China Entertainment 1997.

Chapter 199
The influence of the Temple of Heaven concert was far greater than Cao Xuan expected.

Early the next morning, last night's concert almost monopolized the headlines of all entertainment newspapers, and even second-rate newspapers and other official media gave the headlines to Cao Xuan.

The title is "Cao Xuan sang the clarion call for the rise of the Chinese pop music scene".

From an official point of view, it is considered a very high evaluation, but the status of second-rate newspapers is high, but most readers have no intention of reading the various deep positive meanings behind a concert.

They are only willing to watch substantive news and lace.

"Southern Metropolis Daily" knows this truth very well. They used a small half of the page to post a photo of Cao Xuan's concert last night.

This photo is from the perspective of looking up. Cao Xuan is standing on the stage singing softly, blocking the moon. Behind him is the entire dark night sky, scattered with many stars around him, like "holding the moon".

Then gave a title "This night, he is the brightest star".

Passers-by readers aside, for Cao Xuan's fans, this photo just hit everyone's high point.

Not to mention the fans, even Cao Xuan himself liked this photo very much. He asked the editorial department for a high-definition version and made it into a photo for his office and home.

With this photo alone, this issue of Southern Metropolis Daily was sold out, and many people bought newspapers because of this photo.

Later, the smart merchants realized that they searched for photos of the concert that day.

Famous scenes such as [-] people waving light sticks, singing the Internationale, Liangshan Heroes + Ximen Celebration, etc., were all made into posters and sold all over the country, even throughout Asia, making a solid profit.

Not only mainland news, Hong Kong, Taiwan, and Asian countries have reported this unprecedented concert in China.

Even, several authoritative media in the United States and Europe later reported accordingly——

A super idol appeared in China!
After all, this kind of solo concert with 10 people in a single show is not common even in the world. Many of them are music festivals and belong to the joint performances of many big names.

Not to mention, the venue of the concert is still the Temple of Heaven, and many European and American media are analyzing (nao) analyzing (bu) various deep political considerations behind it.

After all, the Red Square concert of the Soviet Union is still very famous in Europe and the United States, and there is even a saying that "singing broke a superpower"...

That group of experts loves these "groundbreaking" events, and the president is so lazy that he can't wait to write a 10-word essay.

Of course, some people can see that China is actually making efforts to bid for the Olympic Games, and there are indeed relevant personnel of the Olympic Committee who have seen the market, enthusiasm and official organization ability of the Chinese people from this concert.

It's hard to say how much it will play, but as long as it can play a positive role, the concert will not be in vain.

Afterwards, Cao Xuan also learned from other channels that he had been praised by the superiors. I don't know which major leader, but he is very superior anyway.

In addition to entertainment news and international news, Cao Xuan's concert was also featured in social news and legal news.

Social news is because the concert has a great influence, and it is already considered a social event, which will definitely arouse discussion, especially in Beijing, where there are many derivative news about this matter.

Not to mention, the Temple of Heaven has recently become the first viewing point for many people in the capital and tourists.

Although the Temple of Heaven was already a famous scenic spot in Beijing before, the numerous media exposure and bombardment of this concert brought the Temple of Heaven to the C position, and the flow of people increased several times compared to before.

It is said that many singers also hope to hold concerts in the Temple of Heaven.

According to an insider, Xie Feng, the little heavenly king who has been competing with Cao Xuan, is among them.

However, the relevant units did not agree hastily, but held a meeting to discuss whether to open the Temple of Heaven as a long-term performance venue.

The final conclusion of the meeting is unknown to the outside world, but basically all applications for the Temple of Heaven concert have been rejected, and those who have not been rejected are all said to be researching.

As for how long it takes to study, it depends on whether it needs another concert...

As for the legal news, it mainly praised the staff on duty last night for ensuring the safety of the venue and related security.

According to official reports, a total of 11 scalpers and 26 thieves were arrested last night, as well as... two fugitives.

The two fugitives were a couple who belonged to a fraud gang that was uncovered not long ago, and they slipped through the net.

Because the accomplices were basically caught, the public security agency thought they had escaped from the capital and issued wanted arrests.

In the end, I never thought that both of them were fans of Cao Xuan, especially the woman, who was very hardcore. The day they escaped, they just went to line up to buy tickets.

