Set sail1992

Chapter 822 The most suitable way to build a brand
Zhang Qihang said: "Of course it is our Sylphy sedan."

"Send our Sylphy sedan? It's not impossible, but it takes about half a month to deliver it from China to here, plus the shipping fee and customs procedures, isn't it a little troublesome?" Speaking of this, Jiang He Can't help but said: "I think it's more cost-effective and easy to buy a few cars directly from the US side and send them to the consulate."

Zhang Qihang said: "If it's just to ask the Los Angeles consulate to take care of it, it is indeed enough to buy a few cars from the United States, but I just had a new idea."

Hearing Zhang Qihang say that he had a new idea, Jiang He was taken aback for a moment, and then happily asked, "What idea?"

Zhang Qihang did not answer this question right away, but said: "Lao Jiang, after I decided to introduce the Mazda 929, there have been voices of opposition within the group, you know about this?"

"Uh... I know some..."

Hearing Zhang Qihang mention this matter, Jiang He was a little embarrassed.

In fact, it cannot be said that those who hold the right opinion are wrong, because it was decided to introduce the chassis technology of a B-class car, and the Mazda 929 is a serious C-class car. You can even say that it is C+ or D+. After all, the body length and wheelbase of this car are comparable to those of Toyota Lexus LS400, and the gap is only a few centimeters. Class D car.

In this way, a problem arises: since the imported chassis technology has changed from B-class to C-class, should this car developed on the Mazda 929 site in the future be considered a B-class car or a C-class car? car?

It's a C-segment, of course, there's no doubt about it.

And this leads to another problem: the cheapest C-class car in China today is the Audi 100 produced by FAW-Audi. Even this car has to sell for more than 30. Naturally, it is impossible to sell a 3 car too cheaply, but if it is not cheap, why do users recognize this price and willingly spend more than 30 yuan to buy your car?

Consumers are willing to spend more than 30 yuan to buy Audi, because it is an Audi with a long history;
Consumers are willing to spend more than 40 yuan to buy the Nissan Duke, because it is a luxurious and reliable Duke with a long history;
Consumers are willing to spend more than 40 yuan to buy a Toyota Crown, because it is a Toyota Crown...

What do you Huateng Industrial Group have, and why do users willingly pay for it?
Obviously, just relying on "our car uses the chassis technology of Mazda 929" is not justified.

So from this point of view, those who oppose Zhang Qihang's decision are not really out to grab the class and seize power, they are also thinking about the development of the company.

Zhang Qihang went on to say: "I know that everyone objected before because they were worried that the market would not recognize our C-class car. After all, our brand is not well-known, but if our C-class car becomes a national embassy or consulate abroad What about high-end diplomatic cars?"

Donating high-end cars to the country's embassies and consulates abroad to open up the market is Zhang Qihang's idea that just came up, but he knows very well that this method is the fastest way to increase brand awareness and luxury. This car is a high-end car used by the country's embassies and consulates abroad for foreign affairs activities. Do you think this car is luxurious or not, high-end or not?

These days, cars, especially cars, are still a seller’s market. It can be said that as long as your products are not too bad, you can sell as many cars as you can produce. Earned, and because of this, the major auto manufacturers don't even bother to do any publicity.

Under such circumstances, the publicity tricks such as "designated cars for XX conferences" and "designated cars for XX activities" that have been used by major automobile manufacturers a few years later are no longer used at all, but must be obtained. Said that this trick was really easy to use at the beginning. When a certain car declared itself as the "designated car for the outer focus department", that car was immediately popular in the market, and the orders had accumulated for several months. After that, it was just a pity that the brand's follow-up publicity did not keep up, and the product strength was indeed a little bit worse, which led to a weak follow-up of a car that was originally good.

But this does not mean that this trick is not easy to use. In fact, the common people in this era really accept this trick. As long as this trick is used well, the effect will be great!
"This car of ours has become a high-end diplomatic car for the country's embassies and consulates abroad?" Jiang He was stunned for a moment, and then became agitated instantly: "This...how is this possible?"

"Why is it impossible?" Zhang Qihang said: "Could it be that when our new car rolls off the production line next year, we just need to contact the Outer Focus Department in advance and say that we will donate a batch of cars to the country's embassy and consulates abroad to improve the country. Can the Outer Focus Department disagree with the travel conditions of embassies and consulates abroad?"

"This one……"

Hearing what Zhang Qihang said, Jiang He was speechless for a while: It seems to be the same reason, who would not want a free car?But I always feel like something is wrong...

"No, I almost let you go around." Jiang He finally realized what was wrong, and said dumbfoundingly: "Since the country's embassy and consulates abroad will donate cars next year, what you just said we will donate now to What about the batch of Sylphy sedans from the country's consulate in Los Angeles?"

"You say this, I think so," Zhang Qihang explained: "Our approach is to borrow the reputation and credibility of the other people's Waijiao Department, so why should the Waijiao Department borrow its own fame and credibility?" Use it for us?"

It seems that this is indeed the case?
Jiang He, who didn't realize this before, now hears what Zhang Qihang said, and feels that Zhang Qihang's words are correct: he is not stupid at the outer focal point, how could he not guess your little thoughts, why would you want to Borrowing the reputation and credibility of the Outer Focus Department, they must lend it to you, right?
There is no such thing!

He couldn't help pricking up his ears, wanting to hear what Zhang Qihang said next.

"My idea is this," Zhang Qihang continued: "Even if our batch of Sylphy cars are sent to the country's diplomatic system for trial use, it can be regarded as accumulating a certain degree of trust with the country's diplomatic system.

After the cars donated to the country’s consulate in Los Angeles have been used for a period of time, we will contact other countries’ embassies and consulates in the United States, as well as embassies and consulates in major countries such as the UK, France, and Russia. The embassies and consulates donated several cars to them.

