Since I am Yu Huanshui

"The brand plan...

A brand is an intangible asset that brings a premium and adds value to the company it belongs to……

A trademark is an integral part of a brand, it is just the logo and name of the brand, which is easy for consumers to remember and identify………

But the brand has a richer connotation. The brand is not only a logo and name, but also contains vivid spiritual and cultural content. The brand embodies people's values, symbolizes people's identity, and expresses people's feelings...

A trademark is in the hands of the registrant, while a brand is rooted in the hearts of consumers.

Swish Swish Swish~~

There was no noise, only the sound of turning pages in the conference room.

After the prepared materials were sent out, everyone looked at Qian Wen, and Qian Wen asked them to read them first, and then continue the meeting after reading them.

The meeting room fell into an inexplicable silence. Everyone lowered their heads and looked carefully at the documents in their hands. No one wanted to leave a bad influence in front of the big boss for the first time.

Qian Wen looked around, then picked up the documents in his hand and started to read them.

In fact, for this brand plan, it is not necessary for the heads of different departments of the whole branch to participate, after all, the responsible parts are different.

Some are decision makers, some are executors, etc. There is no need to be like Qian Wen now, which actually complicates things.

In fact, Qian Wen is selecting people, choosing the right people.

The actual role of this capital branch is to be in charge of the connection between him and the Millikin head office, to communicate with official documents and manage some of the assets invested in the capital.

The actual investment is actually not much, and it is just a few high-end star hotels and a few trial supermarkets.

They are not involved in any other industries, unlike the several special zone companies in Xiangjiang and Pengcheng, which have already shipped various machine tools from abroad and started actual investment, factory construction, cooperation and other businesses.

This meeting is to select the elite among the elites of the capital branch, management talents with strategic vision, to open up for themselves and seize the market.

The reform and opening up will be gradually liberalized. Now the cakes of all walks of life are placed naked there. He doesn't want to wait for a moment. Spend the money and earn money for him.

Gradually register and manage subsidiaries for him in various industries he likes.

After a long time, the swish, swish, and swish of pages turning in the conference room stopped. After everyone finished reading, they all looked at Qian Wen at the same level.

"After reading this information, everyone should have a certain understanding of the corporate brand.

I hope that everyone can speak freely in the next meeting, don't hold back, and show your talents perfectly in front of my eyes.

It is no exaggeration to say that the next performance will determine your future position, salary, and even the future..."

All the Chinese managers in the meeting, and some of the white managers, all had their eyes flickering and sharpened.

The first time Qian Wen came here, he chose a strong scene, his vigorous side.

There is no such thing as a first meeting, only your value to me.

There was a dignified, sword-like aura in the conference room. They were colleagues just now, but under the words of the big boss Qian Wen, they suddenly became opponents.

"Boss, I have some ideas..."

At the end of the meeting, a middle-aged man with plain clothes and glasses raised his hand and spoke.

The information of this person appeared in Qian Wen's mind. The former branch president of the state-owned enterprise Bank of China, because he offended the precious son of the leader who worked under him, was slandered and had a problematic work style and was dismissed. Afterwards, he applied for a job in the company...

Qian Wen nodded and said, "Speak, speak freely."

Jiang Guotuo, a middle-aged man, stood up, and did not flinch from the gazes of the crowd, "With the reform and opening up, the social form has undergone tremendous changes. If we still use the old methods and old management routines, it will not work. so…………"

Jiang Guotuo is presenting his ideas in front of Qian Wen, the boss, with his own insights and vision, combined with the information given by Qian Wen, hoping to gain appreciation and opportunities.

Time passed quickly, and it was eleven o'clock before you knew it, but the meeting room did not stop.

Starting with Jiang Guotuo, everyone opened up their minds, one after another the department heads stood up to make remarks, and the meeting room became hot.

Qian Wen also selected a few of them. Their vision, vision, and experience are all superior, and they are initially qualified for the industry he is about to invest in.

In particular, he absorbs new things quickly, has his own unique insights, does not follow blindly in meetings, and is ambitious.

However, he still needs further training and guidance.

This is not to say that they can't, but because of the problem of vision.

There are also several generals who defend the city, all of whom have just graduated from college students, and their experience and experience need to be further improved.

Qian Wen glanced at the time, he still has something to do in a while, this matter is very important, he must go, "clang, clang, clang~~" he tapped his fingers on the table.

Following the sound, the conference room fell silent, and everyone looked at Qian Wen.

