China Entertainment 1997.

Chapter 223 "Frying Gossip" with Girlfriend

After Hu Jing joined the crew, all the leading actors of "The Family of Gold Fans" arrived, and the crew officially entered the fast lane of filming.

At the beginning of June, the third CCTV-MTV Music Festival was held in Beijing. Perhaps affected by the previous Tian Zhen scandal and the Golden Melody Awards, the distribution of pork in this music festival was relatively less obvious.

Cao Xuan defended the title of "Most Popular Male Singer of the Year in Mainland China", and won two awards of "Most Outstanding Male Singer of the Year in Asia" and "Best Single of the Year in Mainland China (The Wind Rises)".

After a lapse of one month, the awards ceremony of "Accepting the Awards with the Stars Resounding" was reproduced.

To be honest, that is to say, now Cao Xuan doesn't participate in ordinary award ceremonies, otherwise he would really kill all kinds of rankings, and every day he would "receive the award on the stage with the stars", and he would be soft when he won the award.

But this time, Cao Xuan still came to support CCTV in person, and came to the stage three times.

And with the previous experience, a standard acceptance speech was prepared in advance, which greatly disappointed the crowd who wanted to watch the excitement.

This time the awards were presented, CCTV also conducted a live broadcast. The crew of "Golden Fan Family" did not watch the scene of the Golden Melody Awards last time.

Bringing Cao Xuan back with great honor, won a lot of compliments and rainbow farts from the crew.

However, Cao Xuan himself was very calm about this. After all, it was not the first time, and his mentality was stable.

And in comparison, the gold content of the music festival's awards is indeed somewhat underwhelming.

Although it is relatively less unscrupulous than in previous years, it is only relatively speaking.

Except for Cao Xuan who won three awards, almost one or two others won more than two awards.

The weight awards are barely passable, the key is to set up new awards crazily.

Even individual awards are set up entirely for guests. Contribution awards, potential awards, and progress awards may not have enough gold content, but they will definitely not come away empty-handed.

In essence, it's still the same as pork.
This problem is even more serious than that of pork. How to make people recognize the authority and credibility of your awards by adding or deleting awards at will.

This has also caused many media and experts to be unimpressed with this so-called rectification, and the criticism is only a palliative, not a root cause.

But in fact, there is no way to do this. If you don't let celebrities win awards, why should they cheer you up, especially big names like Cao Xuan, Baba came over to serve as a foil for others.

Once or twice is enough, just give CCTV face, and CCTV will not be able to give face after a long time.

Of course, to put it bluntly, the most important thing is that the awards are not rich enough. For example, Grammys, nominations and honors, everyone is willing to go to the awards ceremony even if they don’t win.

Therefore, if you want to break this vicious circle, you must increase the influence of awards.

However, if the award is to be done, it has to invite celebrities to join in and spread the reputation. If the celebrity joins in, they have to give awards. Once the awards are divided into pork, it will lead to insufficient gold content and credibility, unable to form a large influence in the circle, and still fall into a strange circle.

So there is no good way at all, unless it is to rely on time to accumulate fame and credibility, and win by word of mouth.

But most prize winners don't have the patience.

Capital needs money, and officials need political performance. Everyone wants short-term results, and it is best to see results within one or two terms.

Eager for quick success, how can it be possible to do a good job that takes a long time to accumulate...

Cao Xuan knew about these situations, but he couldn't control them.

Two years ago, he really thought that after he became famous, he would rely on his influence in the music world to get a word-of-mouth award in the music world.

But now that he has begun to gain appeal, he finds that this matter is not as simple as he thought, and involves many aspects. First, it is too troublesome, and second, it will involve a lot of energy.

At least at this stage, Cao Xuan felt that there was no need for him to take this muddy water.

If one day in the future, he withdraws from the first-line music scene, or even half-retires from the entertainment industry, he will not have many affairs on his body, and will not involve too many so-called exchange of interests and bondage of favors.

Then he has the freedom, time and energy to do something that can benefit the industry and the music world.

Or one day he will ascend to a high position in the Music Association, and promote a new music award from an official perspective and his own influence.

Try to avoid some involvement as much as possible, try to maintain independence and impartiality, and do word-of-mouth in a down-to-earth manner, maybe it can really eliminate the disadvantages of the music industry.

This is also Cao Xuan's personal wish.

The general trend of industry development is irreversible, but if he has the opportunity and ability to make some good changes in the industry and accumulate blessings for future generations, he will not be in vain.

.........

Entering June, the filming of "The Family of Gold Fans" has passed more than half, and Fanxing Company has also begun to enter the post-release work.

The broadcaster has already been decided, and the eight TV channels of CCTV are now negotiating the purchase price of the drama.

Now Cao Xuan is very popular, and the two leading roles in "Youth Bao Qingtian" and "Swordsman" are among the top three hit dramas in the past two years.

Coupled with the continuous output of Fengyun Studio, the popularity of the drama "The Family of Gold Fans" is not low.

Moreover, CCTV is the exclusive right to broadcast the first broadcast, so the price is low, and Fanxing is definitely not willing, so they offered a sky-high price of 80 yuan for a single episode, and asked for a certain amount of advertising time.

