Rebirth, I really don't want to be a warm man

Chapter 626 Entering Light Industry

Entering manufacturing?

As soon as Li Zhe finished speaking, Zhang Xiaolin, Zhao Jia, Chen Peng, Yu Zhongfeng and others showed expressions of surprise.

A number of affiliated factories under the Fundong Group produce film and television and game peripheral products, with a total of 6000 workers. They are involved in the manufacturing industry, but they are still an Internet company in essence.

The main business is game development, operation and Internet new media, e-commerce, and instant messaging industries.

Now that Li Zhe suddenly announced that he would enter the manufacturing industry, the meaning is obvious. It is no longer limited to ancillary industries, but one of the main businesses of manufacturing.

However, it is normal for an Internet company to do manufacturing in later generations, but at this time it is a bit unscrupulous.

The Internet is an emerging industry, but manufacturing is a traditional industry, which is far from being integrated at the moment.

Of course, there are also many Internet companies that "do not do business properly".

For example, Ding Sanshi of Netyi devoted himself to raising pigs.

But for Ding Sanshi, raising pigs is just a hobby.

Zhang Xiaolin, Zhao Jia, Chen Peng, and Yu Zhongfeng exchanged glances with each other, and then Zhang Xiaolin said, "President Li, what industry are you planning to enter?"

"Clothing Manufacturing."

Li Zhe paused, then continued: "The domestic garment industry has huge potential and broad prospects. Last year, the total sales of the garment industry reached more than one trillion yuan, a year-on-year increase of 25%. The development is extremely fast, but the garment industry is still at a relatively low level. level.

The scale of the industry is large, but it lacks core competitiveness. Most of the profits are taken away by those big international brands. There are many domestic brands, but most of them exist, and even many domestic consumers do not recognize them.

Simply put, it is a first-rate market, a second-rate product, and a third-rate brand.

I plan to use more than 10 years to create a sports fashion brand with international influence. "

……

Zhang Xiaolin, Zhao Jia, Chen Peng, Yu Zhongfeng and others listened carefully to Li Zhe's analysis.

Fundong Group was originally involved in the clothing industry, such as T-shirts, hats, accessories, etc. related to film and television, games, etc., but it is relatively simple. Now Li Zhe is going to formally enter the clothing industry, which is not particularly abrupt.

At this time, I heard Li Zhe say again: "The clothing industry is only the first step. Next, I plan to enter more industries such as cosmetics, beverages, alcohol, agriculture, and health food..."

For the first step into the Internet, after careful consideration, Li Zhe did not choose automobiles and new energy, but chose to give priority to the development of traditional light industries, clothing, cosmetics, beverages, food...

He has a deep understanding of the sentence in the textbook that the national bourgeoisie has inherent limitations, and industry is basically limited to light industry.

Because light industry has less investment, less capital turnover, and easy profit.

But Li Zhe didn't think there was anything wrong with it.

Does he not want to replace TSMC and overthrow Tesla?Of course he would.

But this is unrealistic. The development of industry cannot only rely on enthusiasm and strength to do great things.

Fundong Group lacks background in the manufacturing industry. BYD can become a giant in the domestic new energy vehicle field because it has been making batteries since 95, but it has its own industrial park in four or five years, and it has also become Motorola. and Nokia's lithium-ion battery supplier.

The CEO of Ningde Times is even a master of technology in the field of new energy. Before the establishment of Ningde Times, he had been developing in the field of new energy for more than ten years.

And what does Fundong Group have?
The manufacturing industry can't be done hard only by throwing money at it.

Boss Jia yelled loudly about building cars, but what happened?Going home next week?

However, this doesn't mean that Li Zhe won't enter into new energy, it just needs to be done step by step, first easy and then difficult, and a few more people need to be found to share the risk.

After listening to Li Zhe finished speaking, Zhang Xiaolin and the others couldn't help but exchanged glances again, and they all saw the surprise in each other's eyes.

It would not be a big deal to just enter the clothing industry, but Li Zhe meant to enter the light industry in an all-round way, involving a series of industries such as clothing, cosmetics, beverages, food, and agriculture.

If the plan can be realized, Fundong Group will become a super giant across the Internet and traditional manufacturing.

However, the most taboo thing about corporate development strategy is greedy for everything. If the stall is too big, if you do everything, you may end up with nothing.

Zhang Xiaolin thought for a while and said: "Mr. Li, Funwan Technology is currently in a critical period of listing. At this time, the group should not disperse its energy to do more. It is best to wait."

Chen Peng followed suit and said, "I agree with Mr. Zhang's opinion."

Although they did not explicitly express their objection, they still put forward their opinions tactfully.

Zhao Jia, Yu Zhongfeng, and Liu Kaiyue didn't speak. They had followed Li Zhe for a long time, and they knew that he would have a second hand when he did things, and they never fought unprepared battles.

Since he said that he wanted to enter the industry, he must have a complete plan, let alone compromise because of anyone's opposition.

