Rebirth of the big era of online games

Chapter 146 The Unfamiliar "King of Kings"

Fang Jie didn't want to fight "The King of Kings".

Anyway, it is the first real graphic online game in the history of Huaguo online games, which is quite commemorative. In the words of hip-hop circles, this is OG, and it should be for Resby.

But the developer and agent of "King of Kings" did not give Fang Jie and Tencent face.

Fang Jie, as the chief strategic information officer, once instructed Tencent to negotiate with the developer of "King of Kings" to discuss the sales of point cards, and planned to put the point cards of this game on 51wan for sale.

Originally, this was a win-win cooperation. Tencent has traffic channels, and the other party has products, which is mutually beneficial.

But what Fang Jie and Tencent didn't expect was that they were rejected by the other party.

The reason is: it is okay to act as an agent for game point cards, but as a national general distributor, you have to pay an agency fee of 500 million!

When the clinking poor Tencent heard it, fuck your sister's 500 million, don't talk about it!

After Fang Jie learned of this, he also looked confused.

To put it in Jiangcheng dialect: This company in the Wanwan area is very unfamiliar...

But objectively speaking, they didn't do anything wrong, because these days, the software sales industry is doing this, and this is the industry rule.

At the moment when the Internet has not fully started, all kinds of software are sold offline, especially the game software among them.

This is just like the sales model of retail goods. Manufacturers produce products. If the national general distributors or provincial and municipal distributors want to represent the products, they will naturally have to pay exclusive agency fees to circle their own sales scope and prohibit cross-selling. .

These dealers get the national general agency rights, and can enjoy 30% of the profits of point cards. While selling in their own offline stores, they distribute to newsstands, Internet cafes, canteens, computer stores, etc. in the area they represent to form distribution outlets. .

This is a very huge industrial chain, one link after another. It does not mean that anyone can talk to the manufacturer, and then the white wolf takes the product and sells it directly.

If this matter is left to later generations, it is often reversed. Manufacturers are afraid that they will not find sales and promotion channels, and they will spend money to buy channels or traffic hot searches.

If there is a manufacturer in the future who can obtain the promotion of Tencent's huge traffic, it is estimated that they will wake up laughing when they sleep. Who would have the nerve to ask Tencent for an agency fee?

But the current situation is so strange that channel traffic providers have to pay the manufacturers for helping sell products.

At present, the main software distributors in China are Lianbang Software and Ubisoft. Among them, Lianbang Software has more than 170 franchised stores in more than 300 large and medium-sized cities across the country, and is currently a super chain software sales empire.

This company used to act as an agent for "Miracle MU" in The Ninth City, and the point card underwriting agency fee was 4000 million!
Jinshan Company's "Swordsman Love I" has an agency fee of 4000 million!
Later, he acted as an agent for "Tianjiao II", and the agency fee was 8000 million!
As for "Legend of Blood", I participated in the agency together with Ubisoft. I don't know the specific agent Fei Fangjie, but it should not be less than 2000 million.

And this is the current status of the software point card sales industry.

So it’s not that people don’t give face and are not familiar with it, but that the industry rules are like this, or they don’t realize what kind of fundamental changes will be brought to this industry after the advent of the Internet age. Naturally, it is impossible for Tencent to “take advantage”.

When Fang Jie launched the 51ka website, he aimed to break the rules and even subvert the industry. Now he has made some achievements, at least the sales of mobile phone recharge cards are gratifying.

However, it is difficult to change the concept of ideas. The software sales industry is still doing its own way, neither aware of the business opportunities of online sales, nor the huge threat it brings.

For example, Lianbang Software is not aware of the arrival of the era of online games at this moment, so it did not strive for the national general agency right of the first graphic online game "King of Kings".

After the 51ka negotiations with Tencent and Fang Jie collapsed, the distribution of "King of Kings" was won by Beijing Huacai Software.

The headquarters of CLS Software is actually located in the Wanwan area. The reason why this little-known company was able to win "King of Kings" is naturally because of its own strengths, such as the local area network of "Delta Special Forces 3". Stand-alone games are represented by this company, and they have certain experience in game distribution.

But this company has no foundation in the mainland, so it still outsources to Lianbang Software and let its nationwide chain stores be responsible for sales.

No way, at the moment, only Lianbang Software has the largest scale and the most offline sales outlets in the country. All computer cities in big cities have a Lianbang Software chain store.

As for Ubisoft, which specializes in selling stand-alone game software, this company is owned by foreigners and has been listed in 96. Later generations have developed a series of "Assassin's Creed", "Split Cell", "Ghost Recon", "Watch Dogs" and so on. Excellent work.

However, his family has a big business and belongs to a multinational game development, distribution, and sales company. He simply looks down on the "King of Kings" developed by the Chinese themselves.

It’s actually okay for Tencent to lose the distribution rights of “King of Kings” in mainland China, because they didn’t fully realize the significance and the changes brought about by it. If it wasn’t for the instructions from the big boss, they wouldn’t have considered it at all. This issue.

But Fang Jie was really depressed.

It is a pity that both sides can make a lot of money, but because of the short-sightedness of the other side, everyone misses such an opportunity.

But he was unwilling to beg others in a low voice.

In fact, Lei Jue, the developer of "King of Kings", has not seriously considered Tencent and 51ka. The reason why they refused and proposed agency fees is also to set up a basic threshold.

You must know that playing "King of Kings" is not an online game that can be played directly by downloading the client directly from the Internet, but a game that must be loaded through a CD, that is, every player has to buy a CD. If you go to an Internet cafe, you have to bring your own CD, otherwise you won’t even be able to enter the game.

For CD sales, there must be physical distribution channels. Tencent and 51 cards are purely Internet-based companies. In the view of Lei Jue, they do not have the hardware foundation, sales channels and distribution experience in this area, so they are really not good partners.

Fang Jie wanted to say, are these problems?

In the Internet age, where offline stores and distribution channels are needed, 51ka’s offline distributors and basic-level telecommunications distribution outlets across the country have already accumulated sales experience.

But what he said doesn't count, people don't believe it, and they still want to focus on stability.

Since people don't want to bring me some soup, then I don't say anything, it's the same if I make a bowl of soup myself.

Anyway, "King of Kings" is actually just a graphic MUD online game. Many operations in the game also require typing commands in English. The so-called function icons are equivalent to the macro buttons he made in the MUD game. Enter the corresponding commands in the chat window , which can replace its icon function.

In other words, this game is still a MUD in essence, nothing more than a graphic vest, its gameplay is actually weaker than a text MUD game, but the operability is easier.

Compared with operability... Heh.

You "King of Kings" can replace the MUD with a graphic vest, then I will also change the vest and get "Placing Kings", the operability is easier...

(End of this chapter)