China Entertainment 1997.

Chapter 18 "1 Reasons" Single Release

After finalizing the contract, Lan Qi also started to prepare for "1 Reasons".

It is troublesome and troublesome to say that a singer releases an album, and it is simple and simple. To summarize, the approximate steps are—

① Make a song, and maybe shoot a few MVs if possible.

②The record company burns the finished song on a tape or CD to form an album entity.

③Through distribution channels, distribute goods in all places where albums can be sold, such as video stores, shopping malls, bookstores, school stationery stores, etc.

④Propaganda through radio, television and media.

⑤ Start selling.

It looks very easy, and there are more words in the subdivision.

For the albums of some big-name singers, famous artists are invited to write and compose songs, and well-known music producers are responsible for recording the songs. Each song is accompanied by an MV. The production cost of the album alone is not less than one million.

Subsequent releases and sales involved hundreds of thousands of stocks, and the distribution channels covered audio-visual stores in major cities across the country.

Television, radio, and print media were bombarded in turn, and big names from all walks of life came out to cheer on the platform.

Fans are eagerly looking forward to it, and pirates are eyeing it. An album can be said to affect the minds of countless people.

In contrast, the treatment of new singers like Cao Xuan is quite shabby.

Although Jiang Yue is optimistic about "1 Reasons", but out of caution and Lan Qi's little property left, she still dare not let go of stocking up.

After discussions with Cao Xuan and Han Qi, it was decided to burn 20000 tapes and 5000 CDs for the first batch.

When Cao Xuan was not well-known, no audio-visual store was willing to spend real money to purchase goods, so Lan Qi asked the audio-video store to sell it on his behalf.

They set the retail price for the audio and video stores they distribute, 5 yuan for a tape and 8 yuan for a CD.

The audio-visual store couldn't sell it, so they returned the goods and sold it. Lanqi paid 3.5 yuan for each tape, 5.5 yuan for the CD-ROM, and the rest was the profit of the audio-video store.

I don't dare to say that these 25000 tapes and CD-ROMs can be sold by 65%. Lan Qi's book is back, and all of them are sold out, which is a small profit.

.........

Not long after, Cao Xuan quickly got a physical sample CD of his single from Jiang Yuena.

It is said to be a single, but in fact this CD has a total of 10 songs recorded, which is regarded as a miscellaneous album.

No way, a song can't sell for a price,

People who are poor now like affordable ones. If they put one song on an album, he always feels that it is a loss. But if he adds 1 songs to make up the number, no matter how good the quality is, he is willing to pay when the amount is reached.

Therefore, the average record company has dozens of "tool songs" of this kind of impulse, and they can create a miscellaneous album at any time.

Although 10 songs were recorded together, the focus of promotion is still "1 Reasons".

The packaging of the CD and tape is full of the name of "1 Reasons", as well as the lyrics and song introduction, and there is also a promotional poster specially shot by Cao Xuan two days ago.

This is a special request by Jiang Yue. She feels that Cao Xuan is handsome, which is conducive to the sales of singles.

In this regard, Cao Xuan can only praise her for her insight...

"1 Reasons" occupies 95% of the entire package cover, and the remaining 5% is in a corner, where 9 "tool songs" are squeezed together, which is very pitiful.

Cao Xuan listened to the tape and CD respectively.

Lanqi is not shoddy to save money, the sound quality is quite good, the playback is very smooth, and there are no defects of cassettes and cassettes.

Cao Xuan specially ordered 20 single CDs from Jiang Yue, and his parents sent back two, and the rest were kept for gift and collection.

I don't know if it's a collection addiction or something, but Cao Xuan likes to keep some memorable things.

In the room of his hometown, there is a special cardboard box, which contains toys and books that he liked when he was a child. He also keeps gifts, love letters and postcards from his classmates in school.

After coming to Beijing as a group performer, because of the precarious situation and frequent moving house, he didn't have the mood to collect anything.

After getting the golden finger, Cao Xuan, who had some confidence, picked up the old habit again.

