China Entertainment 1997.

Chapter 152 Septwolves, "Legend", 8000 million net worth and charity
On August 2000, 8, Cao Xuan officially reached an agreement with Septwolves Men's Wear.

In the next two years, he will be the spokesperson of Septwolves men's clothing, and the fee is 500 million per year, which not only broke the endorsement record for mainland artists, but also the highest endorsement fee for a Chinese private clothing company so far.

The seven wolves spent a lot of money this time. Not only did they spend 1000 million yuan to sign Cao Xuan, but they also spent tens of millions to shoot commercials and log them on CCTV and other TV stations.

I want to open up the popularity in one go, let Septwolves become a first-line clothing brand in China, and even rush to Hong Kong, Taiwan and Asian markets.

The seven wolves are ambitious, and Cao Xuan, the spokesperson, has to cooperate fully. Not only must they give the seven wolves a set of promotional pictures and two commercials, but also agree to have no less than two event platforms per year.

Daily participation in commercial activities such as red carpets, commercial performances, variety shows, etc., unless it is a specific performance costume, must wear seven wolves costumes.

Cao Xuan has no opinion on this point, he took all 1000 million, and he still has this bit of professional ethics.

The seven wolves were also very happy. After signing the contract, they directly sent someone to bring a van of clothes to Cao Xuan, a total of 50 sets, including T-shirts, shorts, jackets, shirts, pants, underwear, belts, shoes and other clothing types.

And this is the first batch. In the future, the seven wolves will send him a batch of new clothes on a seasonal basis. If there are any better new products, they will be delivered from time to time.

Let's put it this way, in the next two years, almost all of Cao Xuan's clothes will be covered by the seven wolves, saving him a lot of expenses.

Being a celebrity is also troublesome. You have to be glamorous when you go in and out of various occasions, and you can't wear heavy clothes, so you have to buy outfits frequently, which costs a lot of money.

Last year alone, Cao Xuan spent 10,000+ on clothing alone, which was still rented or sponsored on many occasions, otherwise it would have to be doubled.

Now that he has signed the seven wolves, Cao Xuan doesn't have to worry about it.

Let me say hello, they are more active than him, and the dresses and suits are all designed and produced by a special person, which saves you worry and money.

After receiving sky-high endorsement fees and clothing benefits, Cao Xuan instantly forgot Baleno who was so enthusiastic about him before.

Don't contact me again in the future, I'm afraid the seven wolves will misunderstand!

At the same time, Cao Xuan is also very concerned about the future operation of the seven wolves, which is directly related to his interests.

The sales volume of the seven wolves is good, and the market value of revenue has risen sharply, which proves the value of him as a spokesperson. Cao Xuan's commercial value will increase accordingly, and merchants are willing to come to him for endorsement.

But if the seven wolves earn very little, and the sky-high endorsement fees and advertising fees are in vain, this will also have an impact on Cao Xuan's commercial value.

Therefore, in addition to looking at the quality and price of commercial endorsements, Cao Xuan also considers the development of the company itself.

Otherwise, he is acting as an endorser, and the company is ruined. Once or twice is considered unlucky, and no one will find it three or four times.

Life is too hard!
Therefore, Cao Xuan hopes to achieve a win-win situation between enterprise development and his own commercial value.

Like the DVD endorsement I received before, it’s okay now, and the DVD will be cold in a few years, so after the endorsement expires next year, Cao Xuan will not renew the contract, no matter how much money he spends.

In the future, Cao Xuan will also try to avoid the endorsement of some miscellaneous brands or short-term booming products, such as PHS, cassette players, Jianlibao, MP3, keyboard smart phones and so on.

In order not to look back and say that he killed him, he will be treated like Brother Cheng Long...

However, Big Brother Chenglong will not be bad in the future, specializing in game endorsements, such as "Legend" and "Douluo Dalu", the online endorsement fee is as high as 3500 million, after tax.

It’s no wonder that Hong Kong and Taiwan celebrities packaged endorsements, and Liu Tianxian couldn’t help but go down to earth, who would have trouble with money, spending tens of millions a year, and Cao Xuan was strong enough to hold on.

Having said that, "Legend" is also online now, Cao Xuan has always wanted to cut Hu Bo, in order to increase popularity, maybe he will endorse this game.

