Rebirth of the big era of online games

Chapter 453 New energy vehicles have to wait

Although the "Boiling Car 4.0" model is not a pure electric new energy vehicle, but a transitional hybrid vehicle, it can be regarded as a major technological breakthrough in vehicle manufacturing technology.

Of course, this so-called "major technological breakthrough" must be put in quotation marks, because foreign automakers, especially Toyota, have already matured their hybrid vehicle technology, but in China, it is considered a relatively large technological breakthrough.

In fact, as early as the second year of its establishment, that is, in 06, its new energy vehicle research and development department, which was the original BYD Automobile Research and Development Department, successfully developed a pure electric vehicle powered by iron-powered batteries.

It's just that under Fang Jie's intervention, this model has not been mass-produced nor put on the market, because many of its related technologies are immature, especially the battery technology. Cheating.

This year, in 2010, in addition to the "Boiling Auto 4.0" hybrid car, Boiling Auto has actually developed a pure electric vehicle called "Boiling Auto E01". Although the technology is relatively mature, this car has been Fang Jie was shot dead.

Because in his opinion, the "Boiling Car E01" is still quite cheating, especially in terms of battery life, it claims to be able to reach 250 kilometers of battery life, but the actual battery life can reach 200 kilometers is not bad, and it is still under normal temperature without load Battery life, if the car is full of people in a low temperature environment, it is estimated that the battery life will be 150 kilometers.

In short, if Fang Jie hadn't obstructed it, domestic pure electric vehicles might have been launched long ago. Compared with the previous life, the pace of domestic new energy vehicles has lagged behind.

Of course, then again, this backwardness is just a backwardness of sharpening knives and chopping firewood. In terms of related technology research and development and accumulation, it is actually at least 5 years ahead of the previous life, but there is still some distance from the real mature stage.

Fang Jie is a perfectionist, so he is very upset to see some immature semi-finished products being used to fool the public. The key is that you don’t mind fooling others. If you dare to fool me, the boss, then let me go as far as I can .

Although he really doesn't know much about building cars, before he was reborn, he was driving a new new energy car anyway, and he knew a little about some basic features. It was not easy for Boiling Auto to fool him.

Fortunately, the hybrid model "Boiling Auto 4.0" has good overall performance and basically met Fang Jie's requirements technically, so he got his approval to allow Boiling Auto to be mass-produced and sold.

The biggest highlight of this hybrid model is fuel economy.

This is of course nonsense. If you want to talk about fuel economy, pure electric vehicles are more fuel-efficient, or even consume no fuel, but only electricity.

It’s just that for the owners of boiling cars, the highlight of fuel saving alone is enough, which can save about 20%-30% of fuel consumption.

But this is not the point, the point is that Boiling cars are sold on an annual basis, and it has become an open rule that the appearance of the car changes every two years.

Last year, Boiling Auto was upgraded to version 3.0, and now it is only a year later. Unexpectedly, Boiling Auto has been upgraded again, and it has been upgraded to a fuel-efficient hybrid car. This really surprised and pleasantly surprised the owners of Boiling Auto.

There are no such good things about other brands of cars. For example, the Santana 2000 is still the same after ten years, and the fuel consumption cannot be reduced.

The model of vehicle renewal is probably the only one in the world that is doing this. Not only the appearance is renewed, but also the technology is updated, so the boiling car is very attractive to car owners.

It's a pity that most of the boiling cars are used as online car-hailing cars, giving people a feeling that they are obviously aristocrats, but they just want to be porters. Tie, I don't think of myself as a human being.

Therefore, car owners who like to pretend to be aggressive can only keep a respectful distance from them. Even if they are about to replace them with Boiling Auto 4.0, they still have a hard time liking them.

On the contrary, some car owners who just regard the car as an ordinary means of transportation and just need it will treat the boiling car differently. Anyway, they don't care about the face.

But the problem for these car owners is that the production of boiling cars is too small, it is difficult to get a number, and it is impossible to buy boiling cars.

So Boiling Cars gave these car owners the feeling that a big beauty dangled in front of them every day. At this time, someone outside the venue kept shouting: "Good quality and low price, hurry up and buy her!"buy her!buy her!

