Rebirth, I really don't want to be a warm man

Chapter 646 I Can Help You Arrange

"The proportion of ATV's news programs is too heavy." Zhou Ziyu said to Li Zhe on the other side of the video.

When videoing with Li Zhe, she would talk about the problems she encountered and ask him for advice.

Li Zhe didn't seem to have a good rest, and his expression was a little tired. He picked up the coffee on the table and took a sip. objective."

ATV has always been famous for its news programs and regards news and information programs as its core competitiveness. However, it has repeatedly reported errors and was fined by the Communications Authority.

Even the most basic truthfulness and accuracy of news reports cannot be achieved. This is simply slapping oneself in the face.

Zhou Ziyu nodded lightly, "When the TV station's situation improves further next year (after the Spring Festival), the loss can be reduced. In 2014, it should be able to drop to less than 6000-[-] million."

"However, if we really want to turn losses into profits, we will not be able to do it in a year or two."

She paused, and said with some emotion and helplessness: "Compared with the mainland, the TV market in Hong Kong Island is still too small!"

The coverage of ATV is not small. In Hong Kong, Macau, Guangdong, Guangxi, Southeast Asia, and North America, it covers nearly [-] million viewers. At its peak, it was one of the most influential TV stations in Asia.

Through satellite premium channels, even overseas Chinese and ethnic Chinese in more than 70 countries can watch Hong Kong TV.

However, after the rise of the Mainland, the relative status of Hong Kong Island has inevitably declined, and its cultural influence has shrunk. As a result, ATV, which originally shared the Chinese market with TVB, had to kill each other in the small market of Hong Kong Island and TVB.

If you really want to get out of the predicament, you must open up the market and make the cake bigger.

But it is easier said than done!
The former head, Wang Zheng, was also aware of this problem, so he proposed to "deeply cultivate" the Pearl River Delta, open a Mandarin channel, and open up the mainland market.

The problem is that the mainland market has risen, and the TV industry on Hong Kong Island no longer has an advantage in competition, but has been beaten.

In fact, it is not only ATV and TVB that are in decline, but even the TV stations on Taiwan Island have also declined. Later generations can't even catch the Korean wave, and instead copy domestic dramas.

In essence, they have been copying.

"You've done a good job!" Li Zhe said comfortingly with a smile.

Zhou Ziyu has already done more than he expected, even if he personally manages ATV, he may not be able to do much better than her.

"Don't try to turn losses into profits, just keep the losses within an acceptable range."

"Even in the heyday of ATV, it was always in a state of loss for a long time. That is to say, during Lin Boxin's period, it turned from loss to profit in 1996, with a profit of 1000 and [-] million, but the financial crisis came immediately."

Li Zhe's acquisition of ATV was just to improve the industry chain of the media group. There is not even a TV station. What kind of media group is it?
With a TV station, Quku Entertainment can further get rid of the constraints of state-owned TV stations.

The TV dramas, variety shows, and animations produced can be broadcast on the video platform and ATV at the same time. After the results are achieved, they can be sold to various mainland David TVs at a high price.

Artists and Internet celebrities under the group also have more opportunities to appear on shows and show their faces.

Moreover, ATV can also send programs to more than 70 countries around the world through satellite premium channels.

This is an overseas channel!
The TV dramas, movies, animations, and variety shows produced by Quku Entertainment can all be broadcast overseas through satellite premium channels, and a small amount of extra income can be obtained.

If there is no channel, the copyright can only be sold at a low price.

In contrast, ATV's annual loss of tens of millions is nothing at all.

Of course Zhou Ziyu knew what Li Zhe said, but she was just a little unwilling.

She remembered that Li Zhe said that he could open up the Southeast Asian market.

"Shouldn't we wait until next year to restart the Miss Asia beauty pageant and include Southeast Asia?"

Li Zhe thought for a while, then shook his head lightly, "The era of beauty contests has passed, not only Hong Kong sisters and Asian sisters have fallen, but all countries in the world are the same."

