Rebirth of the big era of online games

Chapter 307 The audio-visual business sector takes off (plus more)
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The establishment of Boiling Group requires a lot of preparatory work.

During the three months from September to December, the whole company was busy with this matter except for daily operations.

Previously, Huawei had sent someone to help sort it out, and Boiling had therefore established a cooperative relationship with KPMG, an international consulting service company. This time, Fang Jie spent money to hire a professional team from KPMG to specialize in the establishment of Boiling Group.

KPMG is one of the four major international accounting firms headquartered in the Netherlands. It not only provides professional services in auditing, taxation and finance, but also provides corporate structure and management consulting services.

Huaguo is open to the outside world. If Boiling wants to go abroad, have a place in the world, participate in and meet the challenges of international competition, it must upgrade all aspects of its business to the international level, understand and adopt international standards and models, and raise funds, reorganize, and go public in the future. Strategic development choices such as introducing overseas partners or expanding overseas business are inseparable from such professional institutions and their services.

The reason why Fang Jie chose KPMG was mainly because Huawei also chose this company. It currently has its own offices in Beijing, Shanghai and Guangzhou, and in the memory of his previous life, this company seems to be quite friendly. trust.

Professional people do professional things. While leaving the establishment of the group to KPMG, Fang Jie is not idle.

During September, he also provided online sales channels for Jay Chou and SHE's new albums through various channels.

Although the Internet age has arrived and online piracy has gradually begun to spread, the sales of physical music albums can catch up with the last train, and the sales are quite good. The income of music companies and musicians is mainly obtained from the sales of offline physical albums.

Moreover, the audio-visual sales industry, like the software sales industry at this moment, has not realized that the arrival of the Internet era will completely change the pattern of the entire industry, especially for the issue of online piracy, and has no clear understanding at all.

After all, domestic piracy has been rampant for N years, and the audio-visual industry is also doing well. It seems that there is nothing wrong with online piracy?
Therefore, Jay Chou and the music company behind SHE had reservations about the new model and new channel of online sales. They didn’t think that online sales could bring much profit. They mainly focused on TV, Publicity in traditional media such as radio stations, newspapers, and magazines.

In their view, online sales are just an extra, dispensable, icing on the cake, and they even agreed to cooperate with Boiling because of Fang Jie's face and favors.

It is precisely because of this that Boiling signed a sharing agreement with the music company behind it, which is a huge advantage - Boiling will get 60% of the album's online sales!

Originally each had a 50% share, and Boiling had taken a lot of advantage, but Fang Jie was even darker, saying that your music company is not willing to spend money to play songs on our online channels for promotion, so we have to do it ourselves, This part of the publicity fee has to be deducted, so give us an extra 10%.

When the other party heard this, he felt that this made sense. Anyway, the albums sold online were all extra money. There was no such channel before. Now they don’t spend a penny, and they can still get 40%, deducting costs and so on. , at least 20% of the net profit, earning more or less is all for nothing.

Thus, such a wonderful sharing agreement was reached.

then……

Let alone a month, after only a week, the music company is so regretful that the bosses want to bang their heads against the wall.

And a month later, these people cried and fainted in the toilet.

SHE was the first to release an album. The first album "Girls Dormitory" sold 16 copies offline, which is a good result.

However, the number of albums sold by Boiling Network through 51mai is a full 52 copies!

You must know that the 16 offline albums include the total sales results in the mainland, Hong Kong and Southeast Asia, and the cost of sales, publicity and distribution is much higher than that of online.

And 51mai, which is only limited to the mainland, has sold more than three times the amount!

What makes music companies even more unacceptable is that 51mai did not actually pay a lot of publicity costs. It just played a few days of picture scrolling advertisements on the website. After all, the album promotion has been done well offline, so compared with the 52mai 60% of the profit from [-] albums, the cost is almost negligible.

In other words, after the music company cultivates artists, collects and writes songs, produces albums, promotes songs, releases and distributes goods, they work for Boiling. They have been busy for a long time, and the money they earn is less than a quarter of Boiling One, boiling casually took away most of their profits.

I can't bear it!

But what if you can't bear it?
The agreement has been signed in black and white, so it has to be done according to the rules.

Not only do they have to continue to give Boiling 60% of the share, but they also have to lick their cheeks and flatter Boiling!

Because now they have recollected it, and have seen that online sales channels are far more extensive than offline sales channels, and their influence is no less than offline, and the online channels on the mainland have basically been given by the 51mai family. Take control.

Let's see who are the shareholders behind 51mai. Now that others want to copy 51mai to create an e-commerce website, they dare not end easily, otherwise there will definitely be a lot of troubles behind it.

Now that Boiling has grasped the online sales channel, we can only ask Boiling to help sell the album in the future. As for SHE's album, let's think of it as spending money to buy a lesson...

Consoling myself like this, on September 9th, Jay Chou's second album "Fantasy" was released, and Wu Zongxian of Alpha Music also fainted in the toilet.

The album sold really well!
More than 50 copies were sold in the first week!
It's a pity, I just can't be happy...

But Jay Chou was still very happy.

Although his album "JAY" sold well last year, it didn't make much waves in the Chinese music circle. If there was, it was because he couldn't speak clearly and was dissed by countless people. The evaluations were basically all negative.

The really popular album last year was Tao Zhe's "David Tao", Tao Zhe was the man of the day, and Jay Chou's "JAY", the music style more or less has Tao Zhe's shadow in it.

This year's second series "Fantasy", although some people still scold him for his unclear speech, but the flaws are not concealed.

The album's unrestrained creativity and talented imagination, it can be said that once it was released, it completely overturned the Chinese music scene. In this album, Jay Chou completely got rid of Tao Zhe and created his own style of music, with diverse songs and different styles. Different, the first hit!

In addition, this era is not like before Fang Jie's rebirth, talented players are not good at hype and management, everyone still attaches great importance to talent reputation, so...

Jay Chou is on fire, completely out of the circle!
Jay Chou became popular, and the 51mai online sales channel that made his album sell so well shocked the entire Huaguo music scene. Only then did he realize that selling albums through the Internet is better than selling offline!
As a result, many singers who released albums later also cooperated with Boiling, making 51mai's audio-visual business develop rapidly after the PHS business sector took off, and gradually established contacts in the entertainment industry.

But it's not enough to say that Boiling is making a lot of money.

All the money earned from selling albums, Fang Jie invested in boiling logistics, because after the surge in shipments, it was exposed that the domestic postal service and several courier companies that cooperated with 51mai had insufficient capacity, slow delivery, and poor service attitude , out of stock damage and many other problems.

Since you can't do it, let's do it ourselves!
(End of this chapter)