Set sail1992

Chapter 692

"Isuzu bighorn?"

Jiang He naturally knew that Isuzu had enthusiastically recommended Bighorn to Zhang Qihang before, and now that Zhang Qihang asked him, he frowned and asked, "Let's not talk about Isuzu's willingness to transfer technology to us, just talk about our own , We don’t have the qualifications to produce off-road vehicles either.”

The production qualification of off-road vehicles starts with "2", and the automobile production qualification owned by Huateng Industrial Group is only the production qualification of "6" of Feiyan Bus, and these two qualifications obviously cannot be mixed.

Zhang Qihang immediately said: "Who said we produce off-road vehicles? We produce small passenger vehicles with a certain ability to pass on non-paved roads."

"what??"

Jiang He's eyes widened: I've learned a lot, I really have learned a lot, and an off-road vehicle is not called an off-road vehicle, but a "small passenger vehicle with a certain ability to pass on non-paved roads"?
Zhang Qihang didn't care about Jianghe's reaction. He said confidently: "Isuzu Bighorn has a 7-seater version. If we introduce it, we will introduce this version... Lao Jiang, let me ask you, a 7-seater off-road vehicle , can that be called an off-road vehicle?"

Can a seven-seater off-road vehicle be considered an off-road vehicle?

Hearing this, Jiang He was instantly confused.

It's not surprising that Jianghe would react in this way. After all, in this era in China, let alone ordinary people, even industry policy makers may not be able to distinguish clearly between off-road vehicles and vehicles with "certain non-paved road traffic capacity." When it comes to off-road vehicles, the first thing everyone thinks of is the famous Jeep 212 and the 80 introduced in the country in the mid-213s, that is, the Beiqi Cherokee. Regardless of whether it is the 212 Jeep or the Beiqi Cherokee, they all have "five seats" , four-wheel drive, manual transfer case, steel girder, high ground clearance" these classic off-road vehicle elements, so that when it comes to off-road vehicles, the first concept in everyone's mind is: off-road vehicles must be five-seater, four-seater Drive, steel girder.

So here comes the question, is a seven-seater off-road vehicle... still an off-road vehicle?

Or in other words, I said that a seven-seater off-road vehicle is a "small passenger car with a certain ability to pass on non-paved roads", is there a problem?After all, when it comes to "minibuses", what pops up in everyone's minds must be Changhe Bread and Songhua River Bread running around all over the street, and these vans are seven-seater without exception...

However, the confusion only lasted for a moment, and Jiang He quickly realized Zhang Qihang's purpose: "You mean playing around the corner?"

"It's not impossible to play side ball," Zhang Qihang nodded: "The key is whether we can hit this side. As long as we can hit this side, will the city or even the province support us?"

This is true!
Jiang He also reacted: Mr. Zhang is right, don't care if you can touch the edge, as long as you can touch the edge, that's your ability. Imported Mitsubishi Pajero V31, V33 or Toyota overbearing can easily cost 50 million. To spend precious foreign exchange, even the Cherokee produced by Shouqi would cost more than 20 yuan. If Huateng Industrial Group can really produce a good-performance off-road vehicle, even if the ex-factory price is 25 yuan, it will produce 10000 vehicles a year. 25 billion in sales.

With sales of 25 billion a year, how much benefit will this bring to Langya City?How beneficial is this to the automobile industry in the province?

Under such circumstances, can the city and the province support Huateng Industrial Group?

As long as Huateng Industrial Group can produce the car, even if the relevant national management departments have objections to the classification of this car,
The leaders of the province will definitely slap the table to argue with them: "That's right! This is a passenger car with a certain capacity for unpaved roads! What we produce is a small passenger car with a certain capacity for unpaved roads. Who stipulates that passenger cars cannot have off-road capabilities?! This is a product developed for specific needs in a segmented market, is there a problem?"

Thinking of this, Jiang He nodded: "If this is the case, then we really need to discuss it carefully."

........................

Jianghe was very efficient and quickly conveyed Zhang Qihang's idea to everyone.

