Set sail1992

Chapter 898 Done!

"Comrades, this is the rendering of the medium-sized commercial vehicle I designed," Zhang Qihang said to the leaders of the group, pointing at the rendering on the projection screen with a laser pointer: "The core idea of ​​this vehicle is' Sedanization' and 'universality'.

Everyone has seen the so-called saloonization. This car has a very obvious front engine compartment similar to a car, not like the Toyota Dabawang and the Chevrolet bullet. The round shape makes people know it is a business car at a glance Car, this car feels more like a car, but the trunk of the car is turned into the third row of space connected to the front. Of course, compared with the car, the overall shape is still more inclined to the MPV of the United States. idea……"

Everyone nodded.

We are all executives of Huateng Industrial Group, and we are no strangers to the concept of MPV, which came from the United States. Multi-Purpose Vehicles, a multi-purpose vehicle, is a multi-purpose vehicle evolved from a station wagon. It combines the large passenger space of a station wagon, the comfort of a car and the versatility of a van. Generally speaking, it has three classic features: a hatchback structure, three rows of seats, and the ability to put down all passengers after being full. Luggage storage space for luggage.

"As for commonality," Zhang Qihang went on to say, "It is to try to be as common as Sylphy and common in terms of core components, such as engines, gearboxes, front suspension systems and rear suspension systems... all that can be common, try to be as common as possible, one is Strive for the two cars to be produced on the same line, and on the other hand, it is also the purpose of reducing the manufacturing cost of the two cars at the same time through mass production of these core subsystems..."

After introducing the commercial vehicle designed by himself, Zhang Qihang said: "Let's discuss together, is there any need for research and development of this vehicle?"

As soon as Zhang Qihang finished speaking, Yang Zhijun immediately asked, "Mr. Zhang, what is the estimated market price of this car?"

"Look at my brain, I forgot to mention such an important thing," Zhang Qihang slapped his forehead, and said with some embarrassment: "My goal is between 16 and 22... Well, I made a rough calculation , not very accurate, the overall manufacturing cost of this car will be roughly 8000 to 10000 yuan higher than our Sylphy sedan."

The overall cost is only 8000 to 10000 higher than Sylphy, but the price is 16 to 22?Everyone began to think in their hearts:
With the fierce competition in the market, the price of the lowest version of the Sylphy sedan has reached more than 13. In this way, the price is almost 8000 higher than that of the Sylphy when the overall cost is 10000 to 3 higher. Ah, it is equivalent to an increase in bicycle profits of almost 2!
According to Mr. Zhang, this car uses the same set of Sylphy as possible in terms of engine, gearbox, front suspension system, rear suspension system and even steering system to reduce costs as much as possible. Scale up, and the scale up of the production root means cost reductions again...

The most important thing is that Sylphy has competitors in the market. Many potential customers who buy Sylphy will repeatedly compare Sylphy with Santana 2000, Poussin, Jetta and even Beverly, but this car has no competitors. At this stage, There are only a few types of commercial vehicles on sale in China, and the Huateng-Mitsubishi "Onshore Business Class" commercial vehicle is the only high-end commercial vehicle of the joint venture brand on sale. There isn't even a mid-level commercial vehicle!

Not to mention the price between a dozen and 20, even if it goes up to 25, there is not a single model of the same type.

Everyone knows what this means: it means that in this price range, this car has no competitors on the market!

Compared to competition, eating alone is of course better.

And even if the sales of this car are not as good as Sylphy, everyone thinks it doesn't matter. Because of the model, the sales of commercial vehicles can't really compare with sedans. The appearance of this car can actually dilute the manufacturing cost of the entire Sylphy car series. From this perspective, Huateng Industrial Group has actually made more money...

Yang Zhijun also made up his mind, and he immediately stated: "If this is the case, I firmly support the launch of this project, and to be honest, the appearance and interior of this car are really beautiful, especially the interior, which looks like a car. A sleek car."

As soon as Comrade Lao Yang said these words, everyone immediately agreed:

"Indeed, the design of this central control is too beautiful, even if it is placed on a car, there is no problem at all."

"It's not just that it's okay to put it on a car. I think it's completely possible to transplant this set of central control design ideas to other models we're going to design next. That's not a violation at all..."

…………

Everyone talked a lot, and they all felt that the interior designed by Zhang Qihang was too beautiful, which not only added a touch of luxury to this commercial vehicle, but also made this commercial vehicle less commercial.

As for the executives who later joined Huateng Industrial Group, at this moment, they admired Zhang Qihang's design ability even more!After being transferred to Huateng Industrial Group, they have heard many people say how powerful Zhang Qihang is, and how good he is in car design, although after understanding the development process of Huateng Industrial Group, they all admit that Zhang Qihang is indeed very powerful, but can a freshly graduated undergraduate really be so powerful?Especially in terms of car design, how could an undergraduate majoring in internal combustion engines have such outstanding talent in the field of car design?
But at this moment, seeing the rendering Zhang Qihang presented with their own eyes, they were all convinced.