After using it for a period of time, our social system also has a preliminary understanding of the quality of our products. As long as there are no major problems in the quality of our products during this process, when we officially donate new cars next year, what do you think? Will the comrades in the Outer Focus Department care about us borrowing their reputation? "

Jiang He was dumbfounded!

After a while, he gave Zhang Qihang a thumbs up, and said in a sincerely convinced way: "Mr. Zhang, it's up to you to talk about this matter!"

Prior to this, the senior management team of Jangho and even the entire Huateng Industrial Group racked their brains and thought of various ways to launch this C-class car developed on the basis of Mazda 929. I don't think it's very reliable, everyone is worried, and I can only hope that Zhang Qihang can turn the tide at the critical moment like before!

It's just that no matter how much Jiang He thinks, he never thought that Zhang Qihang would give a solution to the problem so quickly.Apart from Zhang Qihang, there is really no one who is qualified to sit in the top position of Huateng Industrial Group.

Zhang Qihang smiled and waved his hands: "Don't be so busy being happy, maybe the consulate in Los Angeles doesn't like our car?"

"how is this possible?!"

Jiang He felt that this kind of situation was impossible at all. He had a good understanding of the state's official and private vehicles in the Consulate in Los Angeles. In addition, other cars are mainly cheap Japanese cars, that is, small cars such as Toyota Corolla and Suzuki Swift that are often seen in China. Now there are a batch of Huateng Sylphy sedans that rival the Santana 10, and the consulate’s Comrade does not know how happy it is.

………………

Facts have proved that Jiang He's idea is correct.

After learning the news that Zhang Qihang and Jiang He came to visit together, Mr. Consul put down the work at hand and came to receive him in person. During the chat, Zhang Qihang said with emotion that he did not expect the working conditions in the consulate to be so difficult. Huateng Industrial Group is willing to offer The consulate donated a batch of cars to improve office and travel conditions...

Before he finished speaking, the consul quickly waved his hand and said, "Comrade Qihang, no need, really no need, our current conditions are much better than previous years, I understand what you mean, just don't worry..."

"Mr. Consul, you misunderstood me," Zhang Qihang said with a smile: "To tell you the truth, we donated a batch of office cars to our consulate. reason."

"Oh?" Hearing what Zhang Qihang said, Comrade Consul's curiosity was successfully aroused, and he asked: "Comrade Qihang, tell me."

"That's what happened..."

Zhang Qihang didn't hide it either. He said that Huateng Industrial Group acquired the complete set of Mazda 929 technology and would launch Huateng Industrial Group's first C-class sedan on the basis of Mazda 929. The brand that Huateng Industrial Group was worried about Awareness issues and their branding plans spoke out with the consular comrades.

"So that's what happened..."

Comrade Consul nodded again and again.

Huateng Industrial Group's acquisition of Mazda's production line is the most concerned thing in the Los Angeles Consulate during this period. Even the comrades in the consulate have a good understanding of the Mazda 929, knowing that it is a very good and Excellent car, now Huateng Industrial Group hopes to use the country's diplomatic system to help this car gain a firm foothold in the market, the comrades of the consul nodded repeatedly: "I also know the situation of the domestic automobile industry quite well, and I know that your Huateng Group Very thoughtful, since you have ideas, I will definitely support them here!"

"Mr. Consul, we hope to open up the market in the name of the Ministry of Outer Focus, but we also need to have the trust of the Ministry of Outer Focus in us," Zhang Qihang said: "So we decided to donate the cars to our consulate now. It is the Sylphy sedan produced by our group, through the use in the next period of time, everyone will have a better understanding of our product quality and quality control level, please give us a chance, Consul."

Speaking of which, we are all comrades in the system. Some things are better explained from the very beginning. For example, Zhang Qihang said clearly: We just hope to use our external focus department to promote our new products and let the market And consumers accept us. In this process, you get benefits, and we can be regarded as opening up the market, and we benefit each other.

Since the donation is not purely for benefits, the consulate is still helping Huateng Industrial Group by accepting the donation. Mr. Consul can accept the donation with peace of mind—we are doing good deeds.

So Your Excellency the Consul smiled very happily: "Mr. Zhang, you just said what you said, and the batch of cars you donated to our consulate have helped us solve a big problem... You have also seen our consulate. As for official vehicles, they are all old cars. To tell you the truth, the annual expenditure on car repairs is not a small amount. Now that you have donated this batch of cars, we can weed out some of them. Not only can you save a lot of maintenance expenses every year, but you can even save some fuel costs, but Comrade Qihang, do you know if you should say something or not?"

Zhang Qihang hurriedly said: "If you have anything to say, just say it."

"Then I'll be straightforward," Your Excellency the Consul nodded and said, "Our country has a total of one embassy and five consulates in the United States. This..."

Consul, do you want to donate a few cars to the embassy and other consulates general?
Regardless of whether your Excellency the Consul meant it, Zhang Qihang decided that it meant it, and he said with a dazed expression: "Mr. Consul, you are right in reminding me, I have neglected this issue. Then donate a few cars to the embassy and the other four other consulates..."

Your Excellency the Consul did not expect Zhang Qihang to understand his own words in such a way, and immediately became a little anxious, and quickly said: "Mr. Zhang, I didn't mean that..."

I don't care what you mean, that's what I want!
Zhang Qihang interrupted the words of the consul, and said seriously: "Consul, speaking of it, I have to thank you for your reminder. If you hadn't reminded me, I would only send cars to our consulate general but not to embassies and other consulates general. , What will the leaders think of me? Don't try to persuade me, this matter is settled..."

(End of this chapter)