China Entertainment 1997.

Chapter 214 The role of the leading figure in the pop music world, Cao Xuan wins

On April 2001, 4, "The Great Mansion Gate" took over from "Swordsman" and landed on CCTV's set of golden files.

Directed by Guo Baochang, this TV series starring well-known actors such as Chen Baoguo, Siqin Gaowa, Liu Peiqi, He Saifei, Jiang Wenli, and famous guest stars such as Lao Mouzi, Chen Dadao, Zhang Fengyi, Li Xuejian, Jiang Wen, Cao Xuan, etc. A lot of attention.

The simultaneous broadcast of "Swordsman" and "The Great Mansion Gate" is also regarded as a heavy blow from CCTV against the rise of satellite TV.

And after the brilliant achievements of "Swordsman", "The Mansion Gate" lived up to expectations, and scored an audience rating approaching 9.0 at the beginning, which is not inferior to "Swordsman".

The leaders of CCTV are all smiles. In the first half of this year, CCTV's TV dramas are very good.

Not only "The Mansion Gate" and "Swordsman", but also "Deep Love and Rain" was the first to be broadcast in Taiwan Province in early April, and the ratings continued to break records.

It can be said that "Swordsman" is the hottest TV series in mainland China, and "Deep Love in the Rain" is the most popular TV series in Taiwan.

Cao Xuan and Na Han, who were already popular, have become representatives of the new generation of male and female artists in the entertainment industry.

It's a pity inside Fanxing that Cao Xuan didn't participate in "Deep Love and Rain", otherwise the male leads of the two popular dramas would directly kill the TV drama market this year.

But Cao Xuan is not a pity at all, fortunately he did not act, otherwise 20 years later his busy work will be in vain...

CCTV is now preparing to broadcast "Deep Love in the Rain" in the mainland.

At present, "Swordsman" is still powerful, and "The Mansion Gate" is coming aggressively. If CCTV sells the rights to the second round, it is very likely that the reruns of these two dramas will fight.

CCTV sees no need to compete with these two old dramas, so it plans to broadcast them in the summer.

Just because of "Huan Zhu Ge Ge", the largest audience group of Na Han, Lin Xinru and Qiong Yao are students, and the summer broadcast will help increase the ratings.

These originally had little to do with Cao Xuan, but because CCTV has tasted the sweetness, it plans to make persistent efforts to collect more good dramas.

"The Family of Gold Powder" caught their eyes.

CCTV's drama purchase department has officially sent a special person to match up with Fanxing, and if the conditions are right, they will buy dramas.

Cao Xuan was busy filming and dealing with CCTV, but the outside world started a new wave of discussions about him.

On April 4, the second day after the premiere of "The Mansion Gate", the No. 16 Taiwan Golden Melody Awards also announced the nomination list for this year.

Cao Xuan was shortlisted for [Best Pop Music Album Award], [Best Composer Award], [Best Music Video Award], [Best Lyricist Award], [Best Arranger Award], [Best Album Producer Award], [Best Mandarin Male Singer] a total of 7 awards.

This year's Golden Melody Awards has a total of 11 awards, except for newcomers, female singers, orchestras, and ensembles, Cao Xuan is all shortlisted.

Among them, two nominations for arranger and album producer were jointly nominated by Cao Xuan and Wei Xixi.

As soon as the list of winners came out, all the media on both sides of the Taiwan Strait exploded!
It's not that Cao Xuan is unqualified. Last year, "Bright Stars" became a god and swept the entire music scene, no matter how exaggerated the nomination is, it is justified.

But the key Golden Melody Award is preceded by the word "Taiwan Province", which is somewhat of a regional nature. Now that it is done like this, how will this award be awarded.

If you don't give it to Cao Xuan, the results of "Bright Stars" are here, and the winner will be scolded to death.

It was given to Cao Xuan, so many awards are gone, what about other singers in Taiwan.

Last year, Cao Xuan won the [Best Male Singer] award. A group of Taiwanese media scolded him for half a year.

The Taiwan media is entangled, the mainland media is building momentum, and the Hong Kong media is watching the excitement. Anyway, whether the award will be awarded or how much will be awarded, they all have something to say.

The media was excited, and the melon eaters moved small stools. Cao Xuan himself was still calm.

He didn't go to the Golden Melody Awards last year, but got it this year.

The bosses behind Warner and Alyssa Chia sent him news that this year has a big harvest, and he will be supported by the scene, otherwise everyone will not look good.

The awards ceremony is scheduled for May 5th, and I will return on the same day, but it will take about 5 to 2 days including makeup, preparations, transfers, etc.

Fortunately, he is the boss of the production team of "A Family of Gold Fans", so he can ask for leave and just coordinate the time.

Because he had to go to Taiwan Province to participate in the Golden Melody Awards and filming, Cao Xuan postponed all other activities, including the "China Pop Songs List" awards ceremony held in Jinling by a subsidiary of China Central Radio and Television.

This award sounds bluffing, but to be honest, that's what it means.