"The rise of women's rights has made people's judgments on beauty more and more diverse, and they even no longer pay attention to appearance."

He thought of those wonderful beauty pageants in the island country, and the beauty pageant champions were uglier than the other.

"Besides, with the rise of the Internet and the advent of the self-media era, everyone has the opportunity and platform to show their beauty, so there is no need to participate in beauty pageants anymore."

Ordinary people participate in beauty pageants for nothing more than to get the chance to be famous, and it is the same to be an Internet celebrity.

Besides, seeing too many beautiful women with special effects, people's aesthetic vision has become higher and higher, and it is difficult for real beauties to make people feel amazing.

Li Zhe suddenly thought that if he could develop a kind of beauty glasses, there should be a market.

There is a flood of beautification in later generations, but the "black technology" of beautifying glasses has not yet.

After listening to Li Zhe's words, Zhou Ziyu bit her lips lightly, then said in a drawn out voice, "Husband—you must have a solution, right? Right?"

Li Zhe was very uncomfortable with her, "Why are you still learning from Xiao Qiao?"

She and Xiao Qiao have completely different styles, and whoever imitates the other will be very weird.

"Why doesn't my husband like it?"

"speak politely!"

Zhou Ziyu couldn't help but chuckled, and his voice returned to normal, "Honey, you have to help me!"

Method?

Li Zhe really has nothing to do.

This is the general trend of the times, and how can it be easily changed by manpower?
The strategy of developing the Southeast Asian market is just an attempt.

"You can try to feature a music program." Li Zhe said after thinking for a while.

"Music?" Zhou Ziyu was a little surprised.

Li Zhe nodded and said: "The three major TV stations in South Korea have song-playing programs, KBS Music Bank on Friday, MBC Music Center on Saturday, and Popular Songs on SBS on Sunday. These music charting programs are South Korea's song market and The soil for the existence and development of idol groups."

……

Some people say that there is no soil for cultivating idol groups in China, and this is indeed the case.

Europe, the United States, island countries, and South Korea have all developed mature music markets, and there are many influential music programs that hit the charts.

However, there has never been a mature music market in China, and there is not a single influential commercial song playing program.

Of course, this is mainly because the mainland policy does not allow playing shows, spending money for idols and selling sales is an incorrect value.

Without commercial song playing programs, it is impossible to form a mature idol group selection mechanism.

Even if occasionally a brokerage company cultivates a somewhat popular singing and dancing group through auditions, but because there are not many music programs to be on, it will quickly lose popularity, and they can only disband solo.

"We can emulate them and develop various music playing programs, music talent shows, and music variety shows, so that ATV can become the soil for the survival and development of Chinese pop music."

"Select idol groups in Hong Kong, Taiwan, South Korea, Southeast Asia and other places to cultivate a fan market."

……

Although Chinese music in later generations is getting worse and worse, the popularity of music programs is very high.

"The Voice", "Crossover Singer", "Tomorrow's Son", etc., there are endless popular music programs.

Taking advantage of the fact that there are not many music programs in the Mainland, occupy this blank space as soon as possible.

Zhou Ziyu's eyes became brighter the more he listened, and he said with a smile, "Husband, I knew you must have a way."

Li Zhe glanced at her, "To make ATV a music TV station in Asia and Southeast Asia, it must be open and inclusive, keep up with fashion trends, and not just be limited to Chinese pop music."

After a pause, he added: "There is also the need to integrate with online media."

"With the rise of online media, the decline of TV stations is inevitable."

"Husband!" Zhou Ziyu's pretty face suddenly showed an inexplicable smile.

"In the future, if you like any combination, just tell me, and I can arrange it for you."

"What nonsense are you talking about!" Li Zhe was stunned for a moment, and reprimanded her a little funny.

He is such a serious person, how can he have any crooked thoughts.

"Honey, I heard you bought Tara?"

"Cough cough cough..."

……

Xiao Zhou is such a considerate little lover, what man can not love?
(End of this chapter)