"Let's come here today. It's a pleasure to meet you all. You let me see the vitality and broad prospects of the company."

All the people present raised their heads and smiled.

"Jiang Guotuo, Gong Zide, Sun Li, and Hans Peter, I will give each of you a week to choose an industry from the four industries of clothing, catering, construction, and communication, and come up with a preliminary investment plan.

Still here a week later, I want to hear your proposal. "

Jiang Guotuo, Gong Zide, Sun Li, and Hans Pieter were overjoyed when they heard the words. This is the big boss' vision.

The eyes of the others in the meeting dimmed, as if they had missed a once-in-a-lifetime opportunity.

"Dismiss."

Qian Wen didn't meet the ordinary employees of the company. It's not necessary to get to know each other. They will naturally get to know each other when they are promoted to the management level.

The employees of the company looked at Qian Wen's back and murmured in their hearts.

This big boss looks very difficult to get along with. On this day, everyone is in danger, fearing that there will be disasters for no reason.

Downstairs, beside the car, Qian Wen looked at Collison, "Collison, I'm leaving first, the company continues to recruit people, focusing on the management of various state-owned enterprises, followed by college students from prestigious schools."

"Yes, boss."

Qian Wen left, and it was almost noon. He wanted to visit his teacher who had been helping him at Peking University. When he went abroad, he also helped him.

The things to visit have been prepared, not any gold and silver jewelry, but some vegetables and fruits, live chickens, ducks and fish, just a little more.

His teacher doesn't like formalism. If he really took some luxuries, he might not be allowed in.

After a while, the place arrived. It was a large courtyard with guards standing guard at the door.

Qian Wen's teacher is not simple. His father is from the central government, but he has retired. The teacher is now the vice president of the school and was in charge of their department.

It can be said that it is very lucky that Qian Wen came out of Pengci after showing his talent.

"Comrade, I'm looking for Mr. Wei, please inform me." Qian Wen got out of the car, looked at the guard standing guard, and said politely.

"Hello, who are you?" the young guard asked.

"I'm Old Wei's student, Qian Wen." Qian Wen said with a smile.

"Okay, please wait a moment."

The young guard turned around, entered the house, and went to make a phone call.

Qian Wen was not kept waiting, and soon the guard came back and saluted, "Please go inside, turn left, and go straight, No. 12 is Wei's old residence.

Please drive slowly, thank you. "

"Thank you."

Qian Wen responded politely, then got into the car and drove in. He has been here many times and is already familiar with the car.

Andy Na, Qiu Ruijin, and Qian Wen asked them to have lunch, and then go back to the company to meet the teacher and bring a secretary. Isn't that improper.

The road is easy to walk, and after a turn, I saw the house number of No. 12.

It was a two-story western-style building, and a middle-aged woman was standing at the door, looking around. Qian Wen knew her, she was the teacher's nanny.

Qian Wen parked the car and looked at the nanny, "Aunt Zheng, long time no see, you are still so energetic."

"A few days ago, your teacher was talking about you. I didn't expect you to come today. I just received a call from the guard at the gate. Your teacher is very happy." Aunt Zheng, the nanny, said with a smile, and looked at the money curiously. Wen's car is about to go home.

"I brought some things." Qian Wen opened the trunk.

"Wow, so much?"

Aunt Zheng, the nanny, looked at two-thirds of the fruits, vegetables, and meat in the trunk, and said in surprise.

"Isn't this the meal that I want Aunt Zheng to cook? I often think of it when I'm abroad. I brought some ingredients myself this time. Aunt Zheng won't blame me for making you tired. I can wash the vegetables and peel the garlic for you." Money Wen said with a smile while taking things.

Aunt Zheng cheerfully said, "How could it be? When you first came here, I was shocked by your appetite, but seeing you eating like a big mouthful, I am so happy from the bottom of my heart. You are a real kid at first glance. .

Come on, give me some, so much, how did you get it by yourself. Aunt Zheng stretched out her hand.

"No, I'm just running."

Aunt Zheng was still carrying her things, and walked with Qian Wen to the two-story mansion.

As soon as he entered the door, he saw his wife, who was looking at him with a smile, "I'm thinner, but I'm more energetic."

The mantra of the elders, you are thin.

Qian Wen smiled and said, "You haven't changed at all, just the same as before I went abroad... No, you seem to be younger, it's really strange."

