Rebirth of the big era of online games

Chapter 353 See who dares not give me face!

The "Dahua/Fantasy Westward Journey" series of online games does not need to be introduced too much. There should be no player in the previous life who did not know it. Even if they have never played it, at least they have heard of its name.

As a classic and long-lasting online game, it naturally has its reasons for its success. After Fang Jie brought it over in this life, he didn't make major changes to it, but only optimized some details.

For example, when teaming up to spawn monsters, the skill setting time is appropriately reduced, and the hosting mechanism for offline players is optimized, making the game process smoother and leveling more efficient.

Of course, the picture is definitely not the relatively rough picture of the previous life, but higher resolution, more exquisite, and the characters are more vivid. After all, Boiling Game has gathered a large number of art talents, which obviously has more advantages than Netease in the previous life. more professional.

In terms of painting style, on the basis of maintaining the overall Q version style, it is relatively more realistic, which is more in line with the aesthetics and tastes of adults and male players, while also retaining enough attraction for female players.

This Q-version turn-based online game has already had "Stone Age", "Magic Baby" and "Phantom Ranger" before, and it has proved the success of this type of game.

Relatively speaking, "Stone Age" and "Magic Baby" are more cartoonish, "Phantom Ranger" is more realistic, and "Journey to the West II" is somewhere in between.

This is mainly due to the fact that the current online game environment is different from the previous life. The number of underage players has decreased significantly. Games that are too cartoony make it difficult for older players to be interested in them. Games that are too realistic are not friendly to female players. So this adjustment was made.

However, relying on these alone is obviously not enough to stand out from the other three Q-version turn-based online games.

The success of the "Dahua/Fantasy Westward Journey" series in the previous life was mainly due to the good internal economic cycle of the game. In this regard, Fang Jie almost directly copied the entire game operating system.

For example, the charging mechanism is also a point card fee, not a monthly card.

1点是15分钟的游戏时间，玩一个小时需要消耗4点，实体点卡的面值有50点、100点、150点、300点，价钱分别是5元、10元、15元、30元。

If it is an online recharge, some adjustments have been made. The basic unit of purchase is 1 yuan = 10 points, and you can play for 2.5 hours. There is no upper limit, even if you recharge 1 yuan at a time.

In fact, if you do a careful calculation, you will know that this kind of charging standard is much more expensive than the monthly card charging system. In my previous life, I often saw players of "Fantasy Westward Journey" buying some cards, not one by one, but in bundles Buy it, which shows its ability to absorb money.

The reasons for this phenomenon are very complicated, but in the final analysis, it is because the game’s internal economic cycle system is well done, game cards and virtual items can be traded freely, so they have real value, making players feel that playing games can make money, or It is said that the value can be preserved after investment. In theory, even if the pit is abandoned, the cost can be recovered, so I am willing and willing to invest.

But this stuff is just like speculating in stocks. 70% of people lose money, 20% keep their capital, and less than 10% of people actually make money through games.

On the other hand, human beings are often obsessed with self-confidence. To put it bluntly, they are self-righteous, thinking that they are one of the 10%, extremely smart, and no one else but me, while others are stupid and will be punished. Harvested leeks, so flock to them.

If you take a step back, you can find a reason for yourself: Even if you are not a genius, you can’t do the 10% of the money, but you should be in the top 30% and become the group of people who make no loss and no profit. This should be no problem, right?

If you can't do all of this, then wouldn't you be an ordinary person who stands out from the crowd and has a worrying IQ?

Are you an ordinary person?
Absolutely do not admit it!It is absolutely unacceptable!
Maybe he is an ordinary person now, but that's just because he didn't choose a good reincarnation. In the future, with his own hard work and struggle, he will definitely be able to stand out and become a master!
Taking a step back, in reality, maybe we are useless, we can’t study, we can’t do things, and we don’t know how to be a human being, but I don’t believe that even if we play a game, we can’t beat others!Otherwise, what is the difference between yourself and waste?
Ever since, everyone heard that someone played the "Journey to the West" series of online games and earned thousands or even tens of thousands a month, and thought: if such a guy can make money in the game, we must be better at it, and we can do it too. To make money!

Then after these players entered the game, they invested a lot of money, time and energy from exploring wasteland to becoming game masters. Some of them became part of the 70% and had to give up, and some became the top 30%. People, and then pretend to brag everywhere, which in turn attracts more players who don't know the heights and depths of the world into the pit.

Therefore, it is hard to say whether players have made money, but the game has become popular.

In the end, many players log into the game every day, not to play, nor to interact with other players, but to complete the task of making money. The game itself is no longer playable, but has become an economic Activity.

