Rebirth of the big era of online games

Chapter 319

(Been blocked for two chapters, continue to make up for more...)
Fang Jie has long wanted to start the online literature industry, but it was because the timing was not ripe and he didn't make a move for the time being.

In fact, it’s not that they didn’t make a move. For example, the omni-channel copyright of “The Legend of Wukong” was taken down as early as the beginning of the year. In addition, the electronic copyright of “Fengzi Story”, which took the physical publishing route, was also taken down. .

As for the electronic copyrights of the novels of Jin Yong, Gu Long, and Huang Yi, there is no need to talk nonsense, and of course they were bought by Boiling very early.

In addition, under Fang Jie's instruction, many well-known online writers signed author contracts with Boiling.

For example, Zhang Jian, Xiao Ding, the author of the later "Zhu Xian", was poached by Boiling in the middle of the year, and the boss of the game operation department, Tiger, is not like a master. Say more.

Fang Jie basically caught some leading authors, and Boiling, under the auspices of the original person in charge Li Yu, also recruited many middle-level authors. Of course, the remuneration given cannot be compared with that of later generations, but 300-500 a month There is still a guarantee of food and clothing for [-] yuan.

The income of 500 yuan a month in manuscript fees was not too much in 2000-2002, but compared with the working class, it was not too small.

Nowadays, the vast majority of authors write books purely because of their hobbies, and it is a surprise to be able to get some extra money to supplement their living expenses. If they are chosen by a publishing house, the manuscript fee of 6 yuan for a volume of 5000 words is considered out of the circle. Yes, this is also the reason why Boiling's 1 million yuan buyout plan can attract many authors to come to the station.

But it's not enough to attract authors.

The next problem is that online novels are only in their infancy, whether it is the social environment, audience, charging model or subject matter content. Fabi.

Fang Jie didn't plan to wait for Boiling to develop slowly. What he wanted was to achieve leapfrog development, and to achieve this goal, one of the most effective ways was two words: burn money.

Although the 1 million copyright buyout fee is a gimmick, it doesn’t actually cost that much money, but Fang Jie’s task for Boiling Chinese.com is: in 2002, burn 2 million!

Well, while other novel sites are still struggling to buy servers, Boiling is troubled by too much money to burn.

In order to burn the money, someone proposed to buy these websites directly, but Fang Jie rejected it.

These websites do own the copyrights of many works, but it is better to use the money to poach authors than to spend a lot of money to acquire the websites.

The work will end sooner or later, and there may even be eunuchs at any time, but the author will not, and it is more cost-effective to poach the wall. If you only focus on the work and put the author in the second place, then it is not people-oriented. What is most lacking in the 21st century It is talent.

Another key reason is that, as a reborn person, Fang Jie is not worried about the lack of content at all. He can carry a lot of works at any time. What is missing now is a writer or screenwriter to help him carry them.

This is actually because the position is different, and the perspective and pattern of consideration are also different.

What everyone thinks is how to make money through novel websites, but what Fang Jie thinks is not to count on the petty profits of novel websites, but to make this cake bigger, and then rely on derivatives, value-added services, and a large number of high-quality IPs to make a lot of money .

He doesn't care that burning [-] million yuan a year will lead to many fake works. Anyway, he doesn't lack this little money, which is called buying bones with thousands of dollars.

Just like soliciting essays in MUD, when there are more novel websites, more readers will come to read novels. Readers who think they can do it after reading novels will join the army of online essay writing, thus forming a benign Cycle, the cake will grow bigger faster, and more excellent works will emerge.

And these excellent works can be easily adapted into games, animations, and movies, and they can make a lot of money, so why bother to stare at the royalties?

Of course, although such an idea is in general, it is actually quite complicated to implement it, it is impossible to solve it in one place, and there are many difficulties.

The first is the problem of rampant piracy.

Online piracy is too easy, just copy and paste. There is almost no piracy cost, and it can be pirated immediately. If it is a physical piracy, the pirate must at least scan, proofread, print, print, and distribute, and timeliness cannot be guaranteed. .

The solution Fang Jie gave was: no solution.

It’s not that it can’t be solved, but if we want to make the cake of online literature bigger, we need the help of pirates to promote it, so that more authors and readers can join the army of online literature.

What's more, Boiling didn't plan to open the charging mode for the time being. Taking 2 million to burn is not just for fun. Now it is the stage of market cultivation and user accumulation. All novels on the website are free to read. Genuine novels are more pirated than pirated ones. The living space of pirates, right?
But for regular online novel websites, those potential competitors in the industry will not be polite if they are overwhelmed. They dare to carry out the so-called reposting, and there is no discussion about direct prosecution. Who can play with Yin better than him?
That is to say, the 2 million funds have been spent. The strategic goal of this year is to make online pirates unprofitable and reduce the living space of other literary websites. The more authors and readers, lay a solid foundation for future leaps.

In fact, the problem of piracy is only a small problem. The real big problem is the current era background and social ideology, which is quite unfriendly to online literature.

Since the rise of Internet literature, a large number of traditional literature writers who occupy the throne of the domestic literary world have been severely criticizing Internet literature.

These literati and scholars have always refused to admit that online articles are literature, but think that they are rubbish, cancer, dross, and nonsense, which are tarnished and desecrated to the palace of literature and art. Mr. Nan Guo in the ranks of literary workers.

This point of view started from the "First Intimate Contact" by ruffian Cai. At first, the moralists just disdain it, but later they began to laugh at it. They found that more and more people read online articles, and their influence was growing. Some Internet writers After being far more famous than them, he couldn't help coming out to criticize bitterly.

And after Boiling came up with a 1 million yuan copyright buyout plan, these people couldn't sit still anymore.

In the past, they were just not as famous as Internet literature authors, but now they find that their income is not as good as that of Internet literature authors. This face is too painful, how can they be reconciled?

As a result, some moralists began to jump out and scolded Boiling by name in various media, and many authorities also stood up and went online.

In the beginning, the online literary world was in awe of the authorities, and they didn't refute when they were scolded bloody. Even the authors themselves admitted that they were not worthy of being called writers, and they all behaved like men with their tails between their legs. Dare to claim to be a writer of web literature, and many literature lovers who want to join the web literature industry are hesitant because of this.

In fact, the situation in the previous life was also the same, but in this life, because of Fang Jie's existence, these critical voices came out in advance.

In this regard, Fang Jie's attitude is: no explanation, no refutation, but what should be done.

(End of this chapter)