China Entertainment 1997.

Chapter 271 Start the War!Asia's No. [-] Pop Diva
Tokyo in January is not too hot.

On Cao Xuan's first day in Tokyo, he attended a Pepsi commercial event and a fan meeting with thousands of people.

This meeting was organized by Warner and Cao Xuan's Japanese fan club, and all the people who came were members of his official fan club.

Basically, they are fans who have contributed enough or have liked Cao Xuan for more than two years. In other words, they are fans who pay a lot and have been a member for a long time.

There is no way, all the fans in the fan club want to get in touch with their idols, but Cao Xuan can't come alone, and the number of places is limited.

Instead of worrying about scarcity but unevenness, the best way is to look at qualifications and real money, and adopt hard target thresholds.

In fact, at the very beginning, the fan club’s target for this meeting was only money, and whoever paid the most for Cao Xuan would come, probably 100 to 200 people.

They also said that this is an internal incentive, a comfort to fans who pay more, and an encouragement to fans who pay less.

Cao Xuan felt that it was a bit too much, like cutting leeks.

He doesn't care about others, Cao Xuan himself is really embarrassed to talk about money blindly with fans who like him.

Therefore, under his suggestion or insistence, the standard of two years of membership was added, and finally a meeting with a scale of [-] people was held.

In fact, there should be more people, but some of them are in other regions and cannot keep up, or there are various things that are not available, otherwise we can gather almost 2000 people.

If it spreads to the outside of the fan club, the number of people will be multiplied several times.

Of course, this is not within the scope of Cao Xuan's consideration. After all, this is a benefit for the official Japanese fan club, and it is also a measure to increase cohesion within the fan club.

Cao Xuan has not been active in Japan for a long time, and many times he has to rely on the spontaneous support of these die-hard fans. Naturally, he himself is more biased.

In addition, such a move by Cao Xuan will also spread the fan club's influence in Cao Xuan's Japanese fan group and attract more new fans to join.

If there are no accidents, whenever Cao Xuan comes to Japan in the future, he will have a series of interactive contacts with the fan club, and there may be related welfare arrangements in China on a daily basis.

Not only the Japanese fan clubs, but also Korea, Thailand, Singapore, and even Europe and the United States in the future, Cao Xuan must pay attention to the fan clubs, which is an important fulcrum for him to consolidate his overseas popularity.

But at this stage, apart from fans in Japan and Singapore who will do impressively, Korea can only be said to be barely formed, but after Cao Xuan's trip to Korea, it has developed.

However, the Cao Xuan fan clubs in other regions have not formed a large scale. There are reasons for popularity and economic reasons.

In the future, Cao Xuan may conduct investigations and estimates based on the local market and other related aspects, and may allocate some funds to support sponsorships if necessary.

The meet and greet was quite successful, mainly playing games and interacting, and then fans asked questions, and Cao Xuan answered them.

What surprised Cao Xuan was that almost 20% of the die-hard fans who came to the meeting this time were male fans.

Although Cao Xuan considers himself a capable singer, he also knows that his face has gained a lot of points for being so popular in Asia.

Especially in South Korea, almost all of them are female fans, and after Cao Xuan and Li Zhenxian had an affair, the few Korean male fans that may be left are gone.

Lost in the Korean male market!

But I didn't expect that in Japan, there are still many men who can ignore the law of same-sex repulsion, give up targeting his appearance, and immerse himself in his "music talent".

Cao Xuan had a good impression of this group of male fans, and then took a group photo with the female fans.

We are friends of gentlemen, and it is enough to reach a consensus in music, hugging or hugging is still fragrant with young ladies...

Cao Xuan was very generous to his die-hard fans and prepared a lot of gifts.

Collectible music albums, autographed albums, Blu-ray DVDs of film and television works he participated in, various peripherals, and a set of costumes for his 10-person concert in the Temple of Heaven.

These gifts were arranged to be airlifted from China before, not only from Japan, but also from Korean fan clubs.

Not to mention Chinese fans, every time Cao Xuan releases an album, there will be some surprise draws, the last one is a signed photo, the most luxurious is a car sponsored by a sponsor, worth nearly 20.

But the most talked about is a fan from Jin Province who got the chance to spend a day with Cao Xuan after buying "Bright Stars".

The plane and accommodation were all reimbursed. On this day, Cao Xuan took him everywhere, eating together, chatting together, working together, and giving him various gifts before leaving.

Although the car is worth more, for many die-hard fans, the opportunity to spend a day with Cao Xuan is more attractive.

At that time, that lucky fan was on the news, and later participated in a talk show, becoming a small celebrity, talking about his experience with Cao Xuan everywhere.

Because of the overwhelming response to this matter, Cao Xuan and Fan Xing also decided to set up an award for each album in the future.

Both "Chinese Style" and "四" albums are available, but no one has contacted Fanxing for the time being, so it should not be drawn.

This kind of lottery mechanism does not cost much money, and it can also attract sponsorship, but it has a lot of positive effects on album sales. Even now, many singers are following suit, but the effect varies from person to person.

Cao Xuan likes to draw prizes when giving benefits to fans. There is no other reason, just to be fair.

No matter men and women, no matter rich or poor, no matter old or weak, it is all based on luck.

For example, this time, the most special performance costume for the Temple of Heaven concert was picked up by an ordinary chubby girl, and immediately became the focus of the audience.

No matter if it is the big local tycoon or the beautiful girl in the fan club, or the few leaders of the fan club, it is hard to hide their envy.

