excelle is launched... We don't have much time left."
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