Rebirth of the big era of online games

Chapter 106 Adjusting the direction of game development

At the beginning, Fang Jie didn't think too much when he developed page games like "Idle Jianghu".

He just thinks that moving the MUD game to the web will make it easier for novice players to get started, and this kind of online game has been verified by history in the previous life.

But recently Fang Jie gradually realized that he might have taken it for granted.

For a game to be successful, the right time, location, and harmony are indispensable.

MUD-style page games, first of all, have a big problem with timing.

Why are free games, page games, automatic task idle games, chicken eating games, competitive games, and even stand-alone games so prosperous in later generations?

It's not that game operators only make such games, but it's determined by market demand, or by players and users.

Because the first batch of online game players in China are basically those born in the late 70s and 80s.

At present, those born in the 80s are high school, junior high or even elementary school students. Even college students born in the 70s are also students and have no source of income at all.

Now, to make money from these student groups, they can only play games with a monthly subscription system. If they play free games, most of the players are probably prostitutes.

This is also the main reason why a large number of players have poured into the MUD station recently, but the turnover has not improved much.

The reason why Fang Jie's MUD game has a high turnover is because these novices were blocked from the door before, and the game's routine of selling game currency is relatively deep.

But in fact, from a national perspective, there is not much market share, and the vast majority of player customers have not yet developed it, or they cannot adapt to this kind of game at all.

You must know that the highest number of simultaneous online users in "Stone Age" has exceeded 20!

You let MUD try?how is this possible!

It is estimated that 20 people will come in, and it would be good if 5000 people can stay for a long time.

After more than ten years, those born in the 70s, 80s and even 90s basically have stable careers and families, and have a source of income. These players have money, but they have no time due to work and family, so they can only use fragments. Take the time to find some games that can be hung up and "placed", or play a game of eating chicken and pushing towers in one round.

Although everyone is scolding, but if you really want to make a card-based game, if you need a lot of time to spend day and night in it, most of the post-80s and 90s will not be able to play it.

Because their advantage is that they have money, and their disadvantage is that they have no time. However, post-00s have a lot of time. If they engage in monthly subscription games, the rich can’t win if they have time, then they can’t pretend to be forced. interested in playing.

That's why nostalgic but easy-to-hang online games like "Idle Jianghu" suddenly became popular.

If this thing was placed in 2000...

There are definitely people who play games, but it is estimated that not many people are willing to pay for it, especially the current living standard is not high, but some students born in the 80s who have time and energy are more inclined to exchange game time for game levels, rather than Take money in exchange.

In the absence of paying users, especially when there is competition from graphic online games, launching free text page games is not a wise move no matter how you look at it.

Fang Jie also discovered a more serious problem recently.

The number of players has increased significantly, but the turnover has not increased accordingly. This is not only because of the majority of Xiaobai student parties, but a deeper reason is that the mentality of current netizens playing online games is completely different from that of players in the next few years.

In the next decade or so, people will play online games either to accumulate the sense of accomplishment brought by upgrading, or to pretend to satisfy vanity, or because the unique gameplay of the game is very exciting.

But now, at least half of the players did not enter the game for that purpose.

They are just for interaction.

The so-called interaction is network communication and interaction.

Fang Jie found that many people entered the game, not to play games, but to make friends and chat!

Think of a MUD game as a chat room!

They also practice leveling, but they belong to the kind of fishing for three days and drying the net for two days, and they are not motivated at all.

As for robot scripts, I don't know how to do it, and I don't learn it. Even if I know how to do it, I don't bother to do it.

They only need to know the command "chat+space+chat content" to be able to chat in the game channel.

Essentially speaking, at the moment when the Internet has just started, these people can only be regarded as Internet users who come in for fresh ideas, not real players.

Most of the time they spend chatting and bragging in the chat channel, and a small part of the time is running the map. Because of boredom, the NPCs of each map have a look, and they also know about the game props sold in each store.

Some map rooms that Zajiri have almost never been to, as well as many inconspicuous text descriptions, are their focus instead.

This kind of phenomenon has actually appeared in later games such as "World of Warcraft" and "Swordsman Love", but it is not as obvious as it is now. Everyone enters the game to make friends, watch the scenery, chat, and find something that others seem to be very familiar with. Boring, but to the point they find it interesting.

This group of people also euphemistically said: We are here to enjoy the game, not to be played by the game!

Well, Fang Jie didn't want to comment on this either.

He just recognized a fact through these situations: in this era when the Internet has just started, for the vast number of Internet users who have just come into contact with the Internet, the interaction between people on the Internet is actually more attractive than the online game itself.

This is like a single dog who has never seen a woman, suddenly having the opportunity to chat with a large group of MMs for free is enough to make him feel great happiness. As for these MMs, there are many beauties. If you have the opportunity to touch it at zero distance or even negative distance, you dare not think about it, or you can't find the north before you have time to appreciate it.

In later generations, there are too many means of interaction, and people are generally too lazy to interact in the game. Even if the game operator encourages everyone to add friends to each other in the form of game tasks, everyone rarely communicates in the game, so that playing the game is just a game. This kind of loneliness is completely opposite to the situation 20 years ago.

Fang Jie was also speechless.

This group of players is too unsatisfactory!
I actually think chatting is more interesting than games, this is not out of the low-level fun!
However, it’s all about complaining. As a game developer and operator, players must find a way to meet the needs of current players, instead of copying future web games directly.

After analyzing the current game market environment and players' mentality, Fang Jie believes that before he develops a graphic online game, if the web game wants to be competitive in other graphic online games, it must be redesigned and reformed in a targeted manner. , in order to adapt to the current market conditions.

At least before the launch of "Stone Age", it cannot be compared with other graphical online games, so the development of web games should be properly adjusted in the future, rather than simply carrying a web game.

Games and concepts that are too advanced may not be suitable for the present.

"If you want to increase interaction, it seems that you still have to go in the direction of the game community..."

After some analysis, Fang Jie determined the direction in his mind.

　"DNF" tells us: The growth of salary income must keep up with the speed of version update, otherwise...

　　
　
(End of this chapter)