China Entertainment 1997.

Chapter 146 Music is with me, Cao Xuan is irreplaceable

In June, the filming of "Swordsman" entered the later stage, and Cao Xuan approached Zhang Dazi again.

Big Beard Zhang thought he still wanted to change the script, so he turned around and wanted to run away.

Since the filming of "Swordsman", Cao Xuan used the routine of boiling frogs in warm water, which tortured Zhang Dazi a lot.

Not only did he change it himself, but even the leading actors such as Weizi and Xu Qing were mobilized. If there is any unreasonable plot, he also asked Zhang Dazi to change the script.

It's not that Zhang Dazi didn't resist, and the lawsuit even reached the leadership of CCTV.

As a result, the leader called Cao Xuan to ask Cao Xuan. Cao Xuan chatted with the leader for more than an hour, and was stunned to convince the leader who is a fan of martial arts.

The most embarrassing thing is that Cao Xuan also recruited Jin Yong to endorse him. With this original author and leader as his backer, Zhang Jizhong was ruled to death by Cao Xuan.
Now, he has a headache when he sees Cao Xuan, and he is so angry that he has repeatedly said that he will shave off his beard when he cooperates with Cao Xuan in the future.

Because of his flag, Cao Xuan felt that if he had the opportunity in the future, he would fight for a penny not to make a guest appearance, and also wanted to see what Lao Zhang would look like if he shaved his beard.

But whether to shave the beard or not will be discussed later. This time, Cao Xuan did not seek Lao Zhang to change the script, but asked for leave to receive the award.

CCTV—MTV Music Festival.

It is a music awards ceremony held by CCTV and MTV, the world's largest music television network. Relying on the two platforms, it once became the top spot in mainland music awards at its peak.

However, like other awards, it started messing around after a few sessions, and the two organizers also had some disagreements. They stopped running for several sessions in the middle, and although they were continued later, their influence was greatly weakened.

But now, the weight of this award is still quite heavy. The main thing is that everyone sells CCTV's face, and when the big names in the music world get together, they will come to face each other.

This year is the second time. Last year, Cao Xuan nominated [Mainland's Most Popular Male Singer] and "Mainland's Most Promising Artist of the Year". The former lost to Liu Huan and won the latter.

Cao Xuan didn't plan to go this year, after all, the filming of "Swordsman" is heavy.

However, the person in charge of the awards ceremony was eagerly expecting Cao Xuan to be there, and even contacted Cao Xuan through CCTV's internal relationship, and actively hinted that Cao Xuan would win the award if he came.

Cao Xuan even took the Golden Song King, and he really didn't care about this music festival, but CCTV had to give it face, so he agreed to it.

Big Beard Zhang also knew about this. He didn't want to let him go, but the leader above made a special phone call. In desperation, he had no choice but to approve the leave.

Time was tight, so Cao Xuan took a car to Jinling and took a plane. When he returned to the capital, he went to try on the dress under Jiang Yue's arrangement.

The dress was sponsored, and Cao Xuan didn't participate in many awards ceremonies, so rare things are more expensive, plus Cao Xuan's current super popularity, several clothing sponsors almost fought to snatch him.

Later, Cao Xuan picked out a black Baleno casual suit, a shirt, top, trousers, leather shoes, and a Cartier men's watch.

There is no reason, he thinks it looks good, and the two companies pay a lot of money.

Baleno gave a sponsorship fee of 10, and Cartier did not give any money, but Cao Xuan gave away the watch worth 2 US dollars for free.

Otherwise, this group of people is still good, and Cao Xuan wants to give them a free endorsement for a watch, and Cao Xuan plans to give the watch to his father when he turns around.

Speaking of which, Cao Xuan now has a lot of endorsements, but most of them are food, beverages, household appliances, clothing and watches, and these products have not been discussed.

Watches are okay. After all, because of the product, the demand for spokespersons is not high, and those who can afford spokespersons are generally well-known watches, so they are very cautious in choosing spokespersons.

