Rebirth of the big era of online games

Chapter 211 The Naive Operation

The reason why "Stone Age" was more popular than "Millennium" in the previous life was because it was launched more than a month earlier, and the announcement was better than "Millennium". Overwhelmed.

Now the revised version of "Millennium" is the martial arts online game "Wulin" authorized by Mr. Jin. With Fang Jie's support in the announcement and distribution work, it has completely refreshed everyone's three views.

If there are hot search headlines or something, topics related to "Wulin" must dominate the list every day. This is absolutely beyond doubt. Even if there are no such lists now, the homepages of major portal websites are all about "Wulin" every day. News is no different from dominance.

As for "Stone Age", compared to the previous life, it was actually launched half a month earlier, probably to compete with "Wulin", but in this way, the preparations were relatively insufficient.

The key point is that the release of "Stone Age" is still through offline channels, relying on CD-ROM installation of the client, which is even more LOW.

Fang Jie didn't even use the Internet cafe management system to specifically target this game, but he didn't cooperate with the download and installation.

If you have the ability, you can buy a CD and install it yourself slowly. Our Internet cafe management system is currently being upgraded and maintained, and we are temporarily unable to provide download and installation services for this game...

Regarding the chemical reaction and interactivity that "Stone Age" attracts female players, Fang Jie's countermeasure is to let the student customer service staff of his propaganda department guide topics in 51wan's game chat room and game forum, and act as a navy.

Whenever there is a topic about "Stone Age" in the chat room, it will soon be diverted by the gang of navy and led to "Wulin".

In fact, it is not considered black, the sunspots can be said to be presenting the facts, reasoning, and well-founded, and then exaggerating a little bit appropriately, at least on the surface, they can't find any faults.

The most typical remarks are on the line: "Did you make a mistake? "Stone Age" is only an agent of Wanwan Company, and the game was developed by the little devil, and the little devil wants to get the bulk of the profits. So I support "Stone Age" "Wulin" is to support domestic products!"

"Yes, yes, yes! As Chinese people, are we shameless playing games of little devils? To put it lightly, this is forgetting our ancestors, but to put it more seriously, this is to be a traitor to the enemy!"

Fuck, playing a game has risen to the level of a traitor, so what?
Not really, but this is political correctness. Many players who were originally interested in "Stone Age" were instantly speechless. After all, this nature is a bit serious. , it is better to keep silent.

If the launch of Shanggang only superficially deterred everyone and did not bring about any substantive lethality, then the charging issue is related to everyone's vital interests.

"The monthly card of "Wulin" is equivalent to spending only 1 yuan a day to play the game!"

Look, 30 yuan is a bit much, but 1 yuan a day feels so cheap, is there any reason?
""Stone Age", the monthly card is 45 yuan! If you count the 7-day free time of "Wulin", the monthly card is nearly 100% more expensive than "Wulin"! At this point, I will not play "Stone Age"!"

If it is 15 yuan more expensive, everyone may think it is nothing, but if you change the concept and change the ratio, say it is 100% more expensive, it will feel a lot more expensive.
Fang Jie sorted out a lot of such psychological speaking skills, and threw them all to Li Yu, the commander of the navy, to operate.

Since "Stone Age" is so "expensive", should everyone think twice?
If the playability of the game "Stone Age" is 100% higher than that of "Wulin", then let's not say anything, it is worth the money, but the problem is, according to the official screenshots of the game released by "Stone Age" Look……

Emmmmmmm…

Such a painting style, what the hell?

Q version cartoon online game?
Or turn-based?

That's it?

If you have this spare time, why not spend 45 yuan to play this kind of online game that seems naive?
If the above two points are a bit unrealistic, then the more practical question is: most Internet cafes in the country have not installed "Stone Age", and there is only one week left before the game is released.

So even if you want to play this game, you have to see if the Internet cafe has this game, unless you bring a CD to install it...

Isn't that sick, every time I go to an Internet cafe, I have to install it again after changing the machine?
No, even if you don't change the machine, you have to reinstall it.

Because the vast majority of Internet cafes across the country have installed Internet cafe management systems, but during this period of time the system is being upgraded and maintained. Once the computer is restarted, the system will automatically restore, and the game will have to be reinstalled. This is very pitiful!
All kinds of comments that are unfavorable to "Stone Age" were finally summed up and written an "All-round Comparison of the Pros and Cons of Wulin and Stone Age".

The final conclusion of this article is that "Stone Age" failed completely, and this post was also put on the top of the 51wan game forum, which is very eye-catching.

Fang Jie, who had been in his hands for a long time, didn't pay much attention to the trend of public opinion in chat rooms and forums. Li Yu, the publicity director who had already acquired the essence of him, could handle it by himself.

His main energy was still put on the publicity and distribution of "Wulin", and he carried out the fourth wave of publicity offensive step by step as planned.

This round of publicity mainly includes various online and offline activities.

Online activities, such as daily log-in on the official website, lucky turntable, mini-game earning points, forum highlights, recharge discounts, etc. After the game is launched, players create characters in the game and bind the server where the character is located on the official website. can get these online rewards.

The rewards are all small things, such as medicines, arrows, equipment manufacturing materials, etc. in the game, and the most valuable prize is just a limited number of monthly cards.

Offline activities are exquisite physical original painting posters, which are distributed to various Internet cafes together with game discs.

Then throw the offline event planning proposal directly to the Internet cafe, and let the Internet cafe hold the event by itself. The prizes are various posters. The Internet cafe can also sell the posters directly to the players instead of holding activities. It costs 5 or 10 yuan a piece, depending on them. How it works.

Internet cafe owners are of course willing to actively cooperate with such offline activities. Holding activities can stimulate consumption, increase the stickiness of Internet cafe users, and sell posters directly.

At the same time, Fang Jie also cooperated with the three major portal websites.

His words in the second promotional video had an effect. Within three days after the video was released, relevant persons in charge of major portal websites came to their door to discuss and sign relevant cooperation agreements.

The content of the cooperation is the same as that of Tencent. Boiling Games provides corresponding dedicated servers. Major portals serve as channel providers with their own traffic and customers, and become 51ka’s game point card dealers. All users of dedicated servers jump to 51ka for recharge. , channel dealers can extract up to 30% of the sales commission.

The so-called not being a family, not entering a family, account exchange, passports and other things, Fang Jie is willing, and others are not. Even his own Tencent is not willing to hand over his user data to Boiling Games.

User data, which is their basic disk or even life and death disk, of course cannot be given away.

Fang Jie understood this, so he adopted the method of setting up a dedicated server for cooperation, which not only avoided user conflicts, but also formed a win-win situation. It also expanded the sales channels and influence of "Wulin" and further compressed the "Stone Tool" The living space of "Times" can be said to serve multiple purposes.

After a whole month of publicity preheating, all-round promotion and cooperation, and various online and offline activities, "Wulin" officially set sail on Monday, January 2001, 1!
(End of this chapter)