Speaking of which, Yangguang is also one of Cao Xuan's nobles. When Cao Xuan first debuted, he relied on Beijing and China Central Broadcasting to open up the situation. Now his manager Jiang Yue's husband is still the leader of Yangguang.

The relationship between the two parties is here. If it is the awards ceremony that Yangguang is presenting, Cao Xuan will definitely be there to help.

But for subordinate units, there is a big difference here, and even this subordinate unit is likely to be named.

For many things these days, private companies are not qualified. It is very common to recruit a unit, one for the money and one for the brand.

Don't think that the award ceremony is out of oil and water. Corporate sponsorship, public relations of the singer's agency, fan tickets, etc. are all red tickets.

Moreover, the reputation of the award has grown, it has more influence, and the money is more, which is also a political achievement for the unit.

Therefore, it is not without reason that the inland pheasant awards follow one after another.

The music scene is prosperous, and there is meat to eat, and everyone comes to grab a share of the pie, seeking fame and fortune.

Later, when the music scene went cold, there was no benefit, except for the big business of the platform companies, which needed to emphasize the appearance and the gold content of related software, and others simply didn't bother to do it.

When he first debuted, Cao Xuan would still participate in some music awards ceremonies, and win awards to gain qualifications.

But now, as his status in the music industry is getting higher and higher, he no longer needs some pheasant awards to put money on his face. In addition, he is really busy and really can't leave.

Therefore, except for occasional favors, Cao Xuan basically seldom goes to the awards ceremony.

That is the CCTV-MTV music festival, to sell CCTV's face, and the Taiwan Province Golden Melody Award, saying that this time the award will be won, and it will be a round for last year, otherwise Cao Xuan may not necessarily go to Taiwan Province.

Cao Xuan didn't go, but other big names in the music scene still gave face.

Their general job is to perform, produce albums, concerts, etc., and their schedules are relatively free. As long as there are prizes to win, they will usually hold a show, which is more or less an honor and exposure.

The awards ceremony this time is also quite fun. Part of the awards were held on four websites and voted by netizens, gaining attention and public participation.

But also because of this, on the day of the award ceremony on April 4, the top ten entertainment news events in 29 happened-Tian Zhen dropped the microphone.

In fact, things are not complicated. Tian Zhen won the vote for the best female singer. According to the rules, he should win the award, but Tian Zhen didn't have time to come because of the schedule.

Therefore, in order not to be vacant, the organizer directly contacted No.2 Naying and awarded her the award.

But unexpectedly, on the day of the award ceremony, Tian Zhen thought it was a vote from netizens, and heard that there were still fans present. Everyone was disappointed if he didn’t go, so he rushed to the award ceremony site temporarily by plane, and then saw that his award was gone.

In fact, this matter was changed to a normal awards ceremony, Tian Zhen couldn't come, and the organizer gave it to someone else for the sake of looking good, everyone can understand.

But the key point this time is the public voting on the website. If the award is decided to die, it will belong to Tian Zhen. If she doesn't come, you don't have to post it, but if you give it to others, you will be playing with Tian Zhen and all the fans who voted. This is what Tian Zhen is most angry about.

Tian Zhen lost his temper. When receiving the Top Ten Golden Melody Song Award, he directly bombarded the organizer and refused to accept the award.

During the period, the organizer wanted to turn off the sound of the microphone three times, but had to be turned on under the clamor of the fans at the scene. After Tian Zhen finished spraying the organizer, he put the microphone on the stage next to him, turned his head and left.

Later, in order to catch the headline, the media came up with Tian Zhen "slamming the microphone in anger".

The most embarrassing organizer at the time, and Na Ying who was accepting the award, frankly said that she had suffered an unwarranted disaster. With the award in hand, it was stressful whether to accept it or not.

Finally came a sentence, "Maybe I'm the luckiest, but I'm not the best", to clean myself from this matter first.

After the performance, there was a slight cry, which made many fans feel unbearable, and they avoided the storm.

This incident of "Tian Zhen dropping the microphone" caused a lot of trouble. In recent years, music award ceremonies in the Mainland have been divided too severely.

Tian Zhen found a point of catharsis this time, and everyone crazily complained about the organizer.

The biggest names in music from all walks of life were also chased by reporters, especially Tian Zhen and Na Ying.

Tian Zhen didn't speak out again, but the company behind her was tough on the organizer, and even wanted to bring the lawsuit to it. Na Ying's manager came forward, and the point of view was to clear the relationship.

Cao Xuan, who is currently the leading figure in the mainland pop music scene, is naturally also targeted by reporters.

Cao Xuan didn't want to touch his hands at first, but the reporter took one industry leader at a time, so he had to express his attitude.

If a person reaches a certain height in the industry, even if he doesn't want to stand out, there are some things that he can't necessarily avoid.

And having said that, if you speak out, although you will offend some people, you will also get the support of some people, which will establish and spread your influence and status within the industry.