"Slick tongue, begging for a beating." The teacher's wife pursed her lips and said with a smile.

The relationship between Qian Wen and the teacher is very good. It was his forward-looking suggestions at the beginning, which made the teacher go a step further and got further attention from the higher authorities, so he is very popular with the teachers.

Moreover, in the past few years when he went abroad, he asked Li Chengtao to send him some things here during the Chinese New Year.

Why not Han Chunming?Because Taozi looks simple and honest, careless.

Seeing that Qian Wen's hands were full of things, the teacher's wife blamed, "Why did you take so many things, let your teacher know, it's time to teach you a lesson."

Qian Wen smiled and said, "This is all my food. I was afraid that the teacher would not have enough ingredients, so I prepared some by myself. You know my appetite."

"You." The teacher's wife nodded to him, "Put things in the kitchen, your teacher is waiting for you in the study, go quickly."

"There are still some things in the car, just wait a moment."

Put things in the porch temporarily, turned around and ran out, Qian Wen came back after a while, with hands full again.

"Not allowed next time." Seeing so many meat, vegetables and fruits, the teacher's wife shook her head helplessly and said, her husband is a student who really has nothing to say.

"Okay, I will follow the order of my teacher." Qian Wen changed into slippers and helped Aunt Zheng put things in the kitchen.

"Go to the study quickly."

Qian Wen washed his hands, walked towards the study, approached the door, and walked lightly.

"I'm back." The teacher, dressed in loose and decent home clothes, put down the book in his hand and looked at Qian Wen at the door.

"Teacher, I'm back." Qian Wen said.

The teacher said gently, "Well, sit down.

When did you come back? "

"Flew back to the capital at noon yesterday."

The teacher and Qian Wen were not in a hurry, and chatted gently.

Mostly the teacher asked, and Qian Wen answered.

Except for some life, the rest of the conversation is about Harvard campus, foreign society and local laws and regulations.

Qian Wen also talked about it one by one. He has paid special attention to this aspect and understands it.

The teacher listened more and more seriously. Seeing the perfection of the rule of law abroad, he sighed, "We still have a long way to go."

"Teacher, our social system is different." Qian Wen said.

"That's why we need to learn more, verify more, be realistic, eliminate the chaff and keep the essence, and create a set of rule of law that belongs to our own national characteristics." The teacher said seriously.

Qian Wen listened carefully, the persistence, spirit, and devotion of the older generation to the development of the country.

"Okay, let's not talk about this, there will be plenty of time in the future.

What are your plans for returning to China this time? I heard that you opened a company abroad? "The teacher asked with a light glance at Qian Wen.

At Harvard, Qian Wen was not the only foreign student sponsored by the state. Although there were not many foreign students, Qian Wen's stall was not small, and some news flowed back to China, especially to the ears of his teachers who had been paying attention to him.

But Qian Wen is not worried, because he did not affect his studies, and he graduated with excellence and published many papers. He is well-known in the law school and in the industry.

Qian Wen said honestly, "In addition to studying, I partnered with some classmates to start a business. I didn't expect it to be quite successful.

I have already opened part of the company to the country, and I am going to bring some advanced technologies to the country to speed up the development of science and technology in the country and diversify the reform and opening up.

However, the blockade abroad is a bit tight, and we still have to rely on ourselves. "

The teacher nodded. He was not interested in doing business. He just knew that his student had opened a company abroad while studying. He just asked about it. He never expected that his company was a bit big.

"Teacher, what is the school's arrangement for me?" Qian Wen asked.

"After you sent the news back home, we discussed it.

You had registered on it before you left the country.

Your performance at Harvard has also spread to China, especially your published papers on laws and regulations, and your own unique insights in academic journals. After serious discussions with the school, the higher authorities gave you two places to go. "

Qian Wen knew and listened.

"The first one is to enter the judiciary and use what you have learned to serve the country."

"Secondly, the School of Political Science and Law was closed for some reasons in 70, and it was announced in August 78 that it would be re-established. In the fall of 8, it recruited students from all over the country.

In April this year, the School of Political Science and Law merged with the Central Cadre School of Political Science and Law to form the University of Political Science and Law..."

Qian Wen frowned slightly, not understanding why the teacher told him this, and the judiciary gave a detailed explanation to the University of Political Science and Law.

This is?

The teacher continued, "... After careful consideration, the country is seriously short of legal talents, and the public security and procuratorial departments in all provinces and regions are seriously short of professional talents.