Two watches came to Cao Xuan, but the price was too low, less than 100 million a year.

This price is unacceptable to Cao Xuan. As I said before, Cao Xuan now has to consider his own personal commercial value.

He can even speak for free, but absolutely not at a low price.

After contacting Cartier this time, Cao Xuan wondered if he could take the opportunity to win a famous watch endorsement.

However, Cartier focuses on women's watches and is not short of popularity. It is unlikely that Cartier will spend money to ask him to be a spokesperson.

The endorsement of watches is not appropriate, but the reason why the endorsement of men's clothing has not been decided is that the winner has not yet been decided.

No way, it's too hot.

As the king of Chinese in the new generation, Cao Xuan is definitely the most famous among the younger generation of actors in the mainland, and he has a good appearance and a good image, which is simply a favorite of men's clothing brands.

Therefore, in order to win Cao Xuan, the major men's clothing brands engaged in a fierce competition.

At present, there are three companies whose single-year endorsement fee is more than 400 million yuan. Baleno, Septwolves and Rimula are basically mid-range brands, and the latter two are domestic products.

It's not that there are no first-tier foreign brands, but Cao Xuan despises them because of their low bids.

Some celebrities would rather have a low endorsement fee than buy a foreign luxury brand, open the door to enter the fashion industry, and even go international. Cao Xuan has no habit or idea.

When he accepted the endorsement, he only asked for more money and better quality.

As for the fashion magazine brand, to put it bluntly, if you give him 1000 million endorsement fees now, in a few years he will be able to buy the magazine directly, and he can be on the cover every day.

As for going international, Cao Xuan didn't have a way out, so he couldn't afford to cut prices and lick those brand owners.

Mid-range brands like Septwolves are quite good, with less work and more money, and they can support domestic products.

That is to say, Hongxing Erke was just established in June this year and has no money to endorse, otherwise Cao Xuan can choose to reduce a part of the endorsement fee.

Among the three men's clothing brands, Cao Xuan prefers Septwolves, but Baleno is the most enthusiastic.

Cao Xuan just chose a suit, and the person in charge of the capital actually came over to say hello.

Not long after, Baleno's boss, Mr. Chen, called and asked Cao Xuan what he thought of the dress. If he had any requests, Baleno would fully cooperate.

Cao Xuan was somewhat flattered, the last businessman with such enthusiasm was Zong Zong, the spokesperson of Wahaha.

However, they wanted Cao Xuan to lower the endorsement fee, but Cao Xuan ignored him, and instead raised the price according to the market price.

200 million in the first year and 250 million in the second year.

I can't do it without mentioning it, should I make money or not, and my daughter will treat me like a fool...

What Cao Xuan did made Mr. Zong a little upset. He probably won't renew his contract next year, and Cao Xuan didn't care. The beverage market is too big, and those merchants are more willing to spend money than one another.

Coca-Cola had approached him before, but Cao Xuan was personally a Pepsi party, but Coca-Cola wanted to give a lot, so it was not impossible for Cao Xuan to switch to the camp.

.........

After choosing the gown, the awards ceremony will be held the next day, and Cao Xuan doesn't have a girlfriend, so he wants to go with Liu Huan.

Liu Huan ignored him. Now that Cao Xuan is so popular, whoever walks the red carpet with him will be cannon fodder.

After all, he is also a big name in the music world, if he walks with Cao Xuan and gets wiped out, he will lose face.

Liu Huan didn't have the courage to partner with Cao Xuan, let alone the others. Pu Shu was loyal and didn't care about these false names, but wanted to come to accompany Cao Xuan.

However, Cao Xuan felt disgusted when he saw the short, big tight beside him, so he chose to walk the red carpet by himself.

Frankly speaking, the lineup of this year's music festival is quite strong, including Cao Xuan, Liu Huan, Na Ying, Mao Ning, and Sun Yue from the mainland.