"The Family of Gold Fans" has 40 episodes, 80 per episode is 3200 million, plus advertising time can earn several million, which is simply sky-high.

This price is obviously unacceptable to CCTV, but it doesn't matter, the TV series is not finished yet, so everyone can bargain slowly.

Cao Xuan even intentionally procrastinated a little longer. When Hu Jing's new play was broadcast, the stars would promote her as one of the top four actresses, which would definitely have a positive impact on the price.

To be honest, among the several star-studded dramas this year, "Yan Shuangying" has limited themes, and it is not easy to sell at a high price. "Li Wei as an Official" has only half of the share, and the profit will not be too much.

Not to mention "The Years of Burning Passion", Fan Xing didn't plan to make money with human investment, just keep the capital.

So the ones that really make money are the two dramas "The Family of Gold Fans" and "Love Through Time and Space".

Especially "The Family of Gold Fans", with Cao Xuan as a popular fried chicken, is a rare show that is qualified to charge a high price for its premiere.

Whether Fan Xing eats meat or soup this year, not to mention the whole drama, but it definitely plays a key role.

Cao Xuan's goal is to compare with that "Youth Bao Qingtian". At that time, the total income of all parties in this drama was 6000 million, which is still in Cao Xuan's heart.

Greedy!

For this reason, Cao Xuan stepped up his efforts. Since June, he has used some contacts and funds to contact some TV media, and invited "The Family of Gold Fans" to visit and interview the crew to promote the crew.

Not only to increase the stakes in front of CCTV, but also for those advertisers to see.

Huge popularity + popular king + leading role of one of the four major actresses + CCTV platform.

The pre-roll ads of "The Family of Gold Fans" were sold at a low price, which was considered incompetent by Fanxing's advertising department, and all bonuses were deducted.

Of course, Cao Xuan did not forget "Love Through Time and Space".

But this drama is not easy to sell, more precisely, it is not easy to sell at a high price.

Time travel, this is definitely a new theme in the mainland, novel and interesting, but it is expected to set off a trend, but it also means that no one buys it, and parents don't even know it.

Fanxing found a few TV stations, and they were able to sell it, but the price was lower than Fanxing's expectation, and the conditions proposed by some TV stations were a bit harsh.

The highest bidder was Beijing TV Station. The package price was 500 million, which seemed a lot, but it wanted the right to broadcast the first broadcast exclusively.

It can also be sold at this price. After all, the investment in this drama is only a little over 500 million, which is basically equal to the return of capital, and the remaining two or three rounds are pure profits.

However, Cao Xuan was not willing to pay back only for the first broadcast, so he resorted to the necessary mode of entertainment - gambling.

Fanxing and Jingcheng TV reached a gambling agreement on the drama "Love Through Time and Space".

The terms are not complicated, and some thresholds are set based on data such as ratings and market share in the same period.

If the ratings of "Love Through Time and Space" reach the ratings, Jingcheng TV will pay more, and if the ratings are not reached, Fanxing will charge less.

According to the agreement, if the national average ratings of TV dramas reach more than 15%, Jingcheng TV will pay Fanxing 2000 million in one go.

The audience rating is 5%~10%, and the money is paid according to the performance, which is basically more than 500 million.

But if the ratings of "Love Through Time and Space" are lower than 3%, Fanxing will only charge 300 million, and if it is lower than 1%, Fanxing will not pay a penny.

With this contract, Fanxing as a whole is at a loss, and the capital is sure to make a profit without losing money.

But there is no way, the one who pays is Beijing TV, and the initiative is in their hands. Other TV stations must be comparable to Beijing TV, and the platform channels are not strong enough.

The capital dares to sign 15%, and the general provincial TV station is capped at 10%. Cao Xuan is also pointing to selling the second round. He can't just consider the money in the first round, but also to ensure the strength of the platform, whether it can promote the popularity of the TV series.

This is also a special situation. Cao Xuan is optimistic about "Love Through Time and Space", but the market does not accept it, so he made such a gamble.

For other dramas, Cao Xuan really doesn't want to play this set, more or less, the money is real.

To put it bluntly, if the game is messed up, the 500 million investment in "Love Through Time and Space" will be thrown away for nothing, not counting the other human time and energy spent.

So now Cao Xuan is also a little worried, 5% of the national ratings is not low, and now reaching this result can be regarded as a hit drama of the year.

If the popularity of the original time and space show is high, there is hope for a wave of 10%, but the key is to fear the butterfly effect.

If "Love Through Time and Space" pulls the crotch, loses money and adds embarrassment, it will hinder Boss Cao's wisdom...

However, the bet was all over, and Cao Xuan was willing to go all out.

Even at the expense of "sacrificing her reputation", she intends to pull Hu Jing into the scandal, so as to add attention to "Love Through Time and Space" and "The Family of Gold Fans".

Therefore, the media who came to visit the class would photograph Cao Xuan and Hu Jing "unconsciously" showing extraordinary care and intimacy towards each other.

The two of them were performing seriously in front of the media, yes, they were performing.

They have obviously slept together, talked about the "old couple" for several years, and they still have to act as an ambiguous partner, flirting with each other, and half-covering it.

Not to mention, it's not a good idea to do it this way, anyway, the two of them think it's quite interesting, treat it as a little fun, and replay it at night...

(End of this chapter)