But even if you have money, you can't buy it. You say that you are angry or not, and you really feel a lot of resentment!
This also makes boiling cars very valuable, and even appreciates.

In other words, what price did you buy the boiling car at the beginning, and now you sell it at what price, not only there is no depreciation fee, but you can even charge an additional transfer fee of at least 1 yuan. Some people are willing to pay this transfer fee.

Now that the boiling car 4.0 is out, it is still a gasoline-electric hybrid. The transfer fee will definitely increase again. After all, the limited sales of boiling cars are too small. moving car.

Anyway, it’s just like paying the fuel money saved in the next 1 or 2 years in advance as a transfer fee. It’s nothing. I believe Boiling Auto will release models with more advanced technology in the future. Well, looking at it this way, it's actually not a loss, okay?

As for buying a used car?

It doesn’t exist. Well, every year you get a new car, at least on the surface, it’s a new car. If there are any faults or defects, it’s okay, I’ll give you a new car again until you are satisfied!
Well, that's how willful it is.

In fact, those who are familiar with Fang Jie's routine will know at a glance that this is a business model he is used to.

That is to say, others sell cars and make money by selling cars or by selling car-making technology, while he sells services and makes money by services. Cars are just a medium.

The reason why boiling cars were sold in limited quantities was at first because of the need for capital turnover and to give a buffer time. Now that a few years have passed, this aspect is no longer a problem. Now he is mainly waiting for the new energy vehicles with mature technology to go online.

Once the technology of pure electric new energy vehicles matures, boiling cars will start to go crazy. At that time, tens of millions of car owners across the country will do maintenance and repairs in boiling cars 4S stores, and they will buy cars on 51mai For decoration and cushions, they will be charged at the charging station or exchange station set up by Boiling Energy, and they will buy a driving recorder at Boiling Technology, and they will...

In short, what he sells is not a car, but all the value-added services related to the car. If the cost of making a car is not too high, a certain cost must be recovered, and he would like to drive the car for free to car owners.

The business logic of this is very simple to say, and it is still the traffic economy. A little bit of guidance can make people suddenly understand, but the problem is that no one is aware of this at the moment, and it seems that no one has done it in previous lives.

Of course, no one did this in the previous life because it was unexpected, but because the conditions were not met. If those car companies have many strategic layouts like Fang Jie and the scale of Boiling Group, they can make many industries under their umbrellas form industrial linkages. will do so.

This kind of thinking is not only in the car industry, but also in all walks of life.

For example, other travel platforms based on car companies in the previous life wanted to kill a certain travel platform with a market share of more than 80%. Value-added services related to drivers and vehicles make money.

I believe that once this is done, a certain travel platform will lose all its online car-hailing drivers overnight, and without drivers, the platform is nothing, unless they also turn on the free mode.

But an asset-light intermediary platform with no industrial foundation, only relying on the exploitation of drivers to get commissions, and value-added services does not make money at all, because they are still second-hand dealers, and related value-added products and services are provided by other companies, and only they are willing to pass on profits. Platforms have profit margins, and even if they have profit margins, the margins are very small, which is simply not enough to support the daily operating costs of the platform.

Therefore, under the free mode, purely intermediary travel platforms will die faster, and eventually they will still be unable to escape the end of delisting and bankruptcy.

In fact, before Fang Jie was reborn, some companies had already started doing this. For example, Huawei had announced that it would enter the online car-hailing aggregation platform.

With Huawei's structure, it is of course impossible to just focus on the car-hailing commission. Once the self-driving technology matures, people don't need drivers at all. Well, just use technology to avoid the commission model, and you can quickly occupy it. Online car-hailing market, and then rely on other value-added services to make money.

Fang Jie had nothing to do with the past life, but in this life, the free model must be established, and the relevant business plan had already been drawn up before the establishment of Boiling Travel.

At present, Boiling Travel’s market share in the domestic travel market is less than 40%, and the remaining 60% of the market share is occupied by the travel platforms developed by major domestic car companies.

The reason for such a situation is mainly because the expansion of boiling travel is completely restricted by the production of boiling cars.