This is a 10-person concert in the Temple of Heaven, which is not only of special significance to Cao Xuan's career, but also because of the location, it may be the only concert in the Temple of Heaven in the world.

It can be called out of print!
It is no exaggeration to say that this dress can be sold for a high price at a charity auction, and no one would be envious of it.

After this fan meeting was over, this matter also landed on some Japanese media, further exposing Cao Xuan, and also promoted a wave of Tiantan concert along the way.

Afterwards, it was revealed that some rich fans had thrown 300 million yen to that little chubby girl to buy this set of costumes, which was equivalent to nearly 2002 RMB in 20.

I don't know if the little fat girl will be sold or not, but this matter has gone out of the circle, and Cao Xuan has planned to continue to maintain exposure in Japan.

This is also the purpose of the lottery draw for him to take out this costume. If you don't order some heavyweight things, the popularity will not come.

Cao Xuan is very sober, giving back to the fans is giving back to the fans, the hype should not be ambiguous...

.........

After the fan meeting, Cao Xuan participated in a variety show, and then prepared for the signing event.

Unlike South Korea, Cao Xuan's popularity is relatively low, and he adopts the method of signing sales, most of which are 2000~3000 venues.

In Japan, Cao Xuan's popularity is not lacking. In order to build momentum as much as possible, a certain quality of signings is needed.

Kazuki Oda arranged for Cao Xuan several autographs in Tokyo with more than 5000 people. No matter how large-scale it is, the purpose of the autograph may be weak.

After all, it is a signing event. Although it is not guaranteed that all fans will get autographs, we still have to try our best to ensure that most of the fans can.

If someone bought an album but couldn't get a signature, they might get mad. It's okay if there are few people, but if there are too many people, it may cause an accident.

Even with this 5000-person scale, it is half an autograph session and half a fan meeting, so that even if fans can't get autographs, they can still be satisfied after watching a lot of performances.

In order to ensure the quality, Cao Xuan took the time to do a special rehearsal, and Warner Japan also sent artists to assist in the performance.

All this is to increase sales and hit the Japanese public trust list.

The Japanese Oricon Chart is closed every week, and the sales of singles or albums are calculated from Monday to Sunday of the week, and the results are released on Tuesday of the following week, and sometimes it is delayed until Wednesday.

The gold content of the weekly champion of the Oricon list varies. Sometimes 10 sales in a single week can be easily achieved, and sometimes a god-level score of 50 in a single week may not be able to squeeze into the top three.

Therefore, whether or not to win the championship depends largely on luck and whether one's opponents in the same period are strong or not.

Bad luck, when several big names release songs at the same time, or some phenomenal album/single appears, it might be the cannon fodder.

Cao Xuan's luck was mixed, he didn't come across any phenomenal albums, but there were quite a few big names.

Hikaru Utada, Ayumi Hamasaki, and Mai Kuraki are all on the Oricon list.

However, Hikaru Utada and Mai Kuraki are not new albums. The strongest momentum has passed, and now they are eating stamina, and the threat is limited.

Moreover, both of them have released new singles recently, and the main promotional focus is on the singles. What they are competing for is the singles chart, and there is no direct competition with Cao Xuan's album chart.

For Cao Xuan to reach the top, the real difficulty is Ayumi Hamasaki, who is known as "Bu Huang", the future number one pop star in Asia.

Last year, in the "Ayumi" battle, Ayumi Hamasaki and Hikaru Utada fought on the Oricon chart in Japan, starting a sales battle, and finally both albums sold 400 million+.

Hikaru Utada and Ayumi Hamasaki are also the singers with the highest sales in Japan at this stage. There may still be competition for singles, and the album is basically a duo.

In other words, Uda Tamitsu is the first and Ayumi Hamasaki is the second.

Ayumi Hamasaki just released his fourth album a few days ago, and won the weekly champion of Japan's Oricon Chart in the first two weeks of January.

So Cao Xuan wanted to win the championship of the week, so he didn't need to think about other people, he just had to focus on Ayumi Hamasaki.

If you beat her, you will be the champion.

Didn't win, no need to say no matter how many times.

However, although Ayumi Hamasaki is fierce now, her popularity is not yet at its peak. If it is delayed for another two years, Cao Xuan will never consider being tough with Ayumi Hamasaki on the Oricon chart when Ayumi Hamasaki's new album is released.

The difficulty is almost the same as that of a Japanese singer who went to China to compete with Cao Xuan for sales, and it was a Japanese album, and he didn't know how to die.

Nowadays, Ayumi Hamasaki is not yet at his peak, and even has a negative impact due to the previous "Ayumi War".

Aside from that, if Cao Xuan went out and said that he was going to compete with Ayumi Hamasaki, Utada Hikaru's fans would strongly support him.

The popularity is high, but there are also many negative enemies, and they belong to the relatively weak side, which can be attacked by a third party.

Moreover, the strongest momentum of Ayumi Hamasaki's new album has passed, and now it has entered a period of calm, and Cao Xuan will have many signings in the future, and because of his special status, a large number of media will continue to expose it.

Although the battle with [Buhuang] sales volume is very difficult, there is also a lot of hope.

Cao Xuan, who was madly slaughtering the rankings in China, hadn't had such trembling excitement and strong fighting spirit in a weak position for a long time.

Asia's No. [-] Pop Diva...

strong enough!

----

ps: 5000 monthly tickets before twelve o’clock in the evening, and the 600D will be added tomorrow, and there are less than [-] tickets left, take the monthly ticket and smash me to death

(End of this chapter)