China Entertainment 1997.

Chapter 258 "The Sea of ​​Stars" and a big production

The sequelae of the Shura field are not so easy to heal up easily.

Although the two of them are not angry anymore, it seems that they are not even angry, but there must be pimples in their hearts.

If you don't want this matter to become an accumulation of contradictions and be turned over in the future, this knot must be solved in time.

Half a month later, Cao Xuan became a master of time management and one of the top ten best boyfriends. He coaxed and pampered him, exhausted all his energy and physical strength, and finally managed to appease the East and West Palaces.

Fortunately, the star class of 96 couldn't get together a few times, otherwise Cao Xuan couldn't bear it.

He is thinking now, if tiger bone wine is not easy to get, some velvet tortoise wine is also good. There are many ways to obtain it. Not only can it be used by oneself, but it is also a good gift to give to others...

While busy coaxing the east and west palaces, Cao Xuan's new album has basically been completed, and it will start hitting the charts immediately. Taking advantage of the momentum of "Chinese Style", it will be officially released at the end of the year.

Cao Xuan himself is now in addition to the normal album promotion, mainly discussing the program with the Spring Festival Gala program group.

In principle, the adaptation of "Sea of ​​Stars" has been approved by the program group and even the leaders of CCTV.

In fact, Cao Xuan also thought about whether to use the most acclaimed version of "Displaced Time and Space", but after thinking about it later, he still felt that "Sea of ​​Stars" was more suitable.

Although Cao Xuan didn't want to admit it, the current public opinion is relatively not good. Even if Cao Xuan wanted to call for the praise of the martyrs, he still had to consider the public's acceptance.

The popularity of this song in later generations is also the influence of "Awakening Age" and a large number of main theme movies and TV shows. Only when the younger generation wakes up will it resonate.

The reality is not that simple. Just take out a song and move everyone directly. There must be various plots foreshadowing.

Cao Xuan believes that if it weren't for "Age of Awakening", especially "Brothers Yanqiao", the effect of this song would be discounted.

The adapted version of "Displaced Time and Space" needs to be matched with a specific work and a specific atmosphere to achieve the best effect.

In contrast, "Sea of ​​Stars" has a broader concept, which can be understood as collectively going through hardships and continuing to run towards the sea of ​​stars, and it is more suitable for the [-]th anniversary, which is a link between the past and the future.

As for the sentence "a hundred years" in it, the so-called hundred years does not necessarily refer to 100 years, but it can also refer to it.

Of course, Cao Xuan is also considering whether to change it to 80 years, but he always feels that it is inappropriate. It is more pleasing to use a hundred years, or look for an elegant name for [-] years.

However, Cao Xuan has always felt that singing such a song on the Spring Festival Gala may be less immersive, so Cao Xuan and the program team proposed to use a promotional video plus live singing for interactive broadcasting.

That is to say, Cao Xuan sang normally at the Spring Festival Gala, but in line with his singing, some video clips were interspersed and edited during the live broadcast to match the singing to achieve better results.

There have been many related programs in the Spring Festival Gala of this mode in later generations, and it gradually faded out until the ability of live dance and special effects came up, but it is still used in some programs.

However, at this stage, it cannot be said that there is no one, but it is rarely used. There are many reasons, such as the difficulty of live broadcast, the difficulty of interaction, and the dissemination of images. The most important thing is that this affects the appearance of singers.

The performance time of the singers in the Spring Festival Gala is limited, and the attention is still low. Then they are divided into the panoramic medium shot and the auditorium.

So ordinary singers are more against this kind of arrangement, but Cao Xuan doesn't care, he is famous enough, although it is important to show his face, but if the show can be brilliant, the former is second.

Cao Xuan, the person involved in the program, volunteered that the program team is naturally not good at talking about technical problems, which can be overcome, if it is really not possible, the big deal is to play the tape.

As long as the show is brilliant, everyone can make concessions in other aspects.

However, some scenes are of great significance. Whether they can be used in Cao Xuan's program or not, we still have to ask for instructions.

So for Cao Xuan's Spring Festival Gala program this year, the rehearsal of the program team is easy to say, and the review of other aspects is the biggest problem. However, the more this is the case, the more attention the above will pay to this program, and it will benefit Cao Xuan himself more.

.........

Towards the end of 2001, Fanxing related projects also blossomed one after another.

The first is "Love Through Time and Space". After the popularity of the first broadcast, the subsequent two or three rounds of broadcast rights, advertising revenue and other income have made Fanxing a lot of money.