沸腾汽车一年才100万的产量，其中80万给沸腾出行，5年多下来也就放出了不到500万辆网约车，而2010年全国网约车数量已经突破了2000万。

Another important reason is that the management model is different.

Boiling travel is a contract system, drivers must be online for 8 hours a day within the specified time, while other travel companies, like their previous lives, have a purely cooperative system under the banner of "sharing economy". Time is more free, so there are more drivers registered under the banner, most of which are private car owners.

Of course, this has also caused chaos in the travel industry. The service attitude of private car owners is hard to say. It's not simple, and various incidents emerge in endlessly.

Therefore, for passengers, the preferred travel platform is of course Boiling Travel, especially during peak hours, it is easier to call a car on the Boiling Travel platform, and it is safer to ride at night.

The only problem is that the operating vehicles of Boiling Travel are limited. Currently, it only operates in first- and second-tier cities across the country, and the travel market in other cities is all given to other travel platforms for nothing.

It's not that Fang Jie didn't think about expanding the production capacity of Booming cars, and then quickly monopolize the national travel market, but after weighing the pros and cons, he decided to wait for a while.

On the one hand, the main reason is that they don’t want to over-stimulate many domestic traditional car manufacturers and capital, so as not to be surrounded and attacked by people with rhythm like a certain travel platform in the previous life, and become a street mouse that everyone shouts and beats.

On the other hand, it is also to let other travel platforms set up a negative teaching material for everyone. It is said that there is no harm without comparison. With negative teaching materials, boiling travel can stand out from the crowd and highlight its professional, safe and thoughtful travel services. No matter how well it is done, there will always be someone who jumps out to find fault with the egg.

The more important reason is to wait for the maturity of new energy vehicle technology, the reduction of the power supply cost of boiling energy, and the laying of charging station networks across the country.

At that time, if the free model is offered, other domestic travel platforms will not have a third way to go except for closing down or being merged by Boiling Travel. Boiling Travel will use this to reverse the situation overnight and directly soar into the sky!
The sign of the maturity of new energy vehicle technology mainly refers to the breakthrough of battery technology, followed by the motor drive system.

At present, "Boiling Auto 4.0", an unplugged hybrid vehicle, is quite mature in the design of the motor drive system and related structures, even higher in technical content than pure electric new energy vehicles. According to the driving situation, it can automatically switch between different power systems, so as to achieve the purpose of saving fuel.

In terms of battery technology, there has also been a major breakthrough, but it is mainly reflected in the storage technology. The charge-discharge cycle life of the built-in power battery has reached more than 1000 times.

In layman's terms, when the power battery is fully charged, it can run 40 kilometers, and it can be charged and discharged a thousand times, which is 4 kilometers.

Don't look at 4 kilometers as if it is very little. You must know that this is a hybrid vehicle, and it is mainly powered by burning oil. Only when the vehicle starts, climbs, etc. requires high-power fuel-consuming scenarios such as low gears, it will automatically use electric power. , and when the vehicle needs to decelerate, the hybrid system will automatically convert kinetic energy into electrical energy, without the need to frequently step on the brakes.

What's more, these 1000 cycles of charging and discharging only refer to the attenuation index of the battery, not the scrapping index. After 1000 cycles, the battery starts to decay, but it still has at least 80% of the function when it leaves the factory, which does not affect the continued use. It is nothing more than 40% full charge The endurance of kilometers has dropped to 32 kilometers, which is enough for starting and climbing.

So in theory, when a hybrid car is scrapped, the power battery may not necessarily be scrapped. If the used battery is disassembled and used for three-wheeled or two-wheeled electric vehicles, it can be replaced for a new year.

At present, the technical problem that the power battery really needs to solve is how to further increase the number of charge and discharge cycles, not to mention more, at least double it to more than 2000 times. The second is to improve the endurance of the power battery, but at the same time It is necessary to ensure that the cost and weight of the unit cell of the battery pack will not increase significantly.

By the way, the photovoltaic industry is an industry that integrates "wind, wind and storage", not only including solar and wind energy industries, but also related equipment and technology industries for energy storage.