After several days of communication and exchanges, Zhang Qihang specially arranged a special meeting to discuss this matter on Friday afternoon. At the beginning of the meeting, Zhang Qihang said: "What do you think about these two products? Although you can speak freely, don’t worry about it. If you have any other ideas and viewpoints, you can also express them. The more carefully we discuss, the greater the possibility of success in the end...Lao Jiang will start with you.”

Jiang He, who was named, was not polite, and said directly: "My personal opinion is that if Isuzu's asking price is right, our first choice is to import the bighorn from Isuzu."

Zhang Qihang nodded: "Tell me your reason."

"Okay," Jiang He said, "The reason why we decided to make an off-road vehicle is that although our country can produce two off-road vehicles, the 212.213 Cherokee, in fact, no matter whether it is a 212 Jeep or a 213 Cherokee, their off-road performance is the same. The performance is mediocre, our country has always had to import high-performance off-road vehicles, and I specifically found out that our country imports at least 5000 Mitsubishi Pajero, Toyota Overbearing and Toyota Land Cruisers every year. The number of car imports exceeded 15000!"

Speaking of this, Jiang He couldn't help getting excited, and he said loudly: "Comrades, 15000 vehicles! This fully shows how urgent our country's demand for high-performance off-road vehicles is!
However, this also reflects the actual needs of our country. Although we have been vigorously building road networks over the years, as the saying goes, Rome was not built in a day. There is still a relatively large market demand for off-road vehicles, and this is also our opportunity, so I think that Isuzu bighorn should be introduced, and I'm done. "

After Jiang He finished speaking, Zhang Qihang nodded: "Lao Jiang finished speaking, what do you think of Lao Jiang's views? Who has a different opinion?"

Everyone knows the nature of this meeting and Zhang Qihang's character, so they naturally understand that at today's meeting, Zhang Qihang always really wants to hear everyone's real opinions, so after Zhang Qihang's words, everyone cheered. Follow up...

"I agree with Vice President Jiang's words, and I also think this off-road vehicle from Isuzu should be introduced."

"Me too."

"I agree too."

…………

Amidst the voices of approval, an abrupt voice suddenly came to everyone's ears: "I have a little disagreement."

It's Wang Ping, the manager of Huateng-Mitsubishi Motors Manufacturing Company, a subsidiary of Huateng Industrial Group.

Hearing that someone held different opinions, Zhang Qihang actually smiled: He was very impressed with Wang Ping.

Wang Ping joined the company in the second year after she joined Huateng Industrial Group. She is a woman, and she is not an old team of Huateng Industrial Group when it was first established. A woman who entered the company's leadership team, her ability can be seen!
Zhang Qihang smiled and nodded: "Comrade Wang Ping has something to say, just say it."

Even Jiang He, who was opposed, was not angry, and nodded to Wang Ping with a smile.

"Thank you Mr. Zhang." After nodding to Zhang Qihang first, and then nodding to everyone, Wang Ping said: "First of all, I am not opposed to the off-road vehicle project. In fact, I am interested in the group's off-road vehicle project. Che agrees very much, and also agrees with Vice President Jiang's analysis of the domestic high-end off-road vehicle market, the difference between me and Vice President Jiang is that I suggest that the company only introduce the chassis and four-wheel drive system of Isuzu Bighorn, rather than the whole vehicle."

"Oh?"

Hearing what Wang Ping said, not only Zhang Qihang, but even Jiang He became interested. He nodded and said, "Comrade Wang Ping, please explain carefully."

"Okay," Wang Ping nodded slightly, and said, "Because I'm in charge of the company's commercial vehicle business, I can often get in touch with Dongying's car-related information. I am familiar with off-road vehicles. In my opinion, Isuzu Bighorn is indeed a rare good car in terms of off-road performance. Even Japan’s Honda, Subaru and other car brands have reached cooperation with Isuzu Motors. Some of its own ace products are exchanged with Isuzu's bighorn for OEM production.

But bighorn is not without shortcomings, and in my opinion, these shortcomings of bighorn are the places where it is easy to adapt to the environment after arriving in our country.