The basis of all this is based on the point card fee system and free transactions, which is the foundation of the game's internal economic cycle. Non-RMB players can recharge less, spend money in the game, and then purchase point cards through the game's internal trading platform to continue the game , while RMB players can buy game coins and equipment needed for leveling by selling point cards.

This set of game economic and financial mechanism is already very mature. Fang Jie feels that there is really nothing to change, just use it directly. The only adjustment is the face value of the point card for online recharge, which is based on 1 yuan and 10 points.

Such a recharge standard has further increased the motivation of players to enter the pit, allowing more prostitutes to successfully advance to small R players. Originally, they just joined in the fun and entered the game to test the waters. It turned out that this game is theoretically beneficial. After being profitable, he continued to invest, and before he really made money, he was further upgraded to a big R player.

On the other hand, players may not be willing to pay 30 yuan or 50 yuan for a physical card, but it is still acceptable to recharge 1-10 yuan online to try the water, but this can only be recharged online, so online banking must be done up.

As for those players who want to make money through games, they have to apply for online banking, because if they want to trade game virtual items on the 51mai game zone, they must open online banking.

Regarding the transactions of these game virtual items, Fang Jie also instructed Boiling Business to open a guaranteed transaction mechanism on 51mai. 51mai acts as an intermediary to provide guarantee services for players on both sides of the transaction and set up independent transaction transfer accounts.

This trading mechanism was named "Trading Treasure" by Fang Jie...

Yes, this thing is actually the prototype of a payment system similar to Alipay in the previous life.

The reason why the name "Alipay" is used instead of "Alipay" is not because it is a maverick or something, but because Fang Jie thinks that the word "transaction" is more in line with the concept of the Internet payment system than "payment".

How can online transactions only be "payment" and "income", so users should not think that this thing is just a mechanism for spending money, but should realize that it is also a mechanism for making money. "Transaction Treasure" is just It is only a guarantee of income and expenditure for both parties to the transaction.

In the past, 51mai was a B2C transaction, that is, merchants to users, so there was no need for "Trading Treasure" guarantee. Whether it was PHS, mobile phones, computer accessories, or Telecom, Mobile Netcom, there was no fraud problem.

However, the trading of game virtual items between players is C2C in nature, and the transaction security needs to be guaranteed, so "Trading Treasure" must be launched. Of course, for the time being, no one except Fang Jie has realized that there is a huge hidden hidden in it. The ambitions and routines, only think that "Trading Treasure" is just an incidental subsidiary function.

Therefore, the launch of "Westward Journey II" seems to be just a profitable online game on the surface, but in fact it has many linkage effects, which has played a subtle role in promoting the future Internet economy. For example, the recent surge in the number of online banking users is one of its achievements. One, not to mention trading treasure or something.

At the same time, in the last three episodes of "Super Girl", the promotional songs "Guang Han Gong", "Mang Zhong" and "Cloud and Sea" of "A Chinese Journey to the West II" became popular all over the country, attracting a large number of people who have never played online games and do not understand Female players of online games are stationed in the game.

Of course, female players are not as aggressive as male players. The point card system just satisfies their game time allocation, and after female players enter the game, they hardly need to spend their own money to play the game. , talk about online dating or something, there are a lot of male players who are willing to recharge them.

The increase in the number of female players has attracted more male players with impure motives to enter the game, forming a vicious or virtuous circle, at least for game operators, 51mai, banks, the Internet economy and the country. Said to be a virtuous circle.

On the day "Westward Journey II" was launched, the highest number of simultaneous online users reached 30. Although it cannot be compared with "Legend", at least half of the 30 players are newly developed players, not old players. Players, of which female players accounted for at least half.

This is just the beginning. Once players discover the "truth" that the game can make money, the number of players will only continue to increase, and they will definitely be able to walk out of a trend line of driving low and going high, not the kind of "Wulin" and "Legend". Debut is the peak trend.

In terms of game profit distribution, as a game developer, Boiling Games first gets 20% of the total profit, and together with Netease becomes the operator and channel provider of "Journey to the West II", the remaining 80% of the profit is split in half.

Therefore, the profit ratio obtained by Boiling Games is 60%, and NetEase only has 40%.

Of course, this is just profit distribution, and the cost must be deducted first. For example, the theme song of the game is 100 million yuan for a song, and a total of 300 million yuan will go directly into Fang Jie's personal pocket. Brothers will settle accounts.

Netease has no objection to such a distribution plan.