In the end, I knew that something had happened, but I was still reluctant to leave after buying the tickets. I came to the concert with a fluke mentality, but when I left, I was recognized by an on-duty staff and pushed me down.

After being arrested, the woman was very grateful to the police and said that she was arrested after listening to it. If she was arrested before listening, it would be a big loss.

Definitely the iron powder of iron powder.

This magical reality news has become one of the biggest laces of this concert. Everyone doesn't know whether to laugh at these two people for being stupid, or lament that they are true fans.

Cao Xuan couldn't hold back after hearing this, and sent two boxes of instant noodles and ham sausage to the detention center anonymously, hoping that they would reform themselves and be honest.

He didn't expect that he could experience the status of [Guotai Min'an Zhang Tianwang] and send fans in "by hand".

But there is one thing to say, this time it should be good luck, Zhang Tianwang was upgrading his technology at that time, and directly electronically swiped his face to catch him.

Therefore, Cao Xuan felt that in a short period of time, he would not be able to be a "fugitive killer".

.........

The influence of the Temple of Heaven concert is still fermenting, and Cao Xuan is more concerned about the dividends of this concert.

这次亚洲巡回演唱会，魔都8万人、台省三万5000人、新加坡2万两千人、马来西亚3万人、京城10万人，总计演唱会人次26万7000人。

Aside from some free tickets, all others were sold out. The cumulative box office once approached 7000 million, which was nearly 5000 million more than the expected 2000 million.

According to the profit ratio of 30% for the organizer, 30% for Warner, and 40% for Cao Xuan, Cao Xuan can get almost 2800 million.

In addition to Phoenix Satellite TV broadcast rights and DVD rights, this is divided between Cao Xuan and Warner, and the family is about 200 million.

Putting aside various investment and tax issues, Cao Xuan's guaranteed income from this concert tour is more than 2500 million yuan. This year's film and television investment of Fanxing is not short of money.

Counting his dividends, Cao Xuan's previous toil and concert exhaustion were swept away in an instant.

Not to mention Warner, the dividend of 2000 million+ is a real profit with more potential benefits.

Having held such an internationally renowned concert, the market value has skyrocketed, and its appeal in the music scene has also been greatly enhanced. In addition, it has signed many mainland singers and aggressively attacked the mainland market.

Warner has now surpassed other record giants, and has a faint momentum as the number one record company in the Chinese music scene.

However, the most important thing for Warner now is not to be the boss of the record company, but to seize the time to renew the contract with "the company's first brother" Cao Xuan.

The contract between the two parties was signed in early 1999 for a period of three years, that is, this year is the last year of the contract.

If the contract is not renewed, the two parties will part ways in early 2002.

Of course Warner was unwilling to part with Cao Xuan, but if he wanted to sign a contract, he had to show sincerity.

Several other companies are gearing up. Sony, the craziest, is said to be prepared to pay 8000 million in signing fees, and the rest of the terms are similar to Warner's, and even slightly more generous.

Given this sky-high price, to put it bluntly, Sony did not intend to make easy money back from Cao Xuan.

The more purpose is to use Cao Xuan's joining to spread the reputation of the company, increase the company's market value, and then deploy the Chinese music market.

They are all millennial foxes. Of course Warner knows what Sony and the others are up to, and Cao Xuan actually understands it too.

To be honest, he didn't want to separate from Warner. Once the two sides cooperated harmoniously, he would soon use Warner's platform to enter overseas markets.

If the two parties end the cooperation, many things will have to be overthrown and restarted, which is not a good thing for Cao Xuan.

But the signing fee of 8000 million is not a decimal after all. For the sake of years of cooperation, Cao Xuan did not ask Warner to pay the same amount, but at least he had to show sincerity.

Otherwise, I want to wipe out 8000 million with empty teeth, and there is no such good business in the world...

Now the two sides are actively negotiating. Before that, Cao Xuan did not contact other record companies to show his sincerity.

But he also explained in advance that if the negotiation fails, don't blame Cao Xuan for finding another way out.

In addition to coming to the contract year with Warner, many of Cao Xuan's first batch of endorsements have expired.

