Set sail1992

Chapter 360 This way of thinking
Some people would ask this question, but Zhang Qihang was not surprised, because people in this era are so simple.

How are commodities priced in our country?
The total cost of a thing is one yuan. Generally speaking, 15% of the profit is added to the factory to ensure the profit of the manufacturer. After that, it finally reaches the user through dealers at all levels, and the final retail price is about 2 yuan. .

But the pricing principle in western countries has never been the cost of this item, but the market demand: even if my item costs only one yuan, if I am the only one selling this item in the market, and this item is essential Yes, then I dare to set the price from 100 yuan to 100 million according to the purchasing power of the customer, and I have to put on a proud face of "do you want to buy it or not" and let the other party beg me to buy it... anyway Don't buy it, can't you?
For example, the overseas price of Hongguang mini EV is 4500 US dollars. It can seat 4 people, has a cruising range of 170 kilometers, and a maximum speed of 105 kilometers per hour. popular among consumers.

Coincidentally, there is also a small electric car in Europe, the Renault TWIZY manufactured by Renault Motors. This car has a battery life of only 100 kilometers and is single-seater. It is a low-speed electric car that cannot go to high speeds in Europe. Even a car door has to be optional, just such a cheat, dare to sell it for 1.2 euros!
However, Zhang Qihang would naturally not tell everyone what happened in the future. He nodded slightly and said, "Everyone thinks so?"

Liu Jiang nodded: "I think there may be high-tech parts on it that we don't understand. Since the little devil dares to set such a high price, there must be a reason. Maybe the cost of this drone is really high."

Zhang Qihang nodded slightly, neither agreeing nor disapproving, but looked at the others: "Do you think so too?"

As soon as the general manager said this, everyone immediately felt something was wrong. Feng Guoqing tentatively asked, "Comrade Qihang, isn't it?"

Zhang Qihang smiled and did not answer, but said: "Let me tell you a story. As early as the 80s, our country introduced a batch of program-controlled telephone exchanges from Dongying Fujitsu Company. Many people should know about this. Bar?"

Facing Zhang Qihang's gaze, Feng Guoqing nodded and said, "Well, I've heard of it."

He waited for Zhang Qihang to continue.

"At that time, the batch of program-controlled telephone switches imported from Fujitsu cost 5 U.S. dollars each, and after our country's Huawei company was able to produce program-controlled telephone switches, the price of each switch was 3000 yuan," he said. Now, Zhang Qihang looked at everyone: "Could it be that Dongying dared to sell us a program-controlled telephone switchboard for 5 US dollars before, because the switchboards of Dongying really cost [-] to [-] to [-] dollars?"

"..."

As soon as Zhang Qihang said this, no one in the huge meeting room spoke.

Everyone understands the meaning of his general manager's words: Since our selling price is only 3000 yuan, with Dongying's technological level, their actual manufacturing cost will only be lower than ours, but they dare to sell it for 5 yuan. The high price of ten thousand dollars.

So by extension, what is the actual cost of Yamaha's remote-controlled helicopter that dares to sell 71 RMB?Maybe it's the one I guessed before, only a few thousand dollars?

"In Millikin, there is a helicopter brand called Robinson," Zhang Qihang continued, "This Robinson Helicopter Company is a small company, and their company only has one product called Robinson R22, which is a two-seater helicopter with a piston engine. , The ultra-light helicopter with a maximum take-off weight of only more than 600 kilograms.

The price of this helicopter in the Millikin market is 22 to [-] US dollars, and Robinson, relying on such a product, only sells dozens of R[-]s a year, which can support dozens of workers, and their lives are extremely nourishing.

The price of Yamaha's R-50 remote control helicopter is 8.5 U.S. dollars, which is more expensive than a plane that weighs 10 times its weight, can seat two people, and has been certified by the FAA in the United States. Do you think this is possible? "

Everyone was speechless.

This question is very easy to answer. Even a fool knows that the larger the aircraft, the heavier the weight, the higher the overall cost. The P-51 "Mustang" fighter is much cheaper than the C-47 transport aircraft, and the C-47 The cost of the transport aircraft is much cheaper than the cost of the B-29 bomber.

The UAV does not need to be seated, and many safety requirements and corresponding control systems that need to be considered for the seat are naturally necessary. That is to say, the cost of the Yamaha R-50 is only a few thousand yuan when converted into RMB... ...It's 1 yuan, and it can't be more.

But at the same time, everyone's eyes lit up: Is the profit of this thing so high?

The same is true of Feng Guoqing: "Comrade Qihang, I understand what you mean. You mean that the profits of remote-controlled drones used in agriculture are not high, right? You said so much, is it possible to use our company's current technical conditions? Make this kind of remote-controlled aircraft that sprays pesticides on farmland?

Well, I think since you decided to make this project, you must have thought carefully about it. We are ashamed that we have never thought about this issue. Can you tell us how big you think this market is? "

As soon as Feng Guoqing finished speaking, everyone looked at Zhang Qihang in unison.

That's right...

Zhang Qihang was very satisfied with everyone's reaction, and nodded with a smile: "I really thought about it. Taking the Robinson R22 helicopter of Millikin as a reference, the power of this aircraft is a 133-horsepower piston gasoline engine, which can carry more than 600 kilograms. We only need to make a remote-controlled aircraft with a maximum take-off weight of about 60 kg, and the power of the engine is about 13 horsepower. Our HT150 is basically enough.

As for how to make this drone, my idea is to use the old method and cooperate with Harbin Institute of Technology. With the scientific research strength of Harbin Institute of Technology, I don’t believe that they can’t handle a remote-controlled aircraft that weighs less than 100 kilograms without people.

Of course, the most important thing is the market. I think that in the early stage, everyone should be skeptical about the spraying of pesticides by drones, so I don’t plan to spread it in a large area, but plan to produce it in small batches after it is done. Some, and then cooperate with domestic state-owned farms, which can be regarded as cultivating the market.

At the same time, we can try to see if we can go out, especially Dongpu. After all, they already have this thing. It is easier to accept, and our planes are cheaper. Do you think this idea is feasible? "

(End of this chapter)