Of course, if some words are beneficial to the industry and the society, you should speak up if you should speak up. Some words are beneficial to the industry but not beneficial to the society, so you should shut up if you should.

For example, "Actor is a high-risk occupation." From an industry perspective, you are speaking for practitioners, but from a social perspective, you just stand up and talk without back pain.

Actors are "high-risk", which profession is not "high-risk", actors still have high income, what are ordinary professions?

Even if you want to speak out, you are speaking out for low-level actors, and artists who earn hundreds of thousands a year are definitely not included.

So Cao Xuan knew exactly where the law of speaking was.

Standing on the side of the people, on the side of most grassroots practitioners, on the side of official support or non-opposition.

The opinions of the industry and the general public on the "Tian Zhen Incident" are the same, and so is Cao Xuan himself, so his attitude is very clear.

On May 5, Cao Xuan was interviewed by Sohu, Netease and other media on the crew of "The Family of Gold Fans".

"I understand why Teacher Tian Zhen is angry. This time the organizer is indeed inappropriate, and it can even be said to have made a very low-level mistake, which is a harm to Teacher Tian Zhen himself and the fans.

I see that the media is discussing that the music awards ceremony likes to share pork, but this incident is actually a warning to this.

I sincerely hope that the major awards ceremonies can learn this lesson and try to prevent similar incidents from happening. The awards must be fair and just. Everyone speaks based on their works and strength, and don't blindly seek perfection.

The pop music industry is a relatively commercial industry. We should not be afraid of competing with demons. A good and orderly collision will stimulate an active industry environment and bring better development to the music industry. "

The reporters didn't expect that Cao Xuan would really speak up, and all the big names in the music industry have avoided talking about it these days.

Everyone was very excited, swiping the records and asking questions: "It is reported that Tian Zhen was banned by CNR, what do you think about this matter?"

"I'm not very clear about this matter. I will contact the relevant unit to inquire later. I think this matter may be a misunderstanding. If Teacher Tian Zhen needs any help, you can contact me and I will try my best to help."

Although Cao Xuan spoke very cautiously and didn't say anything about the ban, it was great to be able to speak up, let alone help, and he was already clearly on Tian Zhen's side.

Afterwards, the reporter posted Cao Xuan's interview to the media, which immediately caused an uproar.

This is the first music industry leader to publicly support Tian Zhen, and many netizens and readers praised Cao Xuan for his good performance.

Tian Zhen asked for Cao Xuan's phone number through his relationship, and called to thank him. Cao Xuan also stated again that if he needs help, he can be reached.

Since you want to stand in line to sell favors, then sell enough favors, Cao Xuan is not a character who will withdraw after a few words of congratulations.

Cao Xuan was the first to speak out, and when someone stood out, others dared to speak out. Liu Huan, Wei Wei, Lao Lang, Master Cui, Sun Yue and others responded one after another.

The Tian Zhen incident and the bad habit of boycotting the award ceremony and sharing pork have become the loudest voices in the mainland music scene these days.

Cao Xuan undoubtedly became the flag bearer of this incident, and even the leaders of the music association called to ask what was going on.

Seeing this, Cao Xuan simply brought the Music Association in. After all, the pop music industry is also a part of the music industry, and it is also under the management of the Music Association.

More importantly, backed by the official voice, Cao Xuan also hopes to let the Music Association see his influence in the pop music world, and take this opportunity to gain a little voice within the Music Association.

The leader of the music association really couldn't hold back. The main thing is that this matter is really related, and the public opinion is reasonable, and the other party is not a persimmon.

Therefore, in the name of the Association, the Music Association made a criticism of the Tian Zhen incident and the distribution of pork at the awards ceremony.

The influence of the Music Association is not covered, coupled with the monstrous negative public opinion, that night, the organizer issued an apology statement to Tian Zhen and the outside world for this incident.

Tian Zhen accepted the apology the next day, and the microphone throwing incident came to an end. As for the award ceremony, everyone's attitude has come out anyway, and whether it can improve depends on the follow-up award ceremony.

In this incident, Cao Xuan didn't have any benefits on the surface, but the hidden benefits were great.

The singer was bullied, and he was the first to speak up for his peers, driving everyone to unite.

This incident earned Cao Xuan a high reputation in the mainland music scene.

Although he was well-known in the music scene in the past, but because of his low qualifications, he belonged to the junior generation. Nowadays, many Mesozoic singers admire him, and he is really a leader in the music scene.

Similarly, this incident also allowed the Music Association to see Cao Xuan's influence and appeal in the pop music world, and dared to speak out against injustice.

Although some people think that young people are too crazy, others think that they should have such courage.

In addition, this incident also gave Cao Xuan a wave of goodwill in front of the public.

The praise he received made Cao Xuan blush a little. After all, his intentions were selfish and he deserved it.

But the more low-key he is, the more everyone thinks he is "modest". He doesn't talk much at ordinary times, but he is loud when he should make a move. It's really good.

Cao Xuan almost lost his mind...

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(End of this chapter)