These days, his collections include the collective autograph book of the cast of "Water Margin", Ximen Qing's props sprinkled with gold fans, and photos of group photos with Liu Huan and fellow eldest sister at the gate of Baihua Recording Studio...

Cao Xuan believes that many years later, when he sees these things again, he will feel full of surprises and memories.

.........

After confirming that the quality of the single sample is reliable, Jiang Yue immediately contacted and recorded a large number of songs.

There is no official release date. After accumulating a certain amount of goods, Lan Qi began to distribute goods to sales points such as cooperative audio and video stores.

Immediately afterwards, Han Qi personally launched "1 Reasons" to land on the radio station to create momentum for the sales of the single.

It was also at this time that Cao Xuan learned that Han Qi's father was the office director of the Central Radio Station, and he was promoted from Beijing Radio Station.

No wonder this guy can traverse the Beijing-Tianjin-Hebei radio station, with his feelings backed by a big tree...

Under Director Han's care, "1 Reasons" easily entered the recommendation list of the music channel of CCTV, and it was also ranked in prime time.

On the evening of July 7, Cao Xuan listened to the radio with Jiang Yue and his wife in the office of Lanqi Company.

With the end of Shan Tianfang's storytelling of "The Romance of the Sui and Tang Dynasties", the program on "1 Reasons" was broadcast.

A lively and melodious female voice sounded: "Good evening, listeners, I'm the host Meimei, welcome to listen to "Music every day"."

After a few indifferent opening remarks and advertising words, the host cut to the point.

"Today, as usual, we recommend a few good songs for you, first of all, the first one is "1 Reasons" by new singer Cao Xuan.

This is a very nice sad emotional song, Meimei is moved, everyone enjoy it quietly. "

The hostess Meimei's voice faded away, and the melody of "1 Reasons" sounded, followed by Cao Xuan's affectionate and sad singing.

"Just when the feelings are unstoppable

And when you decide to leave

You want me to find a reason to keep you coming back

But finally let you go
……

if you really need a reason

Is 1 enough?

I knew you were taking this relationship too seriously

I didn't say anything to let you go
......"

After the song was played, the host Meimei's voice appeared on the radio again.

"Isn't it nice? Now the genuine tape and CD of this song are sold in many audio-visual stores in Beijing. It's better to act if you are excited."

click.

Jiang Yue turned off the radio and said with a self-confident expression: "Although 'Tiantian Music' is not the music channel with the highest listening rate in Beijing, it can also be ranked in the top few.

We have already arranged that in addition to just playing it once, when the show is over, it will be played again.

After that, we will arrange for "1 Reasons" to be released on Beijing TV's music channel tomorrow, and try to arrange as many time slots as possible. We are also working on other on-demand programs on several radio stations to see if we can grab two spots.

After a series of publicity campaigns, after a week, at least 10 people have listened to your song. As long as 1% of people are willing to buy a single, we will not worry about sales. "

"More than a few hundred thousand."

Han Qi has been nurtured by his family since he was a child and is an expert on radio, and he corrected Jiang Yue's statement.

"Previously, China Central Radio and Beijing Radio Station did a rough statistic, and the two radio stations comprehensively cover about 300 to 500 million listeners.

Among them, the music and emotional channels have the most listeners, almost accounting for more than 60%. If this wave of publicity works properly, it will not be a big problem to cover the 100 million listeners in Beijing. "

Jiang Yue became more and more excited and waved his fist: "Now let's see the feedback of the song. If it is good, let's wait for the money."

Han Qi is not as optimistic as Jiang Yue: "Even if the feedback is good, it doesn't mean that it can be sold for money. There are many examples of applause and unpopularity."

"Shut up if you can't speak!"

Jiang Yue was furious, yelled at Han Qi, and then looked strangely at Cao Xuan, who had been silent.

"Xuanzi, why didn't you say anything?"

"I'm thinking about a problem."

"what is the problem?"

"It's almost 9 o'clock and you haven't eaten dinner, aren't you hungry?"

"..."

(End of this chapter)