The first one is the engine. All Isuzu Bighorn series use diesel engines, while its competitors: Mitsubishi Pajero and Toyota Overbearing are mainly gasoline engines. All of our domestic imports are gasoline engines.Although the diesel engine has a large torque and is especially suitable for off-road vehicles, compared with gasoline engines, diesel engines are noisy and vibrate, which makes people feel not very good. Especially in our country, anyone who can spend 50 million to buy a high-performance off-road vehicle What unit and department?Unless they have no choice, it is almost impossible for them to choose a diesel-powered off-road vehicle. From this perspective, the Isuzu bighorn sells far less well than Toyota's domineering and Mitsubishi Pajero in our country, and the engine factor accounts for more than half of it. ! "

As soon as Wang Ping said this, everyone nodded.

Indeed, as Wang Ping said, for off-road vehicles, the best choice is indeed a diesel engine that can output high torque at low speed, but although diesel engines are suitable for off-road vehicles, they are not suitable for the domestic market because of the noise of diesel engines It is big and vibrating, and it feels "not advanced". Those units that can afford this kind of car will not pay for the Isuzu bighorn. In a word, domestic consumers are still very immature in their perception of cars. .

Zhang Qihang nodded and said: "That makes sense, what else?"

Wang Ping was not polite, and continued: "The second reason is that compared with competitors such as Mitsubishi Pajero and Toyota Prado, the body size of Isuzu Bighorn is too small, whether it is Mitsubishi Pajero or Toyota Overbearing, Toyota Prado , Their body size is more than 4.8 meters, and the body width is also more than 1.8 meters. In order to pursue off-road performance, the Isuzu bighorn has a body length of only about 4.5 meters and a body width of only 1.7 meters. The wheelbase is also much shorter... "

This time, before Wang Ping finished speaking, at least half of the comrades laughed wryly: Yes, this is indeed a problem, and it is quite serious.

The more compact body size of the Isuzu Bighorn is of course good for the off-road capability of the vehicle, but it is not a good thing for domestic consumers, especially the unit leaders who are qualified to decide which car to buy: I spend the same money , Why not buy Mitsubishi Pajero, Toyota Overbearing, and Toyota Land Cruiser, which are larger in body size and interior space, more spacious and more comfortable?

what?
You said that the Isuzu bighorn has stronger off-road capabilities?
Please!

I don't drive this car off-road every day.

Now, the reason why Isuzu bighorn is not selling well in China is understandable: the engine vibrates loudly, the noise is loud, the car does not look domineering, the interior space is not large, and the price is so expensive...You Isuzu Definitely trying to scam me out of money!
Poor Isuzu, when I saw that Mitsubishi Pajero, Toyota Domineering, and Toyota Land Cruiser were selling so well in China and made a lot of money, they immediately introduced their best off-road vehicles to China ambitiously, wanting to make a profit along with it. The pen, I didn't expect to hit it badly, and I still don't understand where the problem is.

After explaining these reasons, Wang Ping looked at Zhang Qihang with some embarrassment, and then said: "So my idea is that we only import the Isuzu bighorn chassis and things related to four-wheel drive, as for the appearance and interior of the car. , Mr. Zhang, please go ahead and make the car bigger, design a more domineering appearance and a more atmospheric interior.

I thought about it, if there is an off-road vehicle with a style that is not inferior to or even slightly larger than Mitsubishi Pajero, Toyota Domineering and Toyota Luxun, and its performance in interior space is better than these three products, the most important thing is to use a gasoline engine , The off-road ability is also remarkable. If such an off-road vehicle sells for about 30 yuan and the ex-factory price is about 25 yuan, it should be able to become a hot-selling product. "

Use Isuzu bighorn's chassis and four-wheel drive system, let Mr. Zhang design the exterior and interior of the car?
Everyone was moved immediately.

Not to mention the old hands of Huateng Industrial Group who have an almost superstitious blind confidence in Zhang Qihang, even the newcomers who joined Huateng Industrial Group during the formalized construction period some time ago, after seeing Zhang Qihang's design After the renderings of the "Business Class on Land" version of the big facelift, I have no doubts about Zhang Qihang's ability in car design. When I think that if there is such a car as Comrade Wang Ping said, it has the off-road performance of an Isuzu bighorn. The ability, but the appearance, interior, interior... nothing is worse than the imported luxury off-road vehicles on the market, but the price is only 60% to 70% of theirs. Why is such a car not a big seller?

(End of this chapter)