Considering that you have unique views on law and a solid foundation of legal theory, and have published papers of a certain level at home and abroad, and during college.

The above wants you to go to the University of Political Science and Law as an associate professor of the law department to train legal talents for the country. "

Qian Wen raised his eyebrows, going to school to be a professor?
"Associate professor directly? Not a lecturer?"

"What I proposed is to make the best use of everything. I believe you have the ability and won't embarrass me." The teacher said in a deep voice.

"Where do you want to go?"

Qian Wen thought for a while, "I'm going to the University of Political Science and Law."

"Okay, there will be a notice from above within a week, and the street office will notify you. You can just go to school when the time comes, and they will arrange for you."

Then, while chatting, the teacher took the test of what Qian Wen had learned, and used the problems of the rule of law exposed by the rapid social development in recent years to test Qian Wen.

This is really not difficult for Qian Wen, after all, for him, he has a complete and revised constitution by his side.

The teacher nodded again and again. Qian Wen's suggestions and remarks gave him a lot of thoughts and ideas, and he felt more and more that it was the right choice for him, a student, to teach and educate people.

The more the merrier.

"Okay, I've been waiting for you for half an hour, but I didn't come down, and I didn't check the time.

Are you not hungry? "

The teacher's wife's warm voice came, with a little bit of helplessness towards the two of them.

Qian Wen and the teacher looked at each other, and the teacher got up and said with a smile, "Let's go, let's eat. You must not be used to eating abroad."

The three went to the restaurant.

The meal is not very rich, it is very homely, but the portion of each dish is very large, and it looks like it is specially made for him.

The teacher's wife said, "You're stuck here, and there's not much time to do a lot of things. Let's do this at noon first, and I'll make you a good meal in the evening."

The only meat dishes are braised pork and stir-fried pork. Obviously, braised pork is a temporary addition, and the teacher's family rarely eats such big meat dishes.

The vegetables are rapeseed mushrooms, homemade tofu, braised eggplant, and a mushroom soup.

The teacher and his wife are both in their 50s and in good health, but their appetite is average. This table of dishes is all eaten by Qian Wen. It can be praised that Aunt Zheng's craftsmanship is really good.

As soon as Qian Wen stayed, he stayed at the teacher's house until dinner. After a sumptuous dinner, Qian Wen left.

Two days in a row passed.

Qian Wen always felt that someone was spying on him. After Qian Wen observed carefully, it turned out that it was Cheng Jianjun, a pervert.

"That's enough, how many years are you going to ask the villain to take revenge?

Always catch me making mistakes and give me a fatal blow? "Qian Wen didn't know whether to laugh or cry.

Isn't this how Han Chunming is treated?How did you give it to me?
Didn't it just beat you twice, so stingy, bitch chirping.

Besides, we two come and go, one person once, and we don't owe each other, so what kind of grudge do you have.

"Chunming, how is your relationship with Cheng Jianjun?" Qian Wen asked curiously.

Han Chunming's face darkened, "There is something wrong with him.

Ever since I was admitted to university, for some reason, I became a stranger again, as if I had offended him, and he ignored me when I greeted him face to face.

After you went abroad, this guy turned on me several times, and I was helpless, what is this? "

Qian Wen nodded thoughtfully, "Then I'll find time to talk to him.

Neighbors, why are you so stiff. "

Han Chunming looked at Qian Wen, "You don't want to beat Cheng Jianjun again, do you?"

He still remembers what Qian Wen said some time ago, "Beating Cheng Jianjun is over, it's that simple and direct."

He was quite speechless for Cheng Jianjun at the beginning, I am a nail, hammer, hammer, do I want to lose face?Can you save some face for me, for the sake of my kneeling fast.

Thinking about it, Han Chunming smiled, Cheng Jianjun was really lucky to meet Qian Wen.

Qian Wen glanced at Han Chunming who was smirking inexplicably, "Su Meng agreed to your resignation, you smirk!"

Han Chunming's face collapsed, and we are still good friends without mentioning this.

Su Meng went back to her natal family. Although it was only one step away, Han Chunming was embarrassed. When he married Su Meng, he promised his father-in-law and mother-in-law that he would not let Su Meng be wronged.

Moreover, his mother also taught him a lesson, telling him to take Su Meng home quickly, and don't let the yard see jokes.

Han Chunming also thought about it, but Su Meng's character is not ordinary stubborn, and it will take two days to coax her well.