Therefore, BYD, which supplies power batteries for boiling cars, is also one of the shareholders of boiling energy. Its battery technology and equipment are an important link in the domestic photovoltaic industry chain, and it can even be said to be an irreplaceable link. The supporting solar storage power station and its storage equipment are also provided by BYD.

Therefore, the launch of Booming Automobile 4.0, for ordinary people, only saves a little money on gas, but it is of great significance to the domestic photovoltaic industry.

This indicates that the "storage" technology in "sunlight storage" has made great progress, and the downstream companies related to the domestic photovoltaic industry that were struggling to move forward have also gained an additional business income, and their lives no longer need to be tight.

In addition to announcing the launch of a hybrid model this time, Booming Auto announced that under Fang Jie's instructions, the annual production of this hybrid model will also be doubled to reach an annual production scale of 200 million units.

However, this output is still a drop in the bucket. Not to mention the excitement of traveling, you can’t wait to buy all the vehicles directly, nor the urgent needs of the majority of private car owners.

Just talking about the drivers who run full-time online car-hailing on other travel platforms, they can't wait to buy one each.

Because the boiling car can be replaced every year, there is no need to consider depreciation, and the insurance company will pay for it for you, and there are no twists and turns in the car rental company, which is much more cost-effective than renting a car or driving your own car.

What's even more awesome is that if there is any bump and bump, if you get it repaired at the Boiling Auto 4S shop, although the maintenance fee that should be paid is the same, the advantage is that if you don't want to wait, you only need to pay an additional replacement fee of 500 yuan. They directly asked you to pick up a new car on the spot and go back to continue driving!

If you do some calculations, you will know that the average turnover of an online car-hailing car can reach 5 yuan for one shift, and at least 600 yuan for two shifts a day. Under normal circumstances, dismantling and maintenance to make sheet metal plus the time to wait for the paint to dry , at least 1000 days, which means that the online car-hailing driver will lose at least 3 yuan in lost wages during the waiting period.

But if you drive a boiling car, minus the 500 yuan replacement fee, it is equivalent to earning 2500 yuan. This money can just subsidize the maintenance cost and earn money, and the old car has become a new car. How can this prevent online car-hailing Drivers ecstatic?

If it is not difficult to rank, it is estimated that online car-hailing drivers across the country, no matter which platform they are on, will drive Boiling cars.

So doubling the output is not a problem, the problem is that it is still too little and the supply exceeds the demand.

The reason why Fang Jie decided to double the output is mainly because the increased output of hybrid vehicles is a kind of support for related power battery and motor manufacturers, and it is also very beneficial for related technical data collection and research.

However, as a transitional product of new energy vehicles, it is enough to double the output, and no more is necessary.

After all, when it comes to saving fuel, gasoline-electric hybrid vehicles can’t actually save a lot of money, and they’re not energy-efficient and environmentally friendly. Pure trams are easy to use and affordable.

Let’s put it this way, based on Fang Jie’s personal experience in his previous life, from the perspective of saving money, the cost of electricity consumption per kilometer for new energy pure electric vehicles is less than 0.15 yuan. If you have your own small yard or garage and charge at home, the electricity consumption per kilometer The cost is less than 0.08 yuan, which is less than one tenth of that of a gasoline truck.

In terms of performance, especially the acceleration performance at the start, its explosive power instantly kills all gasoline vehicles with a price of less than 40 yuan on the market. No matter whether it is a BMW or a Mercedes-Benz Audi, it is still easy to overtake in an instant.

In terms of comfort, good and bad are mixed. New energy pure electric vehicles do not have engines, so the interior of the car is very quiet. On the contrary, because the acceleration is too fast, the passengers in the car have a feeling of being pushed back on a sports car, which may cause motion sickness. reaction.

Its biggest flaw is battery life, but as long as it does not run at high speed, it is completely sufficient.

In fact, this is not a bad injury. According to national regulations, you must rest after driving for more than 4 hours continuously, otherwise it is fatigue driving. 4 hours on the high speed is more than 400 kilometers. It's a joke, otherwise there's nothing wrong with it.

However, in this world, the root cause of Fang Jie's focus on launching new energy vehicles in advance is not the above, but the consideration of industrial layout and energy strategy.