Because Netease is very clear that Boiling Games can completely shake off NetEase's own "Westward Journey II" and today's "Westward Journey II" is actually "Fantasy Westward Journey" in the previous life. Compared with "Westward Journey I", there is no difference It's still very big, so NetEase didn't bother with copyright issues at all. Boiling Games pulled NetEase to operate this game together, which included copyright value.

In fact, Fang Jie can indeed get rid of NetEase and go it alone, but it is not necessary. The blooming of a hundred flowers is what he wants to see.

China's online game industry cannot be supported by Boiling Games alone, or there must be some foils and accompaniments, so that it is not too unique, and it is also conducive to the cultivation of talents in the game industry and the progress of game production technology, which is too monopolistic It will hinder innovation and progress, but contrary to his development philosophy and goals.

If possible, he hopes that the current well-known domestic Internet companies, such as Sina, Sohu, Baidu, Netease, and Tencent, can develop their own online games and occupy a place in the domestic and foreign markets.

Boiling Game is the head, leading everyone and controlling the general direction, such as taking the lead in solving problems such as game plug-in, game hacking, online game real-name system, game virtual item trading, etc., making a sample in advance to set an example, standardizing the industry, and everyone's common and healthy development. Finally go abroad, earn money from foreigners together, and realize the dream of strengthening the country.

This idea, he also said in front of the senior executives of Tencent, Netease, Baidu and other companies, and this is what the leaders of all parties admire most about him.

When everyone was still thinking about how to collect money, how to engage in commercial competition, and how to fight among themselves, Fang Jie was already thinking about issues at the level of the entire industry or even the country. Everyone has this sense of social responsibility, but it is not as pure as his.

So now that Boiling Group has something that requires the cooperation of all parties, such as blocking and blocking some news, everyone will actively cooperate. Our structure and mind may not be as big as Fang Zong, but it is still duty-bound to deal with these small matters. We are also very curious. Under the leadership and command of Mr. Fang, how far will the Boiling Group go in the end?

Of course, there are also companies that do not consider the structure and mind at all, but only consider making money, and still act as agents for foreign online games in their own way.

For example, Ninetowns, the agency company of "Miracle MU", which was launched on the same day as "A Chinese Journey to the West II".

It’s not a big mistake for someone to have no structure and no mind. They shouldn’t go online. The current game production technology in China is indeed backward, and there is indeed a shortage of game production talents. Except for Boiling Games, it is difficult for other companies to make good games even if they have money. Come.

We must know that the agency fees of many games are enough to develop an online game. Many times, it’s not that I don’t want to do it, but I can’t do it. Money cannot solve problems in the short term.

Therefore, for the release of "Miracle MU", Fang Jie did not intentionally make things difficult for others. If it should be cooperated, it should be promoted, if it should be promoted, if it should make money, if it should compete, it should be done in business.

In this life, "Miracle MU" was also quite popular after its launch, and its performance was no worse than that of "A Chinese Journey to the West II".

Relatively speaking, the Q version of the turn-based online game "A Chinese Journey to the West II" actually has a natural disadvantage. There are already similar types of online games such as "Stone Age" and "Magic Baby". It's not friendly. If Fang Jie didn't use "Super Girl" to gain popularity and promote it, it would be impossible to surpass "Miracle MU".

Of course, the vitality of "A Westward Journey II" is definitely much stronger than that of "Miracle MU". There is no doubt about this, but everyone has not realized this in the early stages of the game.

The two online games became popular at the same time. If the number of online users of "Legend" is included, the cumulative number of online users of the three games has exceeded 100 million. This is a milestone data and has changed history.

This is of course due to Fang Jie. With his promotion, especially the broadcast of the "Supergirl" variety show, the number of domestic netizens has exceeded 6000 million. Correspondingly, the number of players has also increased significantly.

We must know that at the beginning of the year, the number of netizens in the country was only 4000 million, and by June, this figure had reached 6 million.

The figure of 4580 million is nothing to brag about, because the same period in the previous life was also 4580 million...

In other words, the growth rate of the number of Internet users across the country is actually regressive. This is of course related to the real-name system for online games, the real-name system for Internet cafes, and the early arrival of Internet cafes. In the first half of the year, Internet cafes across the country were in dire straits, and a large number of underage Internet users successfully quit Internet addiction...

But when the summer vacation came and "Supergirl" was broadcast, in less than 2 months, the number of netizens exploded in an instant, skyrocketing by 1600 million, reaching 6100 million!
And the figure of 6100 million was only reached around March 2003 in the previous life.

From this we can see how powerful the variety show "Super Girl" is, which shows that a large number of TV viewers have successfully converted into Internet viewers.

This is the main problem that Fang Jie has to tackle this year. So far, it seems that he has succeeded. Therefore, "A Chinese Journey to the West II" and "Miracle MU" have been launched at the same time, and they have become popular at the same time.

