China Entertainment 1997.

Chapter 250 The Welfare Value of Asia's Top and Popular QQ Friends

Throughout October, the album "Chinese Style" almost swept the market, with sales exceeding one million in a single month.

This is also Cao Xuan's second album to sell over one million in a single month after "Bright Stars".

This sales performance can be called terrifying, but some media still expressed doubts.

Because of the brilliance of "Bright Stars" last year, Cao Xuan's fame and influence have grown a lot compared to last year, and he has opened up the Asian market. The scope of album sales is no longer just in Greater China, but in the whole of Asia.

Logically speaking, if the quality of "Chinese Style" is guaranteed, the sales volume of "Bright Stars" should be several times higher than that of "Bright Stars".

But now, the sales volume of "Chinese Style" is not as good as the previous "Bright Stars". It can be seen that Cao Xuan is no longer the same and has begun to "exhaust his talent".

That statement almost didn't kill me.
In an interview, Huang Minxia, ​​the vice president of Warner Greater China and the person in charge of "Chinese Style", directly stated that this statement was "absurd and ridiculous".

"I don't know if this reporter has studied the sales data of music albums. The monthly sales of "Chinese Wind" exceeded one million. According to our estimates, the total sales volume of the original album is expected to exceed 400 million, and even has an impact of 500 million. possibility.

I asked that reporter to go and check how many albums in Asia have sold more than 500 million copies.

If this can be regarded as the exhaustion of talents, then please tell me what it means to be talented. "

Huang Minxia replied unceremoniously, maybe "Chinese Style" is not as good as last year's "Bright Stars".

But the problem is that the album "Chinese Style" has a certain cultural threshold after all, not all fans can accept it.

Although there are certain markets in countries such as Japan, South Korea and Thailand that are deeply influenced by Chinese culture, the main audience is still domestic and overseas Chinese.

So from this point of view, the Asian market opened by Cao Xuan last year actually has limited growth for "Chinese Style".

Furthermore, "Bright Stars" is such a masterpiece, the first classic, can be said to be the pinnacle of Cao Xuan's career as a singer, and will soon exceed 500 million singles sold, which is also among the top results in Asia.

Hikaru Utada, a famous Japanese singer, set the record for the highest sales of a single album in Japan and even in Asia, which is only more than 760 million.

Cao Xuan has been considered a fierce man in Asia in the past two years. In the Greater China region, gods block and kill gods, and Buddhas block and kill Buddhas. However, in terms of sales, he can't sell this little Japanese girl who is 8 years younger than him.

No way, Japan's copyright protection is so good, sometimes even slightly stronger than that of Europe, second only to the United States.

Cao Xuan was instinctively at a disadvantage in competing with them.

But then again, the disadvantage is also an advantage, and the physical record market in Japan has been saturated and even started to decline.

Although the domestic record market is also following the general trend of [the decline of physical records], and piracy has not been effectively improved, but because of the rapid development of the domestic economy, a golden period of several years has been squeezed out abruptly.

How can you know that it is not a blessing if you lose a horse? No matter how much Cao Xuan suffers now, he will make up for it in the future...

But no matter what, Cao Xuan's album sales are definitely the first echelon in Asia.

Except for Japan's Utada Hikaru, Hamasaki Ayumi, B'z group, and a few other national treasure singers in Asia who are worthy of a battle, the others are younger brothers.

Therefore, Cao Xuan's Asian King is not named by the domestic media, but has been certified by overseas authorities in many countries, and he is truly the top pop king in Asia.

That group of media questioned talent, questioned sales, they were definitely full.

This is not scolding Cao Xuan, but scolding other singers, "Jiang Langcai" sells more than them, those who don't know think it's a cross-dressing.

.........

Cao Tianwang was so popular, so he was naturally targeted by those who wanted to. In late October, Cao Xuan received a call from a stranger.

As soon as he opened his mouth, Cao Xuan felt a little familiar. Later, when the other party reported himself, Cao Xuan was overjoyed.

Isn't this Jack Ma, the father of 996 blessings!

It was very simple for Jack Ma to make a phone call, inviting Cao Xuan to participate in the second West Lake Discussion of Swords to discuss major Internet issues.

As I said before, last year Jack Ma organized a West Lake Lunjian in order to promote the banner of Alibaba, but no one liked him.

After all, Lao Ma has no strength, no reputation, no qualifications at this time, and Alibaba is not well-known among many Internet companies, and has no appeal at all.

Therefore, Lao Ma invited Jin Yong through his relationship, Jin Yong's face was wide, and the heads of the three major portals came together.

This year, Lao Ma held the second West Lake Lunjian, and invited Jin Yong again, and in order to better expand his influence and popularity, he thought about Cao Xuan again.

After all, Cao Xuan is a shareholder of Penguin, and he can be regarded as a person in the Internet circle, so he is not considered a random recruiter.

But now that Cao Xuan's fame is in full swing, once he is brought in, the exposure rate of West Lake Lunjian will explode immediately.

Jack Ma thought very well, but Cao Xuan didn't like him.

On the one hand, he is busy. The production of the new album is at a critical stage, and Cao Xuan has no time to promote it, let alone going to Hangzhou to participate in the West Lake Lunjian.