Only when there are new energy vehicles on the road can Boom Energy continue to expand its scale and further reduce the cost of new energy power generation. The country does not need to be controlled by others, and ordinary people do not need to be intimidated by sky-high oil prices.

Of course, the plans and ideas are good, but it will take time to realize them. The key to this time depends on when the power battery technology can make a breakthrough. Fang Jie predicts that the boiling new energy vehicles will be launched in three years at the earliest. There may be an official listing.

Moreover, in the past few years before its listing, infrastructure such as charging stations and power stations must be laid out in advance, otherwise it will be embarrassing that there will be no place for new energy vehicles to charge.

But these are minor problems, Fang Jie has long been concerned about them, once the time is right, it will be easy to solve these problems.

In the first half of 2010, Fang Jie’s time and energy were mainly devoted to the boiling energy of the photovoltaic industry, followed by the layout of film and television scripts for the cultural strategy, and a variety show "Dancing Forest Master", and the second half of the year was on boiling supercomputing and boiling cars. .

In a blink of an eye, the time came to the end of 2010, and the weather was getting colder. Fang Jie didn't want to move much. He basically just stayed at home for the winter and waited for the New Year.

Of course, humans are different from snakes. Humans have enough food, drink, and sleep, and they still have to find something to do. Even if they don’t do it, it is necessary to use their brains to consume some energy, otherwise they will easily suffer from insomnia at night.

So Fang Jie once again turned his attention to the strategy of cultural output.

Since it is a strategy, of course it is impossible to achieve the goal only by finalizing a few scripts, popularizing a few actors or screenwriters, and creating a variety show of dance reality. This is just one of the tactics under this strategy, and it plays a role It is still very limited, and must be consistent to achieve the goal.

You must know that South Korea’s culture export is all-encompassing. For example, when a foreign country has just finished a war and urgently needs to appease the people’s emotions, the relevant Korean cultural promotion department will take the initiative to send its own Korean dramas to this country for free. The TV broadcasted it, which not only brought great spiritual comfort to the local people, but also created a large number of Korean fans.

Another example is that on major foreign social media, such as Ark Video and Ark Live, there are many Korean UP hosts and anchors, with the support of relevant departments, trying their best to promote Korean Wave culture around the world, even tampering with it. Steal the Huaguo culture and take it as your own.

Moreover, their cultural strategy is still the linkage of the whole industry.

For example, when you enter a Korean restaurant in various countries, the TV set in the lobby will always show Korean dramas, Korean dramas, and song and dance performances by top idol groups. All advertisements for Korean products on TV stations in various countries are endorsed by Korean stars. China is a typical example. Korean cosmetics advertisements invite Korean stars and idols, not Chinese stars.

So now, including previous lives, Hallyu has great influence in Southeast Asia, the Middle East, West Africa, North Africa, and Latin regions, and has a large number of loyal followers.

On the other hand, Huaguo’s cultural output around the world is pitifully small. Let’s not talk about other regions, just find a random country in Southeast Asia, find a random passerby on the street, and ask them what impression they have of Huaguo’s cultural products. , Guess how people answer?

Passerby in Vietnam: "Huh? I watched "The Legend of the Condor Heroes" when I was young, the 83 version! And the 86 version of "Journey to the West"! Every summer we rebroadcast these two TV series, although they are very old. The Huaguo TV series, but there are still many viewers who like to watch it..."

Indonesian passer-by: "Let me think about it... By the way, "Meteor Garden" F4, although our country has Japan, South Korea, including your country, and later remade many versions, but I still like the Bay Area version of "Meteor Garden", So classic!"

Passerby from Malaysia: "I used to like Hong Kong Philharmonic, the Four Heavenly Kings, etc. Now, I only like Jay Chou's songs, Fang Jie's songs are also good..."

Indian passer-by: "Huaguo film and television dramas? I haven't heard that, in this respect, Bollywood is at least 20 years ahead of Huaguo..."

One must know that it is already 2010, but apart from the cultural products of the 90s and [-]s above, they still have impressions. Only Jay Chou and half of Fang Jie are really out of the circle in Huaguo.

