China Entertainment 1997.

Chapter 313 Throwing money away, winning the land and the cinema
The next day, all kinds of news about Cao Xuan's press conference hit the headlines in the mainland, Taiwan, Taiwan and Taiwan, and the Internet also sparked a new wave of discussions.

They talked more about whether Cao Xuan and Shakira were okay.

The male compatriots hope that Mr. Cao will win glory for the country, and the female compatriots hope that the fat water will not flow into the fields of outsiders.

But Cao Xuan didn't take care of the outside world. The press conference made an explanation. If the reporters have material, they won't bother him easily. As long as they are optimistic about the direction of public opinion, they don't need to worry about it if it doesn't harm him.

To be honest, from the information on the bulletin boards, Cao Xuan has never been on the front pages.

Originally, when Cao Xuan was in the United States, he thought about returning to China with a reputation, and pretended to be aggressive in Versailles, but when he came back, he found that he was about to be enshrined in the altar in China.

Even among some extremists, the Four Heavenly Kings are not worthy to carry Cao Xuan's shoes.

Everything is too late, Cao Xuan looked at this posture, not to mention pouring cold water to cool down, but also thinking that at least don't add fuel to the fire.

Anyway, the exposure is enough, there is no need for him to show up more, the meeting will be open to everyone to explain, and it will be easy to build word of mouth by keeping a low profile afterwards.

On the first night back home, Cao Xuan stayed at home, and visited Master Li Xuejian the next day.

The elders were very happy to become famous abroad this time. Comrade Cao got drunk himself, and Li Xuejian smiled like a flower, and chatted with Cao Xuan for a long time.

As for the East and West Palaces, Hu Jing is still filming "The Unruly Princess". She once left her hometown to deal with buying a house. She will join the filming of "Li Wei as an Official" in May and June. go home.

Cao Xuan originally wanted to visit the class, but Hu Jing's side is catching up with the main event these few days, so he planned to delay going for two days, and it happened that he had an important matter to attend to.

In an office in the Yamen of the capital, Cao Xuan signed the contract and shook hands with the relevant leaders to express his thanks, and the contract was formally concluded.

At a price of 2.2 million, Fanxing Entertainment won a piece of land near the North Third Ring Middle Road with an area of ​​about 12000 square meters, which will be used as the construction site for the future [Fanxing Building].

This future star building will be located in Xicheng District, next to Shuangxiu Park, with guaranteed greenery and leisure. Not far away are two schools 985 and 211 of Beijing University of Posts and Telecommunications and Beijing Normal University. It has a strong academic style and cultural atmosphere. It is located in the inner four cities , the location is prosperous, next to the North Third Ring Road, the transportation is convenient.

At the same time, the building is also very close to Nortel and Beijing Film Studio. It takes less than 20 minutes to walk, which can be regarded as a place for entertainment.

The most important thing is that among all the land in the same period, the location, area, price and other aspects of this piece are the most suitable.

Chaoyang is not bad, it is located in the Guomao business district, but it is only about 6000 square meters, Cao Xuan thinks it is small, and he has always been jealous of Chaoyang, so he chose the Xicheng District.

This land still has some formalities to go, but it will be handed over to Cao Xuan soon.

Cao Xuan is already in contact with some architectural design teams, and will invite bids to start construction after receiving the plan. It is estimated that the building will have more than 15 floors and no more than 20 floors.

It is too high, not to mention the cost issue, the key is that Fanxing cannot be used.

As far as these 20 floors are concerned, the company Fanxing will not be able to use them at all. Even if the company expands its recruitment in the future, it is estimated that there will be at most 3 to 5 floors before it settles in the building.

Therefore, Cao Xuan plans to move related companies such as Box Game, Sunshine Venture Capital, and Fengyun Studio.

Although it is possible to expose the relationship, to be honest, if you don't move, you can't hide too many people. They are not fools, so it is better to save the rent.

Anyway, Cao Xuan just refused to admit it, don't ask, it's the landlord and the tenant.

You must know that several companies add up to a lot of rent expenses every year, adding up to several million. If the company expands in the future, the rent may be even higher.

In the construction of Fanxing Building as the base camp, in addition to Cao Xuan's attributes of hoarding madness, he also had the idea of ​​saving rent.

Even though one year is not much, ten years or 20 years add up to almost enough to build another building.

That being the case, Cao Xuan might as well build it first, not only to save rent, but also to increase the value, the most important thing is that the land is cheap now.

Tens of thousands of square meters of land in Xicheng District, within the Third Ring Road of Beijing, was won for 2.2 million. In a few years, such a good thing would never be dreamed of.

"Legend of Hot Blood" and the popularity of the European and American markets have given Cao Xuan an incomparably abundant cash flow.

In particular, "Hot Blood Legend" is making crazy money. According to the official statistics of Box Games and Shanda, this game has 65 simultaneous online users, which is currently the online game with the largest number of simultaneous online users in the world.

And the cumulative number of users of this game has reached 2000 million. You must know that in 2002, the total number of Chinese netizens was only 4800 million.

Of course, this data is not necessarily completely accurate, and the accumulated accounts cannot be counted as all users, but it also shows the popularity of "Legend of Blood".

Not long ago, "Legend of Hot Blood" updated a new event, which earned more than 2000 million in three days, pure profit.

The box game owned by Cao Xuan owns 60% of the income of "Legend of Hot Blood".

In the first four months of 2002 alone, the net profit it brought to Cao Xuan was no less than 5 million yuan, and the market value of box games was also rising.

Adding in the signing fee from Warner, the income from the albums of "四", "Chinese Style" and "Chris Tsao", and Fanxing's film and television profits, Cao Xuan now has 6-8 million cash flow at his disposal.