Looking at Han Chunming's face, Qian Wen knew what was going on, and patted Han Chunming on the shoulder, Qian Wen said, "Enjoy yourself, you will always live like this from now on."

Han Chunming glared at Qian Wen, you bad friend, "Su Meng is still very sensible."

"Well, he is very sensible to outsiders, parents, and mother-in-law. I don't deny this, and he has done a good job.

But for you, you are the only one you love. "Qian Wen joked.

The girl Su Meng is really strange, she is friendly with everyone and doesn't hold grudges very much, let's just say Meng Xiaoxing, this carefree character, has had several conflicts with Su Meng, but Su Meng has never held grudges .

But for Han Chunming... it's a bit weird, any misunderstanding can be magnified countless times, and then you will get awkward.

For this object, Qian Wen can only say, "I can't afford it."

"What's the matter?" Han Chunming looked at Qian Wen in a daze, why did he say such a sentence suddenly, without beginning or end.

Qian Wen smiled, "Go play with Cheng Jianjun." He left.

Han Chunming mourned for Cheng Jianjun, "I hope Qian Wen can take it easy."

Evening, after seven o'clock.

Qian Wen led six people to the backyard where Cheng Jianjun's house was located, and stopped at the door of his house.

The door is open, there are people at home, Cheng Jianjun is here, Cheng Jianjun's parents are also there, Cheng Jianjun's younger brother lives in school and is not at home.

"Qian Wen, why are you here? Are you looking for Jianjun?" Cheng's father asked with an unnatural smile when he saw Qian Wen and the four tall white men behind him.

This is not right.

Of course Qian Wen's family knew about it when he returned to China, and they heard that Qian Wen not only has a private car, but also seems to have opened a company, which is really awesome.

Alleys are talking about each other lately.

When Cheng Jianjun in the room saw Qian Wen, he was so frightened that he sweated.

Qian Wen gave Cheng Jianjun a friendly smile, then looked at Cheng's father and Cheng Cheng's mother, "Aunt and Uncle, I have something to talk to Jianjun, can I take a step to talk?"

"I'm not going out~" Cheng Jianjun shouted after Qian Wen finished speaking.

Cheng Jianjun's parents were taken aback, what's the matter, can Qian Wen beat you?
"Alright, let's talk about it here." Qian Wen didn't force Cheng Jianjun, "Uncle and auntie, I prepared a table of good wine and food when I went back upstairs, Jianjun didn't want to go, it's a pity to waste it.

Otherwise, my people will drive to accompany you, and you can enjoy it. "

Cheng Jianjun's parents looked at each other, and then at their son's timid look. Is it appropriate for them to go?

The other party was polite.

"Uncle and auntie, I really have something to discuss with Jianjun, besides, the neighbors live only one step away, if you really have something to do, you can go to the old man for comment.

I'm terrified of the old man.

And with so many neighbors in the yard, anyone can hear any noise.

I can assure you that what I told Jianjun was a good thing. "Qian Wen said slowly.

Cheng Jianjun's face is black, what a good thing!Believe you have ghosts!
Just as he was about to tell his parents not to be fooled by Qian Wen, Qian Wen looked at him with a half-smile, and Cheng Jianjun swallowed nervously, and didn't dare to speak.

The bullying was as vivid as yesterday.

Every time I think of it, I wake up from a nightmare and my face hurts.

"Then Jianjun, let's go, you talk?" Cheng Jianjun's mother asked her son in a questioning tone, can we leave?
Cheng Jianjun nodded his head with difficulty under the gaze of Qian Wen and the white security guard behind him.

But he shouted in his heart, "Is there even a need to ask?"

"Qiu Ruijin, go back upstairs with your uncle and aunt, and then drive back." Qian Wen turned around and ordered.

Cheng Jianjun's parents went to dinner, Cheng Jianjun's face looked like he had eaten a dead fly, and he growled in his heart, "Come back soon~~~"

Qian Wen and others filed in, and the door closed with a bang.

Cheng Jianjun trembled subconsciously, and looked at Qian Wen and the others, as if they were weak and powerless under his shadow.

I just opened my mouth to ask Qian Wen, what are you doing, I am not afraid of you.

Qian Wen said, "If you dare to shout, I will beat you!"

It's that direct, simple and rude.

Cheng Jianjun, "..."

Did you just promise to fart?
Cheng Jianjun nodded aggrieved.

Qian Wen grinned, "This is so cute."