Set sail1992

Chapter 544 Crisis Hidden
After explicitly telling Tan Xiaosong that Huateng Industrial Group would definitely participate in CCTV's next year's advertisement bidding, Zhang Qihang thought about it and asked Xiao Liu to let Jianghe come over. As the manager of the branch, Jianghe usually works in the branch Work over there.

Jiang He who hurried over asked Zhang Qihang after greeting him, "Mr. Zhang, what's the matter?"

Zhang Qihang didn't go around in circles, and said directly to Jiang He: "Lao Jiang, what happened, just now Director Tan from CCTV's advertising department called me and asked if we would participate in CCTV's advertising bidding meeting next year..."

Before Zhang Qihang finished speaking, Jiang He, who had already realized what Zhang Qihang was going to say, couldn't help becoming nervous: Could it be...

Zhang Qihang went on to say: "I thought about it carefully. The most suitable products for our company to advertise on CCTV are motorcycles, and the other is the electric bicycles of your branch. Compared with motorcycles, electric bicycles Undoubtedly, it has a wider potential consumer group, and it is more suitable for CCTV." Speaking of this, Zhang Qihang looked at Jianghe and said, "However, I have a worry. Keep up?"

The matter was so important, Jiang He frowned and thought for a while before asking, "Mr. Zhang, how many electric bicycles do you think we can sell next year if we advertise on CCTV?"

"A conservative estimate is between 200 million and 300 million vehicles."

"hiss……"

Hearing this, Jiang He gasped!
Chaoyang brand electric bicycles have been selling well since they were launched on the market, and the production capacity has been expanding crazily. But even so, the annual production capacity of Chaoyang electric bicycles is only 50 units. About 100 million cars will be sold next year, but what Jiang He didn't expect is that Mr. Zhang actually thinks that if he advertises on CCTV next year, he can sell 300 to [-] million cars, which is a bit scary.

From 50 vehicles to 300 million vehicles, not only does the production capacity need to be expanded, but how should dealers manage such a large production capacity?How will the after-sales guarantee be guaranteed?With the expansion of the company's scale, internal management is also a problem. How to ensure that the internal management of the company will not cause problems due to the sudden expansion of the company's scale?
There are too many problems that need to be solved urgently. Let's put it this way, Chaoyang Company needs almost all-round improvement!
After a while, Jiang He hesitated and said: "Mr. Zhang, can you wait a bit, let's practice 'internal strength' and lay the foundation first next year, and then advertise on CCTV the next year?"

"Probably not," Zhang Qihang shook his head, and said, "According to what I have learned, after seeing our electric bicycles earn money, companies in several provinces are already planning to launch electric bicycles."

"But now we are the only ones in China that have power battery technology for electric bicycles..."

Before he finished speaking, Jiang He realized that there was something wrong with his words, and he stopped talking nonchalantly.

"Hehe... Are you aware of the problem?" Looking at Jiang He, Zhang Qihang laughed: "That's right, at present, the domestic power gel battery technology is indeed only in our hands, but Do you think these companies will take patents seriously?

Before, everyone could not find a way to solve the problem. Now that everyone knows how to solve the problem of electric bicycle batteries, do you think that only one patent can stop others?

Not to mention local protectionism.

I dare to assert that there are definitely manufacturers preparing to produce electric bicycles. They never think of selling their electric bicycles in the province where they are located. They only want to be able to sell them in their own province.

There are also those companies that have been on the verge of bankruptcy before. For them, the technical content of electric bicycles does not seem to be high, but the market demand is huge. If they produce this thing by themselves, the company may be revived. Guess, when these state-owned enterprises put up the report, saying that as long as the higher authorities can grant them a sum of money to produce electric bicycles, they can be brought back to life, do you think the higher authorities will give them this money?Will you care about patents?Will they be protected? "

Each of these questions from Zhang Qihang left Jiang He speechless.

patent?

That's right, Huateng Industrial Group has indeed applied for a bunch of patents around electric bicycles, but Jianghe himself understands, so what if there are patents?Not to mention that those companies don't take these patents of Huateng Group seriously, but even the local government is the same. These days, patent awareness and legal concepts are so weak.

As for local protection, that is even more normal. Let alone an electric bicycle, even if it is beer, you can't sell beer in city A in city B. Similarly, you will never see it in the market in city B. To the beer in city A, beer is still like this, let alone electric bicycles, if there is no electric bicycle manufacturer in the local area, it will be fine. If there is, can you see if Chaoyang electric bicycles can enter this city?

Moreover, in the past two years, many enterprises in various places have fallen into trouble. Now it is 1994, and these troubled enterprises are state-owned enterprises. For various local governments, how to deal with and rescue these state-owned enterprises is a long-standing problem they face. In order to revive these enterprises, even teachers’ salaries have been embezzled in many places. In this case, if a company tells the local government that the production of electric bicycles can save its own unit, what will the local government do? ?
Jiang He understood all these principles, so after a while, he said with a troubled face: "So, we can only advertise?"

Zhang Qihang did not answer this question, but said to Jiang He: "I have communicated with Director Tan. Generally speaking, as long as we spend a certain amount of advertising money on CCTV tomorrow, CCTV will provide us with a certain degree of support." Escort, for example, if we are being bullied, CCTV can speak for us...Let’s put it this way, unless we do something to kill ourselves, CCTV will not stand idly by.”

Jiang He froze for a moment, then nodded slowly: "That's the truth."

He didn't think about it before, but now that he thinks about it carefully, he understands why CCTV did this: those who come to CCTV to advertise are, to a certain extent, the parents of CCTV. Forget it, but if that's not the case, CCTV must help them out, otherwise, who will spend so much money on advertising on CCTV in the future?
Of course, if you want to enjoy this level of care, you must invest a certain amount of advertising expenses. If you only spend a total of 200 million a year, then there is a high probability that you will not be able to enjoy this kind of care.

(End of this chapter)