Everyone, I am Zha Zhaxuan, if you are a brother, come and kill me!
Of course, Cao Xuan just thought about it. With the current Internet environment, endorsement games are just waiting to be scolded. Maybe they are sinners who poisoned a generation of teenagers.

So don't talk about acting as an endorsement, even as an agent of "Legend", Cao Xuan intends to hide behind the scenes.

Cao Xuan has already planned to let [Sunshine Venture Capital] acquire a game company, and then plans to let the game company come forward to win the Chinese agency rights of "Legend".

Afterwards, he tended to three choices, ① operating "Legend" as an agent himself, ② operating for Penguin, and ③ cooperating with Shanda.

The first item, Cao Xuan, was afraid that he would mess it up. The second item, Penguin has no relevant experience, and Penguin’s current focus is on instant messaging and Monternet. Cao Xuan hesitated whether "Legend" would lead Penguin astray. .

Cao Xuan was most excited about the third item.

After all, Chen Tianqiao in the original time and space can successfully create a game myth. There are ready-made examples, which is safer than Cao Xuan's own recklessness.

When dealing with unfamiliar fields, Cao Xuan still likes to lie on his own and let others make money for him.

The peak of the game "Legend" was too short after all, Cao Xuan's main purpose was to make quick money.

With enough cash, Cao Xuan can try to set up a theater network, and by the way, buy several popular games such as "Jing Band", "Running Kart", "Cross Fire", "Dungeon and Warriors", and return them to Penguin's agent operate.

As long as this link is done well, Cao Xuan is equivalent to having several more cash cows under his command, and he no longer has to tear down the west wall and mend the east wall in embarrassment.

.........

Cao Xuan was holding back a big deal of hundreds of millions, but the outside world was also shocked by his big contract of tens of millions.

The ability of celebrities to make money these days is actually limited, especially in the Mainland, where the income of artists is slapped by Hong Kong and Taiwan.

For many big names in the circle, the endorsement fees are only in the millions, and with the company and other various dividends, the annual income of more than 500 million can be counted.

At this time, Cao Xuan broke out a contract worth tens of millions, which blinded the eyes of countless people in the entertainment industry in 2000.

In fact, this matter was regarded as a small trap for Cao Xuan by the seven wolves. Naturally, Cao Xuan wanted to make a fortune in silence, but the seven wolves wanted to make headlines with the high-priced endorsement.

Facts have proved that the seven wolves succeeded, but Cao Xuan was roasted on the fire.

The group of reporters began to frantically dig out Cao Xuan's various assets, creating a myth of wealth in the entertainment industry.

Penguin, Fan Xing, and Grass Flying were all exposed, and Cao Xuan produced "Youth Bao Qingtian" and "Journey to the West" did not escape.

Fortunately, Penguin's shares are kept secret. The reporter only found out that Cao Xuan has shares, but they didn't know that he was the major shareholder. In addition, the two apartments in Haidian and Tongzhou were not disclosed.

But even so, the reporter's miscellaneous things added up and estimated Cao Xuan's worth at 8000 million.

This price must be an underestimation. After all, many things cannot be calculated these days, and the reporter may have guessed wildly. Cao Xuan's actual net worth has more than doubled.

But even so, the report blew up the pot.

You know, not long ago, "Forbes" ranked the 2000 mainland rich list, and the No. 15 personal assets were only 15 billion.

Cao Xuan is worth 8000 million. I dare not say that he is the richest entertainer in the mainland entertainment industry, but he is definitely in the forefront.

What's even more frightening is that Cao Xuan has only debuted for three years, and he is very popular. It is foreseeable that this number will continue to rise in the future.

Having become a model of wealth in the entertainment circle, Cao Xuan suddenly had many envious, jealous, and greedy eyes.

Not to mention, in the past two days, Cao Xuan had a lot of ambiguous text messages on the phone for no reason, and even many female artists publicly expressed their affection to him in the first half of the media.

Handsome, young, famous, and rich, Cao Xuan is simply a top-notch diamond kingpin, who doesn't care about anyone.

Hu Jing is now guarding Cao Xuan every day, for fear that he will be seduced by some vixen. Zeng Li, who is on vacation in his hometown, is also planning to return to Beijing early.

