Set sail1992

Chapter 803 Taking advantage of the fire to rob or collect the trash?
"In August 1991, Mazda officially announced the luxury brand Amati. According to Mazda's plan, the Amati project will be officially launched in 8. They even planned the first four models. By October 1994, Mazda The car has invested 1992 million US dollars in the advertising marketing and warm-up of the Amati brand, and has also spent 10 million US dollars to build a new modern production plant and office in the consortium of California, USA, and signed 7500 North American dealers... "

Speaking of this, Feng Guoqing seemed to have seen the doubts in everyone's minds, and Feng Guoqing's tone became lower: "But everyone knows that in the second half of 1991, the economic bubble in Japan burst, and Mazda itself fell into a serious economic crisis. , Mazda had to announce the termination of the Amati brand in October 1992, the Amati10 came to a halt, and the W1000 engine project was also forced to come to an end..."

"When you said that, I also remembered," Zhang Qihang said in a deep voice: "The failure of the Amati project has a blow and impact on Mazda that is not limited to this. In order to save itself, Mazda even stopped the research and development of many models and new technologies. , For example, the research and development of the new generation of 929 stopped, not only that, because the overall manufacturing cost is too high, the profit margin of the project is too low, Mazda even had to decide to permanently stop production of 929.

But even so, Mazda had to sell part of its shares to Ford again last year in exchange for development funds, and after purchasing shares at this level, Ford’s shareholding in Mazda also reached 33.4%..."

Speaking of this, Zhang Qihang already understood Feng Guoqing's thoughts, and he tentatively asked: "Secretary Feng, what do you mean, since Mazda has given up the 929 model, and even the development plan of the Amati 1000 car, Let's see if we can buy the 929 chassis technology from Mazda?"

"Yes," Feng Guoqing nodded and said, "Although I have never driven a Mazda 929, according to the introduction in this article I read, this car is no better than the Duke of Nissan, Honda, and Mazda in terms of performance, luxury, and space. The Toyota Crown is inferior. In terms of sportiness, it is not even inferior to the BMW 5 Series, which is also a mid-to-large sedan.

The foundation of this car is so good, I think if we can introduce it and understand it thoroughly, on the basis of this chassis, we can not only make a B-class car, but even a future C-class car can stand on tiptoe... As for the car, you It is a professional, do you think this idea is feasible? "

Zhang Qihang nodded and said: "At least from a technical point of view, this idea is no problem."

"The remaining question is whether Mazda is willing to sell it?" Feng Guoqing nodded clearly: "I have been worrying about this issue."

In the past few years, Huateng Industrial Group has not encountered too many similar situations: Huateng Industrial Group has taken a fancy to a certain technology of a foreign company. Obviously this technology is a relatively backward technology, but the other party Either it was arrogant and refused to sell, or the lion opened its mouth and quoted a high price.

"But I think I have to give it a try anyway!" Liu Jiang's eyes lit up, and said from a financial point of view: "And not only the chassis technology of this Mazda 929, I think you can even ask Mazda, they are in California Has the factory in China been disposed of? If their California factory has been disposed of, that’s fine, but if it’s not disposed of, we may be able to take it down at a very low price...a factory that cost 5 million U.S. dollars to build. , even if the construction has not been completed, the existing part of the production line alone is of great significance to us, and the most important thing is that we may be able to buy it at a very low price."

Zhang Qihang and Feng Guoqing looked at each other and nodded at the same time: "That's the truth."

Although I don't know if it will be successful, and Mazda should have disposed of this factory with a high probability, but then again, without further understanding of the details from Mazda, who can guarantee that it must be like this?Who can guarantee that this factory is not in the hands of Mazda now?And this factory is really still in the hands of Mazda...

Now, not only Zhang Qihang and Feng Guoqing, but also Jiang He, Liu Jiang, and Xie Haiqiang became excited: If they can really get the production line in this factory, Huateng Industrial Group will not only make a lot of money? !
On the other hand, Yang Zhijun, who has been in charge of administrative work, frowned and said: "Hearing what you said, I am a little worried about the attitude of the Japanese government. The Japanese government has always been very vigilant about the outflow of technology. Similar technology transfers It needs to be approved by the Japanese government, and I am a little worried that the Japanese government will get in the way."

Ok?
Hearing what Yang Zhijun said, Feng Guoqing and others frowned. How stingy the Dongying government is, since Zhang Qihang and Mr. Zhang used the parallel shaft automatic transmission technology he invented to exchange technology with Honda Motor. It can be seen that it is obviously a matter that Honda Motor is actually taking advantage of it. As a result, the Japanese government is dawdling there, pretending that he just refuses to agree.

The situation at that time was that everyone was exchanging technology with each other, and the Japanese government was eager to pick out the bones from the eggs. Now, Huateng Industrial Group’s acquisition of technology and production lines from Mazda is somewhat of a robbery, and the attitude of the Japanese government is naturally more and more serious. One can imagine.

But Zhang Qihang smiled: "I can answer this question. Everyone thinks the question is serious. The Mazda 929 we are selling in China has nothing to do with Dongying Mazda."

Facing everyone's surprised eyes, Zhang Qihang explained: "The Mazda 929 currently on sale in China is strictly speaking the fifth-generation 929, but this generation of 929 is different from the previous four generations of 929. The first generation 929 is called luce, which is a model developed by Mazda for export, and this generation, that is, the fifth generation 929, is independently developed by Mazda North America, called sentia. Compared with the previous four generations of 929, this is A model with a new chassis and a new design concept.

You said that this generation of 929 is called the fifth-generation Mazda 929?This is fine; but if you call him the first generation sentia, it's totally fine. "

Speaking of other things, such as Mazda's aborted luxury brand Amati, Zhang Qihang knows that there is such a thing, but he really doesn't know exactly what happened, but when talking about any brand or a certain car Zhang Qihang can really talk to you about the development history of the Mazda 929, even the development history of Mazda [-], which has actually been discontinued.

When Zhang Qihang said this, he smiled and said: "Under the premise that Mazda agrees to sell us the 929 chassis technology, it is not the Japanese government that is reviewing this transaction, but the American government. Therefore, the problem that Lao Yang was worried about just now is actually It's nothing...Although the Yankees are nothing, but they are much easier to deal with than the Japanese government?"

Um?There is such a thing?

Hearing Zhang Qihang's explanation, everyone became a little excited: Mr. Zhang is right, the Americans are certainly not a good thing, but speaking of them, the Americans are indeed much easier to deal with than the damn Japanese government.

(End of this chapter)