Jiang He, who had been staring at the renderings and said nothing, suddenly asked Zhang Qihang, "Mr. Zhang, what is the size of this car? Looking at the proportions, it seems to be similar to your previous Toyota Bully."

After finishing speaking, Jiang He explained to other comrades: "It's fine if the commercial vehicle designed by Mr. Zhang is smaller than the Toyota Bawang, but if the two vehicles have similar body sizes, the price... can we discuss it again? ?”

Before the Huateng-Mitsubishi "Business Class on Land" commercial vehicle was officially put into production, Zhang Qihang's daily car was a Toyota Dabawang, but after the Huateng-Mitsubishi "Business Class on Land" was put into production, Zhang Qihang's official vehicle The car was replaced with a "business class on land", and some time ago, after Fengya Tianlai was officially put into production, Zhang Qihang's daily business car was adjusted again. The daily business car is still the Huateng-Mitsubishi " Business class on land", but if it is some more solemn occasions, it will be replaced by Fengya Tianlai. Back and forth, Zhang Qihang's Toyota Dabawang has been used for almost three years.

Influenced by Zhang Qihang, other executives of Huateng Group also felt that commercial vehicles with more space and can lie down and rest were more convenient than cars. Everyone chose commercial vehicles one after another when choosing vehicles. Jianghe's is a Chevrolet Bullet, and it is precisely because Jianghe is so familiar with Zhang Qihang's Toyota Dabawang that when he looks at the renderings given by Zhang Qihang, he always feels that this car is similar to Zhang Qihang's. A Toyota Raccoon seems to be about the same size?
If the body sizes of the two cars are really similar, then some people say, how much is the Toyota Bully and the Chevrolet Bullet?If this car sells for [-] to [-] yuan, will it be a bit of a loss?

Being reminded by Jiang He, other comrades suddenly reacted: Yes, if this car is similar to the Toyota Overlord, should the price be reconsidered?

"Lao Jiang, you are really careful." Zhang Qihang raised his thumb and said with a smile, "That's right, the body size of this car is initially determined to be 4 meters to 7 meters, which is roughly the same as the Toyota Dabawang; the body width At about 4 meters, it is more spacious than the Dabawang; the height of the car is also almost the same as the Dabawang..."

Really?

Not only Jianghe, but everyone's eyes lit up: If the body size of this car is really within a millimeter of the difference between the body size of the Toyota Dabawang, then...

Jiang He said even more excitedly: "Mr. Zhang, if this is the case, then our price..."

Zhang Qihang smiled and shook his head: "Lao Jiang, the reason why I set the price at [-] to [-] to [-] yuan is after careful consideration..."

The implication is, Lao Jiang, please stop talking about the price increase.

But looking at the reactions of Jiang He and other comrades, Zhang Qihang thought about it, and decided to explain to everyone: "As for the reasons, there are probably the following points..."

Ok?
Hearing that Zhang Qihang took the initiative to explain the reason, everyone pricked up their ears, wanting to hear what President Zhang had to say...

"First of all," Zhang Qihang said, "Don't look at the high price of the Toyota Overlord, but how many cars do they sell in a year? It would be great to sell thousands of cars across the country, but our car is different. We are What needs to be sold is the responsibility to help Sylphy reduce costs, let’s put it this way, I hope that the annual sales of this car will reach at least 5 units, this sales target determines that the price should not be too high.”

Jiang He thought for a while, then nodded: "That's the truth."

Since there are requirements for volume and overall cost reduction, the price cannot be set too high.

"Secondly," Zhang Qihang continued, "You can't just look at how high the domestic price of the Toyota Bawang is. Don't forget that this car is an imported car. How much is the tariff? How much is the freight? How much is the extra intermediate link?

These intermediate links are all about making money. If we look at the price of this car in North America, everyone will find that the price of Toyota Dabawang is less than RMB 2.4 or RMB 1.8, and it is still a [-] engine. With automatic transmission, one of our [-] engines is equipped with manual transmission, starting from [-] to [-] yuan, coupled with the lower wages of our workers, the profit is actually higher than Toyota’s profit from selling this car in North America Some, do you think it makes sense? "

Um?Is that so?
Everyone's reaction was quick, they just didn't think about it in detail before, but now they heard what Zhang Qihang said, and after a little weekend, they immediately realized: don't say it, it's really the case.

Realizing this, Jiang He felt a little embarrassed, and couldn't help but raised his hand and scratched his head.

Seeing everyone's reaction, Zhang Qihang smiled, and continued: "As for the third point, although our overall body size is similar to that of the Dabawang, the structures of the two cars are different. With rear drive, it is more similar to the familiar van on the whole. It is no problem to say that it is a luxurious bread.

But our car has a hatchback structure with a front transverse front drive. The innate structure of our car is destined to be safer in the event of a collision, but it is also destined to have a lower utilization rate of the interior space than the Dabawang.