Cao Xuan even suspected that the two of them secretly teamed up to defend against foreign enemies first, and then decide the outcome.

However, right now he really doesn't care about this matter, he is busy dealing with the aftermath of this turmoil.

This matter can be big or small, Cao Xuan still attaches great importance to it, and hopes to reduce the negative impact as much as possible.

First of all, through Zhu Jiang's relationship, Cao Xuan added a few more security guards around him, and then sent two more to his parents in his hometown. He even began to think about female bodyguards to protect Hu Jing and Zeng Li personally.

There is no way, the rich are the targets these days, let alone celebrities, "Save Mr. Me" is the best example.

The second is pressure. Under his instruction, Fengyun Studio was dispatched to refute the evaluations in many reports and "lower" Cao Xuan's social status.

At the same time, for example, there are many news about high-priced endorsement by foreign, Hong Kong and Taiwan artists, some are true and some are false, but it is very good to share part of the heat with Cao Xuan.

The people who eat melons have also learned that it turns out that those big-name celebrities make so much money, Cao Xuan is considered to be earning less.

He even gave Cao Xuan a boost invisibly. After all, Cao Xuan's income can be tied with overseas, Hong Kong and Taiwan big names, which shows that his fame and influence are similar.

Many ordinary people don't know the difference between net worth and income, market value of a company, and acting as an endorsement business. Anyway, the numbers seem to be about the same, so Cao Xuan is awesome.

In the atmosphere of the entertainment circle where "foreign monks are fond of chanting scriptures", Cao Xuan's coffee position has broken through the shackles of discrimination of mainland artists one after another, starting to be equal to or even surpassing the big names in Hong Kong and Taiwan.

After the heat is suppressed, the last step is to do charity and spread money to ensure safety.

Many people don't understand why artists and entrepreneurs like to do charity. In fact, aside from tax credits, the biggest benefit of charity is the golden body.

I won't talk about the complicated reasons, it's too explicit, I just understand that artists earn so much money by relying on the country and audience, and there is no such a big market to support them, so why do they earn so much money.

Therefore, after an artist makes money, he should not say that he should share it, but he should really give back to the society.

And doing so is also of great benefit to the artist, the official recognition, the people are happy, and it is also a very beneficial improvement to their own image.

As long as it becomes a model of charity, as long as it is not a matter of principle, the officials will not mention it, and the common people will also stare at it, and whoever makes a move will poke the spine.

Chinese culture is advocating [good] culture. In ancient times, rich people also had to build bridges and repair roads, distribute food to relieve hunger, and there are various legends about meritorious and good people enshrining gods, and wicked people with eighteen hells.

Being poor cares themselves, being wealthy cares the world.

You may make people jealous if you make a lot of money, but if you are willing to give some of it to help the weak, everyone will think that you are a good person, and a good person deserves to be rich.

Although part of Cao Xuan's charity work is out of his heart, it is also utilitarian to a certain extent. Wearing a charitable aura will save him a lot of trouble.

He thinks this is normal, and no one's money comes from the wind.

It doesn't matter whether you are doing charity or not. Whether it is him or someone else, as long as you really help people, it doesn't matter if there are some other purposes behind it.

Soon, under the operation of Cao Xuan, he has made repeated donations in the past two years, and his deeds of investing in the construction of four Hope Primary Schools began to appear in the newspapers.

The millions of real gold and silver immediately stopped those jealous and attacking voices, and the official media began to come down, praising Cao Xuan's benevolent deeds.

The public also had a very good impression of Cao Xuan, thinking that he did not forget his roots after earning money, actively repayed his hometown, was enthusiastic about charity, cared for the widows, the elderly and the weak, and was a kind and honest young man.

Cao Xuan was able to get through the turmoil of his worth, which also strengthened his idea of ​​doing charity.

It doesn't matter whether you invite your name or avoid disaster.

As his social status continues to rise, it is inevitable that he will receive all kinds of sights and voices. Charity is his best body protection golden body, and it can also win the favor of the government and the people.

And Cao Xuan himself is also comfortable, helping some people who really need help will make him feel a sense of spiritual sublimation.

That feeling, to some extent, is more fulfilling than the tens of millions he earned...

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(End of this chapter)