Li Zhe's eyes lingered on Zhang Xiaolin, Chen Peng and others for a while, and finally fell on Zhang Xiaolin, "Mr. Zhang is right, the most important thing for the group at present is to fully promote the listing of Funwan Technology, and it is not appropriate to do more scattered Focus on developing other areas.”

Zhang Xiaolin and the others were taken aback when they heard this, and there was some contradiction in what they said. Could it be that entering the manufacturing industry is just talk?

Zhao Jia said thoughtfully: "Mr. Li, you mean that you will not enter the manufacturing industry in the name of the group."

Li Zhe nodded with a smile, "Yes, this is just my personal plan."

"I called everyone to have this meeting today, just to ask who is willing to participate together."

For the future manufacturing group Li Zhe intends to become independent and no longer be classified under the Fundong Group, the two companies have in-depth strategic cooperation and are independent of each other.

It's also about not putting all your eggs in one basket.

Zhang Xiaolin, Chen Peng and the others exchanged eye contact, but no one spoke for a while.

Investment needs to weigh the pros and cons, and no one will make a decision on the fly.

Liu Kaiyue wanted to be the first to express her support, but Li Zhe stopped her with his eyes.

He dragged Zhang Xiaolin and Chen Peng into shares and shared benefits, just to form a close community of interests. After all, if the future manufacturing group wants to develop, it must rely on Fundong Group and make full use of the advantages of Internet new media.

But if someone has no vision and is unwilling to participate, he will not force it.

"Mr. Li, can we also participate?" Yang Function, who was sitting on the sidelines, suddenly asked.

Li Zhe glanced at her, and then his eyes fell on Liu Yufei, Luan Xiaolin, Zhao Xiaodao and the others, "Okay, I'm here to ask you guys for your wishes."

"However, after participating, you must also undertake corresponding obligations, such as promoting the company's products, low-cost endorsements, etc."

For light industrial enterprises such as clothing, cosmetics, food and beverage, the biggest problem has never been production, but sales.

Production is not difficult, the key is whether you can sell things.

Why are later Internet celebrity anchors highly sought after and making a lot of money?It is because they can sell their products.

As a result, production companies have been kidnapped by e-commerce platforms and Internet celebrities. The Internet celebrity e-commerce industry chain has taken most of the profits, and exploiting enterprises can only continue to reduce costs and reduce product quality.

As a result, it is becoming more and more difficult for companies to make money, and it is becoming more and more difficult for consumers to buy good products. This is a completely evil path.

Fundong Group holds the largest Internet new media platform in China, including Fundong Short Video, Funxin, Pinxixi, and a large number of top stars and Internet celebrities under its banner.

It also has the biggest advantage of entering light industry manufacturing.

Li Zhe asked Liu Yufei, Yang Function, Zhao Xiaodao, Chen Xiao, Sun Wanning, Zhao Mingyao and other top stars and Internet celebrities to participate, just to tie them up with options.

Then cultivate a group of celebrities and Internet celebrity capital, and after they set up companies to sign artists and Internet celebrities, they can indirectly affect the entire entertainment industry and the Internet celebrity industry chain through the bundling of interests.

In contrast to this, there is no mention of the option that was distributed.

"President Li, I am willing." Luan Xiaolin was the first to express her opinion.

Yang Function turned to look at her, and couldn't help being a little annoyed that she was preempted by the other party.

"President Li, I am willing too."

Then Liu Yufei, Chen Xiao, Sun Wanning, Zhao Mingyao, Chen Xian and others followed closely and expressed their willingness to participate in the shares.

They don't understand business matters, and they are so active in participating in shares, just out of blind trust in Li Zhe's personal ability.

With the sweetness of participating in Quku Entertainment, none of them want to miss this opportunity.

"Mr. Li, I am willing too, but I have no money to participate in the shares." Zhao Xiaodao said.

She hasn't paid back the money she borrowed from Li Zhe when she bought shares in Quku Entertainment.

Li Zhe smiled and said, "It's okay, I can lend it to you if I don't have any money."

He didn't borrow the money for nothing, not to mention the interest, but Zhao Xiaodao and the others had to sign a deed of sale and a low-priced pact as collateral.

Zhao Jia and Yu Zhongfeng looked at each other, and at the same time expressed their willingness to participate in the shares.

As soon as the two of them took the lead, other executives followed suit and expressed their willingness to participate in the shares. No one objected, and Zhang Xiaolin and Chen Peng did the same.

Li Zhe nodded in satisfaction, then turned to look at Bai Wei beside him and said, "Bai Wei, you will be in charge of creating a clothing brand and preparing a factory."

Then, his eyes fell on Zhang Wenjun again, "Wenjun, you will be Bai Wei's assistant."

Zhang Wenjun froze for a moment, she was unwilling to leave Li Zhe's side to prepare a new clothing company, but with so many company executives present, it was impossible for her to refuse.

Seeing that Bai Wei nodded, she had no choice but to follow suit.

I'm going to wait until the meeting is over to see if I can find a way to make Li Zhe change his mind.

(End of this chapter)