For example, the DVD player and Master Kong's braised beef instant noodles expired at the end of last year.

The DVD player's contract was not renewed, and the small factory couldn't afford Cao Xuan's current endorsement fee.

Master Kong wants to continue, but he does not want to continue a single product, but all products of the entire group, including beverages, food and so on.

This is not impossible, but the price given by Master Kong is too low, 1500 million just want to buy Cao Xuan for three years.

This is all of Cao Xuan's food advertisements, apart from the endorsement, no matter what, the minimum can exceed 2000 million.

As a result, the talks between the two parties collapsed.

Cao Xuan was not in a hurry, the food endorsement business was too big, and he could offset Master Kong's vacancy by picking two.

As for the first-line refrigerator brand that signed Cao Xuan for 650 million for three years, it has become a model in the advertising industry. The leader who decided to sign the person at that time was reused by the group.

Now is the last year, this company also wants to renew the contract with Cao Xuan, this Cao Xuan does not refuse, but still the same sentence, when and what price.

Now 650 million is not enough, you have to add more money!
As for Wahaha, the two parties officially ended their two-year contract career at the beginning of this year.

Wahaha, who had been prepared for a long time, launched a new spokesperson Wang Lihong almost seamlessly. It seemed that Wahaha kicked Cao Xuan for a while.

But soon, Cao Xuan announced to the outside world that he officially joined Pepsi and became its spokesperson in Asia.

Cao Xuan is also the fifth Chinese star to endorse Pepsi following Leslie Cheung, Liu Tianwang, Guo Tianwang and Wang Fei.

In fact, the first contact with Cao Xuan was always Coca-Cola, until Cao Xuan decided to part ways with Wahaha, Pepsi also joined the fight.

The spokespersons of the two cola companies have always been popular singers, young, trendy, and fashionable. Cao Xuan is simply the most suitable candidate in the current entertainment industry.

So the two companies began to fight openly and secretly.

Frankly speaking, both of them are not short of money, but for the consideration of other spokespersons, the prices they offer are similar. In this case, they need other resources to attract Cao Xuan.

Comparing the two, Cao Xuan finally chose Pepsi which was more in line with his needs.

1500 million in three years, and some of the resources Cao Xuan needed.

This is also Cao Xuan's second 500/year big contract after the Septwolves.

In fact, compared to the period of the seven wolves, Cao Xuan's fame and status are much greater, and the price should rise a bit, but considering Pepsi's ability to expose and promote, as well as resource replacement, Cao Xuanfang made certain concessions.

In addition, Septwolves is the endorsement of the entire men's clothing, which is inflated compared to other endorsements, so Cao Xuan is personally satisfied with Pepsi's 500 million per year.

Moreover, Warner and Pepsi also have cooperation, otherwise the former brother Guo Tianwang would not have joined Pepsi smoothly, and Zheng Xiuwen of Warner also joined Pepsi after the original time and space.

The negotiation between Cao Xuan and Pepsi this time was also led by Warner.

In addition to Cao Xuan, Pepsi also announced that it has signed two newcomers, namely Kelly Chen and the fledgling teacher Chen.

The former is the Queen of Xiangjiang, so needless to say, the latter was signed mainly because of Mr. Chen's cool and handsome style, which is considered a leisurely move.

At present, the most important players in Pepsi are the four superstars Cao Xuan, Guo Tianwang, Wang Fei, and Chen Huilin. Cao Xuan, who is in full swing, takes the lead, and the other three are behind.

Coca-Cola lost the competition for Cao Xuan. Seeing the lineup of Pepsi's four superstars, they are also ready to start signing up.

The first to target are Xie Feng, who is known as the Little Heavenly King of Asia, and [Southern Ren] Ren Xianqi, who is as famous as Cao Xuan.

The female singer Naying looked down on her, and Zhang Huimei was not good in the mainland, so they looked at Li Wen, who just attended the Spring Festival Gala, and Mo Wenwei, who is as famous as Chen Huilin in Xiangjiang.

Inexplicably, Coke also began to follow PepsiCo's strategy of building superstars.

But Pepsi did not hesitate at all, now that the most popular Cao Xuan is in hand, who will compete in the entire music scene...

　and also

　　
　
(End of this chapter)