Xiangjiang has Guo Tianwang and Zheng Xiuwen, as well as the little heavenly king Xie Feng and the head of the jade girl Zhang Baizhi. Needless to say, the first two are the most popular male and female newcomers in Xiangjiang.

Taiwan Province was a little less popular, but Wang Lihong, Li Wen, Tao Zhe, Zhang Yu and others also came, basically all singers who performed well last year.

In fact, there should be Zhang Huimei, but since she was banned in May, she no longer has her share.

When walking the red carpet, Cao Xuan stood behind and took a special look. Artists from Hong Kong and Taiwan were obviously more popular than mainland artists.

However, Cao Xuan was a special case. When he appeared on the stage, hundreds of fans present immediately exploded, the cheers were deafening, and more than [-] of his fans specially shouted slogans for support.

"Music is with me, Cao Xuan is irreplaceable!"

Cao Xuan, who was standing on the red carpet and waving, almost staggered. Isn't this the slogan of Xie Feng fans?
Dog Author Are You Human?
The representative work was copied, and now the cheering words are not spared, so Xie Feng can be alone, right?

.........

The ear-splitting shouts from the fans made Yu Quan, who had just walked through the red carpet, very envious.

They released their famous album "The Most Beautiful" last year and gained a certain amount of fame, but they are still juniors in the music scene. Just now when they walked the red carpet, only a few people recognized them, and the atmosphere of Cao Xuan's appearance was heaven and earth.

"When did we become so popular?"

Chen Liangliang's tone was sour. The two of them were the same age as Cao Xuan. Now that Cao Xuangui is the heavenly king, the two of them can only be regarded as rookies. The reason for being able to receive the award is the combination award.

Hu · 10 why · Haiquan has a good attitude: "Work hard, even if the two of us can't become the most popular singers in the Chinese music scene, then we will become the most popular group."

As soon as Cao Xuan left the red carpet, he saw the two brothers cheering up and went up to say hello.

"Hello."

"Hello, Mr. Cao."

They muttered to each other in private, but they were still very excited to see the face of Cao Xuan, the popular king.

Chen Liangliang shook hands with Cao Xuan vigorously: "Mr. Cao, we both like your "Running" very much. The fan club even bought the copyright to sing it."

Cao Xuan: "..."

He suspected that the two people were mocking him, but he couldn't find any evidence.

However, Cao Xuan had seen many creditors, and his psychological quality had been tempered long ago. He had a serious chat with the two of them, and exchanged contact information with each other.

Looking back, when Cao Xuan planned to hold a concert in the capital, it would be considered compensation to invite the two of them to be the guest of honor.

Not only Yuquan, but others whose songs were copied by Cao Xuan, he planned to help out if he could.

But it's okay for others to say that Xie Feng, who was stalked the most by him, really doesn't know what to do. Could it be possible to tell him to stay away from Zhang Baizhi in the future?

Cao Xuan glanced at Xie Feng who was chatting and laughing with Zhang Baizhi not far away, and shook his head, he better not get into this muddy water...

At the award ceremony, Cao Xuan was quite at home, Guo Tianwang and Zheng Xiuwen were both from Warner, and the mainland singers were not easy to deal with, but they were also friends.

In Taiwan, Wang Lihong and Tao Zhe are not familiar with each other, but Zhang Yu has been friends for a long time. Although it is the first time we meet, we still have a good chat.

In the evening, the awards ceremony began, and it was still the old problem of the mainland music awards-dividing pork.

Divide the awards into three parts: Mainland China, Hong Kong, and Taiwan Province. Except for a few award presenters, all the others did not come away empty-handed.

Cao Xuan alone won two awards, [Mainland Most Popular Male Singer] and [Mainland Music Contribution Award], which is already a record.

Holding two trophies in his hands, Cao Xuan delivered his acceptance speech: "Thanks to CCTV, thanks to MTV..."

The next day, China Youth Daily published a photo of Cao Xuan holding two trophies and delivering his acceptance speech on the front page.

"Winning awards in the awards season, Cao Xuan has become a new force in the Chinese music scene"

(End of this chapter)