With such a huge cash flow in this era, Cao Xuan can do a lot of things. He has thought about a lot of things before and can start planning.

Now, let's get the land of Fanxing Building first, and the land can be used as a loan for subsequent construction. Land is more expensive than buildings these days, so Cao Xuan doesn't need to worry too much about the rest.

And Cao Xuan's next plan is film and television city and theaters.

The film and television city is still the old rule, first buy the land and store it, but the land may not be as valuable as in the city, and the loan is hard to say. If you want to really start construction, you have to wait for the follow-up funds to be in place.

Cao Xuan is not particularly anxious about the film and television city, take his time one by one, do his best, and don't be hamstrung by funds.

In later generations of Huayi, there are rumors that because of the establishment of a movie town, all kinds of money were spent, resulting in a tight capital chain, and it was close to bankruptcy and liquidation.

Of course, whether the so-called movie town strategy of the Wang brothers really invested money or used it as a gimmick to boost the stock price is still unknown.

But Cao Xuan thinks it is better to be cautious. In his prediction, this Fanxing Film and Television City is a long-term plan, and the construction period may reach more than 10 years, or even longer.

The film and television city is not in a hurry, but the theater chain can already intervene appropriately.

The reform of China's theater chains has been fully implemented since the beginning of the new century, but the relevant progress has not been obvious, and some local departments have been resisting or obediently obeying.

It was not until 2001 that the higher authorities issued strict orders, and the reform of theater chains across the country was officially implemented.

By the first half of 2002, the theater chain reform system had basically been realized.

Of course, because the theater chain reform has just taken shape, there are still many loopholes to exploit, which is why Cao Xuan is anxious to get started.

At the end of this year, "Hero" was officially released, with a box office hit of 2.5 million in the mainland, opening the era of domestic blockbusters, which also means that the Chinese film market has begun to rise, related companies will pay more attention to theaters, and the policies of all parties will become more complete and mature.

At that time, if you want to join the theater chain again, don't say if you can, but the price you pay must be far higher than now.

So Cao Xuan took advantage of the funds in his hands now, regardless of other things, and entered the game first.

When you become an insider, you can think about how the theaters will develop and how to compete for the right to speak, otherwise everything will be empty talk.

The so-called movie theater chain is a movie distribution and projection management mechanism formed by a combination of a movie distribution entity and several movie theaters.

To put it bluntly, the theater chain has the final say on which movie to show in the theater and how to show it. If you give your movie a high ranking, the box office will be high, and if the movie is low, the box office will be low.

Therefore, mastering the theater chain means mastering the terminal platform of the movie, and all film companies and distribution companies have to look at the face of the theater chain.

People in the industry dare not offend why Wanda is so powerful in the entertainment industry. In addition to being rich, it is more because he owns the largest theater chain in the country at that time.

You offended Wanda and lowered your film screening rate, even Feng Dapao jumped in a hurry...

It is impossible for Cao Xuan to set up theaters one by one, not to mention the time delay, he does not have so much energy, and it is too laborious.

So the best way is to acquire an existing theater chain, and he has already aimed at the target.

Changguang Cinemas, a theater company in Dao City, Shandong Province, was originally a coalition of several theaters led by relevant departments of Dao City.
Later, the theater chain was reformed, and a financier was recruited for financing, and several theaters in Hebei and Suzhou provinces were found to meet the requirements for the establishment of the theater chain, and finally got the approval of the above theater chain.

The Changguang Cinemas currently has 12 theaters, 6 in Lu Province, most of which are in Dao City, 4 in Jiangsu Province, distributed in Xu City and Lian City, and 2 in Hebei Province in Shishi, the provincial capital, with a total of 56 screens.

It seems not many, but in 2002, there were more than 500 theaters nationwide, with 1800+ screens, even including some third- and fourth-tier cities.

The size of Changguang Cinemas is not bad, and most of them are located in second-tier cities. The quality and scale of the cinemas are also guaranteed, and they can be regarded as high-quality cinemas.

It’s not that there are no theaters that are better than Changguang, but let’s not talk about whether Cao Xuan can afford it, the key is that they don’t sell it.

However, Changguang Cinemas intends to transfer 45% of the shares in the theaters due to business problems with the sponsor, and Cao Xuan intends to take over.

If possible, Cao Xuan would like to get a 100% holding theater chain.

But it is difficult, because the reform of theater chains has just been established, and many theater chains are alliances of several theaters, and then each holds shares according to the valuation of the theaters.

Some theaters are even considered to be affiliated, and the theater chain will manage and operate them in a unified manner, and then distribute the profit dividends, but the theaters are still owned by other people.

Changguang Theaters was not bad. At that time, because of the financing from the sponsors, the theaters were unified and managed, so they directly established the head office, and then valued the theaters, and all of them were under the name of the theaters. The theaters then distributed the shares to these theater owners. .

If Cao Xuan gets a 45% stake in Changguang Cinemas, he will be a major shareholder and have relatively greater control over the cinemas.

In the future, you can buy shares or continue to invest in the construction of new theaters to dilute the shares of small shareholders and firmly control the theaters in your own hands.

Now, Fanxing is negotiating with the gold owner and several other small shareholders, planning to take over 50% of the shares in one fell swoop.

Then Cao Xuan, as a major shareholder, reorganized Changguang Cinemas into Fanxing Cinemas, and then invested in the construction of new cinemas in North China. Before 2005, he wanted Fanxing Cinemas to have more than 200 screens, which could rank among the top five in the country in terms of scale. .

With one of the top five theater chains and a first-class film and television company in his hands, Cao Xuan wants to see who in the entertainment circle dares to speak loudly to him...

(End of this chapter)