No wonder before the broadcast of "The Greatest Dancer", there were media jokes on the Internet, saying that in Southeast Asia, Jay Chou is fighting against the entire Hallyu by himself.

It's a pity that if the interviews are done in regions other than Southeast Asia, they don't even know who Jay Chou is. Foreigners may only be able to report 2 or 3 names: Jackie Chan, Bruce Lee, and Fang Jie at most.

So it can be seen to what extent the cultural influence has declined.

However, Fang Jie has a different view on the alarmist views of the media.

At least, he doesn't feel that there is no contribution at the national level. Let's not talk about anything else, just give one example: Every year, the Spring Festival and the Spring Festival Gala in Huaguo are a large-scale cultural export to the world!

Foreigners may not know much about Huaguo, but they must have heard of the Spring Festival in Huaguo, maybe they have watched the video of the Spring Festival Gala, and even join in the fun and hold various festivals every year, just like Huaguo. culture, but young people also regard Christmas as a more important festival.

At the national level, there are meetings at the national level, all of which are major events and trends. Many cultural exchanges are relatively high-end, and ordinary people don't think so.

On the other hand, it is also because of the different national conditions. It is impossible for Huaguo to push a few idols out in person like South Korea, which is controlled by capital. That is too cheap.

And the reason why everyone thinks that the output of culture is relatively declining is that there is a big gap between popular culture and foreign countries, and this problem is more due to the lack of strength of domestic entertainment circles and entertainment companies.

It's not that no one in the domestic entertainment industry has no money.

On the contrary, the country needs money and money, and the stage equipment used by many variety shows is the most luxurious compared to the whole world. It also requires people, with a population of more than one billion. Can't we find some young beauties and handsome guys with potential and talent? ?

The real problem is that they are no match for Korean entertainment companies when it comes to pop culture content innovation.

Huaguo is used to copycats. Whether it is song creation, dance arrangement, personnel selection, or performance form, camera use, and editing, they all learn from others. They have no innovations of their own, and sometimes they learn something different. It's hard to shine, even embarrassing.

And no matter how unrefined their idol culture is, it has been innovating and developing pop culture to the extreme.

Therefore, whether it is the present or the previous life, content creation and innovation are the biggest blemishes of Huaguo's popular culture. Furthermore, it is the lack of relevant creative talents, and the same is true for cultural industries such as film and television dramas and games.

The root cause of this situation is that the domestic entertainment market is so big that domestic entertainment companies can make a lot of money just relying on copycats. Naturally, they have no motivation to create their own creations, let alone go abroad to make money, so The export of popular culture abroad has stagnated.

And Fang Jie is now consciously changing this, and guiding the domestic entertainment industry to focus on content creation, whether it is running a company or engaging in variety shows, the focus is on creative talents.

In the company, if those tool people want to leave, let them go, and all the saved salaries will be spent on creative talents. In variety shows, the tool people who are the main content creators and have no creative ability can only be used as background boards.

According to this idea, and the need for continuous promotion of the cultural strategy, Fang Jie, who spent the winter at home with nothing to do, made another variety show plan and decided to launch another reality show variety show in 2011.

This is a music variety show, which borrowed the name of the previous CCTV variety show: "Good Songs from Huaguo".

See clearly, it is "good song" instead of "good voice", which means that the protagonist of this variety show is the songwriter, not the singer.

In addition to this action, he also gave "The Great Master of Dancing Forest" to TV stations all over the world for free.

In addition, Boiling Entertainment also asked the entertainment giants in these countries to actively contact them, expressing their willingness to provide equipment and personnel, and free of copyright fees, to help them create a variety show "The Great Master of Dance" in their own countries according to the script.

In Fang Jie’s official words in front of the media, this matter can be summed up as follows: In ancient times, there was the Silk Road Economic Belt and the Maritime Silk Road. Rewarded to help countries engage in cultural construction, in order to promote international folk cultural exchanges and integration...

It doesn't matter whether other people understand this or not, Li Qing, the person next to her pillow, understands it anyway. The so-called "international folk culture exchange and integration", who is no match for the Chinese civilization with a long history and a wide range of rivers...

(End of this chapter)