Secondly, Cao Xuan doesn't understand at all, nor is he very interested in their so-called Internet spirit, thinking, and concepts.

He invests in Penguin just to make money. In this regard, he is more "cold" than those so-called investors. He only cares about profit, don't mess with him.

So no matter how much brother Xiaoma tosses, Cao Xuan treats him very well, and can even be called "spoiling".

It is because Xiao Ma can make money for him, so Cao Xuan is the best investor in the world.

If you can't make money, emmm...

Cao Xuan didn't want to get involved in Lao Ma's messy affairs, and he was not interested in those Internet companies he went to, and he wouldn't go to that place to chat if he was interested.

In addition, there is the last point, Cao Xuan made a fortune in a muffled voice, deliberately downplaying his status as a penguin shareholder.

Now his contact with Penguin is only said to be a spokesperson, and he doesn't talk much about shares. Obviously, he will not make an exception for the West Lake Forum and attend as a shareholder.

However, Ma's phone call also reminded Cao Xuan, and after he declined, he immediately called Brother Xiao Ma.

"Brother Ma, has the West Lake Lunjian in Hangzhou invited you?"

"I'm planning to call you. Are you going? If you go, I'll go with you. If you don't, I'll push it."

This sounds a bit strange.

Cao Xuan shuddered, and replied: "I won't go there, it's not in the same circle, but I think you might as well go and have a look, our company has also developed now, and sometimes you should make an appearance when you should."

In fact, Internet companies sometimes fight for exposure. Lao Ma worked hard to build this West Lake Lunjian, not for fame and connections.

Therefore, Cao Xuan felt that if brother Ma was free, he might as well go to communicate and learn about the existence of penguins.

The most important thing is that Brother Xiao Ma stands in the front, representing the penguin. The more famous he is, the less likely Cao Xuan will be directly tied to the penguin.

In the future, when players recharge QQ coins to scold others, they will also be targeting Brother Ma...

Xiao Ma was persuaded by Cao Xuan, but he didn't know that Cao Xuan meant to push him against the thunder. He thought that Cao Xuan intended to encourage him to go to the front of the stage and represent Penguin with full authority, and was touched by Cao Xuan's dedication and concession again.

Sure enough, the best angel investor in the world!
When Xiao Ma was moved, Angel Cao informed him of good news. In his next album, there is a promotional song "Grey Head", which he wrote specially for QQ, and it is expected to be the first to hit the charts in November.

At that time, Fanxing will contact QQ, and QQ can cooperate with the promotion. In addition to promoting QQ, they can also give feedback and promote the new album.

In fact, before this, QQ has always been Cao Xuan's key network promotion channel.

Not to mention, "Cao Xuan" now has tens of millions of QQ friends. Although most of them are invalid accounts, the number of active users is also extremely impressive.

"Cao Xuan" faithfully provides alarm clock reminders, festival blessings, birthday greetings, weather forecasts and other services to friends every day.

At the same time, when Cao Xuan has a new album or new movie released, he will always send "notifications" thoughtfully.

We are all QQ friends, why don't you come and support us?

Even if many people turned off the news without reading it, or directly blocked "Cao Xuan", the number of remaining friends is in the millions.

Especially Cao Xuan's fans and fans, many times, due to various reasons, they are unable to know the status of his new work in the first place.

With "Cao Xuan" reminding you on time, you will not be troubled by missing it.

Frankly speaking, compared with Penguin shares, which are temporarily unable to obtain real money, this [Public QQ Friends] is an excellent benefit for Cao Xuan.

And this benefit, as QQ continues to grow in the future, the effect may become better and better.

Because of this, even though he knew that he might be criticized for this, Cao Xuan was reluctant to ask Penguin to cancel this function.

I even hope that Penguin can add more auxiliary functions to give users better experience and help, so that they can't live without "Cao Xuan".

Since Cao Xuan became a shareholder of Penguin, he has seldom participated in the operation of the company, and only occasionally raised opinions. Brother Ma and the others can agree or disagree.

But only this function, Cao Xuan followed up from time to time, and asked for improvement many times, Xiao Ma and others all agreed.

Just kidding, the major shareholder of nearly half of the shares has just this one request, and you still pick and choose, block the east and the west, you really think you have no temper.

Cao Xuan gave good news to Brother Xiaoma, and Brother Xiaoma returned Cao Xuan's one.

The cooperation between Fengyun Studio and Penguin that I mentioned before has already begun. Penguin has designed a platform for Penguin News, which is connected to QQ and pops up to users every day, similar to the [Penguin News] of later generations.

But as I said before, Penguin has no plans to do news by itself, so we are temporarily cooperating with Fengyun Studio here.

One side releases the platform, the other releases the news, grabbing users first.

After Cao Xuan heard this, he was really very happy. The development of Fengyun Studio was not bad before, but it was still far behind the three major portals.

Now with Penguin's platform user bonus, it may not be impossible to compete with the three major portals and completely establish the name of Fengyun Studio.

In the future, whether it is to develop self-media news on multiple platforms, or directly create a content information platform like [Today's Toutiao], we will have enough confidence.

(End of this chapter)