In fact, not only that, the wheelbase of our car is also shorter than that of Dabawang. The wheelbase of the car I designed is roughly 2.7 meters to 2.8 meters, but what is the wheelbase of Dabawang?Lao Jiang should remember, right? "

"Remember," Jiang He nodded, "It's 2 meters."

"2 meters 86," Zhang Qihang nodded and said, "Compared with the big bully, our wheelbase is almost 10 centimeters shorter. 10 centimeters is the difference between the wheelbase of a compact car and a mid-size car. There is a gap of one level, are we ashamed to sell it too expensive?"

"..."

As soon as Zhang Qihang said this, everyone fell silent.

Before, everyone thought that the starting price of [-] to [-] was too low, but looking at it now, well, the starting price of this car really has to be set in this range.

Seeing that everyone is no longer obsessed with the price issue, Zhang Qihang gave everyone a bench to step down in a timely manner: "Of course, this price is only a preliminary idea, and the final price must be weighed and discussed again. Don't worry, let's discuss next, do you want to participate in this project?"

"Go! Definitely go." Xu Shi realized that what he just said was inappropriate, and Jiang He was the first to express his support to Zhang Qihang: "Everyone knows that after SAIC-GM introduced the Buick New Century into China, They have already announced that the second model to be introduced into China is the GL8 medium and large commercial vehicle, and they plan to use this vehicle to compete with our "business class on land". In this case, we have to let SAIC-GM know that in China , who is the real commercial vehicle expert."

Buick New Century, which was originally launched in December 1998 in historical time and space, was delayed for three months due to the influence of Fengya Teana. Zhang Qihang made a special inspection of the new version of Buick New Century and found that Influenced by Fengya·Tianlai, SAIC-GM Buick New Century has indeed modified a lot of places. For example, the door panels that originally could only hold newspapers and magazines have been specially enlarged to accommodate mineral water bottles; There is also a space for mineral water bottles and newspapers on the rear door panel of the storage space...

It was originally a very good car. After making so many modifications and making it more user-friendly in use, plus the addition of "US General Buick", this car performed very well after it was launched. It can be said that it is hard to find a car, which reproduces the scene when buyers from car dealership companies all over the country came to mention Santana when Poussin was just mass-produced.

This result made SAIC smile crookedly, and even Da Laomei was shocked, and kept calling "my god!"——No way, SAIC proposed to design the production line according to the monthly production capacity of 5000 vehicles. But GM thinks there are so many rich people in Huaxia?He insisted on designing the production line according to the production capacity of 2000 vehicles per month. As a result, as soon as the sales situation came out, looking at the people outside with a lot of cash waiting to pick up the car, GM could not wait to bang their heads against the wall...

Of course, annoyance is annoyance, depression is depression, and GM is more excited: Huaxia is full of treasures.

Of course, it is not the nature of capitalists to make money but not make money. GM immediately negotiated with SAIC, and planned to introduce a second model to the Chinese market according to the previously signed agreement.

Different from the history, in the history, SAIC and GM have been arguing for a long time about which model to introduce the second car. SAIC means "Since our Chinese market recognizes cars more, the second model we cooperate with The model should also be a sedan”, while GM believes that “Buick New Century is already on the market, Guangben Accord is also on the market, Audi A6 will be on the market soon, and you SAIC will also have a Passat B5 that will be launched in cooperation with Volkswagen at the end of the year... so There are many cars, you have enough B-class cars in China's auto consumer market, we think that the second model introduced to the China market is good, but it can no longer be a sedan." On this point, the two sides argued After almost half a year, the introduction of GL8 was finally decided...

Let me add one more thing here. In fact, SAIC was not very optimistic about GL8 at the beginning, but who would have thought that, because there are no competitors in the market, GL8 will soon detonate with the promotional slogan of "Business Class on Land". The "luxury business vehicle" market has become the best choice for government departments, enterprises and institutions to use for public and business reception. It has been the leader in China's "luxury business vehicle" segment for more than 20 years...

But this time is different. Seeing that the sales of Huateng-Mitsubishi "land business class" commercial vehicles are so popular in China, SAIC is greedy, and GM is also greedy. The model to be introduced is determined: the Sihouette model of Oldsmobile, a sub-brand of General Motors, will bear the Buick logo after it arrives in China, and it will be called GL8!

Whether it is GM or SAIC, they are very confident in the market sales of this model: We are GM of the United States, the birthplace of MPV models, and we can’t beat your Huateng Group?
After determining the model to be introduced, SAIC-GM released information intentionally or unintentionally, with the intention of putting pressure on Huateng Group.

Facing the bad intentions of SAIC-GM Buick, Huateng Industrial Group also felt it. At this moment, facing Jianghe, everyone naturally expressed their opinions...

"That's right! Vice President Jiang is right. Since SAIC-GM has issued a challenge letter, we can't retreat and must fight head-on!"

"That's right, let's let the people in SAIC know who is the real commercial vehicle expert in Huaxia!"

(End of this chapter)