For the first round of broadcasting rights, Fanxing took 1200 million yuan from Beijing TV, and Fanxing received more than 800 million yuan for the subsequent pre-roll ads.

The second round of broadcasting rights was exclusively given to Shonan TV, with an income of 650 million. Taiwan CTV won 220 million Hong Kong, Taiwan and Southeast Asia copyrights. Adding the third round and miscellaneous other income, the revenue was almost 3000 million.

The total income is relatively low compared to other popular TV series of the same level, but there is no way, no one thought that this drama would be so popular, even if Fanxing has confidence, the outside world will not easily throw money.

If Cao Xuan hadn't made a gambling agreement, the total income of "Love Through Time and Space" would have been lower by a quarter.

However, although the total income is relatively low, the cost of "Love Through Time and Space" is also low. Leaving aside the cost and tax aspects, the net profit of this project is nearly 2000 million, which is not inferior to those hit dramas.

But even so, "Love Through Time and Space" is still not Fanxing's most profitable project this year.

Fanxing's trump card in 2001 has always been "The Family of Gold Fans".

In order to raise the price, Cao Xuan has been pressing with CCTV [-], until Hu Jing became popular because of "Love Through Time and Space" and "Wulin Outer History", "The Family of Gold Fans" has strengthened its bargaining chips, and Fanxing has more confidence in asking for a price.

The pressure on CCTV 1500 is also increasing. From the initial 1800 million, the price has been raised continuously, from 2400 million all the way to 2500 million. In the end, the two parties settled at a sky-high price of [-] million, breaking the record for the highest price of CCTV [-] in one fell swoop. .

You know, even for "Kangxi Dynasty", which is currently on the air, CCTV only paid 3580 million yuan, and it is all copyrights, a one-off sale.

However, Fanxing still retains two or three rounds and other copyright benefits, which are still owned by itself.

Of course, before that, the producer of "Kangxi Dynasty" had already sold the pre-roll ads, earning a lot of money.

But don’t think that CCTV is stupid. The pre-roll ads are just side-tracking. The most valuable thing on CCTV is the serious advertising space. It is said that the price of the advertising space during the first broadcast of "Kangxi Dynasty" is calculated in seconds, and the minimum guarantee is seven figures.

Just for the advertising fee alone, CCTV has earned over [-] million from "Kangxi Dynasty", and "The Family of Gold Fans" has Cao Xuan and Hu Jing, who are so popular, the advertising fee is probably not much more.

Cao Xuan was crying, but they still make money...

However, the big head was eaten by CCTV, and Cao Xuan can scrape a lot of money by drinking soup. In addition to the 2500 million premiere broadcast rights, the pre-roll advertisement bears the name of CCTV, and can also win a profit of at least 1000 million.

This is still limited by CCTV, otherwise Cao Xuan has the confidence to sell to 2000 million.

In fact, he wants to get CCTV's advertising time, which is the most profitable, but CCTV can't easily agree. After paying a high price for the first broadcast, the pre-roll advertisement is already a concession from CCTV.

Even so, Cao Xuan was very satisfied.

In "The Family of Gold Fans", he himself has zero salary, and Hu Jing gets the cost price. Except for Chen Daoming, who is a guest star, the other actors are at ordinary prices.

In addition, there are not many big scenes, and the cost is well controlled, which is nearly 600 million. Now, the first round has won 3500 million in revenue. If the ratings in the future meet expectations, 5000 million is very promising.

Guaranteeing a net profit of more than 3000 million yuan is not in vain for Cao Xuan and Fanxing's hard work and expectations for this drama.

More importantly, with the return of blood from these two high-margin projects, Fanxing began to get rich.

The cash flow of tens of millions is enough to independently support a large-scale film and television project, making it one of the first-tier film and television companies in the mainland and even the entire entertainment industry.

But no matter how much money there is, it’s not like this. It’s fine to eat alone. Putting all eggs in the same basket is a big taboo.

However, Cao Xuan has "Legend of Hot Blood" as the background, and he doesn't have to worry about the capital chain in a short period of time, so he is ready to make a move and wants to try more medium and large-scale productions.

"Yi Tian Tu Long Ji" barely counts as one, but it is a joint venture with other people, and Fan Xing himself is independent enough to support a big project.

Cao Xuan hesitated for a long time between "Legend of Chu Liuxiang" and "Legend of Sword and Fairy", and finally chose another book——

"Feng Shen Bang"

(End of this chapter)