And on July 7, the online game "Super Girl" with the same name was launched, and it also exploded. On the day of its launch, the highest number of simultaneous online users exceeded 21.

Of course, many of them are passer-by female players. They just finished watching "Super Girl" last night, 10 into 6. Of course, today they want to play in the online game of the same name while the iron is hot. Even uncles and aunts went in to take a look, only to find that This game is simply not something that handicapped people like them can control.

Non-passers-by players entered the game, and they were also very confused. After recovering, the first thing they did was to go to the game discussion area to scold this online game, saying that this game is simply a trick. There is no relationship of a dime.

However, these were within Fang Jie's expectations. Even though the number of people online dropped below 20 the next day, he still didn't take it seriously.

If someone plays it, it means earning money. Anyway, it doesn't take much to develop this online game. If we have voice recognition technology in the future, we can make a game like "National Karaoke". That's it.

In fact, speech recognition technology is already under development. This technology is led by Huawei and is one of the three-party cooperation projects with Boiling Software and the Institute of Automation of the Chinese Academy of Sciences. In the future, Huawei will make mobile phones, let alone artificial intelligence. Speech recognition Technology is a must.

At present, this technology has achieved preliminary results, and the accuracy of Chinese speech recognition has reached 89.5%. Although the commercial application is not yet up to the standard, it is still a good result. It is expected that the accuracy will reach more than 2% within 95 years. Practical value.

Anyway, through the "Super Girl" variety show, the goal of expanding the base of netizens and players has been achieved, and by the way, the goal of advertising "Journey to the West II" has also been achieved.

So in the "Super Girl" program on the last Sunday in July, Fang Jie did not ask Li Qing to perform the game's national style songs to advertise "A Chinese Journey to the West II", but changed the style and focused on love songs.

This is also a routine. One of the entertainment hotspots that the audience is currently paying attention to is the relationship between him and Li Qing, so in this crucial match, of course, we must make good use of it.

This episode of "Super Girl" is 6 into 3, because there are fewer players, in order to ensure the effect and duration of the program, the competition system was changed to three rounds of competition.

In the first round, 6 enters 5, and each contestant sings a song solo. After the comprehensive conversion of the audience, judges, and online real-time votes, the contestant with the lowest number of votes will be eliminated directly.

In the second round, 5 enters 4, each contestant and the singer guests invited by the show will perform a song together, that is, the singing part, and the last one will be eliminated.

In the third round, 4 into 3, the players are still solo, competing for the top three.

In the first round of solo singing, Fang Jie made a big move in the song that Fang Jie carried to Li Qing: "In My Singing".

"In My Song" is a song sung by someone. The song was released on July 2012, 7 and included in the first album "Everything in the World". The song is the theme song of the movie "Online Love", but the real It was someone from a certain variety show who sang it popular. (Both of them have serious problems, I will block them first)
Since it is going to focus on love songs and it is a music variety show, the song "In My Singing" is very suitable for the occasion, especially the chorus part "You exist, deep in my mind, in my dreams, In my heart, in my singing", combined with Li Qing's infatuated stare at Fang Jie, it's like a public confession to spread dog food, and it directly sang to the hearts of the people who eat melons.

At the end of the performance, Fang Jie’s loyal judges commented: “I just want to say that although I think Li Qing’s singing still has some minor flaws, the song itself and the songwriter’s excellence have covered this up. Based on this song, I am willing to vote for her! When I go back, I will definitely log in to Boiling Video and endlessly loop the video of this song!"

The next judge was a little more rational: "I agree with the previous judges' point of view, but I think that maybe it is because of this small flaw that I feel that her feelings are sincere when she interprets this song. What impresses me. A good singer is not only reflected in singing skills, the key is to be able to substitute and impress the audience. I think Li Qing did it today, so I voted for her."

And a female judge commented with red eyes: "The world is so big that we may not be able to meet and get to know each other in our whole lives; the world is so small that if we pretend to be one person, we can't pretend to be other people." Yes. Just like in the lyrics, this song brought me a pleasant surprise, I can’t help myself..."

Undoubtedly, with this song, Li Qing successfully entered the top 5.

At this stage of the competition, the rest of the players are no longer ordinary players. There are Liang Jingru, Zhang Shaohan, An Youqi, and Yangji Zhuoma who entered the top five with her. It is very difficult to go forward, at least very difficult. It's hard to rely on heresy to decide the outcome of the game.

But Fang Jie still has a way, if he doesn't let the heretics do it, let's participate in the second round of help singing openly, to see who dares not give me face!

(End of this chapter)